HOME > DIGITAL > SCHRG ONLINE-SPOT: EDEKA INVENTS THE "EATKARUS"

"Eatkarus"isthenameoftheyoungheroofthe"Issso"campaign. Photo:Edeka

Edeka Jung from Matt

#ISSSOBYJUNGVONMATT|15.02.2017|ByUlrikeApp

Schrg online-Spot: Edeka invents the "Eatkarus"

Dietarytipsfrombrandsoftenhavesomethingtodowithschoolmates.Edekaobviouslydidnotwantto
fallintothistrap.ThatiswhyJungvonMatthasdevelopedtheslantingonlinemovie"Eatkarus"forthe
supermarketchain.Theyoungheroinitisquiteroundandfeedsmostlygraymash.Themessage
behindit:"#issoliketheoneyouwanttobe."

Anactionwebsite<URL:https://www.edeka.de/issso/>takestheissueofconsciousnutritionmore
specifically.Hereyoucanfindrecipesorabodymassindexcalculator.Inaddition,thereisa
#AppleBreak<URL:https://www.facebook.com/hashtag/applebreak?source=feed_text>Challenge:
Internetusersshouldshootafilm,astheycutanapplewithbarehandsandthennominatethreefriends.
EdekapromisestodonatemoneytothePeterMaffayFoundationonmorethan10,000videoswiththe
Hashtag#AppleBreakmoney.
(22) READER'S COMMENTARIES

19.02.20178:30pmByKGD
Thefilmisnicelydone(HarryPotterleavesgreet),butdiscriminatesagainstapartofoursociety.Cannot
go.Sofrommetheredcard.

17.02.201711:42clockOfproduction77
@HansFranz:ThereforeIwroteyes:thesubjectrathernotoccupy.Thickvs.Thinisdifficultwiththe
productsofourfoodindustry,especiallywhenadvertisingafullrange.WhereIfoundthewebcomponent
withcookingandBMIandsoalreadyagainbetter.Alsomuchmoredifferentiatedthantheclip.

IamsureIamresponsibleforwhetherIspendmoneyonvegetablesorsweets,butthelastisalsoofferedin
greatvarietyandvarietyofmassesinadoublegear.Atleastthevegetabledepartmentis^^.

17.02.201700:36clockOfserious!?
Themainstatementisjustthefollowing:workhardandyoucanachieveallyourgoals.Ifyoudonotcheck
thefirsttimenenrealitycheckmaketimeclearlyherhowlingfe**s*ckeyoumakesyouridiculous

17.02.201700:19clockByHeikeB.
Unfortunatelyintheadvertisingherehardlyanyonethinks.Thisfilmsetsdown,clearly,thickerfellowhuman
beings.Formeanogo.ThisfilmsaysthatonegetsslimandfreewithEdica'sproductsandnotfatand
shit.Oncethisisnottrueandontheotherhand,thisis,asitis,highlydiscrediting.Whatisanoverweight
childthatseesthismovie,justthinking?Iknowthatwasnotsotheintentionofthemakers,butsothefilm
nowcomesacross.Plus,HarryPotter(achildren'sfilm)hasbeenastylist.

16.02.201722:24clockFromtheTEXTER
Thefilmisexceptionalandsocool.Itisapitythatthiswasnotimplementedindependently,andyouwereso
stronglyorientedtoHarryPotter(Dursleyfamily).
Thefactthatyoucanonlybethinlyhappyandfreeis,asacoresussage,alsonotunproblematic.Lastbut
notleast,thestoryisprettymau,butthemovieisfunandmadewithlove.Formeagoodjob.
Congratulations

16.02.201712:37hOfHohoho
Envyisagreatfeeling.
Youdonothavetodosomethingforit.

16.02.201711:32clockFromstill
Nonsensewithsauce

16.02.201711:17ByHansFranz
@Produktion77Determineeverything
right,buttrytoputallthisintoa(funny)advertisingvideo,whichalsoappealstopeopleanddoesnotcome
toeducativeorsuperiorteacher...
16.02.201710:15hOfproduction77
Thetopicisstupidlychosenandexecuted.Whyeatthegrayporridge?Becausetheycannotshowhowto
getfatwithwhatfood.TheproductscanbefoundontheshelvesatEDEKA.Sotheycappedthisreference.
Thequestionthenremainswhypeopleinthevideofeedadullmassintothemselveswhichapparently,
despitethesmallportions,deliverssohighlycompressedenergythatitisenoughformorbidobesity.Thus,
atthesametime,thereisalackofthereferencetolife.Next,Eatkarus...OK,theboyhastheideaof
feedingberriesratherthanthegrayhighenergymass.Hehasawholebowl.Ifheeatsit,asachild,hehas
alreadycoveredhisdailyneedswithagoodpercentageofsimplecarbohydrates.Thereisthenalsoafter
thedecouplingfromtheLebensweltalsostillthesolutionfortheproblemofoverweightdoesnot.OK,looks
moredeliciousthanthegraymassandhasalsobetternutritionalvalues,nevertheless...Thevideowould
havemademoresenseifhehadeatenproductsthatareabout1gramgramstokcal1andinsteadofthe
graymassjustcrassGreasystuffwithcarbohydraterichsidedishes.Thentheconvincedcustomerwould
nolongerbeabletodrive85%oftheEDEKAshelveswithhiscar.Therefore,JvMwouldrathernotoccupy
thetopic.Ofcourse,atthispoint,thequestionishowthebroad(haha)audienceisinfluencedwithoutmuch
knowledgeaboutdiet.IthinkofpeoplewhoaregivingtheirchildreninsteadofFantanowmultifruitjuices,so
theycanloseweight.

16.02.201709:58clockOfknorr
BecausehereonlythefatandfrustratedliteraturewritersfromPforzheimwrite:thespotisfat.Andeveryone
wouldlikeitintheportfolio.Metoo.Soneideacanhardlygothrough.Onecouldatmostsaythatitisabit
toomuchHornbach.

16.02.201709:58clockByKarinHenz
Verydangerousspot:Theperceptionoftheworldfromthepointofviewofanorexicsmightlookexactlylike
this:
Iamfat,theenvironmentforcesmetoeatfatiguingthings.ButIwanttobeasthinasabird,andnoonewill
stopmeNotmyfamily,notsociety,notmedicine.Ifollowmyunrealisticidealtodeath!

16.02.201708:03FromSabrina
ThespotisaspompousasthecopyoftheDursleyfamilyfromHarryPotter.JustbecauseJvMandEdeka
behindthespot,everyonethinksthatthisisthenextbang.Butheisnot.HomecomingandSupergeilwere
top.Thisspotisaflop."Eatkarus"?Thighslevel.ThestoryisaspredictableasaBMWspot.Speakingof
BMW:whendoesonefinallyseeagreatJvMidea?

16.02.201700:34clockFromcaptainTrist
Thisworkleftmespeechless.Here,itisprovedhoweffortlesstheagencyandthecustomerareableto
mastertheentireclavierofmovingpicturecommunication:fromthesurelyoutstandinghome,tothe
outstandingisso.
Itisalittleunfortunatethatthetwojustmentionedreallystandoutatdifferentendings.Homecoming.This
onewelldown.Orrear.Dependingonhowoneaudesit.
Afterall,thefilmhasmejustnowconversionimmediatelyandmeontheedekalandingpagedirectlyunder
thebeautifulfeistvisualTiefkhlpizza,sparklingwineandknorrfixoffered.SoIcanplaywiththesequeltobe
feared.
Welovedfood.

15.02.201721:25hFromyo
Hornyspot.Wasclickedandsharedwithuslikehellinthecompany.Disappointedandwitty.Congratulation.

PStheEdeksshouldthentimessoonareallygoodproductoffensiveandHealthInitiativeliedown,because
thewholepromisewithsupergesundandsocannotcurrentlyhold.:D

15.02.201716:08Ofsimplicissimus
Thickinclothes.Dove2.0.

15.02.201715:49clockFromzwegat
DearFettack,

ok,thepointofdiscriminationIhavenotseen.
Donotthinkthatthisisdiscriminatoryagainstthicknessorshouldbeunderstoodbythemassuch.(Yes,I
knowitdoesnotsuitmeasapersonwithaBMIof20,tojudgewhatthicknessisdiscriminatingornot.)
It'snotthatthedickis,butthemastinsideitself.Andthatissocialcriticism.
JustlikethedicksatWallEoratErwinWurm"TheArtistwhoswallowedtheworld".
Inthefilmdiscriminationoffattoseeandjustnocriticismofourirrationaleatingbehavior...nope

15.02.201715:10clockOfFettack
Dearzwegat,
Ifindyourmimimiquitebrieflyjumped.Funattheexpenseoffatismyopinionsemilustig.Well,nowcomes
the"fatwouldjusthavetoloseweight,thennoonewouldmakefunofher".Idonotwanttoequate
centuriesofracialhatredwithfatness.Butjustasthedarkskinnedmanhastherightnottomakefunofhis
skincolor(blackfacingandso),afatonehastherightthatyoucannotbeexaggeratedinthecardboard
costumecostumeonthenose("Hahahaha,lookThefat,howstupidhelookswithhissack").Iamalsovery
muchforsatireandalsobelievethatBhmermannandComaymakefunofeverything.Alsothickness.But
abrandthatdoessomethingtosellsomething,Ifinditdifficult.EvenmoredifficultistheSOM
communicationfromEDEKA."Wedidnotintendtomakefunofthemovieaboutfat..."isaboutasintelligent
as"Ididnotintendtooffendyouwiththeword'asshole'(andthisshouldnotbeahiddeninsulttoanyone)

15.02.201714:51clockFromzwegat
Mimimimi.

Alltimesrelax.
Thedingisnice.
Point.
Andberriesareactuallyveryhealthyyoubird.FruitjuicesIagree.

TheIsssoistheworstatthespot.Somehow,noonecuts.
Thestoryissweet,thecastingisgood,superplayed.Whatmoredoyouwant.
"Eattheonewhowantstobe."Iscertainlygreatcinema.

SogotoLidlhowling.

15.02.201714:28clockOfAlessandro
Thiscommercialhasthechancetoenterthehistoryofadvertisingastheworstandatthesametime
probablythemostexpensiveadvertisingspotofthecurrentyear.Beerenobstalsocontainsfruitinwinter.
AndtheactuallyprettycoolissomaximumrapedandEdekawillbetherebyespeciallywithyoungerhumans
maximallyunpopularasTrendkiller.
15.02.201714:19Fromhey!
Ok,Iwondernowonly,whatorwhoonebecomes,ifonefeedsexclusivelyfromEdekaproducts.

15.02.201713:00clockByHeidiKlum
That'swhatGermany'sNextTopmodelhasbeenteachingusfor11years.

15.02.201712:38hByHorstTappert
ThanksJVMforthisinstructiveclip.EdekaisnowapparentlytryingtoplacehimselfintheEnglishspeaking
area,blueberriesgrowinginwinterontreesandAdepositasisssobecauseissso.ToobadtheKazimcannot
seeitanymore.RIP

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