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Wildercreate An Ad Campaign2-2017copy Doc 1
Wildercreate An Ad Campaign2-2017copy Doc 1
CREATE AN AD CAMPAIGN
PERSUASION PROJECT ASSESSMENT
Standards: Using Audience and Authors Purpose to persuade, trace and evaluate arguments; write
arguments to support claims
Resources- Notebooks w/notes, practice work, magazines, and radio ad examples, independent
research
Scenario-
You are a creative consultant at a large advertising firm. The economy is tough and business has
been slow. One day, a group comes to you with a concept that they want you to create an ad
campaign for. They plan on using it in magazine advertisements, radio advertisements, on billboards,
and in commercial advertisements (extra credit).
Your job is to come up with the BEST campaign that you can to save your advertising firm from
going under! (This account would mean multi-millions of dollars for your company!) In the campaign,
your client wants to know the following information.
Topics to choose from (you may choose your own topic, but it MUST be approved before
you begin)
Sustainable farming is better than factory farming
Dont eat meat
Grow Your Own Vegetables
Unprocessed food is healthier than processed food
Organic vs. traditional meat
Responsible chicken farming
Responsible Fishing
Anti-fast food
Educate yourself about where your food comes from
Read Over the Summer
Wednesday: Complete Rough Draft of Radio Advertising; practice with partner to time it (must be no
less than 45 seconds)
Finish any other advertisements not already completed: _______________________________________
Language persuasive techniques used: ____________________________________________________
HOMEWORK: Complete Final Draft of Radio Advertisement
Thursday: Complete written response for each advertisement (3 total paragraphs). Your written
response should answer the first eight questions on the Guiding Questions & Brainstorm page.
Keep in mind the examples are very quick examples to help you comprehend what the client is looking
for . . . youre going to have to EXPLAIN to the company, in detail, EXACTLY what you are planning on
doing! (Written response) Keep in mind, each decision you make could mean costing your client
thousands of dollars! Your client will want to see all of this, drawn up, and looking VERY professional
(they wont spend millions of dollars on someone who does the bare minimum). You will need to work
with your creative team to draw up some ideas and brainstorm (create the scripts, visualize the
campaign). Then, you will work with your design team to put it all together. Feel free to ask your
project supervisor (aka. Ms. Wilder) for help, but this is YOUR campaign . . . do something youll be
proud of and SAVE YOUR FIRM!
On Task and Student was on Student was on Student was on Student was on The student was
Work Output task and task and task and task and distracted,
completed each completed each completed each completed each interrupted
daily task on the daily task on the daily task on the daily task on the frequently, did not
timeline; the timeline; the timeline; the timeline; the listen, gave harsh
student showed student showed student showed student showed criticism, did not
up with the final up with the final up with the final up with the final complete the peer
drafts completed, drafts completed, drafts completed, drafts completed, grading sheet
or nearly or nearly or nearly or nearly independently,
completed, completed, completed, completed, and/or was
removed from by
the teacher
Respect of Student was Student was Student was Student was The student was
Peers and respectful of other respectful of other respectful of other respectful of other distracted,
Students students learning students learning students learning students learning interrupted
time and did not time and did not time and did not time and did not frequently, did not
interrupt them interrupt them interrupt them interrupt them listen, gave harsh
with off-task with off-task with off-task with off-task criticism, did not
comments and comments and comments and comments and complete the peer
behavior, the behavior, the behavior, the behavior, the grading sheet
student was not student was not student was not student was not independently,
redirected by the redirected by the redirected by the redirected by the and/or was
teacher more than teacher more than teacher more than teacher more than removed from by
once once once once the teacher
Active Listening Student was Student was Student was Student was The student was
During attentive, sitting attentive, sitting mostly attentive, somewhat distracted,
Presentations up, looking at the up, looking at the sitting up, and attentive and may interrupted
presenter, taking presenter, may may have become have been frequently, did not
notes on the not have taken distracted once or distracted more listen, gave harsh
presentation, and notes on the twice by than twice, criticism, did not
waited to ask presentations, and presentations of student was complete the peer
questions until may have other groups, may slouching or grading sheet
presentations interrupted once not have taken leaning back, may independently,
were over. or twice to ask notes. not have been and/or was
questions. looking at removed from the
presenter. group by the
teacher
Name: ________________________________________Period: _______________
Ad Campaign
(To be completed after each student finishes their presentation, before moving on to next
presentation)
10 8 7 6 4
Meets all the Wow, this student From what I can It was a decent Uh oh! This The student only
requirements went above and tell, this student project, but the student was completed one
beyond! They met all the project student forgot two missing three or advertisement,
included all the requirements; of the more more than two
required requirements. requirements requirements were
persuasive OR missing on at
techniques, and OR least two of the
had a few extras only one advertisements
to really make requirement was The student was
their project pop! missing, not bad! missing one of the
advertisement, or
the writing
reflections were
not completed
Neatness Oh my gosh, this Wow, this kid This project was the project is not Messy or sloppy
was the cleanest clearly made this about as neat and the messiest Ive presentation, it
project I have ever as neat as presentable as a ever seen, but this looks rushed and
seen! There were possible. There regular class is not presentation does not
no noticeable may be a few assignment. quality neatness represent the
tears, or stray small tear, or students best
marks. This is stray spots or efforts; its clear
worthy of being marks, but the they did not spend
put in a frame! project is nice and time on the
clean. The student appearance.
clearly took care
with it.
Creativity Wow! This was so This was so This was a neat This project was The
creative this creative for this project and nice to not boring, but it advertisement
person should student! Their look at. They didnt really look appears largely
consider a job in ideas and clearly tried very like it was the copied from
marketing, presentation came hard, but when students own another
advertising, or from their own put in a group ideas, or it did not advertisement or
design...somethin imagination and with similar hold my attention another student, it
g creative! Ive are awesome and persuasive ads, it for very long. does not
never seen fun to look at! It may not stand represent original
anything like this! definitely held my out. thought, or the
They could earn attention! assignment was
lots of money for not completed
how creative they
are!
11. What other questions do you have that COULD NOT be answered by CAREFULLY
reading this packet?
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