FOOD WASTE

IN
AMERICA
 THE
WASTEBUSTERS

Jamie Curran, David Hoysan, Annisa Prasetyanto

Daniel Ham, Advait Tinaikar, Melissa Powel
 Problem Statement

How might we create a

scalable, impactful and user focused solution
that addresses food waste for busy families in the U.S.
 Our Pledge

To find a convenient and effective solution that

prevents home food waste while enriching lives

4
 Mary the Busy Mom
Primary Food Purchaser
Scalability: Primary purchaser for a
family of 3.14

Opportunity: 35 million families with

children, ~$10k per year on food, of
which ~15% is wasted.

Impact: Education of children, greater

accumulated food waste

Sources: Data-Planet, Census.gov; 2015

 Mary the Busy Mom

Top priority: Health & safety of family

Time & Efficiency

Money

Family Preferences
Why does Mary waste food?
 Why does Mary waste food?

Miscommunication Health & safety

Lack of visibility No reminders

Why should Mary care about food waste?

= +
Money Time
 Ideas vs Journey Map

PRODUCTS

SERVICES

Others
Portion Control
Smart Dishware Inventory Tracking
Meal Planning
Smart Stove
Repurposing Packaging Tupperware
Social Media
Share Economy Fridge Org: Decrease overfilling fridge

Leftover Recipe

Fridge food Preservation

28 Core Fridge Org: Freezer

Categories Fridge Org: Drawers

Plastic Wrap Fridge IoT In store

Child Education
Family

Chef Service
Ambient Reminder Auto Shopping
Donations

Fridge Org: Shelves Trash Measurement

Monitoring Smart Shopping
 Top Value Opportunities
On Trend

Social Impact

Environmental Impact

Security

Empowerment
Ambient Reminder Fridge Org Childrens Education

Round 1: Prototyping
Shared Economy Leftover Recipe
 Criteria
On Trend (2 years in the future)
Impact on Food waste reduction
Security for Mary
Empowerment
Arriving Social Impact
Cost
at our Ease of Adoption

Top 3 Convenience
Market Saturation
Concepts Scalability
Feasibility for team
Enthusiasm
Viability
 Criteria
On Trend (5 years in the future)
Impact on Food waste reduction
Security for Mary
Empowerment
Arriving Social Impact
Cost
at our Ease of Adoption

Top 3 Convenience
Market Saturation
Concepts Scalability
Feasibility for team
Enthusiasm
Viability
 Criteria
On Trend (5 years in the future)
Fridge
Impact on Food waste reduction
Security for Mary
Organization
Empowerment
Arriving Social Impact
Cost
at our Ease of Adoption

Top 3 Ambient Reminder

Convenience
Market Saturation
Concepts Scalability
Feasibility for team
Inventory
Enthusiasm
Viability
Tracking
 Conveyor Belt Mesh Divider

RFID Inventory Tags Ambient Container

Wed love to have something that tracks our
inventory, but I would not do any manual input.
Thats too much work!

- Trisha & Kevin

I really like that ambient container. Its eye
catching and stands out in the fridge

- Kerri & Peter

 Cannot add extra work for Mary

Produce is mentioned more than leftovers

Subtle reminders are great Insights

Size, shape and aesthetics matters

Preference toward retrofit devices

 Inventory Management
vs

Critical Ambient Container

Decision
Whats valuable for Mary?
What does the research say?
What does history teach us?
 What does the research say?

Critical Waste Waste

Decision
Inventory
Management What does history teach us?
vs
Ambient Container

Source: https://www.nrdc.org/sites/default/files/wasted-food-IP.pdf
Final Decision
System Design Mary the Busy Mom

Health & Safety

Money

Time & Efficiency

Family Preferences
 System Design Mary the Busy Mom

Health & Safety

Reminders &
Notifications
Money
Inventory
Data Remote Visibility
Time & Efficiency
Family
Communication Family Preferences
 System Design Mary the Busy Mom

Health & Safety

Reminders &
Notifications
Money
Inventory
Data Remote Visibility
Time & Efficiency
Family
Communication Family Preferences
Feature
Remote View

You have half of a

tub left!

Expiry date:
04/20/17

I wish I remembered if I already have yogurt at home

Feature
Family Communication

Add to Moms
Grocery List

Apples
Oranges
Salad
Yoghurt
Milk
Bread
Andys Cereal
Nikis Cereal
Tic Tac (Added by
Andy on 4/12/2017)

New Alert!

Mom is at the
groceries. Add to
her shopping list?

Is mom at the groceries? I need something.

Feature
Reminders & Notifications

These leftovers
still can be eaten!

Enter date:
04/10/17

What should I have for lunch?

Form Factors & Possible Camera Placements

Form Factors Door Shelf Ceiling Track

 Effectiveness vs. Convenience Positioning Map

Convenient
Ineffective

Effective
Inconvenient
 Effectiveness vs. Convenience Positioning Map

Convenient
Ineffective

Effective
Inconvenient
 Top Competitors

Family Hub Refrigerator The FridgeCam

Too much functionality Wireless retro fitted camera
Too expensive Focuses on recipes
Manual expiry tracking No focus on communication
Ecommerce integration Not on the market yet
 3 4
Address technical challenges
Next steps Evaluate component options
Test vision APIs
Create proof of concept
Distribution channels (B2B or B2C)
Go to market strategy
 The Wastebusters
Stop food waste before it starts

Thank You

cmuwastebusters.weebly.com