unilever

Our brands
Food brands

Food brands
Unilever is one of the world's leading food companies. Our passion for understanding what
people want and need from their food - and what they love about it - makes our brands a popular
choice.

Becel, Flora
Becel / Flora products contain Omega 3 and 6 that help keep your heart healthy.

Bertolli
Bringing the Mediterranean lifestyle into your home.

Blue Band, Rama

Try our healthy, affordable and convenient range of margarine products.
Heartbrand
Our Heart ice cream range aims to inspire people of all ages to taste the fun side of life.

Hellmann's, Amora
For sensational food and moods!

Knorr
Our products help people make every meal a little more special.

Lipton
Making a big splash in the global beverages market.
SlimFast
Millions of people all over the world have lost weight with SlimFast.

Our commitment

We are committed to ensuring our products taste great and can form part of a healthy balanced
diet.

Great taste
Our brands help make everyday meals special. And theyre often a passport to world cuisine,
turning local dishes into appealing new products. We have the heritage and knowledge to move
effortlessly between cuisines and countries.

Flexibility
For people wanting to conjure up a meal in minutes, we make cooking and eating a pleasure. Our
solutions, ranging from a Knorr pasta snack to a Mediterranean-inspired Bertolli meal, give
people everywhere more time to enjoy with friends and family. Meanwhile our Foodsolutions
team is there behind the scenes when people eat out, working with chefs and caterers to create
culinary masterpieces.

Healthy choices
Our success is based on making healthy food the easy and enjoyable choice. World-class
nutrition and health expertise enable us to provide options that can help you stay healthy and
you'll look good and feel good all at the same time. The benefits of brands such as SlimFast and
Flora/Becel pro.activ are recognised by members of the medical profession and all our brands
include good-for-you choices that can form part of a balanced diet.

Fun, indulgent & refreshing

We put more fun into a healthy balanced diet with Heart brand ice creams, including Magnum,
Cornetto and fruit-flavoured ices from Solero. The Lipton range of tea and soft drinks bring
refreshment with natural vitality.

Food you can trust

Whatever people love about food, we aim to make sure they can trust us to source, make,
distribute and market our brands in a way thats good for them and the world we share.

Home care brands

Home care brands
In many parts of the world we lead the home care market, with brands such as Omo, Surf,
Comfort and Cif. It's more than just hygiene with homes and clothes that are clean and cared
for, we help you get more out of life.

Cif
The power to deal with even the toughest dirt, every day.

Comfort
The best care for your clothes, yourself and your family.

Domestos
Experts in killing germs. With Domestos you can be sure the job is done.

Omo
Giving your kids the freedom to get dirty, safe in the knowledge that Omo will remove those
awkward stains.
Radiant
No other brand knows more about delivering superior whiteness than Radiant.

Sunlight
Sunlight uses the magic of natural ingredients to create unbeatable results.

Surf
Surf is on a mission to make everything it touches brighter through cleaning and more!

Personal care brands

Personal care brands

Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognised
and respected around the world. They help consumers to look good and feel good and in turn
get more out of life.
Axe
Helping males keep a step ahead in the mating game.

Dove
Celebrating beauty's diversity

Lifebuoy
Accessible hardworking soaps and liquid gels.

Lux
Lux offers a range of highly appealing beauty products at a price you can afford.

Pond's
Helping to keep your skin looking and feeling naturally beautiful.
Rexona
Rexona gives you the confidence to handle whatever the day has in store.

Signal, Close Up
Protecting and enhancing your oral health 24 hours a day.

Sunsilk
Sunsilk provides real solutions to women's everyday hair needs everywhere.

Vaseline
To help you enjoy great, healthy skin everyday.

Nutrition
Nutrition
We've created policies and guidelines to ensure we always act responsibly when it comes to
health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So the ingredients we
use, the formulations, and the way we advertise and market our brands can potentially make a
big impact on global health.

We aim to act responsibly and have a strong nutrition policy. We've also developed a carefully
considered approach to health and nutrition which includes:

encouraging a balanced diet with the right amount of proteins,

carbohydrates, fats, vitamins and minerals

developing a growing range of low fat, low sugar, low calorie alternatives,
plus more 'active health' products such as pro.activ

marketing responsibility our foods and beverages and helping to reduce over-
consumption

helping people understand the nutritional benefits of our products

creating products that reflect the fact that people will only eat foods that they
enjoy

having sound specific evidence underpinning all our claims

making significant contributions to researching the relationship on nutrition

and health, such as the effects of good fats (unsalted fats), fruits &
vegetables and vitamins and minerals

Clear communication
We've also developed a set of marketing principles to ensure we're always 'honest, decent and
truthful' in our communication which include special principles on advertising to children.

As well as excluding anything that appears to condone over-consumption in our marketing, we

also prohibit anything that undermines the promotion of healthy, balanced diets and lifestyles, or
misrepresents snacks as meals. We will also make sure that any claims made in our marketing
about any of our products are supported by scientific evidence.

Under our principles for marketing to children, we ensure our advertisements don't convey
misleading messages, don't undermine parental influence, don't encourage pester power, don't
suggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur the
boundary between promotion and content.

In addition, as well as supporting the development of international self-regulatory codes for all
marketing and advertising, we recently agreed to voluntarily restrict all paid marketing
communications (with the exception of packaging) directed primarily at children under the age
of six years.

We believe that by putting these principles in place, we're not only doing the right thing, but
we're being proactive through voluntary self-regulation instead of simply reacting to external
pressures.

Related links

Unilever's food & beverage marketing approach

Health, hygiene & beauty

Health, hygiene & beauty

Unilever's vitality mission is a mandate to help people feel good, look good and get more out of
life. At the heart of this mission is hygiene and health through hygiene.

At the heart of our mission

What does 'vitality' really mean to billions of people in the world? How does it manifest itself in
their lives? What does it add to their lives when it is present? What are the consequences when it
is absent?

The desire to be clean, active, energetic and healthy is common to every person, whether young
or old, whether rich or poor. To billions in the developing world, health is simply the absence of
illness. For them, health is the ability to go to work, to provide a square meal for their families.
For their children, health is the ability to play, to go to school, to work towards a better future.
For the affluent, health is more than just physical well being. For them the signs of good health
being active, energetic, feeling good, looking good allow them to get the most out of life. Yet
for the millions of mothers who lose their children to diarrhoea and upper respiratory infections,
health is simply about staying alive.
The costs of poor hygiene
"Without good hygiene, consumers are vulnerable to a wide range of infectious diseases that not
only have the potential to severely undermine the quality of their lives, but even to end their lives
prematurely," says Steve Miles, Global Vice President Health Brands.

"And the reality is that hygiene standards remain woefully low around the world, reflected in the
high incidence of infectious intestinal diseases (IIDs), such as diarrhoea."

Although the IID problem is most severe in developing countries, where two million children die
each year from diarrhoea, it is also a major issue in industrialised nations. In the UK, for
example, it is estimated that one in five people succumb to IIDs annually, leading to around 35
000 hospital admissions and more than 30 deaths. Not to mention the physical and social
discomfort that millions of others suffer with these types of disease.

New risks
"The risks are likely to intensify," says Sally Bloomfield, a member of the International
Scientific Forum on Home Hygiene (IFH), which receives an educational grant from Unilever.
"As populations age and the incidence of immuno-deficient diseases such as AIDS rises, more
people will be vulnerable to the consequences of poor hygiene."

"Infectious diseases are also hopping around the world quicker than before due to globalisation,
as we saw with SARS. In some cases, you can't treat these with antibiotics as they're viral; others
are bacterial but resistant to antibiotics, such as the hospital superbug MRSA (Methicillin
Resistant Staphylococcus Aureus)."

New pathogens agents that can cause disease are also constantly appearing. Since the 1970s,
at least one new pathogen has been recorded each year. Good hygiene is often the only way to
avoid many pathogens and their consequences.

A simple solution
One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical Medicine
and Hygiene, is that most people do not use one of the world's most basic and widely available
home hygiene products the humble bar of soap.

"Hands are a superhighway for transmitting germs, but most people don't wash their hands with
soap and water at key times," she explains. "In the UK, for example, only 30% of people wash
their hands after going to the toilet and only 43% after changing a nappy." The statistics in
developing countries are similar.

Health through hygiene

So what's Unilever doing? "How we communicate hygiene issues to consumers is playing a vital
role in the success of our brands," says Walter Gibson, bioscience group leader, R&D, HPC.
"There's a lot we can learn from the social and psychological sciences. But we also need to look
carefully at the types of products we use and the delivery mechanisms," he says. "For example, a
gel might be more appropriate than a bar of soap in regions where there is little running water."

HPC marketing president Simon Clift says: "With our strong heritage in hygiene and branding
combined with our deep consumer insights, we are in a unique position to bring 'vitality' to life in
a powerful way."

One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health through
hygiene for everyone.

Our advertising

Our advertising
Unilever's brands are known around the world for their thought-provoking yet entertaining
advertising campaigns.

PG Tips - Breakfast

This iconic 'Breakfast' PG tips advert won a Gold Award at the British Television Advertising
Awards.

December 2008 | United Kingdom

Dove - Go Fresh

A new Dove Go Fresh Body Wash Energise advert takes a snippet of a young woman's daily
showering routine.
December 2008 | United States of America

Lynx - Dark temptation

Winner of 2008 Film Gold Cannes, Best Film Gold San Sebastian Festival and Best Film NYC
Festival.

December 2008 | United Kingdom

Pot Noodle - Moussaka Rap

Lick it! In this hilarious ad from the UK's Pot Noodle team an amateur chef raps his way through
a mountain of food preparation.

December 2008 | United Kingdom

Monkey's Christmas speech

This 'Queen's speech' viral ad from PG tips has won a Gold Award at the British Television
Advertising Awards

December 2008 | United Kingdom

Degree - Engineered

Degree's futuristic advert focuses on the superior antiperspirant qualities of their deodorant by
comparing it to a competitor product.

November 2008 | United States of America

Sunsilk - Capas Destacada

This is Sunsilks easily recognisable advert for its glamorous portrayal of the hair care routine.

October 2008 | Mexico

Knorr - Big Green

Knorr's soups have always enjoyed a healthy nutritional profile.

October 2008 | France

Persil - Small & Mighty

This advert shows that its the first product in the market of its kind that contains three times
more concentrated detergent.

February 2008 | United Kingdom

Rexona - Friction

Rexonas break through commercial that focuses on skin care while strengthening the brands
overall feminine appeal.

July 2008 | Argentina

Persil - Roboboy

The advert encourages parents to see that their children need to develop and grow.

January 2008 | South Africa

Lifebuoy - Soap for Schools

This good germ-killing soap can make a great difference in helping to prevent the spread of
preventable infectious diseases.
September 2007 | Indonesia

Dove - Evolution

A Dove advert once again challenges our concept of beauty. Evolution has won two Grand Prix
Cannes Advertising Awards.

Nov 2006 | United Kingdom

Related links

Find out more about our approach to advertising & marketing in our
Sustainable Development Report

Unilever Foodsolutions

Unilever Foodsolutions

Unilever Foodsolutions is one of the world's leading foodservice businesses. The business works
with customers including caterers, restaurateurs and major hotel and fast-food chains to create
food solutions that help grow their business.

Understanding our customers

With half of people in the United States and a quarter of people in Europe claiming they find it
difficult to eat healthily away from home, we're helping by providing foodservice operators
products that combine taste, consistent quality and healthier menu options cost-effectively.

Solutions vary as widely as our customers - products that add the right seasoning, flavour or
texture, pre-prepared ingredients that save time in a busy kitchen and new ways of serving food
on a large scale at consistent quality are just some examples.

Our focus is understanding our customers and designing solutions specifically to meet their
needs, using our expertise in taste, chefmanship, food technology and service and the right
choice of Unilever Foodsolutions products and brands.

Providing solutions
Unilever Foodsolutions helps to provide healthier options in several key ways. Firstly, we're
helping to boost consumption of vegetables by making them more appealing, and developing
'better for you' foods that are attractive, easy choices.

In addition, we're continuing to train our Foodsolutions people and operators in the basics of
nutrition so everyone knows what they should be doing and what the benefits are.

We also focus on canteens and quick-service restaurants, which are under extreme pressure to
offer menus with healthier alternatives. We have started to work with quick-service restaurants
by enabling them to provide healthier options for consumers, such as Hellmanns Extra Light
Mayonnaise and Becel portions.

Innovations

Knorr Total Soup Solutions systems enable caterers to capitalise on the growing popularity of
soup by making soups available, visible and attractive to consumers. The Knorr 100% Soup bar
offers a choice of new and traditional soups created by Knorr chefs, together with
complementary toppings to customise their soup.

Lipton Brewed Iced Tea is a tea preparation and dispensing system that provides foodservice
operators with the ability to serve high-quality, fresh-brewed tea with ease.

A great range of lower-fat, great-tasting Hellmann's dressings, available through specialised

Hellmann's dispensers, is helping a major fast-food chain to provide a healthy salad bar option in
a growing number of outlets in North and Latin America.

In Belgium, our 'Good For You' range offers healthy, balanced recipes for lunch meals and
sandwiches, with information materials to highlight the benefits. It's now used in around 100
industrial kitchens.
Key facts & figures

The global food-service industry is worth over 350 bn and is growing rapidly as people around
the world eat out more than ever before. In the US, more than half of food expenditure now
happens outside the home. In Europe, this figure is as high as one third and, in Hong Kong, 2.5
meals out of every three are eaten away from home.

Global presence

Unilever Foodsolutions operates in 65 countries worldwide

Hellmann's real mayo

Knorr pack of spices

Lipton tea