Professional Documents
Culture Documents
Auto World Final Presentation
Auto World Final Presentation
What We Did
Interview customers about Value
proposition
What We Found
Customers cared little to be
Entertained/ cared little about
Wait times
Experiments/ Findings
What We Did
Pivoted to a one stop shop
Conducted interviews to prove
this claim
Conducted interviews for our
customer segments
What we Found
We found that our customers
wanted more convenience
and that this would save time
and hastle
Customers wanted a convenient app
Our customer segments were not specific enough
Experiments/ Findings
What We Did
We created a more specific
customer segment
We will offer an app to
the customers
What We Found
A more detailed Customer
segment allows us to better
market.
Channel Diagram
Cost of Goods