using DevExpress.XtraGrid.Views.

Grid;
private void gridView1_RowStyle(object sender,
DevExpress.XtraGrid.Views.Grid.RowStyleEventArgs e) {
GridView View = sender as GridView;
if(e.RowHandle >= 0) {
string category = View.GetRowCellDisplayText(e.RowHandle, View.Columns["Ca
tegory"]);
if(category == "Beverages") {
e.Appearance.BackColor = Color.Salmon;
e.Appearance.BackColor2 = Color.SeaShell;
}
}
}