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Mec Uoa Media Briefing Form
Mec Uoa Media Briefing Form
Product
Campaign
Client contact
Date of brief
Creative Agency
APPROVAL PROCESS
Has the Strategic Communications Unit, Department of the Premier and Cabinet approved the
Communications Strategy? YES NO
Who is your contact in SCU? (If unsure, please contact SCU on: 8204 9184)
Will your campaign require approval by the Premiers Communication Advisory Group?
YES NO
If so, what meeting date is it currently scheduled for? Date:
Has the budget allocated to this campaign been approved by the Chief Executive or delegate with
appropriate expenditure and purchasing authority?
If you do not have an approved budget, for what purposes do you intend to use the Media strategy and
Plan for? (E.g. Project Bid, Cabinet Submission)
Please note: Government policy requires MEC to forward a copy of this brief to the
Strategic Communications Unit, contract administrator for the Master Media Agency
Agreement. Once your media plan is approved, MEC require evidence of appropriate PCAG
or SCU approvals prior to buying your campaign.
BUDGET
(Note: Budget provided should be for
media activity only and exclude GST)
CAMPAIGN PERIOD
TARGET MARKET
DEMOGRAPHIC/PSYCHOGRAPHIC,
ATTITUDES/LIFESTYLE
1. Primary
2. Secondary
REGIONALITY
Coverage Area
Metropolitan/Regional
Split
COMPETITIVE ACTIVITY
SEASONALITY
Sales by Month product
Sales by Month category
Purchase / usage cycle
EXTERNAL FACTORS
Consider sales promotion, DM, Trade
Support
PREVIOUS SUCCESS/FAILING
Factors which contributed to (or
prevented) objectives being met
CREATIVE CONSIDERATIONS
Are there any mandatory elements
you expect to see, or any production
budget restrictions that result in
media executions that have to be
avoided?
ADDITIONAL DIGITAL
INFORMATION
What is the click thru URL, is this a
new or existing page, is your site
responsive to different device or
optimised for mobile?