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Jobanny Mendoza
Dont settle: Dont finish crappy books. If you dont like the menu, leave the restaurant.
If youre not on the right path, get off it ("50 Inspirational Marketing Quotes"). Chris Brogan
used these words to express that many marketers take wrong paths in the course of their success.
Not many marketers take into consideration that there are factors that influence the public.
However, there are other successful marketers that use a combination of technology,
Throughout the past decade, marketers have failed to realize that engaging and
interacting with customers and the public online is a crucial factor for their future. As technology
rises, people are more involved with computers and phones. Technology itself gives marketers
not only a way to do things but also a new way to think. These devices also bring in dialogue or
conversations which in the past couldnt be done through the devices. Beyond all of the dialogue,
there three major expectations that have been enforced, which are portability, videos, and speed.
Nowadays people keep devices in their pockets that 20 years ago couldnt. These devices
are filled with knowledge and connection which can assist anyone. Videos are also escalating
quickly and are looking to be the most used visual representation. This then puts any text or
visual aside and give them the disadvantage while videos get to be the substitutes and maybe
even permanently. Another important factor that contributes greatly is speed. The speed that any
device now is outrageous. One may never think about it but its extremely rapid. Nonetheless,
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that may bring flaws, in the case of people losing patience over anything operating slowly.
Though there are more factors, the ones stated above seem to be the most crucial. Through all of
these applications to the mind, people seem to find empowerment, which impacts the whole
world. In addition to that explanation, the public seems to appreciate and conform to easier and
cheaper stuff to do, and the more that is, the more it will be done. After all, people now what
kind of technology is out, and await the marketers strategies and tactics to apply to their lives.
Though technology expands power to people, they also give a variety of ways to think (The
Mobile digital marketing has become a brave and grand world that provides opportunities
to learn from one anothers strengths. It is suggested that if ones firm is marketing online, the
firm should flow freely from any source that a future client may find. It is tremendously
important to create a phone application or at least a mobile version site because according to
comScore, in 2014, 40 percent of viewers will set sight on another site if it doesnt contain a
mobile version site. However, there are other ideas to attract clients, generating content, content
keeps clients desperate for more and await different ideas. Creating mobile applications, apps
can boost the clients attraction. Phones consist of apps and packing a phone with interesting
applications is great, firms who have created apps, generate lots of clients and perceive to greater
milestones. However, firms should never forget about social media. Social media has created a
great, impactful, and sometimes nervy atmosphere throughout the whole world. They have a big
impact on uprising firms and can strengthen the connection between clients. Though many big
firms believe it is not a necessary outreach and small firms think they dont have time to
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maintain an active page, they shouldnt believe that and go ahead and create it to benefit
Marketing a firm is difficult enough, but with all the new and astonishing resources it is
hard many small and big firms are missing out and not reaching them. Though, it may only be to
blame for marketers who avoid these interactions with the resources. Therefore, any successful
marketer is required to see the impactful side of technology. This side is beneficial by generating
content for a page or channel, and by finding the appropriate digital delivery to attract clients and
customers.
Using creative and advanced methods and strategies of marketing ideas, events, and
businesses may sometimes create impacts to the human brain. According to psychological
research, the neocortex expresses itself in peoples obsessive compulsive tendencies, the fight or
flight response and the actions people take in response to urgencies. These are factors that inspire
impulse purchases. It has been shown that people think by using a picture, picture or visuals
influence a persons thinking process. Thus making the customer or client want to buy the
product or service or not at all. There is also a part of the mind which correlates with color. A
visual from KissMetrics showed that the color blue was associated with a sense of trust, this
could be used by any marketers to their advantage if its used correctly. However, it is not only
visuals or images that matter, words used by advertisements and the images themselves help
attract clients and customers. According to the Entrepreneur magazine, words such as authentic,
certified, guaranteed, loyal, and official are words that obtain the attention of customers and
clients. There is also a phenomenon called Foot In Door Technique (FITD). This phenomenon is
usually used when companies or businesses request people to do an email sign up, it is most
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likely that the person will say yes when asked again. When an ad or visual shows any number,
the number will have an impact on people as they will evaluate how prices will be in the future.
It shows how businesses arrange prices and will affect a persons current and future purchases.
According to the Entrepreneur, every single decision made by a customer, even the rational
decisions, are made with the influence of emotions. With this in mind, marketers should
approach this method by aligning products and services to the emotions customers might feel
Psychology is used by the most successful marketers. In an article for Fast Company,
Robert Rosenthal says that most marketers arent psychologists, but successful marketers
employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology
legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. As
mentioned, there is an obvious correlation between marketing and psychology. The stratagem is
to make customers think distinctively about ones product or service. Other times it is to make
them comply with small commitments before the formal proposal. It is to appreciate when one
can discover ways to trigger favorable emotions and responses for customers. It is up to one to
reveal or discover what plan is the most effective blueprint for success for any business (Samson,
2016).
Propaganda has been used throughout political movements or governmental. The goal of
propaganda is to influence, influence opinion, acts, or decisions. Often the public seems to miss
that there are slight similarities in marketing today. Definitive statements or claims contribute to
propagandas appeal. A marketer should share or show what they have in mind, which means to
take any type of risk and not fear. They will have to learn how to go with different approaches
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and if it fails, they will have to learn from it. Learn from the mistakes, flaws that the approach
may have caused and will make their goal better. As a business, one would like to see customers
come back, with propaganda, there are strategies marketers take to influence their customers to
come back. Marketers usually make this happen by generating content on their needs and what
brought them to ones business in the first place. Other marketers interest them with emails about
similar purchases that they made and offer products that are better and easier to use. Finally,
marketers make sure they are directing the kinds of propagandas to the people they want in their
businesses, whether its the youth, young adults, adults, or the elderly. These type of marketers
focus on the customer's inquiries and concerns personally and in a timely manner. Though some
concerns may be negative, showing engagement with the person means that the marketer truly
cares about customer care while the customer will show appreciation to ones interest in
Work Cited
Patel, Neil. "8 Psychological Insights Into the Brain That Will Improve Your Marketing."
Apr. 2017.
Reach, Catherine Sanders. "Moving target: customizing your mobile digital marketing." GP
i.do?p=ITOF&sw=w&u=lom_grandrapid&v=2.1&id=GALE%7CA487518326&it=r&asi
Samson, Eric. "The Intersection of Psychology and Marketing." Entrepreneur, 28 Sept. 2016,
Sorenson, Lauren. "6 Propaganda Tactics to Empower Your Marketing." HubSpot, 6 Jan. 2012,
https://blog.hubspot.com/blog/tabid/6307/bid/30526/6-Propaganda-Tactics-to-Empower-
"The Impact Of Technology On Brand Marketing." Brands, 31 Jan. 2012. General OneFile,
go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=lom_grandrapid&v=2.1&id=GALE%7CA