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n memory of a man we all loved, learned from and looked up to, Bob Nueske, who passed away unexpectedly two years ago.
I miss his positive, supportive, quality-focused presence every day. We had the pleasure of having him at Camp Bacon a couple of
times, and I know he was looking forward to returning for a third visit the year he passed. His spirit is the "smoke" that permeates
Camp Bacon now every spring. You cant see it, but you can always sense the difference!
Camp Bacon was a life-changing experience
for me because of the time, the place, the
Over the last eight years, Camp Bacon has become one of my favorite events of our year here at Zingermans. And with each year that people, the talk and the energy. I have since
we do itthis will be our 8th annualmy affection for it grows, the connection with the campers grows stronger, the presentations get become great friends with some of the other
more interesting, the food gets better, the bacons get...well, everythings already better with bacon! What makes Camp Bacon so special?
speakers and participants. When you share
the common passion for bacon that we all
1. Better Bacon! 4. Good Cause have, whether it is with spaghetti or in a
This is the driving force here, right? Each year, attendees get to Camp Bacon is a fundraiser and proceeds go to a pair of good
eat and enjoy pork in over a dozen different forms in the course causes. First up is Southern Foodways Alliance. SFA has been drink or any other preparation, we were
of a couple of days! Smoked bacon, unsmoked bacon, pork loin, actively educating, connecting, cultivating and cooking up won- all there without any preconceived biases
ham, salami, sausage...theres pork in all sizes, shapes, flavors derful stews of Southern culture for nearly 20 years now. Here and with extremely open minds, stomachs
and levels of smokiness and spiciness. Its pretty much a sure at Zingermans, weve learned an enormous amount about food,
and heartsI think being surrounded by
thing that youll taste any number of delicious pieces of pork that culture, and history from the wonderful folks who make it all
youve not previously tried. happen down at SFA world headquarters in Oxford, Mississippi. like-minded people on the most wonderful
Great films, great writing, great friendships, great parties (and farm I have ever been in the US, I felt I was
yes, lots of great pork) have all come from our SFA connection. with a family more than a group of friends
2. Great Learning We also use Camp Bacon to raise some money for the local 4-H
and unknown people. You have all created
The way I see it, learning is to intellectual life or the brain what which has been encouraging and educating kids about agricul-
bacon is to the palate. Pretty much everything goes better when ture in the US for many decades. If kids dont take to small scale a Think Tank that goes beyond words.
theres good learning going on! For me, the chance to learn from farming and livestock raising, then well be leaving the future of I can't wait to return! GRAZIE!"
such a fabulous array of fascinating speakers is something spe- food to industrial agriculture.
cial. This year is loaded with lively, engaging presenters, all of
whom know a whole lot more about pork, the world, and life in 5. One of a Kind -Rolando
general, than I do. Which is why I always leave the Main Event Our friends at the Positive Organizational Scholarship section A long time importer
with a brain thats as happily stuffed as my belly! of the University of Michigan Ross School of Business have a of some of the fin-
little saying I love: Excellence is a function of uniqueness. Camp est artisan offerings
Bacon is one of many things around these parts that fits both bills. from Italy, and
3. Cool Campers Theres nothing else like this special event combining learning, author of the soon
Over the years, weve built a long list of loyal campers, many fun, great eating, and curated conversation all around the single to be released book
of whom now plan their annual Camp Bacon pilgrimage well in subject of cured pork! Camp Bacon wont change the world on its Autentico.
advance! For many folks, the connections they have built up have own, but its sure a good start in the direction of doing the right
turned into lifelong friendships. Just the way it was going to sum- thing, eating well, good dining, and good dialogue.
mer camp! The time at Camp may pass quickly; the bonds and rela-
tionships that come from it carry forward for many years to come.

Burgers Smokehouse
AN INTERVIEW WITH STEVEN BURGER

A FAMILY BUSINESS BUILT ON COUNTRY HAMS


B
ased in Missouri, Burgers Smokehouse is a four-generations-deep family business thats been specializing in pork since 1952. You might
have read about the company in Zingermans Guide to Better Bacon, where Ari professed a fondness for Burgers old-style country hams,
which are dry-cured with salt, black pepper and brown sugar, and smoked over hickory wood for about 12 hours. Steven Burger, the
companys president, spoke with us about his companys legacy, and hes also flying all the way here to speak at Camp Bacons Main Event and Bacon
Ball. Dont miss your chance to meet him and his hickory-smoked bacon!

Zingermans:
Why did your grandfather go from Z: Your grandfather learned curing from his SB: Well, maintaining high-quality, niche markets
farming to producing country ham? mother, who was German, so this was a tradition is kind of a fun end of the business to be in
that was passed down in your family. because much of the success of our company is bers of the fourth generation] that are here have
Steven Burger: Well, actually, my grandfather was on telling our story, and a lot of that has to do met their educational and work requirements
curing hams much like many farmers in this area SB: It essentially came through our German with rich tradition with roots that go back to and have come in and currently playing very
were back at that time. Curing country ham was ancestry. The curing techniques that came from Europe and carrying forward curing techniques valuable roles in the company.
much like putting out a gardenit was just a way my German great-grandparents that settled in that have really been around for thousands of
of life, a way of having a food supply in rural the late 1800s. years. Being able to continue that story here in Z:Why is the apostrophe at the end of Burgers
Missouri back before refrigeration. Really, the the United States is certainly a fulfilling part of Smokehouse? Why not Burgers Smokehouse?
country ham business, as a commercial enter- Z:Youre the third generation. Why has it been the business to be in.
prise, gradually emerged over many, many years. important for you to stay in the family business? SB: That was because of my grandfather. He only
As people moved off the farm into the bigger Z:Youre the third generation. Is there a fourth went to school through the eighth grade, but
towns around Central Missouri, he gained a SB: I came out of college in the mid 1980s, and at generation coming into the business? his understanding of English was if he put the
reputation for doing a good job curing country the time, the business was a good deal smaller apostrophe before the "s" that meant it was his
ham, so he would have people asking about than it is now, but I was raised in the company SB: Well, we now have rules for coming into smokehouse, exclusively. But putting the apos-
buying hams. He realized he could make more and spent many summers and Christmas holiday the family business that requires outside work trophe after the s, it was inclusive, and so its
money curing and selling ham than he could out breaks working in the company, so it was some- experience. Every generation has to build sets Burgers Smokehouse, meaning its all of the
of the whole hog, so that became the economic thing I was very familiar with. When I graduated of rules that are appropriate to that generation familys. It was his way of saying it wasnt only his
motivation for continuing. Then in 1952, the busi- college, it was just a natural progression to come in order to continue keeping the company in the smokehouse but was the whole familys. Whether
ness had surpassed what he could cure in the right on home and begin working. family. We felt it was important a generation ago, thats totally grammatically correct is beside the
farm buildings, and thats when he built our ham after our generation came in, that if the company point, he wanted to make sure that he communi-
cated it was the entire familys that was involved

Burgers Smokehouse
house. That became the nucleus of the modern Z: Why has maintaining the older food tradi- gets biggerwhich it hasand more complicated,
AN INTERVIEW WITH STEVEN BURGER
country ham businessthat first building is still
tions of producing country hams continued to be then its really going to benefit our family and the and not just him.
part of the plant here, but the rest of the plant important to you? business to get more outside experience before
has kind of grown around it. even being eligible to come in. The four [mem- TO READ THE REST OF THIS INTERVIEW,
PLEASE VISIT ZCOB.ME/BSCB

A FAMILY BUSINESS BUILT ON COUNTRY HAMS


ISSUE # 260 MAY-JUN 2017
1
T
ruth is that the work of the Southern Foodways Alliance is so good that wed pretty surely donate to support their cause even if wed gotten nothing out of knowing them. They make a
really positive difference in the Southand really around the countryto spread the word about the history and foodways, the otherwise nearly untold stories of Southern food and
culture. But the truth is that weve gotten a lot more than just good learning. SFA has led us to good friends, fine sources for artisan foods, and a whole lot of good food, much of which
we serve every day across our organization.

Can I prove the point? Absolutely! If they come to any part of the Zingermans Community of Businesses, Ann Arborites are literally eating the evidence nearly every day. The impact has been
especially strong at the Roadhouse, where we specialize in traditional American food. But SFAs influence appears all over our organization. If youre a Zingermans regular, youll likely have
eaten something delicious that came from our SFA connection. Heres a terrifically tasty list!

Pulled pork at the Roadhouse Benton,s Bacon Sorghum syrup


Ours was gleaned from Mr. Ed Mitchell, who taught us his Eastern Allan Benton cures and Down South, they generally refer to the syrup as sorghum
North Carolina-style, vinegar sauced, whole-hog barbecue. He smokes his amazing country molasses, or just shorten it down to molasses. The latter had
even came up to Ann Arbor to help Chef Alex build the pit at the bacon on the far eastern end me confused for a long time because I didnt realize that folks
Roadhouse! of the state of Tennessee, just on the were referring to a wholly different product than the sugar cane
edge of the town of Madisonville. Allans bacon molasses that I was familiar with. Sorghum syrup is a bit lighter
and his country ham are truly exceptional. As is he! I think hes and brighter with a lovingly sourish hook to it that you might
Pimento cheese one of the kindest, gentlest food artisans Ive ever met. While not even notice if I didnt mention it. Its primarily a crop of the
Its hard to imagine Zingermans anymore without pimento cheese. Allan is almost unassuming in his modesty, his bacon is big, bold, upper South; Kentucky and Tennessee make the most. Production
Its everywherein our catalogue, at the Deli, the Bakehouse, and and smoky. A stand alone slice if Ive ever had one. His uncooked, was much higher a hundred fifty years ago when locals relied on
the Creamery. But its only in the last decade that this Southern long-cured, smoked-for-three-days-over-hickory, smoked bacon sorghum molasses for their everyday eating. Back then, sugar was
specialty arrived here in Ann Arbor. While clearly a few former is fantastic; impossible to forget once youve tried it. Bentons very costly, so other than honey, sorghum molasses was what you
Southerners (or folks with Southern roots) here in town were country hamwhich we get regularly at the Deliis exceptional in had to work with. In the hills, folks seem to have used it for most
already well aware of pimento cheese long before we started its own right. Cut into thin slices and savored as an appetizer or as everything, including a considerable amount of moonshine.
making it (first at the Roadhouse, then at the Deli and Creamery), a healthy, delicious and pork-happy bit of protein to accompany
there werent a whole lot of them. I discovered pimento cheese a summer salad. A mainstay of our very large selection of Compared to the light golden majesty of maple syrup up here in
at lunch one day at an SFA symposium. Before that I was clueless. I bacons, for those who like their flavors the upper Midwest, sorghum syrup is dark and rather mysteri-
set about coming up with a recipe that would do what we so often on the bold and smoky side of things, ous looking, kind of uninviting, actually, to the uninitiated. But
do heretake everyday foods that most folks make with middling Bentons is pretty unforgettable. underneath that surface level stuff, sorghum syrup is sweet and
ingredients, significantly up the quality of the raw materials, and rich and something you might want to seriously consider get-

Charles Poirier,s old school cane syrup


come out of it with something super special. Today, we sell hun- ting into your regular eating routines. The most popular way to
dreds of pounds of this Southern specialty and ship it from our eat sorghum syrup is to put it on biscuits, which is how we offer
Mail Order all over the countryincluding many locations that One of the most delicious things Ive eaten in ages. This is cane it at the Roadhouse. Former Governor of Georgia, Zell Miller,
are solidly south of the Mason-Dixon line. syrup made the traditional way, by Charles Poirier, with help from who grew up on sorghum, says in Joe Dabneys superb book,
his two young sons, on his property outside Lafayette, Louisiana. Smokehouse Ham, Spoon Bread and Scuppernong Wine, that you
Charles is making cane syrup the way it would have been done 150
Anson Mills years ago. He grows his own cane, hand harvests it, crushes, and
start by putting a good bit of butter on a warm plate, then pour
on the syrup, then mix with a fork till the mixture looks a lot
Grits, polenta, cornmeal, Carolina Gold rice, Jefferson Red rice, then boils it, and makes his own fantastic syrup. Its really amazing! like cake batter. Then you drizzle the mixture over pancakes or
Sea Island red peas, and so much more! Its hard to imagine the Outstanding with everything from biscuits to baked beans, pan- biscuits, or corn bread. In Memphis, they taught me to just pour
Roadhouse and the Deli without Anson Mills today. Every single cakes to porridge, coffee drinks to glazed carrots. Its especially the sorghum straight onto the biscuits. Either is good, so try both
item we get from Glenn Roberts and his crew is amazing. Mind- good, too, with bourbon! of them out for yourself. Its excellent over ice cream, on French
blowingly good. If youve eaten any of them, you know what toast, pancakes or really just
Im talking about. If you havent, please come by the Deli or the
Roadhouse for a taste of the Carolina white grits! Or if youre Potlikker Fish Stew about anything youd use
maple syrup for. Its fan-
at the Roadhouse, get some of the Carolina Gold rice. Or come This has become one of my favorite foods at the Roadhouse. But tastic, too, on cornmeal
on Thursday mornings for the old-school Cornmeal Mush on the it wasnt until I went to SFA that I had any idea what potlikker mushthe porridge we
Breakfast Blue Plate Special. was really about. Wed been long-cooking collard greens since we make from the amazing
opened the Roadhouse in 2003, so wed had plenty of potlikker cornmeal we get from
All of Glenns grains are centuries-old heirlooms where flavor from the get go. But it was only a few years later that I learned Anson Mills. You can
came before finance. Pretty much all of them bordered on extinc- about its emotional, nutritional and culinary significance. Putting try it every week at the
tion but have been brought back to culinary prominence through together the idea of poaching fish in potlikker and then serving it Roadhouse as part of
the steady, determined work that Glenn and everyone in the over those amazing grits from Anson Mills came to me later. Its a the Thursday morning
Anson Mills crew have been doing for nearly two decades now. All terrific dish, which, in hindsight, turns out to be very West African Breakfast Blue Plate
are certified organic, all are fieldripened, all are cold-stone milled in style as well. special.
to avoid any heat damage to the delicate flavors of the grains; all
are milled just before shipping to approximate the exceptional
flavors of new crop corn, rice or beans. Like most new crop arriv- Nashville Hot Chicken
als, theres just more vitality, complexity, a certain liveliness We only make this on Tuesday evenings at the Roadhouse but it
that comes with freshly milled grains. Same goes for just-picked has a LOT of loyal fans. Many folks come nearly weekly to enjoy
produce, new crop coffees and teas, etc. If you like great rice, the slow burn you get while you eat it. I learned about it only
Feelin' t
grits, polenta or cornmeal, I can pretty much guarantee that you when I went on an SFA field trip to Nashville one year and had about N he burn? Learn
ash mor
will never willingly go back to commercial offerings after youve the chance to visit Princes, the home of Nashville Hot Chicken. Joe
at zcob.mville Hot Chicke e
tasted these. Theyre seriously that good! Yorks incredible little film on hot chicken cemented the images in e/nhchic n
ken
my mind forever. If you like it hot (like I do), come by on Tuesday
night and try it out!

22 ISSUE # 260 MAY-JUN 2017


2017 Camp Bacon Lineup
Lineup
WEDNESDAY THURSDAY
BAKIN WITH BACON BAKE! CLASS THE ANNUAL BACON BALL BACON BEAUTIFUL MUSIC
CAMP BACON FOOD FILM FESTIVAL Thursday, June 1, 5:30pm-9:30pm Thursday, June 1, 7pm Thursday, June 1st, 2017
Wednesday, May 31, 6pm-9pm OR Friday, June 2, 1pm-5pm At Zingermans Roadhouse Doors 7:30pm
At Zingermans Greyline At BAKE! $75/person Music 8pm-12am
Price: $35 $125/person Ann Arbor Distilling Company
Camp Bacon welcomes Clark Rachal FREE
The rich traditions and fascinating stories behind We'll be using the power of bacon to from Avoyelles Parish in Louisiana,
beloved Southern woman food makers are captured in flavor three amazing baked goods, all Cajun country, where the art of roasting Musicians, poets and more will take
this incredible collection of short documentaries from in honor of Zingerman's Camp Bacon. pigcalled Cochon de Laitis taken to the stage to entertain all campers!
Southern Foodways Alliance. A wide array of bacon- You'll make a similar version of our to a whole new level. See page 4 for Ann Arbor Distilling Co. has opened
centric snacks (and a few non-bacon, too!) will be peppered bacon farm bread, bacon more information. their doors to us, and will be crafting
served, and beverages (alcoholic and non-alcoholic) will cheddar scones, and bacon pecan the best made-in-Ann Arbor drinks. All
available for purchase. sandy cookies. Then we'll take you to performers have connections to the
hog heaven with a demonstration of Zingermans Community of Businesses,
Doors and cash bar open at 6pm. Program begins at 6:30. our maple-glazed bacon apple dough- and donations will be accepted for
$10 per ticket goes to Southern Foodways Alliance. nuts. Try and contain yourself. Southern Foodways Alliance.

FRIDAY SATURDAY SUNDAY


ZINGERMANS FOOD TOURS: DETROIT THE MAIN EVENT CAMP BACON STREET FAIR
Friday, June 2, 12pm-9:30pm Saturday, June 3, 8am-4pm
Sunday, June 4, 11am-2pm
At various locations (breakfast @ 7:30am)
At the Sunday Artisan Market in Kerrytown
$295/person At Zingermans Cornman Farms
$195/person
Come on down to the marketjust a block
Zingermans 8th Annual Camp Bacon
down from the Deli!to celebrate great
hits the road with Zingermans Food Bacon lovers from around the globe trek to the Camp Bacon Main Event each year to
pork with an array of vendors selling, sam-
Tours again this year for a high-ener- meet, eat and share their love of really good cured pork in a day filled with presentations
pling, and showcasing all things bacona
gy tasting jaunt through the markets, by bacon producers, food experts, and a few fun surprise guests. Our newest attraction
great way to have lunch, sample new bacon
kitchens, and breweries of Detroit. Our will be a Whole Hog Bacon Raffle with Brian Merkel, this years winner of the Cochon
fares, or just have some fun with bacon-
food adventurers will go behind the 555 Minneapolis, the ultimate pork cookoff. His founding of Porktown, LLC in Detroit in
based games for kids of all ages. Free
scenes to meet the chefs and taste- 2010 led to many great pop-ups, collaborations and, eventually, his move to butchering
admission, but a donation to Washtenaw
makers at the heart of the Motor Citys full time at Tullibee. He will show off his craft by raffling off bacon and prime cuts as he
4-H is suggested.
vibrant food scene. butchers live at the Main Event!

BUY TICKETS AT ZINGERMANSCAMPBACON.COM

2017 Main Event Speakers


Steven Burger: Ana Cabral: Fidel Galano:
"Show-Me the Bacon: Our Beginnings in Country Cured Hams Toucinho: A Swine Story in Brazil The Magical Black Beans of Cuban Cooking
and Keeping the Tradition in Today's Marketplace The Gourmet Specialist and Business Development Director Fidel Galano is an IT Director at the EPA by day and a master of
Steven Burger is President of Burgers Smokehouse, a 4th gen- for Fortune Fish & Gourmet will be sharing her expertise about Cuban cooking by night, along with being a long-time Zingermans
eration family-owned business located in California, Missouri. bacon in Brazils culinary history and a correlation with Southern customer. We welcome Fidel as he shares his passion for Cuban
Burgers Smokehouse is nationally recognized as a leading pro- American cuisine. Ana is excited to share some of her Brazilian American cuisine, the emotional connection with cooking in the
ducer of cured and smoked meat and poultry products sold at heritage with us: Caldinho de Feijo, a black bean stew with Cuban and Puerto Rican community, and the significance of pork
grocery stores, restaurants, and through Zingermans Mail Order. cachaa (Brazilian spirit) and bacon. in his family.

Simran Sethi: Sam Suchoff: Ji Hye Kim:


Good Pig, Bad Pig: The Impacts of Pig Farming in North Carolina How A Vegan Jewish Boy Ended Up Making Marvelous Country Ham Pork Traditions in Korean Cooking
Award-winning journalist and educator, Simran Sethi, writes The owner of The Pig Restaurant in Chapel Hill is committed to It all started with a cart named San Street and handmade Korean
about environmental and food sustainability issues. Her book, buying whole hogs from local farmers in North Carolina that are buns. Before we knew it, Ji Hye Kim opened Miss Kim, located in
Bread, Wine, Chocolate: The Slow Loss of Foods We Love, was named pasture-raised without the use of antibiotics or hormones. His Kerrytown, as a Zingerman's Community of Business Managing
one of the top food books of 2016 by the Smithsonian Institute. dedication to using the whole animal left him with enough left- Partner. Her success has connected Ann Arbor residents with
Simran's talk "Good Pig/Bad Pig" will explore pig farming in her over hams to sell through his latest collaborative venture, Lady really good, Korean food, including amazing pork belly buns!
home state of North Carolina, the second largest pork producer Edison Hams.
in the United States. Joe Mislinski:
James Mousigian: Crimes Committed with Bacon
Charles Wekselbaum: Honoring the Pig: Utilizing the Entire Animal When Joe isnt working with
"Failure, Cuba, and Salami: A Journey in Meaty Entrepreneurship" The Regional Sales Manager from Fra Mani Handcrafted Foods companies in advanced busi-
Charles is not only an award-winning chef and owner of Charlitos will present examples of the company's philosophy of sourcing ness development, he is writ-
Cocina, he has also written an approachable how-to book on the and using the whole animal for the most appropriate use of par- ing for his blog: My Life with
process of curing meats, Cured: Handcrafted Charcuteria and More. ticular muscles to create particular products. This philosophy of Bacon. Not only are his sto-
Charlitos story of how his fascination with curing meats and his honoring the animal and also achieving Old World economy is one ries delicious, but his talk
time in Spain led to the success of an artisanal business venture of the benchmark principles of Fra' Mani founder, Paul Bertolli, about crimes with bacon in
is an inspiration to all. and in many ways defined his approach as a practicing chef. literature, film and real life will
be sizzling!
Dave Mueller: Susan Schwallie:
A Century of Marvelous Liverwurst in Milwaukee Pork, the One You Love
Our sales representative from Fred Usingers, Inc. will be guiding This market research expert for NDP Group brings the num-
us on a fascinating journey through 137 years of sausage making. bers behind the food. She draws on her expertise as one of the
Fred Usinger started his company in 1880 when he brought his countrys leading consumer statisticians to share the latest pork Seats for these amazing events are limited!
talents from Germany to Milwaukee. Usinger's was one of the and bacon-related numbers from the marketplace. Whos eating Book now to reserve your spot at
original regional sausages selected to be sold at Zingerman's Deli bacon? How much? How was that consumption changed? Susan zingermanscampbacon.com
the very first day we opened. has the answers!

ISSUE # 260 MAY-JUN 2017


3
S
AN INTERVIEW WITH
imran Sethi Insightful, Award-Winning Journalist
comes to Ann Arbor for Camp Bacon
mitigate air pollution or soil contamination isnt paying, or charg- cycle of chemical application to increase outputs. From the book:
Ari: Were excited to have youand your wealth of knowledge, ing, the full cost of that bacon or pork chop. But that community Were trying to get out of the clutches of using chemicals on our
insight and perspective on the food worldcoming to Camp Bacon.
where the CAFO is located does. Those costs need to be internal- farmland, but, without these things, the seeds perform worse than
Youve come a long way from being born in Southern Germany to
ized, embedded into the price we pay for food. traditional ones. This refrain of more chemicals equals higher
being one of the most thought provoking food journalists in the
yields echoes throughout industrialized agriculture. The chemical
country. Can you give folks a quick sense of your journey?
A: Im sure youve gotten quite a bit of response to the book. What dependence experienced by wheat farmers and other farmers can
are some of the reactions from readers? The food industry? be compared to any other addiction: It feels good in the moment,
Simran: Ari, thats a long journey! I think the most enduring part but, in order to achieve the same effects, you end up using more
of it is, as an immigrant, I have always had a pretty expansive
worldview. And I have parents who gave me a lot of bandwidth
S: What was most surprising is how deeply they resonated with my and more of the drug. In regards to pork production, we see a
story. It reminded me of what psychologist Anthony Leiserowitz similar trajectory.
to explore what I loved but with the strict mandate to do it really
told me: "Data doesnt change peoples decision-making." I am
well. That goes back to the immigrant thingmy dad always told
me I had to give 110%. So, I have had the good fortune of seeing a
really heartened by the response I have gotten from specialty and A: Camp Bacon is, of course, a fundraiser for Southern Foodways
craft food makers and from scientists. The ones who have reached Alliance. What would you like to say about their work?
lot of the world and always feeling a keen interest in that larger
out to me have been very happy with what I shared and that has
world, and getting to do work that is really meaningful to me.
That has included work as a journalism professor, doula, yoga
been gratifying. S: SFA is extraordinary! I had actually contemplated moving to
Oxford just to be closer to the University of Mississippis Center for
teacher, broadcast journalist, and now, writer, radio reporter and
podcaster.
A: Youve written and spoken a lot in the interest of helping people the Study of Southern Culture (where SFA is housed). They tell the
learn how to taste the difference. What are some of the keys? Can deep stories that need to be told about food and get to the heart
anyone learn to really taste the difference between, say, good of why we all care so much how and why food isnt just calories.
A: Your new book, Bread, Wine, Chocolate; the Slow Loss of Foods chocolate and bad?
We Love, is a wonderful piece of work. Its very much aligned with
our approach to good food and good cooking here at Zingermans.
A: Were lucky to have you speaking twice during your visit to Ann
What were some of the biggest learnings or surprises you had
S: Absolutely. You are your own best expert, but we can also use Arbor. Youre giving a second talka few days after Camp Bacon
guidance. So, as I mentioned, I have detailed tasting guides in the at ZingTrain, as part of the Speaker Series there. That talk will be
while working on the book?
book. And I would say I try to stay away from distinctions like on Engagement. Tell us more.
good and bad. That is based on the feedback I got from the
S: Yes, there is resonance. One of the biggest learnings for me was hundreds of people I interviewed. Id say the first thing to do is S: The talk will focus on work Ive been exploring for about a
how little I knew about the foods that anchored my life. I had no
start paying attention. Use all of your senses. To stay with choco- decade. Namely, how do we come together and authentically relate
idea chocolate was fermentedand I wouldnt have been able to
late, notice the wrapper. Look at the color of the chocolate. Listen to each other? I think, particularly in these times, we need to find
recognize it in nature. I didnt realize the birthplace of coffee was
to its snap. Smell it. Oh, smell it! Most of our experience of flavor is pathways for connection. I use psychology as my lens for under-
Ethiopiaand that the country was also responsible for the culture
smell. As you put it in your mouth, let it melt slowly. I have started standing how we can best engage.
of coffee and the future of coffee. I was also surprised to learn how
a podcast on chocolate called The Slow Melt, and on the first show
much power I had given away in terms of enjoying food. I used to
be very big on reviews, and now I understand exactly how subjec-
I interviewed a chemist from GermanyPeter Schieberlewho A: Have you been to Ann Arbor before? What are you looking
explains what a difference that slow melting makes in how we forward to on the trip?
tive they are. Our experience of food belongs to us as individuals,
perceive the aromas and tastes of chocolate. Notice the tastes that
but is also shaped by our cultural background, our socio-economic
class and by smaller influences, such as the shape or weight of a
come up as it melts. And the texture, and then start to put words to S: Theres this place Ive been hearing about for years called
that experience. Now do it over and over again. Zingermans Seriously! You top my list. In addition, I am excited
bowl or the color or price of an item. In the book, I dissect every
to spend a bit of time at the Matthaei Botanical Gardens and
one of our senses in order to reveal those influencesand I
include tasting guides for bread, wine, coffee, chocolate and beer
A: Ive listened to, and also read about, many of your talks over the Nichols Arboretum.
years. One of the most interesting titles was one you gave on The
so people can feel empowered to discover them on their own.
Emotional Geography of Biodiversity. Can you share more about
what that means?
A: In the coffee chapter, you wrote, The way to stem the loss of
210
coffee is to recognize its valueand pay for it... the truth is, were
not paying enough. Can you say more about that? Is it true of
S: Its such a lovely title, no? I didnt actually come up with it but it #
was inspired by my book and what I share about the world being a
other foods as well as of coffee?
reflection of who we are. I wrote:

S: It is true of all foods. You know, first let me back up and say What we do to our ecosystemwhat we do to our foodis
hunger is a real problem and people are hurting. But that chal-
what we do to ourselves. When we talk about depletion in soil
lenge is often used as an excuse to sell people cheap food rather
and water, were also talking about something being depleted
than looking at the bigger issue that people should earn enough
in us. When we refer to monocropping and monodiets, that
money to feed themselves well. And the sad irony is that many
monotony is a reflection of how we live our lives. If the stories
Cochon de Lait
of the hungriest people in the U.S. and globally work in food and A Dance with Flame
of seeds are the stories of us, we have to ask ourselves, What
agriculture. I write:
seeds are we plantingand how do we nourish the seeds we Thursday, June 1st
want to grow? 7:00pm $75
We Americans spend less of our income on food6.7 percent,
with an increasing percentage spent on snacksthan almost
any other country on the planet. Less than what we spent on
A: Ive heard you say that youre insanely conscious of where Weve got the fire, hell bring the pig. We welcome
that meat comes from. Your Camp Bacon talk will be Good Pig, Clark Rachal from Avoyelles Parish in Louisiana,
food during the Great Depression. No one should be underfed.
Bad Pig: The Impacts of Pig Farming in North Carolina. This is an where the process of roasting pig in Cajun country
Those who are should have greater support in not only being
importantfor good reasoncause for you. Can you share some of is taken to a whole new level of flavor and gastro-
fed but being fed well. And those of us who can afford more
what youre going to talk about? nomical technique. Cochon de Lait has evolved as
might do well to reconsider why we pride ourselves on cheap
food. That bargain means that someone (a farmer or factory a time-honored tradition to capture the essence
worker, not the CEO) or something (such as safety or environ-
S: I grew up in North Carolina and consider North Carolina BBQ one of community, as people gather together for really
of my comfort foods. The problem is that our voracious appetite great food and festivity. Whether its in a neighbors
mental standards) was likely compromised.
for pork has caused a real imbalance. Between 1992 and 2012, the yard or at the Annual Cochon de Lait Festival, the
number of hogs in North Carolina nearly doubled to 9.5 million. Joie de Vivre is captured in the spirit of the roast,
When it comes to coffee specifically, commodity prices are so low
This puts us right behind Iowa in terms of the size of our hog farm- in the dancing of the open flames.
that most farmers do not earn enough to ever rise out of poverty. I
ing industry.
mean, the system is built on cheap labor. When I reference the loss
of coffee, I am talking about the loss of biodiversity in the crop. Hung over an open pit, the pig is roasted slowly,
There are wonderful hog farms in the state that are committed to trapping the juices inside, then moved closer to the
We need that diversity as an insurance system against agricultural
treating their animals well and raising their livestock sustainably, fire at the end so that the skin crackles. Its a sci-
challenges that might come up, to be able to breed those diverse
but there are also larger operations that are causing significant ence, yet over the years its become intuitive to the
traits into future crops. But what happens in our current industri-
environmental challenges. The pork industry earns North Carolina natives of Avoyelles Parish. As they move the poles
alized system is yield is king. The only way to earn moneythese
nearly $3 billion per year, but those animals generate almost 10 bil- with the pigs in rhythm to the flames, the Cochon
farmers get paid by the weight of their harvestis to grow more
lion gallons of waste, enough to fill 15,000 Olympic-size swimming de Lait experts of Avoyelles perfect the timing of
and more and more coffee. So they tend to replace the more diver-
pools. I want to talk about both sides of itand how we, the eaters, each step and swing, and the flavor of every pig
sity, and probably more delicious varieties, with these hybrids that
can help shift the imbalance. they roast.
werent bred for flavor, but for high output. This is what we lose.

Now there is, of course, the specialty coffee trajectory that is quite
A: One of the farmers you interview in the book, Jashant Singh, Join us for a memorable Bacon Ball, as we also
told you that, Becoming a slave is very easy, but getting free takes enjoy sizzlin bacon from Burgers' Ozark Country
different and has the potential to really transform the market. I go
time. Reclaiming this takes time. The quote, of course, appeals Cured Hams, Inc.
into detail on certifications and direct trade models in the book.
to my anarchist worldview. But he was talking particularly about
agriculture. Can you talk more about that? How has that played out RESERVE YOUR SPOT:
And Ill add one more thing: The prices of so many of our foods
with commercial pork?
are distorted by tariffs and subsidies and by externalized costs. zingermansroadhouse.com
For example, the pork purveyor with the giant CAFO (concentrated
animal feeding operation) that doesnt have to pay for costs to
S: Jashant was talking about the industrialization of agriculture
and how the Indian state of Punjab has become locked into a

4 ISSUE # 260 MAY-JUN 2017



NueskesWisconsin
Applewood Smoked Bacon
IF
you want a big time testimonial to get you to try Nueskes, take it from the great, late, Weve been cooking Nueskes amazing applewood smoked bacon pretty much every single morning
reporter of politics and food, R.W. Apple, who wrote in the New York Times that Nueskes since we opened the Deli in March of 1982. In fact, John Nueskethe great-grandfather of Tanya
was, the beluga of bacon, the Rolls-Royce of rashers. Given that it's hard to top that, Ill Nueske, who runs the business todayarrived in the United States from Germany in 1882, the same
just say that its a darned excellent way to eat! If youre one of the few people in town here who year that Rocco Disderide, the man who built the Deli building back in 1902, arrived from Italy.
hasnt actually eaten it, Nueskes is meaty, subtly sweet (as much from the influence of the apple- Perhaps they shared a sandwich at Castle Garden Immigration Center off of New York City where
wood as from the sugar in the cure), and so good that weve been cooking it every morning at the immigrants arrived in those days. If they did, their memories are now meeting up every day at the
Deli for the last twenty-five years. Deli. I know for sure that for well over 30 years now, Nueskes bacon has been contributing to the
aromatic ambiance of Roccos building.
Tanya Nueske, granddaughter of the founder, is about as passionate about her product as youre
going to get. This is the real thingthe woman really means it. What we do is a very old tradition. This is the way Tanya Nueske and her family grew up eating hot dogs. Theyre not hard to make and
My grandfather started up selling the bacon in 1933. He started out smoking over applewood. And they really are darned good. To restate the by-now familiar, the better the buns and hot dogs, the
he had a way of doing it and style that came from his grandparents. He has a good sense of style better these are going to taste. I use buns from Zingermans Bakehouse, on which I put either Vienna
in a personal way, tooif youre out at the Roadhouse you can see him, dressed snappily in a newly all-beef dogs from Chicago (the ones I grew up with) or Niman Ranchs version. Take note that in
pressed Nueskes delivery uniform, looking out at you from his photographic perch above the fire- Wisconsin, cheddar always means orange cheese, never white. It wont taste any different, but if
place. you want to accurately replicate Tanya Nueskes early life experience, white just really wont do.

And even though shes been around it her entire life, she still loves to eat it, and eat it often. I eat
bacon so much. I eat it plain all the time. We used to do some toasted buns with olives, sauted
onions, bacon and cheese and sour cream. You put em under the broilerits so good. The passion
WITTENBERG SPLITS (Serves 6)
for the products comes through. We also take our hot dogs and we split them down the middle and
add cheddar cheese and a pickle and wrap the whole thing in bacon and run it under the broiler. ingredients Preheat oven to broil at 375 degrees. With a
Basically we use bacon with everything! sharp paring knife, cut a line lengthwise across
12 thick slices Nueskes
applewood smoked bacon each hot dog, leaving it attached at the bottom
Not surprisingly, they start with higher quality hogsprimarily a cross of Yorkshire, Hampshire, so that the dog is still in one piece. Lay the
Landrace and Berkshire. One of the biggest differences we find is in how theyre fed, Tanya told 6 jumbo hot dogs, split lengthwise sliced cheddar inside the split, then place a
me. We do a feed thats more barley and corn mixture. Weve been working with our suppliers for long slice of pickle atop the cheese. Wrap each
well over 25 years. And we still hand trim everything. The Nueskes cure the fresh slabs of bacon 6 ounces sharp cheddar,
hot dog in 2 slices of bacon and secure the ends
for at least 24 hours, hang them to dry for a day or so, and then smoke them for another. It gets an the older the better, sliced
of each strip with a toothpick.
awesome flavor because its been smoked so long, she said.
1 large dill pickle, sliced thinly lengthwise
Place on a foil-topped cookie sheet and broil
We design our smokehouses ourselves and have em built for us, she explained. And, she added, 6 hot dog buns, toasted for 10 to 12 minutes, or until the bacon is nicely
we still use actual applewood logs. People should know that applewood smoke can mean almost browned.
anything these daysapple juice, apple smoke flavoring... But we only use real logs. The smoking is toothpicks
all hand controlled by the smokemaster. Its a very artisan thing. She laughed and then added, The You can put your buns under the broiler for the
smokehouses are like children. The smokemaster will tell you that each smokehouse is different. last 2 minutes to toast them, too.
Without question, Nueskes has proven one of the most popular foods weve got for sale anywhere
in our organization. We sell lots of it for folks to take home to cook in their own kitchen, and we Take out the toothpicks, put the dogs in the
also use it extensively. If you come visit, you can try it on any number of sandwiches, in the greens buns and eat em while theyre hot.
at the Roadhouse or the Bacon Peppered Farm Bread at the Bakehouse. Its flavor is on the mellower
side, with soft sweetness from the applewood that amplifies the natural sweetness in the high qual-
ity pork the family goes to such lengths to source.

AMERICAS DAIRYLAND ALSO CURES DELICIOUS PORK


Usingers
Unbelievably Good Liverwurst 35 YEARS OF WONDERFUL WURST AT THE DELI

A
lot has changed over the 35-plus years since we opened maker, he moved to America. It was an era of large scale emi- or ravioli. Another, on a sandwich with Swiss mountain cheese,
Zingermans. But one thing thats remained exactly the gration from Europe. In Milwaukee, Mr. Usinger began making Rayes yellow mustard (from the last stone mustard mill in the U.S.,
same over all those years is the prominent presence of sausage at the butcher shop of Mrs. Julia Gaertner on what was in Eastport, Maine) and a slice of sweet onion. Its truly delicious.
Usingers liverwurst in the Delis meat case. It was there when we then the high end of Milwaukees shopping district. A few years
opened and its there now. The Usinger recipe hasnt changed. And later, he bought the shop from her, changed the name, and it Equally excellent is their Hessiche Land Leberwurst. Its ingredients,
its been delicious every day Ive tasted it over three and a half has been Usingers ever since. Today, Usingers is run by the 4th again, are simplepork, pork liver, pork fat, salt, onions, and spic-
decades. Im guessing its been that way for well over a century, generation. In that sense, I suppose its the spiritual counterpart es. Its long smokeddouble smoked is how its often described
ever since Frederick Usinger started the business! of Nueskes. One traditional, high quality German-style pork pro- with plenty of good pork fat and a healthy dose of cracked black
ducer in Wisconsins southeast; the other way up north in the town pepper, and comes in a golden-colored natural casing. Spicier,
Id read about Usingers in the months before we opened. All of Wittenberg. Both of the founders came from Germany at around smokier and a bit moister than the Braunschweiger, its terrific
signs seemed to point to it being pretty terric. The best in the the same time, both started small, both are run now by the fourth for sandwiches or snacks, for casual picnics, or very fancy get-
country, many said. The week we opened, The New York Times ran generation of the family, and while both have grown, each has togethers. The one pound pieces are small enough that you could
a piece by renowned food writer Mimi Sheraton about her search stayed totally dedicated to quality and care and high-end ingredi- put out a whole one for a party. Or just buy a quarter or half pound.
for high quality liverwurst. After looking nationwide but finding ents. And both have played prominent parts in the Delis selection Great on the caraway rye bread from the Bakehouse. Try itor the
little great product, shed almost given up. She shared that: Good since the week we opened! Braunschweigeron a sandwich with, caramelized onions!
liverwurst, I decided, has gone the way of great hot dogs and
really thick, authentic malted-milk shakesuntil I remembered In particular, Im partial to a pair of Usingers liverwursts The natural casings Usingers uses are rarely seen these days
Usinger's, whose extraordinary variations on the liverwurst theme Braunschweiger and Hessiche Landleberwurst. The former is the but are critical to the quality of the finished product. They allow
I have admired for years and which I sampled again last summer more lightly smoked of the two. Its bigger in sizeabout three the pork and liver to breathe, and smoke to properly penetrate.
in Chicago... Made without preservatives and still in natural cas- inches in diameterbut milder in flavor. In fact, its as good now as Same goes for the old school, careful grinding that Usingers does.
ings, the varieties produced by this 102-year-old concern in its it was 35 years ago when Mimi Sheraton wrote, Pale pink braun- Modern industrial versions extrude the meat leading to a pasty,
Milwaukee factory can still be considered gastronomic triumphs. schweiger, a large, round wurst that is a bit coarser and can be bitter product.
As you might imagine, I called for samples (no email in those days, spread or sliced, has a lean, meaty quality accented by the flavor
of course), which they quickly sent along. The avor backed up all of beef suet. Basically its a pt in a natural pork casing; a finely I cant truthfully say that either of these terrific offerings is going
the advance PRUsingers liverwurst was lovely. Delicious. Down ground pork version of chopped liver; its just fresh pork liver, to change the world; but they will definitely change your beliefs
to earth, denitely traditional, and very full avored. Three and pork, onion, beef fat and spices, smoked lightly over hickory. Its about liverwurst! Come to Camp Bacon and hear all about the
a half decades later, Usingers stu is still terric. One of the best a delicacy whose nameliverwurstall too-often evokes an unde- Usingers story in person! Or come by the Deli and ask for a taste
things we sell! served eye roll from folks who are sure they dont like liver. One any time.
friend of mine recently had a tentative taste, thinking she shouldnt
Fred Usinger came to the U.S. (to Milwaukee) in 1880. Hed grown be a fan, and ended up eating almost the entire piece Id brought
up in the town of Wehen in southern Germany, northwest of with me. By the time we were done, she was thinking up a whole
Frankfurt. After doing an apprenticeship with a master sausage range of great ways to serve itone was to put it into dumplings,

ISSUE # 260 MAY-JUN 2017


5
UNCUT & UNFILTERED:
THE SECRETS TO OUR SUCCESS
Here at ZingTrain, were all about learning and sharing. We teach clients all over the country about Zingermans unique approach to
business. On the occasion of Zingermans 35th Anniversary, we couldnt help but ask ourselves, "What do we think about us?!"

And so we asked all the current and former staff at Zingermans to answer the question - Why do you think weve made it
this far? Here are their answers. Uncut. Unfiltered. All we did was correct a few typos and insert a few capitals. Oh, and
we got all verklempt.

I have made it so far because of my alignment with OPEN BOOK! Everyone matters!
Kerry Comisky, Zingermans Creamery, 2
Zingerman's values and my personal passion for weeks, 4 days
food and service. I think the biggest reason for
Zingerman's success is we dare to be different.
Jeff Wojcik, Zingermans Service Network, Finance, 7 months
Educated and empowered employees.
Susan Adams, Zingermans Delicatessen Catering,
worked part-time 1988 - 1990
Open-mindedness. We care.
Erin Reed, Zingermans Creamery, Kaile, Zingermans Mail
3.25 years Order, 8 Holidays
Because we consistently accomplish the Internal business structure -
three bottom lines; great food, great based on some key anarchist
service, and great finance. principles - empowering
Angela, Zingermans Mail Order, 1 year (2 Holidays) I don't think there IS a single reason. I think it is many, employees to participate
many small, large and in-between things. But one key in running the Zingermans
reason is founding partners who have an abundance Community of Businesses
mentality and have been willing to share not only Lauren, Zingermans Delicatessen, 3 years
Great food and Great Training. ownership, but also the credit for the organization's
great guest Sara Angus, success.
service! Zingermans Practical Maggie Bayless, ZingTrain, 23 years since founding ZingTrain in 1994. 25 if you
Abi, Zingermans Deli- Produce, 3 years count the two years I worked at the Deli while in business school at UM.
catessen, 5 months Well- it's hard to say it's just one
thing. Here's the top few: our mission
- sharing the zingerman's experience;
Visioning! It has truly changed we recognize service as an honorable
Ari & Paul & eventually the organization's collective my life both professionally and profession; we have a culture of
insistence to not do things the way they're done personally. learning & teaching; we are open book,
but to rather find OUR best way... whether that Kristie Brablec, Zingermans Service Network and have opportunity for all.
means learning from forgotten tradition, learning (formerly Zingermans Mail Order), 13.8 years Grace Singleton, Zingermans Delicatessen, 14+ years
from experts in other industries or innovating along
unknown or untravelled paths.
Anne Kellogg, Zingermans Delicatessen, 5.5 years over a period of 15 years Respect and care for
employees. Mindful decision The three bottom lines
making. Training! (Great Food, Great
Jason McNeely, Cornman Farms, 1.5 years
Service, Great Finance)
I feel that my direct Paul Metler, Zingermans Delicatessen
leadership cares about me. Catering, 8 years

I like how I am empowered Not having a single


to get my job done doing bottom line. Food,
whatever it takes. Also, I feel service, finance. Can't
I am very welcomed in the have one without the Appreciation,
Zingermans Community of other. communication, dedication,
Businesses. Jim Dorman, Zingermans Mail acceptance, fun-spirited
Fahim Al-Awadi, Zingermans Service Order, 10 years Laura Bibler, Zingermans Roadhouse/
Network, 16 months Roadshow, 7ish months

I think the biggest reason that Zingerman's has made it this far is because
of how much it encourages a culture of non-stop improvement. It doesn't Collective consciousness. Like minded
just settle when something is working out alright. It looks at something people coming together to converse
satisfactory and asks, "What can make this GREAT?" It looks at where it's and motivate others to participate. We
made mistakes, admits them, and does its best to right them. It inspires all have the capacity to help others,
people to do what they love and love what they do. to have meaningful impact on our
Charles Davis, Zingermans Delicatessen, from October of 2011 through January of 2015 community, our environment, and our
global human family. This Zingermans
thing is a smorgasbord of the ideals
Getting your employees interested in the The bravery to think we all want, and support. And our
inner workings of the business and making differently, and the ability to share the things we Love.
them feel important - like their opinion esteemed vision of Ari and Mike, Zingermans Bakehouse, 5 years
and ideas count (and they do!) Paul who inspire others.
Moira, Zingermans Delicatessen Catering, 4 years Jenni, Zingermans Mail Order, off and on
since 2005

6 ISSUE # 260 MAY-JUN 2017


Great Products. Pursuit of excellence; in
Keith, Zingermans Mail Order, food product, processes and The quality of the food.
Chris Cook, Zingermans
just over a year people. You make the people
Delicatessen, 3 years
feel valued, intelligent,
contributing members of
People, plain and simple.
Amelia Rappaport, Zingermans
the organization and allow
them to pursue what they are Empowering the
Delicatessen, 1986-1990
passionate about and great employees through
results result! Here's to servant leadership,
Our humanistic another 35 years!! education, and valuing
perspective. Tracy Darrow, Zingermans Service their input and
Randolph, Zingermans Creamery, Network, almost 3 years knowledge no matter
cumulatively 13 years what level they are in
the organization.
Great Service! Being kind to Joseph Richardson,
Zingermans Service Network,
others trumps all!
Zingermans sells Rick, Zingermans Delicatessen, 15 years
Web Team, 2.8 years
great, weird food
that you can't get
at other places. ZINGTRAIN
Maureen Butchart,
Zingermans Mail Order, 1.5
Showing Love and
Care in all our
Organic growth, utilizing strengths
of the talented staff, allowing
CELEBRATES THE
ZCOB'S 35th
years (2 holidays)
actions to enrich for all levels of the Deli, through
as many lives as we to the Zingermans Community of
possibly can!
Mara Ferguson,
Businesses, to achieve maximum
strides towards increasingly
ANNIVERSARY!
The people! Zingermans Training,
Obviously. Right? 7 years shared goals. followed by a dash of ORIENTATION CLASS(IC):TEACH YOUR
Trevor, Zingermans tenacity and tablespoon of luck. NEW HIRES YOUR CULTURE. $395/person
Delicatessen, 22.5 fantastic Sean Hartwig, Zingermans Delicatessen, +/- a decade
months June 28, 8am12pm, ZingTrain

Three bottom lines. Take OUR New Hire Orientation Class.


Fielding Fowler, Zingermans Make YOUR New Hire Orientation Class.
Delicatessen, 4+ years (5 holidays)
We've made it 35 years because Our co-founders, Ari Weinzweig and Paul Saginaw, teach every
we've articulated and stayed single person we hire a 2.5 hour class called "Welcome to the
true to our mission: to provide Zingerman's Community of Businesses". They are the ONLY ones
the "Zingerman's experience". that teach it and they're seriously committed to it.
We are. It's the people. The only real problem
It's an experience built around
that I believe any business has, is the inability If youre wondering why Ari and Paul are the only ones to teach
great food and service,
to fill every position with competent, caring, it and what on earth they talk about in the class, youre in luck.
kindness and fun, and you can't
and engaged individuals. You keep doing that,
get it anywhere else.
and you'll keep being successful. Matthew Bodary, Zingermans Coffee
In honor of our 35th Anniversary, we are offering a very special
workshop, co-taught by Ari and ZingTrain Founding Partner,
Sir Decker, of the Knightly Order of Purchasing, Company, 5 years
Zingermans Delicatessen, 5+ years Maggie. Not only will you get to be a Zingerman's New
Hire and attend "Welcome to the Zingerman's Community of
Businesses, youll get to draft your very own orientation class.

AUTHENTICITY. We let folks I think the biggest reason for our success is the people Only 35 seats. One for each year we've been around.
be who they are. We infuse who work in the organization. I think great people Register at ZingTrain.com
everything with humor and attract other great people so we are continually adding
we don't take ourselves too new knowledge and skills to our teams. The culture
seriously. here, created by all of the people in the organization, CULTURE STARTER PACK $35
Jenn Hayman, Zingermans Service is truly unlike anywhere I have seen before. We (for
Network, 1+ years
the most part) genuinely like working with another The Perfect Starter for YOUR Organizational Culture!
and appreciate what the others contribute. We are
What does it include?
encouraged to voice our opinions and to speak up.
Two invaluable resources that tell you just about everything you
I honestly can't imagine working anywhere else. I feel
I think a combination of an need to know about our culture:
lucky to have found my professional home at just the
unusual focus on customer A Lapsed Anarchist's Approach to Building a Great Business
age of 19. Not many people can say that. :)
service (going the extra Joanie Hales, ZingTrain (formerly Zingermans Roadhouse), 13.5 years Zingerman's Staff Guide (Employee Handbook)
mile) and commitment to
branding (special fonts, And drumroll never before seen in public
fun signs, creating our own A PDF workbook for the orientation class thats taught to EVERY
unique products) are the Vision - it's integrated in everything we do, from single one of our employees, ONLY by our Founding Partners!
two biggest factors that the grand stories (Paul's great big sandwich
make Zingerman's the magical that drips russian dressing down your arms) to
phenomenon that it is! the small daily changes (moving merchandising
Sabine Bickford, ZingTrain, 1 year
displays), and in between (an individual whose
vision gets them that raise they've been hoping
for). I believe visioning is a natural part of being
human, so when we have language and systems Available
Giving a damn about everything. around visioning, it creates a safe place for us to
Great food, great service, share our visions, improve them, and turn them into at ZingTrain
INTERNAL and external. Caring reality. And that Zingy environment of multiple 3728 Plaza Dr. Ann
about the community we reside visions creates a synergy which totally leads to our Arbor, MI 48108
and do business in. Great finance collective success. zingtrain.com
for all to know about. Open Arianna, ZingTrain & Zingermans Delicatessen, 5 years
book! We're all just people and
nothing is perfect. Oh, and care
of all of us individuals. We're The people who work there. The ones who have helped me and the ones that I have become friends with.
all important and valued. So, no I have worked at many places where the co-workers there drove me mad. I usually stick with a job for
single reason, but many. about 4 months before the co-workers get to me. But at Zingermans that wasnt the case. I appreciate
Amy Berger, Zingermans Bakehouse,
those who work there, and I thank them for making the work environment so friendly and fun. Its nice
dang near 19 years
to know someone cares about you.
Susie, Zingermans Delicatessen, 1 year and a couple of weeks

ISSUE # 260 MAY-JUN 2017


7
I ts nearly impossible to imagine a world without coffee.
Today, we see coffee served at nearly every restaurant,
with cafs on almost every corner. Coffee can be served in
a multitude of formats. It can be served from a syphon or
press pot. Coffee can be brewed as an espresso and added with
other ingredients to create a latt, cappuccino or caf con miel.
By the 11th Century, coffee was used for medicinal purposes and
was cultivated as a stimulant by monks. Coffee was also widely
used by ancient Ethiopians going into battle. In 1517, Sultan Selim
introduced coffee to Constantinople after conquering Egypt.
Coffee then spread through Europe and the Colonies, being
introduced first by Venetians. Colonial trading power gave way
Coffee is a staple, if not a ritual, to people worldwide. So much to the rapid expansion of coffee. In 1658, coffee was established
so that sometimes it seems coffee has been around since the in India. In 1713, King Louis XIV received a coffee plant as a gift
beginning of time. Of course, this is not the case, and the his- and planted it in the royal gardens. In 1723, Gabriel Mathieu de
tory of coffees spread and legend of its discovery is incredibly Clieu secretly brought coffee clippings across the Atlantic and
intriguing. planted them in Martinique.

But before the history, its important to start with the basics
what exactly is coffee? The coffee plant is a woody perennial
Not only was there a spread of coffee itself, but also the expan-
sion of coffee houses. In 1554, the first coffee houses opened
Anniversary Blend
evergreen. The coffee bean is the dried, green seed of the in or near Constantinople. In the 17th Century, coffee houses An exclusive blend available only in May!
coffee cherry. There are two widely-cultivated species: cof- emerged in Venice, London, Turkey, Boston and several other A celebration of coffees from Myanmar and Costa Rica,
fea arabica (or Arabica) and coffea canephora (or Robusta). cities. By 1700, there were over 2,000 coffee houses in London this blend is smooth with a big body and a rich, clean,
Within each species are a number of cultivars. A good compari- alone. These hot spots were viewed as egalitarian meeting long finish. It balances juicy tropical fruit with deep notes
son might be apples there are numerous kinds of apples, and places and some say that Enlightenment was incubated in the of chocolate. Available at Zingermans Coffee Company.
while all have the foundation apple taste, there are clear char- cafs of Europe.
acteristic differences between a Granny Smith and Honeycrisp.
The same notion can be applied to coffees different cultivars The Industrial Revolution brought about rapid advances for
have different characteristics. Beyond the cultivar of a coffee, coffee in transportation, machinery and mass production. The
there are hundreds, if not thousands, of other factors that can mid-1800s brought about the emergence of commercial roast-
change a coffee. Geography, processing, roasting, and brewing ers. Before such an advent, it was common for individuals or
method can all impact the way a coffee tastes. In fact, there are families to buy green coffee and roast it as needed. Roasting
said to be more tasting notes in coffee than there are in wine! coffee was considered to be merely another household chore,
like washing clothes or baking bread. This also brought about
So how exactly did coffee come to be? The most widely known brewing innovations. The groundwork for developing espresso
origin of coffee comes from Kaldi, an Ethiopian goat-herder in machine technology began in the 19th Century. In 1902, Luigi
the 9th Century. Legend has it that one evening, Kaldi went to Bezarra of Italy sought a patent on rapid preparation of coffee
call in his goats for the night. To his surprise, the goats were (or, espresso). In 1935, Francesco Illy designed the first air-
unusually excitable. Even after sundown, the goats showed no compressed espresso machine.
interest in settling down for sleep. Puzzled and curious, Kaldi
followed his herd into the foothills the following morning. Here, The history of coffee is truly fascinating. Today, we are in what
he saw the goats grazing on the bright red fruit of a shrub what is considered the Third Wave of coffee, where high-quality
we now know to be the coffee tree. Intrigued, Kaldi himself coffee is sought and each step in a coffees journey is pertinent.
decided to sample the cherries and became exhilarated by the At Zingermans Coffee Company, we are committed to sourcing
effects. He decided to share this discovery and brought them to high-quality coffees that taste really great and pay respect to
a monk in a nearby Monastery. The monk was stunned and dis- the geography of the bean. Were delighted not only to be a part
approved of the cherries psychoactive effects and threw them of the specialty coffee industry, but also to add another layer to
into the fire. However, enticed by the aroma as the bean began coffees history.
to roast, the monk had second thoughts. He raked the beans out,
Kathryn Wagner
ground them, and made the worlds first cup of brewed coffee. Customer Service and Marketing Coordinator
Zingerman's Coffee Company

8 ISSUE # 260 MAY-JUN 2017


Z ingermans Coffee Company and Hacienda
Miramonte in Costa Ricas Naranjo Region
sets a new benchmark for producer-roaster
partnerships. The Coffee Companys Managing
Partner, Steve Mangigian, has been working
with the growers and cultivators at Hacienda
Miramonte and is involved in the entire produc-
tion process of the latest harvest, from sampling
and approving microlots to milling and sorting.

The result is four of the best coffees from Costa


Rica that Steve has ever experienced. He says
the quality is a testament to the strong bond
Zingermans Coffee Company has forged with
Hacienda Miramonte, a collaboration that he
believes is the future for the world of specialty
coffee.

Ive been to many farms, but this was the most


exciting, he explains. Not only were we able to
be involved when it was time to pick the cherry,
we also cupped all the coffees that we selected.
After evaluation, we went to the mill to oversee
final sorting.

The Coffee Companys contribution doesnt just


end with coffee harvesting. Hacienda Miramonte has been owned by the same family for over 100 years. Run by Ricardo
Gurdian and his daughter Viviana, the farm is committed to growing quality coffees and giving back to their employees, includ-
ing a group of highly experienced pickers, and local community.

Zingermans works with Hacienda Miramonte to provide financial assistance to workers during times of personal hardship.
This, Steve says, is part a holistic relationship that strengthens the core of a lasting collaboration between producer and
roaster, allowing all involved to focus on a product that both can be proud of.

Through these partnerships that the Zingermans Community of Businesses continues to establish, theres an abundance of
opportunity to provide and receive more than just the value of the commodities purchased from the growing list of vendors
and producers. Theres an opportunity to impact the lives of employees on both sides of the process. Zingermans Coffee
Company is a shining example of how this work can be done both mindfully and practically.

Cheese and bourbon. They both get better with age, and the Roadhouse welcomes you to savor the best of
both delights with our upcoming Kentucky Special Dinner, featuring Kennys Farmhouse.

208 Kennys Farmhouse put Kentucky cheesemaking on the map in 1998, when founder
Kenny Mattingly was inspired to take his dairy farm to a new level after observing
farming practices in Europe. Today, Kenny and his team are producing award-winning
cheeses using Old World techniques and aging many of their offerings in caves on
their farm.

Zingermans Roadhouse proudly serves cheeses from Kennys Farmhouse on our


menu because they offer an intense quality of flavor thanks to the fresh, raw
milk they are made from daily.

Join us on May 9th, as we welcome our special guests from Kennys Farmhouse
to explore a rich tradition of farm-made cheeses. Chef Alex Young will collabo-
rate with Kenny for an unforgettable menu. And, yes, we will be pairing dishes
with a selection of Kentuckys choice bourbons!

DONT MISS THIS FANTASTIC NIGHT! RESERVE YOUR SPOT:


ZINGERMANSROADHOUSE.COM

ISSUE # 260 MAY-JUN 2017


9
Katie Honoway
Merchandizing Collective
Zingerman's Deli

S BYOyB (Bring Your Own YelLow Bag Wednesdays)


ummertime, in all its magnificence, bursts with vitality. Experience summertime at the
Deli through robust, seasonal offerings picnics fueled by Zingermans flavors, camping
Bring your yellow Zingerman's canvas tote bag on Wednesdays for 10% off groceries.*
excursions enhanced with Deli treasures, tranquil evenings elevated with Detroit Street
Screen printed locally, these heavy-duty canvas bags are made by our friends at VGKids to look
sustenance. Go forth and grab a bite out of summer!
like our iconic yellow shopping bag. Sling it over your shoulder and head on down to the Deli on
Wednesdays for 10% off groceries. Then, make a stop at the Farmers Market and load up on fruits
Take me down to the Zingerman's Deli and veggies at peak flavor. Youll have everything you need to make that light pasta dish grab a
hunk of Parmigiano for grating and some thin slices of prosciutto, a fresh salad whisk together
Where the malts are flowing and I feed my belLy a dynamite homemade dressing with one of our phenomenal olive oils and vinegars, toss in some
Oh won't you please take me to zing! spices from pices de Cru and add a splash of lemon. And what about some dessert? Who can resist
a Zingermans Bakehouse brownie? Top it with a handful of berries and whipped cream and now
Its a time Deli staff look forward to every year: "Whats gonna be youve just taken it to the next level!
in the salad case?!" Strawberries Balsamico, fruit cobblers, jalapeo
peaches, Sesapeas, Snap Jack, prosciutto wrapped cantaloupe, gazpa- *Cannot be combined with other discounts. Excludes sandwiches, soups and salads made to order.
cho, Bulgarian Cuke Soup, Zucchini Carpaccio, Caprese... The desire for
refreshing, chilled beverages is real and Zingermans Next Door turns
out our faves like the Brooklyn Egg Cream, Dirty Sheed, Jos Ginger Lime Kids at the Deli
Spritzer and brings our dessert dreams to reality with Marvelous Malts Summertime is for chillin on the patio. Come check out our brand new underwater themed mural
and Fabulous Floats with Zingermans Creamery Gelato as the in the Kids Play Area! With chalkboards for coloring and toys to play with, your kids can be enter-
star. Dont miss out on all the Deli-ciousness this summer. tained while you catch up with your bestie over a Georgia Reuben.

New to our Deli tastings line-up, Just for Kids classes are makin a splash. So far, weve Explored the
Summer Sale World of Cheese and next we take on Jams & Preserves (May 11th), then Candy (June 22nd)! Curious
about the details? Read more on pg. 15. Join us and be on the lookout for more! Stay up-to-date by
Not only is summer the best season, it also brings once a year sweet
deals with our Summer Sale (June 21st-July 31st. Jump at this chance to signing up for our Kids Happenings enewsletter. Visit zingermansdeli.com and scroll to the bottom
stock up and save on some of our most beloved products. Two Summer of the page.
Sale All-stars: Go nuts with Koeze Cream Nut Natural Peanut Butters
andtheyre the absolute jam American Spoon Preserves. Stay tuned You are cordially invited to our Sundae Social! Tuesday, May 23rd. Gelato, caramel sauce and
for a list of all of the great goodies. whipped cream, oh my! Choose vanilla or dark chocolate gelato to start, select your toppings and
crown your masterpiece with some whipped cream and youll be in dessert heaven. Well have
games & activities for kids of all ages and a chance for you to gather with your friends.

Grilled free-range Amish chicken quarters in a chile and lime marinade OR


Zingermans own zesty BBQ sauce
Whether youre planning a family reunion or celebrating a high school graduation, its
time to celebrate the warmth of summer with a Grillin package from Zingermans Catering. Italian sausages topped with grilled peppers and onions, in a delicious Bakehouse bun
Pull up a lawn chair and a cold beverage and let us take care of your next cookout!
Zingermans Cuban pork served with Bakehouse Rustic Rolls

Zingermans old fashioned potato salad

*Pricing and menus are designed for 10 or more Grilled vegetable salad with barrel-aged feta cheese and balsamic dressing
people. We can accommodate smaller groups
upon request. Per person price may vary. We are Fresh fruit and berry salad
happy to provide a grill master, grill and service
staff for any meal for an additional fee, to give Warm apple or blueberry/peach fruit crisp (whats best in season)
you a truly stress-free event.
Fresh brewed iced tea or lip-smackin fresh-squeezed lemonade

10 ISSUE # 260 MAY-JUN 2017


Available at the Deli,
starting at 11am all month long!
May
Spring Chicken Plate $14.99
April showers bring MayAsparagus! We're pairing spring's
perennial spears, harvested locally, with a roasted half
chicken, basted in fresh herbs and olive oil. A hearty helping
of creamy mashed potatoes completes the trio.

june
Dueling Chili Dogs $13.99
In homage to a Michigan tradition: Double your fun with two
GIFT GUIDE FOR FATHERS DAY hot dogs smothered in house-made grass fed beef chili and
minced onions. Served with a side of crispy Zingtaters.

Fathers Day is Sunday, June 18th. Dad is King for the day! Whether your dad is sweet, salty, spicy, sandwich-y,
snappy, or a combination of all these things, weve got your gift covered.

The Sweet Dad The Spicy Dad


Super Zzang Spice Trekkers - Book and Spice Kit
Zingermans Candy Manufactory Original Zzang bar super-sized If Dad loves to experiment in the kitchen with a wok or make
for a Super Dad! Dark chocolate surrounding peanuts, peanut his famous chili or stew, these spices will keep him intrigued for
butter nougat, and caramel. Sure to make your sweet-toothed quite some time. The book is full of great recipes and the spice May
dad smile. kit is very well-rounded. A great way for an adventurous Dad to Two Roses and a Pig Called Daikon $14.50/each
discover something new that he likes. Craving something simple, but satisfying? We can make that
happen! Uncomplicated ingredients, each with their own depth,
Coops Hot Fudge and Gelato
come together to create a delightful springtime sandwich.
A sweet sundae for a celebratory Sunday. NEW! Zingermans Potato Chips
Arkansas peppered ham, salty farm butter, tomato slices, and
Made from simple ingredients, Marc Spices decide. Spuds abide. Michigan
Coopers hot fudge is milky and chocolaty Potatoes and world class spices living in a lot of spicy radish shoots from Black Pearl Gardens on soft
with just the right amount of sweetness. harmony. We've combined Great Lakes bakehouse white bread.
The perfect accompaniment for dads Potato Chips of Traverse City with spices
favorite drum of Zingermans Creamery from pices de Cru. Grab all three for your
June
Hangry Henry's Fish and Chips $15.99/each
gelato. Microwave for less than a min- pops to try Detroit St. BBQ, French Grey
"I once ate a sandwich that was THIIIIIIIIIIS big!" A sandwich
ute and youre in business. Or bring Salt, and Tellicherry Black Pepper itll
to share stories about, we took the definitive deli classic pair
Dad into the Next Door for a sundae: be a full-flavored snack that he can't get
of tuna salad and cheddar, and ramped it up. Salty, creamy,
we serve Coops Hot Fudge in house. enough of.
crunchy this sandwich is the epitome of fun and flavorful.
Tuna salad, cheddar cheese, ranch dressing, Zingerman's potato
Antica Dolceria Bonajuto - Stone Ground Chocolate The Snappy Dad chips on grilled Zingerman's Bakehouse True North bread.
These amazing chocolate bars come to us from a chocolate
maker in a little city in Sicily. Founded in 1880, it is one of the Espresso Blend #1
For the quintessential coee-drinking Dad, the one whos always
oldest existent confection shops, which is still family-owned and

Out of this
got his thermos in-tow. We brew Zingermans Coee Co. Espresso
operated. Their grainy, cold-milled dark chocolate is made with
Blend #1 daily at the Deli as our house blend. It really shines in
techniques dating back to the 16th century and uses only two
our latts, macchiatos and specialty coee drinks! Sweet and rich
ingredients: cocoa and sugar. The mixture never gets hot enough
bodied, with notes of bittersweet chocolate and a hint of hazel-
to melt the sugar crystals, which gives the chocolate its signature
nut. The long nish is tantalizing on the tongue!

World Moms!
course texture.

The Salty Dad Zingermans Travel Mugs


Dad can keep his coee hot for hours in our spill-proof travel
Bacon mug - stylish stainless-steel with an etched Zingermans logo. A
We stock a grand selection of the baco- free coee beverage comes complimentary with purchase.
niest bacons around. Whether you go for Our shelves are filled with mom-thrilling confections
classic deli all-stars like Nueskes Applewood
Smoked Bacon, or Arkansas Peppered Bacon, or you The Sandwich Dad and as always, we are ready to assist you in finding
the perfect gift. Dote on mom with a customized box of
opt for an adventurous bacon like the Hungarian Smoked Bacon, Make a Reuben Kit unique truffles, bonbons, and caramels selected from
its bacon and it will be loved. There's nothing like playing Zingermans Deli in your very own our diverse offerings from near and far, traditional to
kitchen. Stock Dads pantry with everything he needs to make wild. Youll find Next Door staff ready to offer sugges-
our nationally renowned Zingermans Reuben at home in his own tions and share how they are spoiling their moms this
Landjaeger
castle. Youll need a loaf of Jewish Rye bread, Zingermans Corned Mothers Day.
If your dad passes on the bacon, its likely that he is actually a
Beef, The Brinerys Sauerkraut, real Swiss cheese, and some of
landjaeger man at heart. Go for the Usinger's Landjaegers. They
are deliciously snackable and satiable for any salt loving dad. our housemade Russian dressing. Grab a jar of our very own pick- Available only for Mothers Day!
les to complete the feast. If youre lucky, Dad will share and make We are now taking orders for Chocolate
you a sandwich, too. Dipped Palmiers. Treat mom to buttery,
Peanut Brittle flaky heart-shaped palmier cookies
This is the perfect gift for the sweet-toothed, hand-dipped in decadent dark chocolate
salt-loving dad. Featuring jumbo runner at Zingermans Bakehouse. What better
peanuts, which have been roasted in a pot way to say I love you? These sell quickly
of deeply caramelized sugar, and combined so pre-order yours today in the Next
with butter, vanilla and a touch of sea Door or call 734-663-5282. These
salt. One bite and your dad wont want to special seasonal treats are
share this addictive blend of crunchy, salty, available for pick-up
sweet, and nutty! 5/12, 5/13 & 5/14.

Celebrate with usat Greyline happy hour


Havent been able to stop in and see Zingermans newest event space yet? Looking for a place to hang out with your friends
thats conveniently right downtown? If you havent experienced it for yourself already, were hosting monthly Happy
Hours at Zingermans Greyline!

Pop in and see us right on the corner of Huron and Ashley Streets in downtown Ann Arbor for some great drink specials and a rotat-
ing snack menu. Theyre always free to attend, but feel free to RSVP on our website or Zingermans Community site to receive a reminder
email. The dates change every month, so keep an eye on our e-newsletter, Facebook or Instagram to find out when the next one is!
Call 734-230-2300 if you have questions and well see you soon! ZingermansGreyline.com

ISSUE # 260 MAY-JUN 2017


11
Now Using 1o0% organic
AlL Purpose Flour

Were super excited to announce that as of April 1st, 2017 the artisan all purpose wheat flour we use in our baking is 10o% organic.
(Thats a mouthful!) This is a huge change for us. Were thrilled to have made it and to let you know about it.

W
e use many different grains and flours at the bakery, but we approach to the decision-making process and go with the idea, Its from diverse geographical regions allows their organic flours to be
use exponentially more all purpose (AP) flour than any other the right thing to do. We can re-engage with analytical thought, consistent and performance-driven, which means we will be able
ingredient, which makes this switch a radical one. We began spreadsheets and cost calculations when figuring out how to make to make great breads and pastries with it everyday.
experimenting with our new flour in January, reworking our hun- it work. So the team began planning and here we are today, a year
dreds of recipes to reflect its particular properties. Yes, not all AP later with the switch completed. What other organic ingredients do we use at the Bakehouse?
wheat flour is exactly the same. Our new organic flour has a differ- Are we planning on using more? When we choose ingredients we
ent protein content, enzyme activity and absorption rate (stuff that Whos milling our organic AP Flour and where are they sourc- have many criteria to considerflavor, availability, organic status,
professional bakers are concerned with), which means we need to ing the grain? Lindley Mills, based in central North Carolina, is our location, non-GMO, handling and transportation requirements,
use different amounts of it to make our breads and pastries as we partner in this project and we couldnt have found a partner more and yes, cost. Flavor trumps all, though!
all enjoy them. Its true, basic flour is a complicated ingredient. aligned with us in terms of commitment to great food and restoring
Now all of the adjustments are made and the only AP wheat flour traditional methods. We have actually been working with Lindley Right now the other organic ingredients we use include many
we have in the bakery is organic. Enjoy! since 1996, buying their germ-restored flour, which many of us grainsgerm restored flour, brown rice flour, buckwheat flour,
enjoy in our Pane de Montagne. 7-grain mix, cracked wheat flour, Pane Nero (tumminia) flour, corn-
Why now? Were almost 25 years old and just like many 25-year meal, spelt flakes, and a few other items, like Mindo unsweetened
old humans we are energized, learning and interested in continu- They have a mission and vision that we find completely compelling. chocolate and Majoub olive oil.
ing to change and grow. The possibilities of the future seem limit- Their stated mission is...to provide the best organic flour to our
less and using more organic ingredients is one of them. customers. Our milling approach is a blend of tradition, technol- Were now contemplating changing more of our most used ingre-
ogy, and cutting-edge innovation. This is what sets Lindley Mills' dientssugar, butter, and eggs to organic versions. Our most
We have considered using organic flour off and on for years. organic flours apart from the rest, and what continues to fuel our likely next step may be to switch to organic white granulated sugar.
There is much that is compelling about it, the most obvious passion for producing some of the highest-quality organic flours in Were using local, fresh, cage free eggs, although not organic, were
being that its better for our environment! At times, the sup- the United States. very happy with them and our partners in dairy the local family
ply wasnt reliable enough so we didn't move forward. owned Guernsey Dairy. We love our Wisconsin butter but well
At times, we were more motivated to do other work that we Joe Lindley has been milling since 1976. Amazingly, his mill is locat- probably assess whats available in the organic world. It would
thought would more greatly impact the flavor of our food. It was ed at the original site of the 1755 water mill built by Pennsylvania be great to have full-flavored butter that happens to be organic.
always on the list though. Almost exactly a year ago Frank, co- Quaker and settler, Thomas Lindley. Today, tenth-generation Perhaps its out there now.
managing partner and Bakehouse founder, said that it was time. Lindleys still run Lindley Mills, keeping the tradition of their fam-
He felt strongly that we had to make the leap for value reasons, ily going. What else are we going to do with our 25 year old energy and
for our world, and that we would figure out how to manage all enthusiasm? In September, well be unveiling a recipe book weve
of the challenges that would come with the change later. With They have developed a network of growers from all across the been working on for two years, and next winter, were going to re-
value-based decisions, we often have to throw away our rational United States. Their ability to source the highest quality wheat model our retail shop. Stay tuned!

Amy Emberling
For more information about this change visit: zcob.me/flourpower Bakehouse Managing Partner

A Good Market in a Good Town


Check out a few of the vendors
arketplaces date back to ancient times as a way for people to sell their wares, but also to come together in the community. we are welcoming this year!
M The Greek word Agora, referring to any market in ancient Greece, literally translates to gathering place.

The first recorded use of the English term market actually dates
back as early as 963c.e., in the Anglo-Saxon Chronicle created dur-
ing the reign of Alfred the Great. The publication was distributed
through English monasteries. The exact phrase used was Ic wille
t markete beo in e selue tun, which roughly translates as I
want to be at that market in the good town.

And what a good town Ann Arbor is, so why wouldnt we want a
place for everyone to come together? While we might not haggle
over goods as consumers did in ancient times, marketplaces pro-
vide us with the sense of community today that they did back then.
5000 years ago, farmers in Egypt would sell their fresh produce
along the Nile. Thousands of years later, they still offer an oppor-
tunity to shorten the supply chain and promote access to fresh,
local food. They also give friends and neighbors a way to meet
up. So, gather your coins and hitch up your oxen to join us every
Thursday at the Westside Farmers Market!

The Westside Market came together in 2005 by a group of volun-


teers in the Ann Arbor community to bring really great local food
to really great local people. With a focus on farming and quality
product, the market invites the producers to sell directly to you!
Not only does Westside support local businesses and farms, but
we provide entertainment and demonstrations that are engaging
and fun, and an educational component about great food.

Marcy Harris These are just a few of the 30-40 businesses who will visit
Marketing Manager
us throughout the season, so come by and see more of your
Zingerman's Roadhouse
neighbors and their labors of love for yourself!

12 ISSUE # 260 MAY-JUN 2017


We have made some great specialty breads
MAY & JUNE and pastries over the years that developed
their own followings. We bring them back for
a weekend here and there just for fun!
If youre looking for a litte adventure, check
out this calendar.

Were still glowing here in the ZCoB (thats the Zingermans Community of Businesses) from the amazing annual visit of
may
the de Vienne family who drove down from Montreal last month to spend a week with us sharing their terrific spices
and great travel stories. While they were here, they taught tasting classes at the Deli, cooked an Indian spice dinner FLUTED BRIOCHE BREAD - 5/5 & 5/6
at the Roadhouse, and worked at Miss Kim helping to roll out some new spice-centric specials. This is our third annual
Spice Week at Zingermanseach time the de Viennes make their way here, we learn a LOT!
CHOCOLATE DIPPED PALMIERS - 5/12
CRANBERRY PECAN BREAD - 5/12 & 5/13
Here are two special spring spice featuresone Id never heard of until their visit, and another that Id mistakenly
ignored for way too many months. Having had the chance to taste and test the two regularly for the last few weeks, POTATO DILL BREAD - 5/19 & 5/20
I can tell you that both are beyond terrific. Seriously excellent and exceptionally easy ways to enhance the quality
of your daily eating. GREEN OLIVE PAESANO - 5/26 & 5/27
BLUEBERRY BUCKLE - 5/26-5/29
mAy - Spanish Paprika Flakes
This is the one I never knew about. Having been around great food for many decades now its hard to believe Ive june
never even heard of paprika flakes! My loss. Now having tasted these totally terrific ones from pices de Cru, theyll
likely find a place on my dining table (alongside the new Korean chili flakes were also getting from the de Viennes) BACON PECAN SANDY COOKIES - 6/2
for an everyday addition to pretty much every meal.
PEPPERED BACON FARM BREAD - 6/2 & 6/3
Whats the story? Simple really. Paprika is basically just ground dried chile. The better the quality of the chile (and
also the quality of the grinding and storage), the better the paprika. Different chile varieties, of course, have different BACON CHEDDAR SCONES - 6/2-6/4
flavors. And the terroirthe impact of the soil on the plants that grow in italso make a difference. The same chile
variety grown in different places will have different flavors. Paprika flakes are the interim step between the chiles
CHERNUSHKA RYE BREAD - 6/9 & 6/10
being dried as whole pods and the fine grinding that turns them into paprika (aka, ground chile). (To grind them fully CINN-OH-MAN - 6/16-6/18
would also require that they be dried further than they are for flakes.) Essentially, paprika flakes are small, broken,
bite-sized pieces of delicious, dried chile. SOMODI KLACS
CINNAMON SWIRL BREAD - 6/16-6/18
How do you use them? Couldnt be easier! Open the tin and sprinkle them on anything. Salads, soups, spaghetti, sand-
wiches, stews... roasted vegetables, rice dishes, even on toast. Its all terrific. The aroma and flavor blew my mind: BLACK OLIVE FARM - 6/23 & 6/24
dark chocolate, irony-earthiness, a hint of dried cherries. Its musky, magical, with a tiny touch of sweetness. Not
particularly spicy, the paprika flakes are sensual, subversive, superb. Try them today! ROSEMARY BAGUETTES - 6/30-7/2
BLUEBERRY BUCKLE - 6/30-7/4
June - Staff Barbecue Spice
This is the one I wrote off, unjustly, for its rather run of the mill moniker. The de Viennes label it Staff BBQ spice
reserve your special bakes today!
which, to me, sounded more on the mundane side of things. My mistake. The stuff is marvelous! calL 734.761.2095
It first really caught my attention last fall when Rodger Bowser, one of the partners at the Deli, had the devilishly
excellent idea to start designing and developing our own line of potato chips in conjunction with the folks at Epices
de Cru. Great idea, right? Really good locally made chips seasoned with world class spices? What could be bad? After
dozens of tests, one of the winnersand one of three varieties we have on the shelf todaywas the BBQ chips. If you
havent tried the chips yet make it a high priority to tear open a bagtheyre pretty great. (Tellicherry Black Pepper
and French Gray Sea Salt are the other two flavors.)
May
The BBQ spices excellence on the chips got me to take a closer look at what Id naively not paid attention to. Just a
quick look at the ingredient list was enough to set my mind spinning. No jokethis stuff has 22 different herbs and HUNKA BURNIN' LOVE CHOCOLATE CAKE
spices, including New Mexico chile flakes, chipotle, black cardamom, red Sichuan pepper, majoram, cumin, smoked Our dense buttermilk chocolate cake covered in rich Belgian
paprika, and then the two kickers: ground dried tangerine peel and lavender! The complexity and character it imparts chocolate butter cream. Customers have been known to fall
is something special. in love with it. Enjoy this cake responsibly, at room tempera-
ture. Your patience will be rewarded with ideal texture and
As with most of the pices de Cru spices, the Staff Barbecue spice needs to be ground or pounded with mortar and maximum flavor.
pestle. It takes only a minute or two of extra effortits worth it! It releases the essential oils right before you use
it. As per its name, you can use it on anything youre going to grill (amazing on shrimp!). You can also sprinkle onto
salads and it makes an incredible pot of chili. Oh yeahif youre curing your own bacon, this would be a terrific
june
seasoning to spread on the raw pork!
MISSISSIPPI MUD PIE
An intense brownie-like chocolate cake covered in rich dark
chocolate ganache, toasted meringue and a drizzle of choco-
late sauce. Try it warmed up and pack your bags for choco-
holic heaven.

now $4.75/ea,
May Was $6.49/ea

FARM LOAF
Imagine sitting around a French farmhouse table waiting
for dinner to be served. This would be the bread they'd
bring out. It has a thick crust and a soft white chewy
interior with a flavor that tastes of toasted wheat.

june
RUSTIC ITALIAN ROUND
One of our best selling breads for its versatility. This Italian
bread has a beautiful white crumb and a golden brown
crust. From panini to PB&J, its the that bread does it all!

ISSUE # 260 MAY-JUN 2017


13
foR thE suMmer
Zingermans Mail Order has a slew of pasture-raised fresh meats available to ship across the
country, just in time for Memorial Day, Fathers Day, or an especially beautiful Tuesday. Its
difficult to cook a thick cut of meat period, let alone over a fire. Heres how Ive learned to get
a good outcome, borrowing a couple tips from the pros:
Salt early and plentifully. A day or more ahead of time is great if you can. Give it plenty of
time to penetrate.
Brown the cut on the grill, then put it on a hot pan in an oven.
Take the temperature with your finger (pro style, feeling when its done) or with a meat
thermometer (Mos safe style, plugging the thickest part of the meat).

Dry-Aged Cowboy Cut Ribeye Steaks from Carman Ranch


The cowboy cut has a couple inches of bone sticking out, giving you a handle to hold onto.
The steaks are dry-aged for two weeks, creating huge flavor with a deep mineral tang. This is
a big, beautiful steak, the most flavorful we offer. Like all our steaks, it's entirely grass-fed like
a cow should be, but features the marbling of corn fed beef. Bone in, 2 inches thick, serves an
army of eaters.

Ibrico de Bellota Secreto Pork from Spain Grass-Fed Tri Tip Steak from Carman Ranch
The secreto is a coveted shoulder cut prized in Spain and Portugal. Its like the pork version of a
The tri tip is a triangular cut of beef thats nicely marbled, intensely flavorful, and a little tricky to
ribeye steak. Ibrico hogs gobble up acorns (bellotas), giving the meat an incredibly rich, beefy
cook. Overdo it and it can get dry and unappealing. But grilled to a perfect medium, its juicy and
flavor. While 99% of the Ibrico de bellota pork on the market is cured, these secreto steaks are
makes for stupendous eating. From pasture raised, grass-fed and grass-finished cattle that are never
fresh and marbled with the bellota-fed fat that melts in your mouth in a way thats almost surreal.
given hormones or antibiotics, and only harvested in the summer when the cattle are at their plump-
Exceptional.
est and the beef is the most flavorful.

Red Wattle Porterhouse Chops Heritage Meats Grill Kit


Our heritage Red Wattle breed porterhouse pork chops are over an inch thick and look like a T-bone
Everything you need for a grilling bender. This is a gift for a serious, conscientious and flavor-loving
steak. The flavor is famously sweet, in part due to a luscious band of melting fat. Great on the grill,
cook. Easy to prepare, super delicious when done; the hardest choice youll have to make is what to
they also cook up fantastically on the stove top (I like to brown a chop on the grill then put it in the
eat first. Includes: Heritage St. Louis-Style Pork Spareribs, a grass-fed Beef Tri Tip, grass-fed Ground
oven to finish). From pastured pigs that root and roam and never receive hormones or antibiotics.
Beef, plus a bottle of fabulous barbecue sauce.
Mo Frechette
Managing Partner
Zingerman's Mail Order

See alL grilLing meats availabLe online at zingermans.com


THE FEED
THE FEED THE SECRET LIFE OF AMAZING FOOD AT ZINGERMANS
AT ZINGERMANS
didnt have money to buy me shoes. But there was always bread, always salami, always nduja.

AT ZINGERMANS
OF AMAZING FOOD AT ZINGERMANS Agostino raised his family in Chicago, where for more than thirty years hes made a living running a
restaurant. Tony started working at the restaurant at age 12, and later moved onto other restaurants
in Chicago, including the famed pork palace, Publican. While there, he started making charcuterie. A
few years ago, Tony broke out on his own and launched his company, Nduja Artisans, with his father.

Tony's nduja starts with heritage-breed pork and chiles imported from Calabria
His classic recipe features Berkshire pork. Berkshire is one of the most popular heritage breeds with
If youve gone out to eat or looked at menus for restaurants in New York City in the last few years,
chefs. Its tender and has big flavorto me, its especially porky. Tony gets his Berkshire pork from
theres a good chance youve noticed one ingredient show up again and again: nduja. Its everywhere.
a collection of family farms in southwest Minnesota. The pigs live free range, roaming and rooting as
In egg dishes, on burgers, with pasta, with vegetables, with fish or shellfish, with cheese. Its status
they please, spending their days outdoors as the weather permits. They never receive subtherapeutic
as the darling ingredient of hip chefs is remarkable to me because a few decades ago it was all but
antibiotics or growth-promoting hormones.
unknown in the US.

Berkshire isnt the only pig in town, though. Once in a while, Tony gets his hands on Ibrico de bellota
What the heck is nduja, anyway? pork from the famous black-footed Ibrico pigs of southern Spain. The heritage breed of heritage
Nduja (pronounced en-doo-ya) is soft, spreadable cured pork, spiked with plenty of chiles. In the
breeds, these hogs rest in oak forests, eating as many acorns (bellotas in Spanish) as they can. The
charcuterie world, nduja falls into the category of spreadable salamis (I promise thats a real thing).
acorn diet has a magical effect on the pigs fat. When the meat is cured, that fat practically melts on
Mmm, spreadable meatcant you just picture Homer Simpson mumbling it? You might think of it as
your tongue. Made into nduja with its high fat content, the effect is amplified. The texture is even
spicy pork butter, though theres no dairy involved.
silkier than usual, the flavor deeper and more intense, with a heat that slowly builds and builds. Its
heady stuff.
It starts out like salami: raw pork and pork fat are mixed together with seasonings, then hung to cure
for several weeks. Like all salamis, nduja was traditionally made with the meat left from butchery. The
Of course, with the recent nduja craze, Tonys not the only one making it. One less traditional
difference that makes salami solid and nduja spreadable is in the proportions. Most salami is about
approach comes from the pork curing masterminds at La Quercia in Iowa. Rather than make their
75-80% lean meat and 20-25% fat. Nduja is the opposite. All that extra fat makes the texture luscious
nduja with raw pork, they begin with the trimmings leftover from their prosciutto, speck, and coppa,
and spreadable.
after the meat has cured for months. While theres still plenty of spice involved, the smooth, savory
flavor of the cured pork carries through.
A few decades ago, nduja was all but unknown outside its hometown of Spilinga in Calabria, the
region in the toe of Italys boot. Calabria has long been known for its fruit and spicy chiles. Nduja is a
more recent export. In fact, the nduja we get today isnt an export at allin the US its illegal to import
Eight ways to use nduja this weekend:
1. Spread some on an egg sandwich
Italian salami, so essentially all of the Italian-style salamis you see at the store are made right here
2. Stir it into tomato sauce for pasta or to top a pizza
in the states. Maybe nduja stayed a secret because of those tricky export laws or maybe the people
3. Smear some in a grilled cheese or on a burger
of Spilinga just wanted to keep it all for themselves. But eventually word got out, and over the last
4. Add a spoonful or two to an omelet
decade its been making a big impression in the food world. Its no surprisetasting nduja for the first
5. Melt some in a pan to add to broccoli or Brussels sprouts
time is a memorable event. Theres the punch of spice, the unctuous richness, the silky texture, the
6. Rub it under the skin of a chicken before roasting
deep, savory meatiness. The Wall Street Journals Jane Black said: If Joan Jett were an Italian, and a
7. Whisk a dollop into a rich, spicy vinaigrette
sausage, shed be nduja. Val Neff-Rasmussen
8. Simmer it in a broth with mussels or clams Marketing Specialist
Zingerman's Mail Order
Our nduja is made by Tony Fiasche, a fifth-generation nduja maker
Tonys grandparents owned a butcher shop near Spilinga. Tonys father, Agostino, was born there and
The Feed is a deeper look into the foods we sell at Zingermans. Each issue focuses on one
grew up helping his father in the shop. As a boy he remembers breaking down whole hogs and grind-
product. Find more stories online at thefeed.zingermans.com
ing meat by hand with a cranknot like we do today! he recalls. Growing up, he says my parents

14 ISSUE # 260 MAY-JUN 2017


May AdventurEs
MAY 7th MAY 9th MAY 11th MAY 15th
Kentucky Dinner #208: Just for Kids: Explore the
Brewing Methods 12-2pm Special Event #209: Decadent
World of Jams and Preserves 6-7pm
Learn the keys to successful coffee brewing In the Spirit of Bourbon and Cheese 7pm Chocolate and Divine Cocktails 7:30pm
Learn about the differences between jam and
using a wide variety of brewing methods from Cheese and bourbon both get better with age, and
preserves, hear stories about our favorite jam Join us as we introduce Mindo Chocolate and
filter drip to syphon pot. This tasting session the Roadhouse welcomes you to savor the best
makers, and learn about interesting types you American Fifth Distillery for the sweetest event
will explore a single coffee brewed 6 to 8 dif- of these delights with our upcoming Kentucky
may not have tried before (how about tomato at the Roadhouse yet, an evening of chocolate
ferent ways, each producing a unique taste. A Special Dinner. This multi-course regional
jam?) Well taste them all! There is no cost for and cocktail pairing. Bring your mother, a
demonstration of the proper proportions and meal will include dishes featuring cheese from
parents to fully participate or lurk in the back- friend, or someone who just enjoys chocolate
techniques for each method and a discussion Kennys Farmhouse and bourbon pairings!
ground. All participants will also receive a 20% off and really yummy drinks, but reserve your seat
of the merits and differences of each style will More info on page 9.
coupon to use that evening for dinner or shop- soon so you dont miss out on an opportunity
take place.
ping at the Deli. to treat yourself!
$30/person $95/person $15/kid $40/person

MAY 20th MAY 21st MAY 23rd MAY 27th


Mambo Italiano: Comparative Cupping 12-2pm Sundae Social 4-7pm Fondant Fondamentals:
Italian Breads baking class 8am-5pm Sample coffees from Africa, Central and South
Were throwing a Sundae Social on the Deli Patio! hands-on decorating class 8am-12pm
Americas, and the Asian Pacific. We will taste
In Mambo Italiano, well take you on a bread- Our Next Door sweet treat experts will help In this class we take you through the steps of
and evaluate these coffees using the tech-
baking tour across Italy and youll return home you make a custom designed sundae featuring making your own fondant that actually tastes
niques and tools used by professional tasters.
with loads of Paesano, Rustic Italian, focaccia, gelato from Zingermans Creamery and fabulous good. We'll show you the basic techniques for
This is an eye-opening introduction of the
and sesame semolina breads and the skills to toppings from various Zingerman's businesses. coloring, shaping and cutting out fondant. Then
world of coffee.
make them any time you want to satisfy the Our party fun will also include fun activities for you'll split, fill, cover and decorate your own
craving for an Italian holiday. kids of all ages. No reservation required but cake to take home.
please make sure to bring your sweet tooth!

$250/person $30/person freE! (sundaes for purchase) $125/person

Lookin for Camp Bacon Events?


HEAD OVER
HEAD OVER TO
TO PAGE
PAGE 33 FOR
FOR THE
THE CAMP
CAMP BACON
BACON EVENTS
EVENTS LINEUP
LINEUP

June hAPpeNin's
JUNE 1st JUNE 4th JUNE 16th JUNE 15th
Cheese 101 6-8pm Brewing Methods 12-2pm Zingermans Classics Beer & Cheese Pairing 6-8pm
A delicious introduction into the world of Learn the keys to successful coffee brewing
hands-on baking class 1-5pm Do you know what beer to pair with perfectly
cheese! Join Tessie, our resident Certified using a wide variety of brewing methods from
Make our Jewish rye bread, black magic brown- aged cheddar? We do! Join Tessie, our resident
Cheese Professional, as she guides you through filter drip to syphon pot. This tasting session
ies, and hummingbird cake. Find out what a rye Certified Cheese Professional and beer aficio-
the seven major styles of cheese. She'll talk will explore a single coffee brewed 6 to 8 dif-
sour is and the secrets behind our rye bread's nado, for an evening of tasting and exploration.
about what makes each style unique, provide ferent ways, each producing a unique taste. A
flavor. Well serve our deli meats and sandwich Well taste a wide range of beer styles paired
samples of each, share tips for building a well- demonstration of the proper proportions and
fixins' to go with your bread and end the class with beer-friendly artisan cheeses. Bread and
rounded cheese board, and give tips on the techniques for each method and a discussion
with iconic Zingermans treats: a sandwich, a additional accompaniments from our Cream Top
basics of pairing cheese with beer and wine. of the merits and differences of each style will
pickle, a brownie and a toast to many years of Shop will be provided.
take place.

$30/person $30/person
great customers.
$125/person $35/person

JUNE 18th JUNE 20th JUNE 22nd JUNE 29th


Comparative Cupping 12-2pm Special Fish Dinner #210: An Evening Just for Kids: Explore the
Sample coffees from Africa, Central and South with Barbara Lynch 7pm World of Candy 6-7pm Zingermans Creamery 101 6-8pm
Americas, and the Asian Pacific. We will taste
A big fish brings big flavors to Zingermans! For Our sweet treat experts will tell you why the A delicious introduction to the hand-crafted
and evaluate these coffees using the tech-
our annual fish dinner, Zingermans Roadhouse candy we sell at Zingermans Deli is so special. Gelato and Cheese produced by our team at
niques and tools used by professional tasters.
will welcome Barbara Lynch, James Beard Award Youll learn all about our favorites, hear some Zingermans Creamery. Join Tessie, resident
This is an eye-opening introduction of the
winning restaurateur and one of the countrys stories about our favorite candy makers, and Certified Cheese Professional, for an evening of
world of coffee.
leading chefs. Her cooking talent and connection learn about some of our more interesting cheese and gelato tasting with notes about our
with local fish culture in Boston will be tasted in selections. Best part of the class - were gonna production methods and milk producers. Bread
every bite of the incredible menu she will have eat some candy! All participants will receive a and additional accompaniments from our Cream
for us. 20% off coupon for the Deli. Top Shop will be provided.

$30/person $75/person $15/kid $30/person

ISSUE # 260 MAY-JUN 2017


15

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