1.

Research Methodology
1. Research Methodology 26
2. Research Type 26
3. Sample Size 27
4. Sampling Procedure 27
5. Data Collection Techniques 27
6. Time of Collection 28
7. Limitations of The Research 28

2. Data Analysis
1. Data Base 31
2. Descriptive Analysis 32
3. Correlation Analysis 33
4. a) Regression Analysis (Footfall - Sales) 35
1. b) Regression Analysis (Customer - Sales) 37
2. Testing of Hypothesis 38
3. Analysis of Catchment Area 40
3. Findings and Recommendations 42
4. Conclusion 45
5. Annexure
8.1 Questionnaire 47
8.2 Bibliography 50