B&M CASE STUDY 2016 - POSSIBLE QUESTIONS

MARKETING
Explain two reasons why high market share and market leadership are important
to TM. (6)
Evaluate changes to TMs marketing mix to increase sales against the threat of e-
commerce

KEY TERMS: USP, marketing mix, e-commerce

HUMAN RESOURCES
Explain two advantages of TM empowering its employees. (6)
Evaluate whether TM should try to empower its employees. (6)
Evaluate whether TM should change its leadership style. (10)
Evaluate whether TM should adapt its approach to leadership to local market
conditions. (10)
Explain the leadership style you think Delphine uses. (6)
Evaluate whether TM should adopt a policy of internal recruitment for managerial
positions. (10)
With reference to Daniel Pink, evaluate whether TM should use non-financial
motivation for its employees. (10)
Senior managers discover the graffiti and dismiss the employees. Explain two
forms of employee action that could be undertaken to protest about this action. (6)
Henri writes to the press and calls a strike. Evaluate two methods TM can use to
resolve the dispute. (10)

https://www.brainpickings.org/2013/05/09/daniel-pink-drive-rsa-motivation/

KEY TERMS: autocratic, centralized, line manager, chain of command, internal

promotion

OPERATIONS MANAGEMENT
Analyse the benefits of just-in-time to TM (line 20). (6)
Analyse the benefits of outsourcing to TM (line 20). (6)

KEY TERMS: just-in-time, outsourcing

FINANCE
Explain two external sources of finance Henri might have used to save his
business. (4)
Explain two reasons why external sources of finance may not have been attracted
to investing in Henris shop. (6)
 Explain two economies of scale that TM would have been able to benefit from as
a large MNC to reduce its costs. (6)
Calculate the following ratios for 2013 and 2015: NPR, GPR, ROCE

KEY TERMS: external sources of finance

BUSINESS ORGANISATIONS & ENVIRONMENT

Explain two differences between a sole trader and plc (4/6)
Evaluate why franchising was not successful for TM. (10)
Explain 3 different stakeholder conflicts that TM has. (6)
Evaluate whether TM should implement a CSR approach in its stores in France.
(10)
Evaluate whether TM should change its profit-driven objectives line 96. (10)

KEY TERMS: sole trader, public limited company, mission statement, internal growth,
external growth, franchising, CSR, pressure groups
 SWOT Analysis Refer to text

STRENGTHS

Factors Detail Implication for TM

WEAKNESSES

Factors Detail Implication for TM

OPPORTUNITIES

Factors Detail Implication for TM

THREATS

Factors Detail Implication for TM

KEY TERM DEFINITIONS:

Non-profit organization:
Organisation run in a business way without profit being the major objective. These organizations normally provide a service or
promote special causes. These organizations make a surplus which is reinvested back into the organization. Private organizations
make profit which is kept by the owners.

Business Plan:
A report detailing how a business plans to achieve its aims and objectives by managers planning marketing, financial and human
resources.
IB2 Business & Management

Thursday 19th March (double lesson) and Friday 20th March (single lesson)
Work through the following questions
Use the planning templates and then do timed answers. You have 90 seconds
per mark
Write answers on the computer so you can email them to me

Strategy questions:
Using the economic data provided for various countries in Asia in appendix 1,
evaluate whether TM should enter country X or country X next. (10)
TMs sales have started to decline, evaluate whether it should offer all the services
and products it does now or focus only on hardware products. (10)
Evaluate proposal to enter Chinese market or set up e-commerce and close stores
with NPR lower than X%. (15)

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