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Agenda

Business Acumen
Vision and Mission
Business Strategy
PGN Performance
PGN Existing Businesses
PGN Future Businesses
Business Plan
Business Model Canvas

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 What is Business Acumen?

Ability to see the big picture of the organizationhow the key drivers of
your business relate to each other, work together to produce profitable
growth, and relate to the job
Understand important company communications and data, including
financial statements
Can use knowledge to make good decisions
Understand how actions and decisions impact key company measures and
the objectives of companys leadership
Effectively communicate ideas to other employees, managers, executives,
and the public

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 Vision & Mission

VISION
Image or condition to be achieved
What we want to become
Give a sense of direction
Between dream and SMART

MISSION
Who we are, what we do, what is
our business (Scope)
Why are we doing this, what is our
purpose of being (Sense of
Purpose)

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 PGN Vision & Mission

MISSION
To enhance the added value
of the Company for stakeholders through:
Customers: Solutions to fulfill
VISION energy needs that are safe, deliver
additional value, economical, and
increase competitiveness.
To be a world class energy Society: Improving social welfare
company in the gas sector and sustainable economic growth
by 2020. though energy self sufficiency and
environmental conservation
efforts;
Shareholders/Investors: Creating
optimal and sustainable value for
the Company through internal and
external synergies

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 Business Strategy

HARD
CHOICES
SPIRIT HARD
TO BE / TO DO WORK
Where to compete?
Vision, Mission, Values
Dream (Strategic Positioning)

Performance
What we want to be Product, Market, Relentless
Competitive advantage
What we do execution

Superior
What business are we Focus
in (WBAWI) Process
How to compete? People
Smart analysis (Strategic Initiatives) Competence
Industry Perform different Leadership
Competitor activities/different ways Change
Internal Reinforce positioning,
ensure strategic fit
among activities
HARD THINKING Competitive advantage

CREATIVITY
MIX & MATCH

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PGN Facts

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PGN Performance

Revenue USD 3.4b

Net profit USD 0.7b

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 PGN Performance

RoA = 8%
RoE = 52%
RoCE = 20%

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PGN Existing Business

Upstream
Gas Transportation
Midstream LNG
Downstream
Telecomm Network
Engineering, O&M
Property
Trading
Construction

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 PGN Future Business

Upstream
Gas Transportation

???
Midstream LNG
Downstream
Telecomm Network
Engineering, O&M
Property
Trading
Construction

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 What is Business Plan ?

A purpose-oriented explanation about a business

Good business plan consider all aspects of business: from vision to
implementation, from overview to detail, from strategy to operations, from
financials to people qualification, from profit potential to risk management
It draws on many business disciplines: marketing, finance, operations, HR
It can be presented as an 30-second elevator pitch, full length
pitching/presentation, demo of product or process, or a detailed document
It is applicable to start-up as well as established business
It will make the business understandable, credible, and worth investing and
managing

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 What is Business Plan ?

Business plan answers the following questions:

What potential customers problem does the company's product or
service solve?
What market it will target? What is the size of the market?
Who are the company's customers, and how will the company market
and sell to them?
What is the companys value proposition
What is the business model (how it can make money)?
What is the revenue source? Cost structure?
Who are the competitors and how will the company maintain a
competitive advantage?
How does the company plan to manage its operations
Who will run the company and what makes them qualified?
What are the risks and threats confronting the business, and what can
be done to mitigate them?
What are the company's capital and resource requirements?
What are the company's historical and projected financial statements?
.. and many more depending on the business plans purpose

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Business Model

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 Business Model Canvas

Business Model Canvas is a

simple but comprehensive
model to describe, visualize,
and develop, and evaluate VIDEO
business plan

VIDEO BUSINESS MODEL CANVAS

Business Model Canvas Explained
Sumber: https://www.youtube.com/watch?v=QoAOzMTLP5s
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Business Model Canvas

9 BUILDING BLOCKS
Value Side

Customer Segment
Value Proposition
Channels
Customer Relationships
Revenue Stream

SOURCE:
(Osterwalder, Business Model Generation: A handbook for
Visionaries, Game Changers, and Challengers, 2010, hal.18-
19)
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 Business Model Canvas

9 BUILDING BLOCKS
Cost Side

Key Resources
Key Activities
Key Partnerships
Cost Structure

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Business Model Canvas

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Example

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 Example: Combination

BMC CREATIVE CLOUD BMC CREATIVE SUITE 6

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RESEARCH FLOWS ILUSTRATION

BMC COMBINATION

Menggunakan 4 Ways Framework

untuk menentukan apakah elemen
tersebut masuk dalam kategori:

Created
Raised
Reduced
Eliminated

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9 BUILDING BLOCKS COMPARISON

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ANALYSIS OF THE DIFFERENCES IN
THE 9 BUILDING BLOCKS
RESULTS OF 4 Ways Framework

CREATED RAISED REDUCED ELIMINATED

VALUE PROPOSITION CUSTOMER SEGMENT CHANNELS

Flexibility, Individual Authorized Reseller
cost reduction VALUE PROPOSITION REVENUE STREAM
Productivity Perpetual License
CUSTOMER RELATIONSHIPS
KEY PARTNERSHIPS KEY PARTNERSHIPS
Adobe ID
Server Subscription License
REVENUE STREAM
COST STRUCTURE COST STRUCTURE
Subscription License, Free
Online Distribution Offline Distribution
Tier
KEY ACTIVITIES
Data Security & Privacy

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