Profitability Infographic

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Profit Margin Ratio

how much of each dollar of revenue


your company keeps as earnings

The formula:

/
net income gross
after taxes revenue

Return on Equity (ROE)

how much money youve earned on the


money you invested in your business

The formula:

/
earnings average
before tax owners equity

Return on Assets (ROA)

how much your assets are


contributing to your earnings

The formula:

/
earnings average
before tax total assets

Return on Investment (ROI)

how much you profit from a specific


investment

The formula:

( gain from
the investment - initial cost of
the investment
)
cost of investment

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