The document presents population data for various barangays in San Mateo from 2015 to 2017 and uses this data to project the demand for children's party planners in the area from 2017 to 2021. It estimates that the current supply of party planners is 1,344 per year while the projected demand in 2017 is 18,117, leaving a large gap between supply and demand. The document also provides market share data for various competitors and estimates Play Dou's market share at 2% of the total open market for children's party planning services.
The document presents population data for various barangays in San Mateo from 2015 to 2017 and uses this data to project the demand for children's party planners in the area from 2017 to 2021. It estimates that the current supply of party planners is 1,344 per year while the projected demand in 2017 is 18,117, leaving a large gap between supply and demand. The document also provides market share data for various competitors and estimates Play Dou's market share at 2% of the total open market for children's party planning services.
The document presents population data for various barangays in San Mateo from 2015 to 2017 and uses this data to project the demand for children's party planners in the area from 2017 to 2021. It estimates that the current supply of party planners is 1,344 per year while the projected demand in 2017 is 18,117, leaving a large gap between supply and demand. The document also provides market share data for various competitors and estimates Play Dou's market share at 2% of the total open market for children's party planning services.
Sto. Nio 15,461 16,191 16,955 Silangan 36,353 38,069 39,867 Total Population of 2017 288915 Population of Barangays near Ampid 2017 Ampid I 41,767 Ampid II 4,944 Banaba 32,608 Guitnang Bayan I 35,523 19,142 Guitnang Bayan II 14,236 Sta. Ana Maly 21,762 19,653 Malanday 6,714 Dulong Bayan I Dulong Bayan II 9,757 Guinayang 9,465 Total 215,571 Projected Population of Children in 2017 Age 1-4 25,882 Market Acceptability
Do you prefer to organize kids party with a party planner?
Yes 55 No 30 Maybe 15 Total 100
Acceptability 70%
Demand for party planners for children in San Mateo 18117
? 55% Projected Demand 30% 2017 2018 2019 2020 2021 15% 335 351 368 385 403 100% we assume the projected demand by multiplying the growth rate which is 4.75% Supply Competitors Estimated no. of Supplies per month De Belen's Catering Services 19 Boom Entertainment 16 Project Hideaway 17 Jolibee 30 Mc Donalds 30 Total
Company Profile 1344
Play Dou Estimated no. of Supplies per month
28 Projected Supply No. of months per year Total 2017 2018 2019 12 228 335 351 368 12 192 12 204 The projected supply is multiply by the growth rate 12 360 the population which is 4.75% 12 360 1344
No. of months per year Total
12 335 ected Supply 2020 2021 385 403
s multiply by the growth rate of
tion which is 4.75% Supply and Demand Gap Demand Supply Gap 18117 1344 16773 Marke Share Competitors Demand Share De Belen's Catering Services 228 1% Boom Entertainment 192 1% Project Hideaway 204 1% Jolibee 360 2% Mc Donalds 360 2% Play Dou 335 2% Open Market 16438 91% Total Demand 18117 100%
We assumed that our total market share is 2%
of the total Open Market. Projected Revenue Year Demand Supply Price 2017 335 335 2018 351 351 2019 368 368 2020 385 385 2021 403 403 nue Price Projected Revenue