Media Calendar

01+042How to Use This Calendar
This Social Media Content Calendar will let you organize your social media
activities far in advance, making it easier to coordinate campaigns, grow your
reach, and scale your social media marketing. To make this template easy to use,
this section will break down what to do with each tab, highlighting nuances and
giving you tips for maximum productivity.
Monthly Planning Calendar
This calendar is meant for you to plan your monthly social media content. Here,
you'll write out common themes such as campaigns, holidays, or specific pieces
of content you'd like to promote across all social networks on a particular day or
week. This calendar will not only help you coordinate efforts across all your social
channels, but it will also help you align better with email promotion, blog content,
and other team-wide campaigns or promotional channels. In Image 1 below,
you'll see an example of types of content or campaigns you might coordinate
around. Feel free to change this key depending on the types of content you tend
to promote. Additionally, in Image 2, you'll see that you can write in the date next
to each day of the week on your calendar, and in the rows below it you can
include specific details about your content or campaigns. Finally, in Image 3,
you'll see it says "Month + Year," which you should replace with the particular
month and year you're planning for. This "Monthly Planning Calendar" tab can
even be copied over 12 times and made into a calendar for each month of the
year.
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01+0361
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01+0362
Twitter Updates Before you g

"Date & Time
Use this tab to plan out all of your Twitter content week-by-week. The is set to read
first four columns, "Day," "Date," and "Time" are there for your together into
convenience. "Date & Time" might seem repetitive, but it will be useful read. The rea
to you when you go to upload your sheet in bulk. In the "Message" change the d
column, simply input the copy you'd like to appear in your tweet, times in the
bearing in mind you should keep it under 114 characters to allow room your column
for a link. After you've composed your tweet, paste the URL you'd like
to include in your tweet in the "Link" column. In the column labeled
"Campaign," include the name of the campaign you'll tag to that tweet
so you can report on how well it performed later. Your "Campaign"
should align with the same campaign name you used in other
marketing materials.
The example below links to a demo of HubSpot's Social Inbox product,

so we included the campaign name "Social Inbox" so the reporting
shows how many tweets we sent about this particular topic and how
well each performed:
The "Character Count" section will auto-calculate the number of

characters you've entered with a color-coded system to keep you on
point. Green means you're in the clear and you'll be able to attach an
image in addition to a link. Once you've hit 95 characters, the box
turns yellow. This means you'll only be able to fit a link with no image.
If the box turns bright red, that means you've hit 118 characters and
you'll no longer be able to include a link or an image -- just text. If
you'd like to include an image, check out the section titled, How to
Attach an Image to Your Spreadsheet" on page 6. We suggest using
876 x 438 pixels for Twitter images.
When you are ready to upload this sheet into HubSpot's Social Inbox,
simply open a new Excel workbook and drag your "Twitter Updates"
tab into that new workbook. Once you have this in a separate
workbook, make sure you delete the orange columns titled, "Day,"
"Date," "Time," "Character Count," and "Image." These columns are for
organizational purposes only, and will not successfully upload in bulk.
If you'd like to include an image in 01+030
your tweets, simply go back
through your tweets once they've been scheduled and attach the 01+0363
images you've set aside in your spreadsheet. What you should keep
are the magenta columns listed in the image above. These are, "Date
When you are ready to upload this sheet into HubSpot's Social Inbox,
simply open a new Excel workbook and drag your "Twitter Updates"
tab into that new workbook. Once you have this in a separate
workbook, make sure you delete the orange columns titled, "Day,"
"Date," "Time," "Character Count," and "Image." These columns are for
organizational purposes only, and will not successfully upload in bulk.
If you'd like to include an image in your tweets, simply go back
through your tweets once they've been scheduled and attach the
images you've set aside in your spreadsheet. What you should keep
are the magenta columns listed in the image above. These are, "Date
& Time," "Message," "Link," and "Campaign." However, you'll need to
change the title "Date & Time" to just "Date" in order for HubSpot to
accurately recognize it.
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01+0364
Before you go deleting your columns, you'll need to turn your smart First, you'll need to hi
"Date & Time" column into a static column. As it is now, this column click, and copy. Next,
is set to read your "Date" and "Time" columns and put them make sure your colum
together into a "Date & Time" column that HubSpot will be able to screen will pop up (as
read. The reason all three of these columns exist is so you can easily to select "Values" und
change the dates in the "Date" column every week and keep the pasted your static co
times in the "Time" column the same. Here's what you'll do to make
your column a static one: Additionally, you shou
"Tuesday," "Wednesd
in them. If you leave
when you go to uploa
spreadsheet should lo
When you've filled ou

Updates" document a
you're working with t
this sheet using HubS
"Social" tab in HubSp
page, you should see
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01+0365
First, click the gray cl
message." Next, you'
upload your CSV file.
First, click the gray cl

message." Next, you'
upload your CSV file.
steps correctly, you'll
messages" screen.
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01+0366
t, you'll need to highlight the whole "Date & Time" column, right
k, and copy. Next, you'll right click and "Paste Special..." Just Facebook Updates
ke sure your column is still highlighted when you do this. A
een will pop up (as you see in image 3 on page 3) and you'll need Facebook updates work similar
select "Values" under "Paste," then click "OK." Once you've ability to bulk upload. The first
ted your static column, change "Date & Time" to just "Date." "Time," and "Date and Time" a
on over to the column labeled
ditionally, you should delete the gray rows that say "Monday," like to appear in your status up
esday," "Wednesday," etc. and any blank rows with no messages column and input the link you'l
hem. If you leave these rows, they will return an error message you'd like this update to be tag
en you go to upload your spreadsheet. Here's what your final this in the "Campaigns" column
eadsheet should look like: traffic that comes from Facebo
image, we suggest 1200 x 900
LinkedIn Updates
LinkedIn updates are the most

Company Pages and Groups to
difference between Company P
en you've filled out your entire sheet, save your new "Twitter navigate over to the column la
dates" document as a .CSV file with a title that reflects the week Only)." Groups let you post a fe
u're working with to stay organized. You'll now be able to upload something called a Discussion.
s sheet using HubSpot's bulk uploader. To do that, hop over to the you are looking to post a Discu
cial" tab in HubSpot and select "Publishing." At the top of the because Discussions are the on
ge, you should see something that looks like this: requires a title. If you're not po
Group, you don't need to fill ou
not have a title.
You'll fill out the next columns,

you post, whether it's for a Com
your copy into this column, and
columns, "Link" and "Campaign
directing readers, and the cam
If you'd like to attach an image
pixels.
Google+ Updates
Finally, we come to Google+. S

input your status update. Then
and input the link to which you
campaign name you'll use at th
coming to your site from Googl
could use multiple different siz
Content Repository
01+030
t, click the gray cloud and arrow symbol next to "Compose a The Content01+0367
Repository tab of
ssage." Next, you'll see a window to select your account and track of the content you have i
oad your CSV file. Click "Upload" and if you've followed these on social media. As your inbou
campaign name you'll use at th
coming to your site from Googl
could use multiple different siz
Content Repository
t, click the gray cloud and arrow symbol next to "Compose a The Content Repository tab of
ssage." Next, you'll see a window to select your account and track of the content you have i
oad your CSV file. Click "Upload" and if you've followed these on social media. As your inbou
ps correctly, you'll see a green "Successfully scheduled X have accumulated an impressi
ssages" screen. you'll want to resurface and pr
don't lose track of all of that gr
you're never at a loss for socia
promoting is not evergreen, be
the column marked "Expiration
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01+0368
How to Attach an Image to Your Spr

pdates
To attach an image, follow steps 1-4 belo
dates work similarly to Twitter updates, minus the you'll want to right click into the cell you
k upload. The first three columns, "Day," "Date," into. Next, click "Hyperlink" and you'll se
"Date and Time" are there for your convenience. Head window pop up. Click the "Document" bu
e column labeled "Message" and input the copy you'd to choose your image. Once you do this,
r in your status update. Then move to the "Link" window where you can select an image f
nput the link you'll be, well, linking to in the update! If you've selected the correct image, click
s update to be tagged to a certain campaign, include image attached to the "Insert Hyperlink"
ampaigns" column to ensure you can track all of the "Display" text if you'd prefer to name yo
omes from Facebook. Lastly, if you'd like to include an you've finished, click "OK" and your ima
uggest 1200 x 900 pixels. mind this is for organizational purposes
when you upload it into your publishing
pdates share this document with another person
will not work for them, as this file was up
ates are the most unique of all, because you have both computer and cannot be transferred.
ges and Groups to consider. To demonstrate the
tween Company Page updates and Group updates, let's To add images to scheduled tweets in So
r to the column labeled "Title (For Group Discussions "Scheduled" dashboard under the "Socia
ps let you post a few kinds of updates, one of which is individual tweets and attach the image y
alled a Discussion. You will only fill out this column if spreadsheet.
ng to post a Discussion to your LinkedIn Group --
cussions are the only update you'll be posting that
le. If you're not posting a Discussion to a LinkedIn
on't need to fill out this field, because your update will
tle.
the next columns, "Message," for every type of update

ether it's for a Company Page or a Group. Simply input
o this column, and then navigate to the next two
nk" and "Campaign," to input the URL to which you're
ders, and the campaign name you'll use to track them.
o attach an image to your post, we suggest 700 x 520
pdates
ome to Google+. Start in the "Message" column and

atus update. Then move over to the last two columns
e link to which you're directing readers, and the
me you'll use at the end of that URL to track visitors
ur site from Google+. If you're attaching an image, you
ultiple different sizes, but 960 x 960 pixels works best.
pository
01+030
Repository tab of this spreadsheet will help you keep 01+0369
content you have in your arsenal that can be promoted
dia. As your inbound marketing strategy grows, you'll
me you'll use at the end of that URL to track visitors
ur site from Google+. If you're attaching an image, you
ultiple different sizes, but 96001+042How to best.
x 960 pixels works Use This Calendar
pository
Repository tab of this spreadsheet will help you keep

content you have in your arsenal that can be promoted
dia. As your inbound marketing strategy grows, you'll
ulated an impressive bank of content and offers that
o resurface and promote via social media. To ensure you
ack of all of that great content, record it on this tab so
at a loss for social media content! If the content you're
not evergreen, be sure to include an expiration date in
marked "Expiration."
01+030
01+03610
mage to Your Spreadsheet
llow steps 1-4 below and on the next page. First,

ck into the cell you'd like to paste your image
rlink" and you'll see an "Insert Hyperlink"
he "Document" button, and then click "Select..."
Once you do this, you'll see a "Choose a File"
n select an image from your computer. Once
rrect image, click "Open" and you will see your
"Insert Hyperlink" screen. Feel free to edit the
prefer to name your file something else. Once
OK" and your image will be hyperlinked. Keep in
zational purposes only -- this link will not attach
o your publishing software. Also note that if you
with another person on your team, the image link
as this file was uploaded locally on your
be transferred.
duled tweets in Social Inbox, check out your

d under the "Social" tab. Here, you can edit
attach the image you included in your
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01+03611
01+030
01+03612
3 Essential Tips for Using This Template:
1) You'll notice some of the cells in this spreadsheet conta

triangles in their upper right corners. These are comments
and clarifications that will make you use this Social Media P
Schedule more successfully. To read the tip, simply hover o
with your cursor.
2) We've included some recommendations for publishing f

this template, but you may find you need to publish more o
different times of day or night, depending on your business
the dates and times to fit your needs.
3) Once you've published this content to your social media

your job isn't over. You still need to monitor each network f
engagement, and reply to fans and followers regularly. If y
HubSpot customer, you can use Social Inbox to do this. If y
HubSpot customer and you'd like to learn more, click on th
below:
01+030
01+03613
01+030
01+03614
late:
preadsheet contain little red

ese are comments with tips
this Social Media Publishing
tip, simply hover over the cell
ns for publishing frequency in

d to publish more or less, or at
g on your business. Please edit
your social media networks,

tor each network for
wers regularly. If you're a
box to do this. If you're not a
n more, click on the image
01+030
01+03615
01+030
01+03616
COLOR-CODINGKEY:
KEY:
Holiday
Campaign
MONTH + YEAR
Ebook
Webinar
Blog Post
SlideShare
Product
Experiment
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

DAY DATE TIME DATE & TIME
MONDAY
4/2/2015 8:00:00 02/04/2015 08:00

4/2/2015 9:00:00 02/04/2015 09:00
4/2/2015 ### 02/04/2015 10:30
4/2/2015 ### 02/04/2015 12:00
4/2/2015 ### 02/04/2015 13:30
4/2/2015 ### 02/04/2015 15:00
4/2/2015 ### 02/04/2015 16:30
4/2/2015 ### 02/04/2015 18:00
4/2/2015 ### 02/04/2015 20:00
TUESDAY
4/3/2015 8:00:00 03/04/2015 08:00
4/3/2015 9:00:00 03/04/2015 09:00
4/3/2015 ### 03/04/2015 10:30
4/3/2015 ### 03/04/2015 12:00
4/3/2015 ### 03/04/2015 13:30
4/3/2015 ### 03/04/2015 15:00
4/3/2015 ### 03/04/2015 16:30
4/3/2015 ### 03/04/2015 18:00
4/3/2015 ### 03/04/2015 20:00
WEDNESDAY
4/4/2015 8:00:00 04/04/2015 08:00
4/4/2015 9:00:00 04/04/2015 09:00
4/4/2015 ### 04/04/2015 10:30
4/4/2015 ### 04/04/2015 12:00
4/4/2015 ### 04/04/2015 13:30
4/4/2015 ### 04/04/2015 15:00
4/4/2015 ### 04/04/2015 16:30
4/4/2015 ### 04/04/2015 18:00
4/4/2015 ### 04/04/2015 20:00
THURSDAY
4/5/2015 8:00:00 05/04/2015 08:00
4/5/2015 9:00:00 05/04/2015 09:00
4/5/2015 ### 05/04/2015 10:30
4/5/2015 ### 05/04/2015 12:00
4/5/2015 ### 05/04/2015 13:30
4/5/2015 ### 05/04/2015 15:00
4/5/2015 ### 05/04/2015 16:30
4/5/2015 ### 05/04/2015 18:00
4/5/2015 ### 05/04/2015 20:00
FRIDAY
4/6/2015 8:00:00 06/04/2015 08:00
4/6/2015 9:00:00 06/04/2015 09:00
4/6/2015 ### 06/04/2015 10:30
4/6/2015 ### 06/04/2015 12:00
4/6/2015 ### 06/04/2015 13:30
4/6/2015 ### 06/04/2015 15:00
4/6/2015 ### 06/04/2015 16:30
4/6/2015 ### 06/04/2015 18:00
4/6/2015 ### 06/04/2015 20:00
SATURDAY
4/7/2015 8:00:00 07/04/2015 08:00
4/7/2015 9:00:00 07/04/2015 09:00
4/7/2015 ### 07/04/2015 10:30
4/7/2015 ### 07/04/2015 12:00
4/7/2015 ### 07/04/2015 13:30
4/7/2015 ### 07/04/2015 15:00
4/7/2015 ### 07/04/2015 16:30
4/7/2015 ### 07/04/2015 18:00
4/7/2015 ### 07/04/2015 20:00
SUNDAY
4/8/2015 8:00:00 08/04/2015 08:00
4/8/2015 9:00:00 08/04/2015 09:00
4/8/2015 ### 08/04/2015 10:30
4/8/2015 ### 08/04/2015 13:30
4/8/2015 ### 08/04/2015 15:00
4/8/2015 ### 08/04/2015 16:30
4/8/2015 ### 08/04/2015 18:00
4/8/2015 ### 08/04/2015 20:00
MESSAGE LINK
Move social media from a side show to a

business driver. Try @HubSpot's Social
Inbox today: http://www.hubspot.com/products/social-i
CAMPAIGN CHARACTER COUNT IMAGE
Upload an image (size: 876

x 438 pixels), or paste a
Social Inbox 91 web link to your image.
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
MONDAY
4/2/2015 9:00:00 02/04/2015 09:00

4/2/2015 ### 02/04/2015 12:00
4/2/2015 ### 02/04/2015 15:00
4/2/2015 ### 02/04/2015 17:00
TUESDAY
4/3/2015 9:00:00 03/04/2015 09:00
4/3/2015 ### 03/04/2015 12:00
4/3/2015 ### 03/04/2015 15:00
4/3/2015 ### 03/04/2015 17:00
WEDNESDAY
4/4/2015 9:00:00 04/04/2015 09:00
4/4/2015 ### 04/04/2015 12:00
4/4/2015 ### 04/04/2015 15:00
4/4/2015 ### 04/04/2015 17:00
THURSDAY
4/5/2015 9:00:00 05/04/2015 09:00
4/5/2015 ### 05/04/2015 12:00
4/5/2015 ### 05/04/2015 15:00
4/5/2015 ### 05/04/2015 17:00
FRIDAY
4/6/2015 9:00:00 06/04/2015 09:00
4/6/2015 ### 06/04/2015 12:00
4/6/2015 ### 06/04/2015 15:00
4/6/2015 ### 06/04/2015 17:00
SATURDAY
4/7/2015 9:00:00 07/04/2015 09:00
4/7/2015 ### 07/04/2015 12:00
4/7/2015 ### 07/04/2015 15:00
4/7/2015 ### 07/04/2015 17:00
SUNDAY
4/8/2015 9:00:00 08/04/2015 09:00
4/8/2015 ### 08/04/2015 12:00
4/8/2015 ### 08/04/2015 15:00
4/8/2015 ### 08/04/2015 17:00
MESSAGE LINK
Dont batch and blast. HubSpots social media

publishing helps you become smarter about
the way you schedule and publish content on
social media. http://www.hubspot.com/products/social-inbox
CAMPAIGN IMAGE
Upload an image (size: 1200 x

900 pixels), or paste a web link
Social Inbox to your image.
MONDAY
4/2/2015 9:00:00 02/04/2015 09:00

4/2/2015 ### 02/04/2015 12:00
4/2/2015 ### 02/04/2015 16:00
TUESDAY
4/3/2015 9:00:00 03/04/2015 09:00
4/3/2015 ### 03/04/2015 12:00
4/3/2015 ### 03/04/2015 16:00
WEDNESDAY
4/4/2015 9:00:00 04/04/2015 09:00
4/4/2015 ### 04/04/2015 12:00
4/4/2015 ### 04/04/2015 16:00
THURSDAY
4/5/2015 9:00:00 05/04/2015 09:00
4/5/2015 ### 05/04/2015 12:00
4/5/2015 ### 05/04/2015 16:00
FRIDAY
4/6/2015 9:00:00 06/04/2015 09:00
4/6/2015 ### 06/04/2015 12:00
4/6/2015 ### 06/04/2015 16:00
SATURDAY
4/7/2015 9:00:00 07/04/2015 09:00
4/7/2015 ### 07/04/2015 12:00
4/7/2015 ### 07/04/2015 16:00
SUNDAY
4/8/2015 9:00:00 08/04/2015 09:00
4/8/2015 ### 08/04/2015 12:00
4/8/2015 ### 08/04/2015 16:00
TITLE (For Group Discussions Only) MESSAGE
It's frustrating to not be able to tell your
boss whether you'll meet your leads goal.
But what if you could keep track of your
progress every day, figure out what
marketing activities work best, and do
more of those successful campaigns to
ensure you meet your goal? HubSpot's
Social Inbox will help you do just that.
N/A Your boss will love you; enjoy your raise.
LINK CAMPAIGN IMAGE
Upload an image
(size: 700 x 520
pixels), or paste a
web link to your
http://www.hubspot.com/products/social-inbox
Social Inbox image.
MONDAY
4/2/2015 9:00:00 02/04/2015 9:00

4/2/2015 ### 02/04/2015 12:00
4/2/2015 ### 02/04/2015 15:00
4/2/2015 ### 02/04/2015 18:00
MONDAY
4/3/2015 9:00:00 03/04/2015 9:00
4/3/2015 ### 03/04/2015 12:00
4/3/2015 ### 03/04/2015 15:00
4/3/2015 ### 03/04/2015 18:00
MONDAY
4/4/2015 9:00:00 04/04/2015 9:00
4/4/2015 ### 04/04/2015 12:00
4/4/2015 ### 04/04/2015 15:00
4/4/2015 ### 04/04/2015 18:00
MONDAY
4/5/2015 9:00:00 05/04/2015 9:00
4/5/2015 ### 05/04/2015 12:00
4/5/2015 ### 05/04/2015 15:00
4/5/2015 ### 05/04/2015 18:00
MONDAY
4/6/2015 9:00:00 06/04/2015 9:00
4/6/2015 ### 06/04/2015 12:00
4/6/2015 ### 06/04/2015 15:00
4/6/2015 ### 06/04/2015 18:00
MONDAY
4/7/2015 9:00:00 07/04/2015 9:00
4/7/2015 ### 07/04/2015 12:00
4/7/2015 ### 07/04/2015 15:00
4/7/2015 ### 07/04/2015 18:00
MONDAY
4/8/2015 9:00:00 08/04/2015 9:00
4/8/2015 ### 08/04/2015 12:00
4/8/2015 ### 08/04/2015 15:00
4/8/2015 ### 08/04/2015 18:00
MESSAGE LINK
We're giving away free trials of our

marketing software. Download it to help
close the loop on your marketing
activities so you can determine which
channels drive the most leads and
customers. http://www.hubspot.com/products/demo
CAMPAIGN IMAGE
Upload an image
(size: 960 x 960
pixels), or paste a
web link to your
Social Inbox image.
CONTENT TYPE TITLE LINK
The Return on
Investment of Using
Website Page HubSpot http://www.hubspot.com/roi
INTERESTING SNIPPET IMAGE
In 2014, an MIT Sloan MBA student completed a research
study on the ROI of using HubSpot's marketing software.
Highlights include: 2.40x more visitors per month within
one year, 5.99x more leads per month within one year,
and 69% of customers saw an increase in sales revenue
within one year. TBD
EXPIRATION
N/A

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01+042How to Use This Calendar

Monthly Planning Calendar

Twitter Updates Before you g

The example below links to a demo of HubSpot's Social Inbox product,

The "Character Count" section will auto-calculate the number of

When you've filled ou

First, click the gray cl

LinkedIn updates are the most

You'll fill out the next columns,

Finally, we come to Google+. S

How to Attach an Image to Your Spr

the next columns, "Message," for every type of update

ome to Google+. Start in the "Message" column and

Repository tab of this spreadsheet will help you keep

mage to Your Spreadsheet

llow steps 1-4 below and on the next page. First,

duled tweets in Social Inbox, check out your

3 Essential Tips for Using This Template:

1) You'll notice some of the cells in this spreadsheet conta

2) We've included some recommendations for publishing f

3) Once you've published this content to your social media

preadsheet contain little red

ns for publishing frequency in

your social media networks,

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

4/2/2015 8:00:00 02/04/2015 08:00

Move social media from a side show to a

Upload an image (size: 876

4/2/2015 9:00:00 02/04/2015 09:00

Dont batch and blast. HubSpots social media

Upload an image (size: 1200 x

4/2/2015 9:00:00 02/04/2015 09:00

4/2/2015 9:00:00 02/04/2015 9:00

We're giving away free trials of our

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