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    Business Research Process

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    ellen schellmer
    The business research process involves defining a problem, reviewing literature to form a hypothesis, designing a research plan to collect and analyze data, testing the hypothesis, preparing a report of findings, and concluding with recommendations for further research. Defining the problem and formulating a hypothesis are noted as the most difficult steps. Key dimensions of the process include identifying competitors, customers, conducting a SWOT analysis, collecting and analyzing data, considering alternatives, and making decisions.

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    Business Research Process

    Uploaded by

    ellen schellmer
    11 views2 pages
    The business research process involves defining a problem, reviewing literature to form a hypothesis, designing a research plan to collect and analyze data, testing the hypothesis, preparing a report of findings, and concluding with recommendations for further research. Defining the problem and formulating a hypothesis are noted as the most difficult steps. Key dimensions of the process include identifying competitors, customers, conducting a SWOT analysis, collecting and analyzing data, considering alternatives, and making decisions.

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    The business research process involves defining a problem, reviewing literature to form a hypothesis, designing a research plan to collect and analyze data, testing the hypothesis, preparing a report of findings, and concluding with recommendations for further research. Defining the problem and formulating a hypothesis are noted as the most difficult steps. Key dimensions of the process include identifying competitors, customers, conducting a SWOT analysis, collecting and analyzing data, considering alternatives, and making decisions.

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    11 views2 pages

    Business Research Process

    Uploaded by

    ellen schellmer
    The business research process involves defining a problem, reviewing literature to form a hypothesis, designing a research plan to collect and analyze data, testing the hypothesis, preparing a report of findings, and concluding with recommendations for further research. Defining the problem and formulating a hypothesis are noted as the most difficult steps. Key dimensions of the process include identifying competitors, customers, conducting a SWOT analysis, collecting and analyzing data, considering alternatives, and making decisions.

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    BUSINESS RESEARCH PROCESS

    Discover and define the business research problem or idea

    Review the available literature or information

    State research questions, objectives and formulate Hypothesis

    Research Design: Develop and implement the research plan

    Sampling and Data Collection

    Analyze data and test the Hypothesis

    Prepare the report and preliminary analysis

    Interpret and report the findings

    Conclude, make recommendations and ascertain the scope for further research

    Note: Defining the research problem and formulating the hypothesis are the
    toughest steps to follow in business research process.
    Different Dimensions of the Business Research Process
    Identifying competitors
    Studying customers
    SWOT Analysis
    Studying the target audience
    Data collection
    Analysis
    Alternatives(to harness the strength & overcome the weakness)
    Decision making and application

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