Rawan Ashraf Ismail 14104116 Cardiff dep.

Social media platforms integration

Social media is the way to marketing, as it gives an approach to remain associated

with an audience on a daily basis. It is a successful method of communication that
simultaneously allows businesses to brand themselves, develop personality and
connect with existing clients

Social media integration is the act of spreading your brand across the popular
social media platforms, and being active on all them. You cant say you
integrated social media marketing into your interactive campaign if all you have
done is created presences on Facebook and Twitter and then never revisited
them.

Posting on Facebook, Twitter, Instagram and even Google + multiple times per
day, interacting with and engaging your audience there such as posting questions
and doing what you can to attract and maintain the attention of customers and
potential customers; and adding value with social media is what it takes to
achieve true integration.