KEEP VIRGINIA IN THE NATIONAL SPOTLIGHT AND HELP
SECURE A REPUBLICAN STATEWIDE SWEEP IN 2017
WHAT IS AT STAKE?
The coming 2017 statewide elections, especially the govemnor’s race, will be critical
for the future of the Commonwealth. For the following reasons 2 Republican gubernatorial
victory is essential:
+ A Democrat governor would seek to shift Virginia firmly away from pro-growth
policies. Unions are pouring money into the Democrat Party of Virginia to push back
against our right-to-work law. Both Democrat candidates for govemor have committed
to raising statewide taxes and the minimum wage to over $12 an hour! Virginia’s status
as a business-friendly state will not survive another Democrat gubernatorial
administration.
* Another Democrat statewide victory in Virginia would result in Democrat judicial
control of the redistricting process for all of Virginia's Congressional seats as well as
both houses of the Virginia General Assembly. This would cost the GOP at least 2,
and potentially up to 4, Congressional seats and put control of the Virginia General
Assembly up for grabs.
* An 8" straight statewide loss by Republicans in the Commonwealth would mark the end
of Virginia being viewed as a swing state. Such a loss would result in a shift in focus
away from Virginia by national Republican groups and put the Commonwealth on a path
toward being viewed as Maryland or New Jersey, a solid Democrat state, The
‘Commonwealth’s future as non-Democrat state is on the ballot this November.
THE PATH TO VICTORY
Given the Democrats recent streak of statewide victories, the question has been
publicly muted, can Republicans still win statewide in Virginia? The answer: a resounding
‘YES!
Due to Virginia's off-year nature for statewide elections, turnout will be far lower
than a presidential election year. Given the voter file and current turnout projections, the
maximum number of voters needed to win in 2017 would be 1.22 million votes. In the
March 1, 2016 Republican Presidential Primary, 1.02 million voters chose amongst our
Republican candidates compared to less than 800,000 Democrats. The 2016 primary
turnout gives Republicans a large base that is already very close to our required
victory number.Furthermore, cutting edge data from our database, i360, shows that there are
approximately 200,000 unregistered Republican voters in the Shenandoah Valley, Southside
Virginia, and Southwest. By investing the necessary resources to register and turnout
these voters, combined with efforts to turnout our Republican base, our Party can
ensure that there will be little reliance upon swing voters to deliver a General Election
Vietory as possible.
WHY DONATE TO RPV?
In 2016, the Republican Party of Virginia invested more than $2 million in state
and federal races. While Donald Trump was ultimately unable to win Virginia, the Party
was able to assist Barbara Comstock in holding a highly competitive Northern Virginia
congressional seat and keep two open, swing Congressional districts in Republican hands.
The Republican Party of Virginia is uniquely qualified for the task of turning
Virginia red in 2017. Very simply, the candidates running for statewide office will not
focus their resources on voter registration, it is expensive and takes away from voter contact,
In addition, due to having to appeal to swing voters, our gubernatorial candidates are less
able to make appeals to our base to keep them constantly fired up and engaged. Outside
organizations, whether SuperPAC or S01, have to mask their intentions in public advocacy
appeals or by not saying words such as “Register Republican” or “Vote Republican.” The
Republican Party of Virginia is under no such restrictions,
PROGRAM COSTS
Registering and turning out 100,000 new Republican voters will require a total
investment of $2 million over the course of 2017. While this may seem high, the typical cost
for a 501c group to register new voters is a $35 to $50 per voter. Research has show by
being able to explicitly mention registering Republican, state parties can get this cost down,
to $20 or less. To fully implement the first phase of our voter registration program RPV will
need to raise $250,000 by June 1%. This early investment will then ensure we are prepared
to help our nominees when they hit the ground running in June for November's general
election.
IN SUMMARY
An investment in RPV today is critical to us winning both now and in the future. The
stakes for the Commonwealth are incredibly crucial and if our Party is not able to
fundamentally alter the electorate through voter registration, 2017 will be the last year
Virginia is mentioned as “Tossup” for the foreseeable future.