!!

!!!


1:
: () 1
dj 3
? 5
() 6
7
8
() 8
10
"" 11
12
14
() 17
19

2: Nice guy Jerk

Jerks vs. nice guys 23
Nice jerk: 24
AFC 25
Nice guy 26
: nice guy () 27
: nice guy 2 () 29
: 31
 3:
cocky+funny 34
cocky+funny2 35
3 () 35
Social proof : 37
: () 38
Nice guy story 40
: 41
43
45
() 46
Infatuation : () 48

4:
51
51
52
52
AFC 53
3 () 53
54
Dj AFC () 54
: 56
33 57
59
() 60
63
 64
? 1 : New! 67
? 2 : New! 70

5
73
() 74
75
76
4 C 76
Neg-hit 77
79
() 79
The Ultimate Challenge : 80
() 82
83
: 84
85
: () 87

6
90
90
Trance word 91
Value 91
 () 92
93
() 94
Keyword listening 95
Cocky Funny+Sexual () 98

102
47 103
Msn () 105
 -1-
1:
1-1 :

( )




!!!!

 -2-
"!
"
!!!!

( perspective)
!!!

:


(Charming)

 -3-

-
-
-
-
-

"

!"


100

!!!

1-2 dj

 -4-

dj

5
seven



!

 -5-
dj

dj


dj

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?

()

( )

 -6-

1-4

dj



2
"

" ?



" "
? !!!







!!!

 -7-
dj
dj dj dj


!

1-5

dj



!!!
"" ""




!

!!!

!!!

100

 -8-
1-6

"! "

!

90

"!!

!
"

1-7

nice guy

!


 -9-
! perfect

!!! Nice guy

()

"...

"

 - 10 -

!!

1-8

!!!

dj dj


?
?

?

" "



dj !!!


!!!

 - 11 -
1-9 ""

""
"! " "
" " " " "
"... "
"..." "
" "
"



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"

"

! "




?

"
"


(
)

 - 12 -

!!!

1-10

dj












12 3

 - 13 -

Step 1-- 2
:
1




: 1
0
*** 1 1 0 10
step

Step 2 -- 2
:
step 2 ""


: 1
0
*** 2 1 0 10
2 2

Step 3 -- 4
:
step 3

step 3
: 1
0
*** 4 1 0 10 3

 - 14 -
Step 4 -- 4
:
Step 4

" ...
" " "
*** step 4
10 4 3
10

90%


!!!

1-11

90-100%-

80 89%





5
nice girl
!!!

 - 15 -
60 79%
""

40 59% " "

"
"

:
AFC cocky+funny , Neg-hit ,

, social
proof Note: nice guy level
0%

 - 16 -
20 39%

: !!!
messege !!!


,
4C 5
Note: nice guy
!!!

0 19%

-1 -30% Point of no return

-31 -60%

 - 17 -
-61 -100%

1-12

? !!!

!!!

19 20 21

?


!!!


40

 - 18 -
?
? ?
?
"
? ?"


90

40





!!!

 - 19 -
AFC




" "
" " "
" " "
"" ""
" !!!!!

75 !!!!"



""

1-13

1 :

AFC
AFC

Benz "
" AFC AFC

 - 20 -


"
"



()

10% 90%

3
1.
2.
3.

2 :
2 AFC "
" AFC


siam square
555

3 :
!!!

?

 - 21 -
nice guy !!!
nice guy

? 3
80%
nice guy
20 % nice guy

nice guy
? 4 :
AFC nice guy jerk
" ?"
nice guy
" " "
jerk ?"
jerk jerk jerk ?
jerk jerk nice
guy nice guy nice guy

!!!


!!!
nice guy

 - 22 -
5 :

jerk

?



"
"
jerk
perfect
?
perfect

" ?" 555

 - 23 -
2: Nice guy Jerk

2-1 Jerks vs. nice guys

jerk nice guy

nice guy jerk

nice guy nice guy

nice guy
nice guy
nice guy

jerk
jerk



nice guy

jerk nice guy

jerk

nice guy nice guy

 - 24 -
2-2 Nice jerk: !

"" "" "

" " " " "
nice guy
nice guy jerk
nice guy

--- nice
guy !

(
)
nice guy
neg-hit cocky+funny

jerk
nice guy


nice guy jerk
nice guy
nice guy
jerk nice guy
dj
jerk jerk
nice jerk nice guy jerk nice guy
nice guy

nice jerk !!!

 - 25 -
2-3
afc

"

" "
......"
"....................

........."
AFC

nice guy AFC


...

".. " "..

" "...
nice
guy !
" !!! AFC
AFC !!! nice guy
nice guy
AFC

 - 26 -
2-4 Nice guys

nice guy

?
? nice guy
?
Nice guy

-
nice guy
-
nice guy
-

Nice guy
-
Nice guy
99.99%
:


?
= Nice guy =
nice guy

 - 27 -
2-5 : Nice guy ( 1)

Jerk?

? Nice guy

"

jerk " " nice guy
jerk!!!"
" nice guy

" "... . nice guy

"

" ?"
"
"

" "
" "
""
" "
""
" "
""
" BMW"
" "
" "
""

 - 28 -
""
" "
""
"Messege "
"
"
?
nice guy "
jerk " " " " jerk
" "" " " ""
" " " " "
" " "
"
!!!" " ?"
" ?"
" "
!!!
!!! ?
?
_
?
! !!!

!!!



!!!

 - 29 -
!!!(Extremely feminine woman)
?
Nice guy
!!!! (Extremely
Male Character) jerk nice guy
jerk nice guy jerk
nice guy jerk nice guy !
()
(jerk)

2-6 : Nice guy ( 2)

nice guy ?
nice guy
? nice guy nice guy
nice guy
( )

jerk
jerk ?
" " jerk
jerk ? " jerk

" jerk
jerk
jerk
Jerk
jerk jerk
jerk
() nice guy
() nice guy
nice guy nice guy

 - 30 -

jerk nice guy

jerk



nice guy
sex nice guy

jerk ? jerk
"......." ( x
)

nice guy


!!!

 - 31 -


!!!

2-7 :

"
?" "
" " ?" " "
!!!
!
!!!

nice guy jerk nice guy jerk nice guy jerk
nice guy jerk nice guy jerk nice guy jerk
nice guy jerk nice guy jerk nice guy jerk

dj ( dj playboy
)
playboy
dj



dj ? dj
dj 1 1 100 !!!
dj

!!! dj

 - 32 -
dj
"dj " dj

dj
" dj "
"
"



" "

Nice guy nice guy ?

"!!!
?" Nice guy

nice guy !!!
?




Nice guy
nice guy nice guy


nice guy
!!!

 - 33 -

Jerk nice guy jerk

jerk jerk
jerk jerk
jerk
nice guy ?
" jerk " Jerk nice guy
jerk
? nice guy jerk
jerk

jerk



? dj
nice guy jerk

Nice guy ?
Jerk ?

99%

 - 34 -
3:

3-1 cocky+funny

cocky+funny
cocky+funny



concept
( ) _

cocky+funny
: ?
: ?
: ()
------
:

: () ()
() ----
:


cocky+funny cocky+funny
""

 - 35 -

3-2 cocky +funny2

- () ?
- ()

-
()
-


"! "

" "

"! "

-

-() ()
-
-

3-3 3

"
"



 - 36 -

3 dj
3
3 3 ! 3



!
!
!

!



!

"! ..."

 - 37 -
"! ... _ " "
"
" "
"
" " "
"..." "..."
" ...
"

" top ..."
" " " .. "
" "
3 3?
100%
!!!
3
3

3

3-4 Social proof: dj

social proof dj

social proof
donjuan donjuan nice guy
social proof Social proof


4-5

55

 - 38 -





" " " "
" ....." "!
" " pretty " "
!! () pretty () ?"
bitchshield "
"
dj



social proof Social proof....
!!!

3-5 :

4
1
1 4 0.25 25%


0
0
" 0.0000001
"


.....
......................

 - 39 -
79 !
79 (
120-140 )
4





79
8 !
= 8 79 10%
10 1 "!!
"
_
70% 7/10

10 % 8

10%
1%,2%,5%

5%
20 1

2 _


!

 - 40 -
3-6 Nice guy story :

3-4

nice guy
nice guy
nice guy Mr. nice guy universe
555

!!


!
!!!

6
friendship 6
"
"
nice guy jerk
(
jerk dj )
nice
guy nice guy
nice guy

nice guy
nice guy

 - 41 -

_
"
"
( _)

"" " " nice guy
3


_ "
"
nice guy
nice guy

jerk !!
jerk
jerk 1
jerk
jerk
donjuan

3-7 :

!!!

 - 42 -

!!!


" "


1 2 3 nice
friend
"55

"
!!!



!!!

" " "" ""

!!!
_

1.




note--

 - 43 -


2.


3. dj
!!! dj
dj





!!!

3-8

Nice guy

jerk
jerk nice guy
nice guy

Jerk
jerk
jerk

Nice guy jerk

jerk nice guy

 - 44 -

:" ?"
:" ?"
:" "
"
"
:""
:"
"
*****
: ""
: "

"
: " "
: "
" *****
: ""
: " "
: " "
: " "
: " "
: "

" *****

 - 45 -
: " 555 "
: "

" *****
: " "
: " " *****
"
"


jerk !!! =

3-9

3--4

( )
3


!!!
Neg
hit nice guy

nice guy

 - 46 -



5





55





messege

nice guy ?

3-10

dj 10
nice guy 10
7 7 jerk
dj ?

 - 47 -



++++ ++
4
200

3 30
"! "
" "
10
5

" "
"" "...... " "
...." " " "
?" "
?" " ... ?" "..... "
" " " " "
" "
" "... " 2
" " mem



!!!

?
dj
1.
2. 2-3
3.
4.

 - 48 -
5.
6.
7.

7 7
!!! ++++
++ =

3-11 Infatuation:

""
" "
" sexy "
" "
""

Infatuation (
)

infatuation
4
(.. 4 )

 - 49 -

X X

infatuation

AFC
!!!
dj ( 1)
infatuation "Nice guy
" " " "
"
3

nice guy

2
dj dj
?

infatuation dj

infatuation!!!
Infatuation dj
Our biggest enemy is our own infatuation.
infatuation Infatuation
nice guy
Nice Guy 100
nice guy Infatuation !!!
" infatuation ?"
infatuatin infatuation

 - 50 -
infatuation

infatuation

Infatuation
1.

5 !!!
2. infatuation 50

infatuation
3.
AV 10
!!!
4. ? ?
?
infatuation Game over

?
?
passion
infatuation
dj !!!

 - 51 -
4:

4-1

4-2

( )

 - 52 -
4-3

-
-
-
-
-
-
-

-

-

4-4

jerk
nice guy

 - 53 -
4-5 AFC

AFC (average frustrated chump)

AFC
AFC

AFC

AFC


work!!!
AFC dj
dj

AFC

dj

dj

dj AFC
! ! !

4-6 3

1. " "---


!

2." "---


 - 54 -

3." "--

4-7

!
555

1.

2. 90%

nice guy jerk donjuan
3.
donjuan




!

4-8 Dj AFC

dj
AFC

dj
"" dj AFC
dj dj

 - 55 -
dj AFC

:
AFC --"!!!!

"
Dj --"
? "
-- AFC Dj

:
AFC --"
"
Dj --" 555
"
-- AFC
Dj
:
AFC --" _
"
Dj --"
"
--AFC
Dj

:
AFC --"
"
Dj --"
"
--AFC
Dj

 - 56 -
:
AFC --" !!!
555 ! "
Dj --" "
-- AFC
Dj Dj
AFC

Dj
! Dj Dj

4-9 :

dj
!!!
? ?
nice guy
!!!
dj nice guy
Nice guy
dj dj

" "


....
!!!

!!!
1

 - 57 -

dj




--

--

--

--

!!!!

!!!

4-10 33

1.
2.
3. "1. 2. 3. 4."
4.
5. = nice guy =
6.

7.

8.

9. Nice guy Nice guy

 - 58 -
10. 3 "" "" ""
11. cocky +funny
12. " "
13.
14.
15" "
16.
17.
"
18.
19.
20. Nice guy jerk
21.
22.
23.
24.
25. Dj
26. Dj
27.
28 Nice guy "
"
29.
30. nice guy

31.
32.

33.

 - 59 -
4-11

... ... ...

........


8 !!!
?

1. 10

"!! perfect "


perfect ?
8
9 7 4-5
" 8.5" " 8"
" 7 "
? 9 10 9.5
8 8 8.5 7
9.5 8
9 8



vote

 - 60 -
2.

nice guy jerk






300 !

3.




!
!!!

4-12

" _

"

donjuan

 - 61 -
1 2 3

"
"
? !!!



!!!
"
"

"
"


10 2-3
2
, , ,
, , ,
, , , ,
, , , , ,
6
70 !!! (
) ()
()

 - 62 -
( )

............. ()
()
(
) !!!

nice guy ?
nice guy "?"

nice guy nice guy

?
nice guy

!!!
!!!
nice guy
nice guy

20

!

!!!


? ?
?

 - 63 -


!!!
=

"To try and fail is at least to learn, to fail try is to suffer

the inestimable loss of what might have been"
Anonymous
"

"

4-13

? (
)

? 555
?
?
"!
"

"
?"



"! "

 - 64 -

sensitive

?
?
99.99%
"
"


()
" " 555






.....

...( ) !!!

!!!

4-14

?
"! !"
"
"

 - 65 -

The Asch's Conformity Study

20-30 3

4-5
? 4-5

4-5











"
"
nice guy dj

:
nice guy dj AFC
2 AFC "
" nice guy
dj " " AFC "
!!! "
nice guy dj
!!!
nice guy

 - 66 -
"
"
"? ?" "
?" " " " "
" work" nice guy AFC
nice guy

" ! !!"

nice guy
!!! nice guy "!
" ?
donjuan Mr. Donjuan " nice guy
" nice guy: "
dj " dj: " dj nice guy
dj !!! " nice guy ".." dj "
"

?
?

"......" nice guy

!!!

dj
dj

 - 67 -
dj dj
dj

nice guy "?" ()

donjuan "?" ()
nice guy "" ()
donjuan " " ()
nice guy "" ()
donjuan "" ()

? ? !!!

: ?

" " "

"

4-15 ?:

"
" "
" "

" "

 - 68 -
" "
" " webmaster
A B 3 C D
"
!!!




? ?

" "
" "
" "
" "
!!!

?
!!!
?
" "
?
Donjuan is a state of mind.
(Magic Trick)
quick fix

CF


dj

: 20
DJ: !!! 0 !!!
: What? () ?

 - 69 -
DJ: .
:
DJ: 2



dj ?
: dj
DJ: dj




1 2 3 4 5 6 7 8
"
"
nice guy ?
!!! !!!!!!! !!!!! !!!!!!




part-
time
3 5 (
5 ) 1 2
part-time

fitness



:

 - 70 -
DJ: Dj is a state of mind.

4-16 Donjuan is the feeling about yourself

Mr. DJ ?" webmaster

" "
" "


self-esteem
"
"
" " webmaster
self-esteem self-
esteem" "
?" " self-esteem

" " self-
esteem self-esteem "
"
" " !!!
" " webmaster!!! " "
" "

relax"
" ^_^
dj

self-esteem " " webmaster
!!! ?"

 - 71 -
" " "
self-esteem self-
esteem self-esteem "
" 0_0!!! " webmaster
"
self-esteem
self-esteem
!!!
self-esteem
!!!! self-esteem
self-esteem !!!
self-esteem " "
? ?"
" webmaster!!!
" "
self-esteem " "
Fake it until you get it " "
?" "
"_
" "555
" "
"
30


" " ,

_ , ,
self-esteem " "555

self-esteem
self-esteem
self-esteem self-esteem

 - 72 -
self-esteem
self-esteem
" "555 self-esteem "
"
" Mr. DJ x 15 " !!!
" webmaster "
ferrari 2 Lamborghini 30
150 ?" " "
webmaster "
" "
" " Mr. Self-esteem 55555
self-esteem
" "
?" " self-esteem

self-
esteem AFC
" " self-esteem
" "
AFC Nice guy !!!! !!!
!!!! !!!! AFC!!!
AFC !!! !!! , , Shopping
, , , , major ,
!!!! !!!
!!! ?
!!!!!! ()

Brad
Pitt
self-esteem

You have the power of will, You have the power to choose."

 - 73 -

"The greatest barrier to achievement or success is not lack of talent or ability but rather, the fact that
achievement and success, beyond a certain level, are outside our self-concept - our image of who we are and
what is appropriate to us. The greatest barrier to love is the secret fear that we are unlovable. The greatest
barrier to happiness is the wordless sense that happiness is not our proper destiny."
-Nathaniel Branden.

"

- Nathaniel Branden.

5-1 smiling

dj

55
1-2



()

?

!!!

 - 74 -

5-2

nice guy

!
555 nice guy
(pursue woman)

?


(pursue woman) (Attract woman)
dj

 - 75 -
(
)

""

5-3

100%

1.

2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12
13.
14.
15.
16.
17.
18.

 - 76 -
5-4

pea

75% pea

" "

" "

social proof

! _








!
!!!!!

5-5 4 C

Confident ()-- ()
!

 - 77 -

Calm () --

Control () --

Challenging () --
challenging
4
challenging

5-6 Neg-hit

Neg-hit (negative hit)

perfect neg-hit 8-9.99 10
(10 )
neg-hit

: neg hit 7.5 10

dj
neg-hit 7.5 8-9

Neg-hit Neg-hit

1. Bitch shield-- Bitch shield Bitch shield

 - 78 -

bitch shield bitch shield
2.--- nice guy

3. ---"!
!!! "
3
neg-hit
neg-hit neg hit
"
"
neg-hit

- ()


-() /
()
- ()
- () 55
- ()
-() / ()
55
-()

neg-hit " "

net-hit
bitchshield
99%

 - 79 -
5-7

2


1 5 1




"


"

2
!!!

5-8 (James Bond's combination)

....

 - 80 -
!! 3
3 70%
3
1. (facial expression) ---

note --

!!!
2. (body language) ---



( )

3. (tone of voice) ---

3
10 !!!

5-9 The Ultimate challenge:

challenge

 - 81 -

!!!




hot & cold ( )

1 :
(Hot)
4 :
(Hot)
6 : dj
(Hot)
7 : messege (Cold)
(Hot)
8: dj
(Hot)
9 :
(Cold)
12 :
(Hot Cold )
15: (Hot)
(Cold)
18: (Cold)
messege (Cold)
19: messege (Hot)
(Cold)
(Hot)
22: (Hot)
(Cold)
(Cold)

 - 82 -
(Hot)
23-31:

Hot Cold Hot Cold Hot Cold Hot Cold

Hot Cold Hot Cold Hot Cold Hot Cold Hot Cold!!!

Get !


The
Ultimate Challenge !!!

5-10

" "

?

?
!!!

--
?

--



 - 83 -

--

--

"
" !!!

--

--

--

--

!!!

5-11

 - 84 -

!!!

!!!


!!!
? !!!


!

5-12 :

"" "" "
"
! !
! ! ! ! ! !
" "

"" "" ""

!

 - 85 -
!

!

-
-
-
?
-

-
-

!!!

5-13

30

, ,
Nsync westlife A1

 - 86 -

?
""
" "
" "
""


. "!
?
! ?"

? Passion


passion
passion

?
3-4 Passion
passion


passion passion

 - 87 -
passion

passion
passion
passion
!!!

5-14 :

...
.....!!!


""


nice guy nice guy
? nice guy
" nice guy "
nice guy
" "
""
" "
""
""
""
" dj " nice guy

" nice guy

"
"!!! ?
dj ?" nice guy
" "

 - 88 -


"




?" "
" "
" "
" "
"
"!!!" "?"
"
" "?"
"

"
nice guy "
......." "
" dj

neg-hit , cocky funny, challenge,
,......... !!!



!!!

 - 89 -







7-8
!!! " "

!!!

-
-

-
-

-
-

 - 90 -
-

-
-

6-1

1.

2.

3. "" ""

4. 70% 30%

5.

6-2

"

 - 91 -
"

- cd cd "
ok "

6-3 Trance word

Trance word

Trance word

(connection)

-
-
(Trance word= )
-

-

(! )

6-4 Value Eliciting Value

Value value

value
? ?

 - 92 -

Eliciting Value
eliciting value Value eliciting value

-
- bananaboat
- ! babana boat
-

-
-
-
-

6-5 :
1. 30 --

2.

2 3




 - 93 -
3.-- !!

!!!
4.

!!!



3-4 donjuan

5. ---
!!!

6-6

dj

5
dj

""
""
""
""

 - 94 -



dj

!!!

6-7

"
"
" "
"
"
"'"
!!! 1
"?"
""
!!!

3-4 i-max



" 3 "
"?"

 - 95 -
1

?

nice guy
( )
"
?" "......
"

"
?"


"
" " " " "
70 %
!!!!





!!!

6-8 Keyword listening

?
!!!

 - 96 -
1

!!!


70 %

?

keyword keyword

keyword listenning

1
" "
keyword 3
1.
2.
3.

-------- "?"
-----" ?"
-----------" ?"

keyword

 - 97 -
2
" "
2
1.
2.
------"? ?"
------"?"

3
""
3
1. -----"?"
2.----"?"
3.--"?"
keyword
!!!

"
"

70 %

 - 98 -
6-9 Cocky Funny and Sexual : Cocky Funny and Neg hit

e-mail
cocky funny 2-3
cocky funny (CF) CF
CF


CF

CF
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CF " cocky funny
"
dj
focus CF focus

concept Be Sexual
, , sex (
) sexual Nice guy
Non-sexual Nice guy
nice guy sexual
sexual
" " ...
sexual

CF Sexual CF + Sexual
"! " CF+ Sexual
sex

 - 99 -
CF + Sexual ?

relax

CF+Sexual
CF+Sexual !!!

CF + Sexual
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2.

(
^_^ )
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 - 100 -
: " "
: ""
5. FAKE

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: nice guy
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*** jerk donjuan
nice guy ( nice guy

nice guy) CF + Neg hit
( )

CF + Neg hit
7.
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 - 101 -
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: cocky funny ^_^

 - 102 -

1.

(
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3.




4.




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(
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10

 - 103 -
7. signal

8. ...

9.
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10.


......

47
1.goodnight
2.
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4.
5.
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7.
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 - 104 -
11.

12.

13.
14.
15.
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37.
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 - 105 -
41.
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43.
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Msn ^^
MSN (- )

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 - 106 -
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 - 107 -
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