MGT.

104: Principles of Marketing

Cooking Mo, Cooking Ko is a story of two families connected by friendship,

separated by love and reunited by love.

The story begins with the friendship of Kapule and Montano family, but one day,
the Kapule family starts a business and Montano family decides to establish one too.
This separates the two families. Behind their problems are their children, Julius
Kapule and Romina Montano, who fell in love with each other; thus, reuniting the
estranged families.

One of the issues explored in the film is business competitions. This causes
separation between two people from each other and limits them from achieving their
individual success. This film shows in the end that two is better than one when they
have greater success when they merged their business.

Aside from being a love story and competition, the short film is also a form of
advertisement. One of the conflicts in the film is about cooking and the solution is the
product Nestle Philippines, Inc. advertises and that makes it effective because its part
is important to plot.

I found the film entertaining and fun to watch. It is also easy to understand
especially the consumer behavior and the variables of marketing environment
involved. The way they put dialogues in poetic form and manages to add humor is
impressive. The actors and actresses employed proper movement and facial
expression in portraying their roles.

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