Professional Documents
Culture Documents
Banned Advertisement
Banned Advertisement
The marketing campaign below raised complaints among the viewers, challenging
that the image was irresponsible and offensive because it portrayed an image of a
model who looked under 16-years-old.
Many of the images used by American Apparel to sell
womens clothing portray models in
extremely provocative poses, in various stages of
undress.There are speculation that AA also
keeps producing risque creative deliberately
so its advertising gets banned, for the extra
free publicity ASA (Advertising Standards
Authority) adjudications bring with them.
Despite this, the cultural practice of most individual from 4 seasons country would
practice using socks during their night sleep. Due to the weather and cold climate
which makes a socks as one of the essential items for a night sleep after pyjamas.
The double entendre behind the advertisement is the core of the Pull Factor that
invites imagination while browsing through the advertisement towards night sleep
activities which is sexual intercourse. Having to say that this socks is comfortable
during the night even through sexual intercourse.