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Market Research Proposal On Online Shopping
Market Research Proposal On Online Shopping
Identify the critical factors that influence the online shopping pattern for
consumers of Apparel products in Bangladesh.
Prepared for:
Lecturer
Prepared by:
University of Dhaka
Introduction 1
Statement of Problem: 2
Scope: 3
Methodology: 3
Literature Review 7
Budget 16
Researcher Profile 18
INTRODUCT
ION
Online purchasing is not entirely a new concept in the market. It has
been persistent in the background ever since the Internet was
commercially available to the public. Many companies have utilized the
Internet as a channel for fashion retail marketing (Murphy,
1998). The significance for retailers to having a web site is
that a web site is
informational and transactional in nature (Murphy, 1998). The top
categories of Online
Sales according to ComScore Networks,
(Freedman, 2002) are:
Ofice Supplies
Consumer Electronics
Gifting
Sporting Goods
Autos
Pets
Objectives of the
Research:
This research work on online shopping pattern for apparel products
for Bangladeshi consumers will be conducted based on two
categories of objectives. They are,
Scope:
The scope of the research will be limited to the demographic,
psychographic factors of consumers that are influencing online
shopping pattern in Bangladesh. The scope of the study will also
include the web site characteristics that can influence the pattern. The
population of the research will be limited to urban residents who have
internet access and do frequent online activities throughout the day.
The sampling method, data collection technique and sample size will
be selected considering time and budget constraints.
Methodology:
Research Design: This will be a cross-sectional descriptive research
which will work with several qualitative and quantitative methods to
come up with findings. While conducting this research, the team will
follow systematic steps for efective execution of the work. Different
variables will be described and relationship among them will be
measured throughout the research.
What is Online
Shopping?
Online shopping is a form of electronic commerce that gives consumers
opportunity to directly buy goods or services from over the Internet
using a web browser. The first World Wide Web server and browser,
created by Tim Berners-Lee in 1990, opened for commercial use in
1991. These days, the largest of these online retailing corporations
are eBay and Amazon.com, both based in the United States.
Immediately after, Amazon.com launched its online shopping site in
1995 and eBay was introduced in 1996. In recent years as e-
commerce sales have increased compared to traditional stores,
many businesses and individuals have turned to online shops.
Electronic commerce is now a means for business growth and
expansion in relation to both small and large firms irrespective of their
geographical locations.
A recent survey by Google India and TNS has found that online
shopping more than doubled in India in 2012. Lifestyle products,
including apparel, accessories, home decor, beauty and cosmetics
account for the highest search volumes on Google. Apparel and
accessories are expected to overtake the online search for
electronic goods in
2013. During 2013, eight of 10 people purchased apparels and
accessories while seven out of 10 purchased electronic goods.
PricewaterhouseCoopers 2000
(Pastore, 2000)
Online Shopping in
Bangladesh:
The Peoples Republic of Bangladesh is a developing country in South
Asia. It's an over populated country in the global village, people living
in small physical size, social homogeneousness, forward-looking
infrastructure and banking, the logistics, communications, and payment
costs linked with ordinary and Internet-based shopping tend to
downstairs and similar (Bhowmik, 2012). The Modern act allows people
to apply local currency credit cards for online transactions within the
country. Bangladesh government has announced information
technology as a thirst sector of the country and launched countrys
vision to build digital Bangladesh by 2021. The political government
has also realized some changes in the national ICT policy
1999 which restates establishing ecommerce by 2012 and e-
governance 2014. (Bhowmik, 2012)
From the result of the hypothesis tests along with other statistical
information gained from data analysis findings will be drawn and
interpreted.
TIME PLAN FOR RESEARCH WORK
Gantt
Chart
BUDGET
Budget
Focus group discussion will be held for one day to gather qualitative
data from representative people. The discussion will require a
substantial amount of expenditure. An overall estimated cost is
2300tk, including remuneration and refreshment.
The need to print the questionnaire for ofline survey and distribute it
to people who might not fall into the online survey panel that would use
a computer on regular basis to answer our online based questionnaire
will need additional expenditure. Again after the completion of report
writing, the printing and banding will also cost some fund. The budget
for this is estimated around 400tk.
Transport Expenses:
In order to reach the desired locations necessary for the data collection
for our research, transportation costs is a major part of the whole
process. The amount needed for it will depend on the urgency for the
journey and the distance travelled. The amount can be estimated to be
around 1000tk for all the researchers over the research period.
Contingency Fund:
This will be needed if Google Doc becomes unavailable; the research
team may have to opt for alternative online survey provider and may
have to import survey data.
For this research work, the expenses need and the categories are can
be summarized as following,
RESEARCHER 1
01913501060(Mob) E-mail:
maishika88@gmail.com
EDUCATIONAL BACKGROUND
RESEARCHE
R2
Priyom Mozumdar
Contact: +88-01818-074889
Email:priyom0502047@gmail.com
EDUCATIONAL BACKGROUND
Degree Institution Year Major Board CGPA/GPA
RESEARCHE
R3
Mohammad Zulqar Nayen
+88 01720 211
832
nayensky@gmail.
com
EDUCATIONAL BACKGROUND
OCTOKHAN 2010 -
2011
Chartered Accountants
Business IT Analyst
21
RESEARCHE
R4
01717922890
zhdr.rz@gmail.c
om
EDUCATIONAL BACKGROUND
semester)
B.Sc in American 2011 3.3 (out of 4.00)
Electrical Internation
Engineering al
University,
A Levels Banglades
International 2007 Dhaka 4 As (5.00/5.00)
Turkish
O Levels Hope School
International 2005 Dhaka 7 As (5.00/5.00)
Turkish
Hope School
22
Wang, N., Liu D., Cheng J. (2008). Study on the Influencing Factors
of Online
Shopping, 11th Joint Conference on Information Sciences.
http://www.emarketer.com/newsroom/index.php/apparel-
drives-retail- ecommerce-sales-growth/
http://profit.ndtv.com/news/corporates/article-non-metros-
spur-online- shopping-growth-in-2012-317276
http://www.allbestarticles.com/internet/e-commerce/7-critical-
success-factors- in-ecommerce.html
http://technology.bangladeshinfo.com/2812/bangladeshi-online-
shopping-site- launched.html