Quantifies Offline Impact of Mobile Advertising

ADVERTISER:
Top 10 U.S. Quick Service Restaurant (QSR)

GOAL:
Measure the in-store impact of mobile advertising

CHALLENGE:

Move past the traditional metric of click-through rate (CTR) to determine the success of their mobile advertising
campaigns, and quantify the campaigns impact on in-store activity.

RESULTS:
Know the Impact of Your Campaign on In-Store Visits
Using Placed Attribution, the client was able to measure
the success of the campaign at driving more customers
into stores.

Placed Attribution revealed the following results:

352,773 visits to restaurant after ad exposure

(14 day conversion window)
42.6% lift in restaurant visits as compared to 105,404 incremental visits resulted from the campaign.
non-exposed group
Understand Which Audiences Converted to Visitors
Audience segments most likely to visit the
restaurant after ad exposure were:
Ages 4554, Hispanic, and Income of $75k-100k

The QSR client applied these learnings to optimize

future campaigns, resulting in a higher volume of
store traffic and greater return on mobile investment.

Hispanics were 22% more likely to visit after ad exposure.

WHY PLACED ATTRIBUTION:

Placed Attribution is the leading independent solution to quantify the impact of mobile ads on in-store visits.
Leveraging data from the worlds largest opt-in location panel, Placed provides unbiased and direct third-party
measurement to help advertisers, agencies, and publishers understand the value of mobile advertising.

GET MORE INFORMATION AT WWW.PLACED.COM

Have questions? Contact sales@placed.com