Professional Documents
Culture Documents
Amul Butter
Amul Butter
Amul Butter
Prepared By:-
Monika pathania
Student of:-
HIMACHAL PRADESH UNIVERSITY
BUSINESS SCHOOL
Submitting to:-
The Project is concern with the market analysis of product Amul Ice Cream and
feedback of retailers in Dharamshala .The project included as part of my
internship project.
1.1 Title:
1.2 Organization:
1.3 Objective:
The Primary objective of study was to find size of retail network of Amul Prolife
This project is undertaken with the objective to analyse the Strength, Weaknesses,
Opportunity, Threat of AMUL Ice Cream . The project report is about, retailers
behaviour that is important part of any organization which helps in improving the
product and enhancing their sales and reputation.
In fact, analysis gives a home ground to the organization acumen that is needed for
proper marketing of the organization. It gives a chance to rethink about their sales,
marketing in the rural areas.
TABLE OF CONTETS
2 ACKNOWLEDGEMENT
3 EXCUTIVE SUMMARY
4 INTRODUCTION OF TOPIC
5 COMPANY PROFILE
6 AMUL PRODUCT
7 4ps OF MARKETING
9 RESEARCH
METHODOLOGY
10 AMUL ice-cream
11 ANALYSIS OF DATA
12 FINDINGS
13 CONCLUSIONS
14 BIBLIOGRAPHY
15 QUSTIONNAIRES
QUESTIONNAIRE
CUSTOMER
[ Data collected from 50 customers]
HELLO,im monika pathanaia. I am analysing SWOT of AMUL Ice Cream .
Kindly fill the following questionnaire, it will help me for the project report as
well as serve the consumers, organization and retailers in a good manner.
Yes no
1 2 3 4 5
QUESTIONNAIRE
RETAILER
[Data collected from 50 retailers]
ADDRESS : __________________________
Yes- [ ] No-[ ]
Q:- 3 How much profit do you get on other ice cream products ?
(a) Amul
(c) Vadilal
Q:- 7. Where do you rate Amul Ice Cream on six sigma scale ?
(a) 1
(b) 2
(c) 3
(d) 4
(e) 5
(f) 6
Q:- 8. In this area which segment of Amul Ice Cream is more in demand.?
(a) Catering
Q:- 9.Do you know the difference between Frozen Dessert and Ice Cream ?
Yes- [ ] No-[ ]
Q:- 10. Do you know which sale promotional activities does the company
undertaken for Amul Ice Cream ?
(a) Advertising
(c) Publicity
(d) Direct Marketing