Professional Documents
Culture Documents
Design Brief
Design Brief
Design Brief
Trey Crisp
ENGL 3143
Design Brief
The Department of English
1
EXECUTIVE SUMMARY
CLIENT: UNIVERSITY OF OKLAHOMA ENGLISH DEPARTMENT
Client Information: The Department of English at the University of Oklahoma is located
within the College of Arts and Sciences. Focusing in both Writing
and Literature and Cultural Studies, the Department of English has
students and professors in a multitude of areas of study.
Project Requirements: Identify the big problem the English Major faces.
Include a department branding statement.
Identify two specific problems that the department faces.
Propose four researched solutions to these problems, two each.
Designer Signature:
Professor Signature:
TABLE OF CONTENTS
THE BIG PROBLEMPG. 1
PROBLEM 1, PG. 2
SOLUTION 2, PG. 3
PROBLEM 2, PG. 5
SOLUTION 2, PG. 6
DESIGN BRIEF
THE BIG PROBLEM
In recent years a trend has developed in which not only the English major but Humanities and Liberal Arts majors
have seen a decline in their enrollment. The American Academy of Arts & Sciences conducted a study where they
found that the number of bachelors degrees conferred in humanities disciplines declined 8.7 percent from
2012 to 2014.1 In 2014, enrollment within the Humanities disciplines was at its lowest recorded level ever. More
specifically, English departments across the country are seeing lower enrollment. The University of Marylands
English department lost 363 majorsabout 40 percent between the spring of 2012 and the fall of 20142. This is a
nationwide epidemic, where people who are majoring in English, or at least considering it, are choosing to major in
something that offers more hard skills, like engineering or business. The reasons range from worrying about debt
to getting a job after school to being pressured by their parents and society.
USER PERSONAS
What is a user persona? A user persona is a fictional representation of your ideal customer5. In this case, it is
ideal students and professors and what motivates them to come to events or participate in things. Ive included
four personas, two students and two professors that encompass the problems I outline.
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SOLUTION 1
I think a good way to improve our department community is to a hold a large mixer once a semester where
students, professors, and even alumni can gather together and just get to know one another. In my research I
found that the College of Atmospheric and Geographic Sciences holds a picnic at the beginning of the semester
that students and professors go to. The Law School holds a dance once a semester and has events like a dodgeball
tournament, a pub night, and nights where they all go to Top Golf together. The business college has a business
fraternity, the honors college has multiple film series and
book clubs each semester. While Im not saying pay for
everyone to go to Top Golf, it would be good to have an
event, at least once a semester, where we can come together
as a department and get to know one another.
picnic with nice weather. Spring semester, Blackbird Gastropub on campus corner has two rooms, a mezzanine
and a lounge, that can be reserved for large groups at no cost (Sunday through Wednesday).
Motivation to Participate:
1. Free food: Every event on campus has some sort of free food so, depending on location, we could make
the event potluck, or purchase a round of appetizers.
2. Convenient Scheduling: Schedule the event at a time when people arent typically busy or in class. To
maximize attendance, I recommend holding the event at the beginning of the semester when both student
and professor work load is smaller.
3. Student Recognition: Everyone likes to be recognized for their hard work. Recognize students as a group,
or individually, to show them the department cares about them.
Research: Historical Analysis on previous events within our own department and other department.
Key Performance Indicator (KPI): 25% of people within the department show up
SOLUTION 2
Another solution to our community problem that also addresses our problem of campus presence is to hold a
yearly book/school supply drive or fund raiser for a charity. There are multiple organizations dedicated to giving
books to kids such as Milk & Bookies and First Book. Milk & Bookies is a nationwide charitable organization that
gets books into the hands of thousands of children who need them, and kids across the country organize book
drives to give those books to kids who dont have access to them7. We could partner with one of these
organizations to plan a book drive for kids in the local area. Another option is to get in contact with the Norman
Public School Board or OKC School Board and organize a school supply and book drive for kids in the local area.
We could use a form of scale modeling to test the viability of this event by holding a smaller version within our
own department and then expanding it as it becomes more successful. We could
have students plan a majority of the event with perhaps one professor overseeing
the project. The drive could be held each spring so students and professors could
give donations and then we could deliver the stuff to each school. The objective of
this kind of event would be to both improve the community within the department
by getting students to rally around this event and improve our image on campus
while giving back to our community.
Milk & Bookies logo
Potential Locations: English department, entire campus, local businesses and restaurants
Motivation to Participate: Helping the community, resume building, connecting with fellow students
Research: Experience Prototype by holding a small-scale version of the event within just the English department
KPI: raise $2500 worth of school supplies and books for kids
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SOLUTION 1
departments Facebook only shared information about the one on Feb. 21. There were a few fliers for his speaker
that came in March but no social media posts.
We should be sharing information about our events daily. This could be as simple as giving multiple professors
access to the accounts so they can share things as they come up. We can survey students within the department
to find out if they knew about events that we were having before they happened to know how much more we
need to use social media. A KPI for this solution could be if 50 people like or share our posts about events then
well know we are using social media actively enough.
SOLUTION 2
Another solution to improving our campus presence and marketing ourselves to people on campus is to have an
academic and creative writing journal that OU students can get published in. We already have World Literature
Today and the Aster Review, so we could just bring those into the fold of the English
Department and make them more connected to our department or we could start
another journal that students could get published to. The Maine review is a journal
that has a commitment to having 20% of each issue authored by Mainers10.
The University of Chicago has five journals that are featured on their website and
Notre Dame has eight. We could merge these concepts of having multiple journals
and have a specific amount of OU students published in each volume. Depending on
the type of journal we wanted to create, we could have a professor in a
corresponding area head it, and we could even partner with the University Press to
help publish it.
We could use a WordPress website for the journal which would be little to no cost and
World Literature Today issue
charge a fee for a subscription to help pay for the journal. We could contact other people
who run these journals to find out what makes them successful and find out strategies to keep it up and running.
This journal could be open for students across the university and across the country. A KPI for this journal would
be to have at least 50 submissions for the first issue and we would know it would be successful.
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1
https://www.insidehighered.com/news/2016/03/14/study-shows-87-decline-humanities-bachelors-degrees-2-years
2
https://www.insidehighered.com/news/2015/01/26/where-have-all-english-majors-gone
3
Business Recruiter for Paycom
4
http://cas.ou.edu/english
5
https://careerfoundry.com/en/blog/ux-design/how-to-define-a-user-persona/
6
http://www.futurecommunities.net/socialdesign/188/lack-social-infrastructure-affects-community-wellbeing
7
http://www.milkandbookies.org/about/
8
https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-
marketing/#45a7260d1f80
9
http://www.ou.edu/gaylord.html
10
https://www.newpages.com/literary-magazines/maine-review