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  • Sales Costs Profits

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    bah hamza
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    This document outlines the key stages in a product's lifecycle - introduction, growth, maturity, and decline - and discusses the associated marketing strategies. For each stage, it lists sales, costs, profits, marketing objectives, products, price, distribution, and promotion characteristics. The introduction stage focuses on creating awareness and trial of basic products through selective distribution and heavy promotion. In the growth stage, the objective is to maximize market share through expanded distribution and higher spending. The maturity stage aims to maximize profits while defending market share through brand and model diversity. The decline stage reduces expenditures to milk the brand and cut costs.

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    tycvtyuvi

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    Anglais

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    This document outlines the key stages in a product's lifecycle - introduction, growth, maturity, and decline - and discusses the associated marketing strategies. For each stage, it lists sales, costs, profits, marketing objectives, products, price, distribution, and promotion characteristics. The introduction stage focuses on creating awareness and trial of basic products through selective distribution and heavy promotion. In the growth stage, the objective is to maximize market share through expanded distribution and higher spending. The maturity stage aims to maximize profits while defending market share through brand and model diversity. The decline stage reduces expenditures to milk the brand and cut costs.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    2 views4 pages

    Sales Costs Profits

    Uploaded by

    bah hamza
    This document outlines the key stages in a product's lifecycle - introduction, growth, maturity, and decline - and discusses the associated marketing strategies. For each stage, it lists sales, costs, profits, marketing objectives, products, price, distribution, and promotion characteristics. The introduction stage focuses on creating awareness and trial of basic products through selective distribution and heavy promotion. In the growth stage, the objective is to maximize market share through expanded distribution and higher spending. The maturity stage aims to maximize profits while defending market share through brand and model diversity. The decline stage reduces expenditures to milk the brand and cut costs.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    introduction stage

    sales
    costs
    profits
    marketing objectives
    products
    price
    distribution
    promotion

    caracteristics and objectives

    sales
    costs
    profits
    marketing objectives
    products
    price
    distribution
    promotion

    marurity

    sales
    costs
    profits
    marketing objectives
    products
    price
    distribution
    promotion

    characteristics objectivs and strategy

    sales
    costs
    profits
    marketing objectives
    products
    price
    distribution
    promotion
    low
    high cost per costumer
    negative
    create product awarness and trial
    basic
    use cost plus formula
    build selective distrubition
    heavy to entice product trial

    rapidly rising
    average cost per consumer
    rising
    maximise market share
    offer service, warranty
    penetration strategy
    build intensive distrution
    spend more money to take an advage of demand

    are reaching the peak


    low cost per consumer
    are high
    we have to maximisze profits while defending market share
    diversity brand and models
    set to match or beat competitors
    build more intensive distribution
    increase to encourage brand switching

    strategy

    are declining
    low cost per consumer
    are declinig
    reduce expenitures and milk the brand
    phase out weak items
    cut the price
    selective phase out unprofitable outlets
    increase to encourage brand switchinreduce to minimum level

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