TV ADVERTISEMENTS

1. INTRODUCTION: Watch this TV ad.

- How does it make you feel?

- Is it scary, funny or both?
- Do you think its a good ad?
- What is the car telling you about the car?

2. DISCUSS
- Do you watch adverts on TV? Do you like them?

- Can you remember any? Can you think of any funny ones?

- What do you think makes a successful ad? What makes them

memorable?

- Whats a slogan? What examples can you think of?

3. WATCH the clip of TV adverts and answer the questions:

a. How many of the ads are for:
shops
electrical items
central heating
films
insurance
cameras

b. What nine products or businesses do they advertise?

c. Watch again. How many of the ads have slogans? What are they?

Watch these ads. Are they funny? Why do you think so many ads try to be
funny?
4. GRUP PRESENTATION ACTIVITY: MAKE AN ADVERT!
Make an advert, record it and upload it on our blog. Choose what you want
to advertise (eg. A drink, a holiday, your school) You should have a slogan
and it should be short and memorable.

Think of what kind of advert you can use in your ad:

- direct speech: I dont know how I clean this oven!
- imperative: Buy one, get one free. Hurry!
- conditionals: If you..
- superlatives: Its the best, the fastest, the cheapest
- adjectives: new, modern, clean
Typical phrases: (up to) 15% off / Offer ends 15 th March/ Save 50% / Half
price

Answer these questions to help you plan and reflect:

1. What is the product?
2. What is your target market? Old, young, teenagers?
3. Do you have a logo or slogan?
4.Is the Ad convincing) Does it appeal to peoples emotions or something
more intellectual or both?
5. What presentational style did you choose (is the advert funny/
informative/ does it tell a story/ has it got music/ what kind?)
6. What language did you choose in the ad) (formal/informal, direct speech,
imperative, conditionals, superlatives, adjectives?
7. Do you think your ad has the qualities to be successful? Is it memorable,
persuasive, funny?
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3.

7.
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5) Discuss
Where do you see advertising?
Do you think advertising is a good thing or a bad thing?
Does it help you or annoy you?
Do you think advertisers always tell the truth?
Issomeadvertisinginformative?
Should advertisers be allowed to advertise to children?
Do you think advertising encourages stereotypes?
Do you think advertising encourages people to buy things they don't
need?
What effects does advertising have on business, people and society?