The Cancer Resource Center of the Finger Lakes

Final Report
May 4, 2017

Team Leaders: Dante DeNault, Samantha Ampel, Dillion

Avnet, Tessa Lewis-Polski
Consultants: Josie Berman, Jonelle Orsaio, Oliver Lauro, and
Julia Tricolla,
 TABLE OF CONTENTS

Introduction ...............................................................................................................................................................2
Overview ........................................................................................................................................................2
SWOT Analysis .............................................................................................................................................2
Outreach .......................................................................................................................................................................3
Creating On-Campus Clubs .....................................................................................................................3
Campus Liaison Job Description and Specification Mock-Up ....................................................6
Recruiting and Job Posting Information.............................................................................................7
IC Club Contacts ..........................................................................................................................................8
Branding .......................................................................................................................................................................8
Interacting with Established Social Media Groups...8
Creating Behind the Scenes Content.9
Implementing a Volunteer of the Week on Social Media...9
Social Media Management Service Sprout Social ....................................................................10
Social Media Management Service Hoot Suite ..........................................................................10
Digital Video ......................................................................................................11
Instagram........................................................................................................11
Influencers...................................................................................................................................................12
Moonshadow Tavern Fundraiser.13
Conclusion ............................................................................................................................................................... 14
References ................................................................................................................................................................15

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__________________________________________________________________________________________________________________

INTRODUCTION
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Overview

The Cancer Resource Center is a non-profit organization located in Ithaca, NY serving individuals in
and around Tompkins County. They serve a variety of functions in the community to ensure that no
one should battle cancer alone. They provide services such as support groups, wellness programs,
and peer-to-peer connections to support cancer patients and their families and provide them with a
community. Each year they host a walkathon at Stewart Park for people to come out and show their
support for the cause and raise money and awareness. The Cancer Resource Center is currently
working to increase the number of participants at this event by developing a better connection with
local educational institutions.

SWOT Analysis

The first stage of our consulting process involved taking all the information we gathered from our
initial client meeting, combining it with the basic research conducted by our consultants in regards
to the company & event, and using this information to develop a list of the strengths, weaknesses,
opportunities, and threats facing CRCs Walkathon and 5k.

Strengths
Frequent social media posting
Top 3 attended event in Tompkins County
Volunteer base
Provides needed resources to local cancer patients and their family/friends
Weaknesses
Low brand awareness for college students
Limited donor base
Registration fees
Lack of originality
Opportunities
Only locally focused cancer organization
College communities/clubs
Sponsorships from local businesses
Offer student discount
Fundraising incentives
Internship programs

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Threats
American Cancer Society (Relay for Life)
Low brand awareness
Weather for the event
Lack of event awareness for IC students

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Outreach
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Creating-On Campus Clubs

Forming a new, independent, club on Ithaca College campus associated with the Ithaca Cancer
Resource Center provides multiple mutual benefits to students and the non-profit alike. Below we
outline the benefits of these relationships, an outlined process for how to establish such a
relationship, as well as advice for how to maintain a positive relationship between the non-profit
and campus club.

The new club formation benefits the non-profit by providing a form of free labor while also
encouraging the acceptance of new creative ideas (Aschenbrener, 2010, pg. 78). The input of new
creative ideas can help the organization to achieve its goals and objectives in ways that were not
previously considered. This is particularly relevant in the Cancer Resource Centers effort to gain
more attention on the Ithaca College campus. Student recruits for this club are likely to be familiar
with the campus climate, culture, and level of involvement. Therefore, they will bring a better
understanding for how to gain student attention for the Ithaca Cancer Resource Centers services
and events. This is crucial for helping the Cancer Resource Center to develop a relationship not only
with the Ithaca community as a whole, but specifically with the Ithaca College community. Since
campus clubs at Ithaca College are required to have faculty advisors, the Cancer Resource Center
can also expect to gain benefits from the advisors expertise and skills (Aschenbrener, 2010, pg. 79).

Although there are over 200 clubs and organizations that students may become involved in at
Ithaca College, they are presented with unique opportunities by participating in a club that has a
direct relationship with a non-profit organization. These benefits must be highlighted when trying
to initiate contact with student representatives as well as while trying to recruit new club members.
College students can benefit from volunteer participation with a non-profit organization through
building their academic skills, promoting professional development, and strengthening their
resumes (Aschenbrener, 2010, pg. 78). While these are more concrete benefits, students also gain
intrinsic benefits through deeper involvement in their community and self-actualization through
the impact that they have on the organization. Effectively communicating the benefits for students
who involve themselves in the non-profit club ensures that the non-profit organization has a
consistent and genuinely devoted pool of volunteers that will hopefully grow through the years as

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students communicate their benefits to one another through word of mouth (Aschenbrener, 2010,
pg. 79).

In the scholarly journal entry, Can Establishing Partnerships between College Campuses and
Nonprofit Organizations Be Mutually Beneficial? Aschenbrener outlines a six-step process for
nonprofits to develop on-campus relationships. The steps include defining the organizations needs,
eliciting student involvement, creating a plan of action, implementing the plan, marketing the
partnership, and conducting evaluations.

The first step in developing an on-campus partnership is to define the organizations needs
(Aschenbrener, 2010, pg. 82). The Ithaca Cancer Resource Center must explore its goals and
objectives before any other action takes place. Exploring these needs and objectives will help the
organization to determine the costs of achieving such goals and whether or not a campus
partnership can effectively fill those needs. 180 Degrees Consulting strongly believes that a campus
club partnership would be an effective means for developing deeper relationships with Ithaca
College and student involvement in the Centers activities and fundraisers. Considering the costs of
such goals and objectives will also help the organization to determine how much money it is willing
to allocate towards the clubs functioning. The Cancer Resource Center should also encourage the
club to seek out funding from the club.

Second the Ithaca Cancer Resource Center must elicit student involvement (Aschenbrener, 2010,
pg. 82). Eliciting such involvement requires the organization to consider how many and what type
of students are needed, as well as what strengths and skills they must possess (Aschenbrener, 2010,
pg. 82). Identifying the right students for this club partnerships is critical for developing an effective
on-campus segment of the organization. The Ithaca Cancer Resource Center must be mindful of the
fact that each engaged student member serves as a representative of the organization as a whole.

Third, the Ithaca Cancer Resource Center should develop a plan of action for creating the on-
campus partnership (Aschenbrener, 2010, pg. 83) The first part of the plan of action should include
developing contact with potential student representatives and leaders (Aschenbrener, 2010, pg.
83). The Ithaca Cancer Resource Center can reference the contact sheet in the section devoted to
developing relationships with existing clubs for guidance. Also, be mindful that not all contacts may
play out in a favorable manner: developing contact relationships requires flexibility, creativity, and
patience. When contacts fail, do not let this discourage the organization. There are always other
potential student representatives and contacts.

The fourth step in this campus partnership process is to implement the plan of action
(Aschenbrener, 2010, pg. 83). Communication is key in this step, as the non-profit organization
must be clear about its expectations and objectives with the club and its members (Aschenbrener,
2010, pg. 83). Communicating these goals and objectives will help the student members to take
ownership of the Ithaca Cancer Resource Centers organizational mission, feeling a deeper
commitment to their involvement as well as appreciating their role importance (Aschenbrener,
2010, pg. 85). Communicating these goals and objectives can be done through providing a written

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list or through an informal contract, the point being that student representatives have a written and
recorded record of their purpose.

Fifth, the Ithaca Cancer Resource Center should market the club partnership throughout the
campus community (Aschenbrener, 2010, pg. 84). Although the student representatives should take
some responsibility in this step themselves, the organization should still maintain consistent
involvement in all marketing efforts. Marketing efforts do not need to include advanced
methodologies and techniques, but can be as simple as inviting students to upcoming events
(Aschenbrener, 2010, pg. 84). The Ithaca Cancer Resource Center would be wise to invite local
media outlets as well, such as the Ithacan, WICB and VIC radio (Aschenbrener, 2010, pg. 84). More
direct marketing efforts may even include making class visits to make pitches and pass around
signup sheets, although already established student representatives may be more effective at
marketing through these means.

Lastly, the Ithaca Cancer Resource Center must develop evaluation techniques for establishing the
effectiveness of the club partnership over the years (Aschenbrener, 2010, pg. 84). Evaluations,
through surveys or interview meetings, develop systems for future improvement in this
relationship (Aschenbrener, 2010, pg. 84). Even if the student club is meeting the resource centers
outlined goals and objectives, there is constantly room for improvement, whether it be through
engagement, communication, or recognition. Such evaluations ensure that this relationship remains
mutually beneficial for both student representatives and the non-profit.

Even after the Ithaca Cancer Resource Center has gone through this six-step process for developing
an on-campus club partnership, there are certain patterns of interaction that it must be mindful of.
First, even when the organization-club relationship has been strongly developed, the Cancer
Resource Center must maintain consistent communication with its club partners (Aschenbrener,
2010, pg. 81). When speaking with student representative Samantha Ampel from the Ithaca College
Club, Student Volunteers for Special Olympics, she recommended maintaining direct
communication on a regular basis (Personal Communication, 2017). Whereas the organization
must communicate its needs and objectives, it is useful to have the student members to
communicate their needs and expectations to maintain the mutually beneficial nature of this
relationship. Direct and consistent communication will also ensure that the club recognizes and
feels the importance of its role in the organization as a whole. Samantha said that Student
Volunteers for Special Olympics has a difficult time keeping itself on the local organizations radar
(Personal Communication, 2017). Although missing an occasional email from student
representatives is understandable, this can be highly problematic if it becomes a pattern.
Inconsistent responses may make the student representatives doubt the importance of their
positions, lowering morale and motivation in effect.

Although Samantha did have some recommendations for how to improve organization-club
relationships, her experience can serve as a useful model for how to interact with student
representatives. Student Volunteers for Special Olympics successfully puts on two to four events
per academic year, maintaining funding through fundraising (Personal Communication, 2017). The

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local branch of Tompkins County Special Olympics informs [the club] of all of [their] events as well
as changes to scheduling and [the club] provide [them] with the same information (Personal
Communication, 2017). By maintaining communication at least once a week the local branch of
Special Olympics ensures that it has a beneficial relationship with its student club and
representatives, helping to foster the mutual gains sought out by both parties.

Campus Liaison Job Description and Specification Mock-Up

Overview:

At the Cancer Resource Center (CRC), we believe that no one should face cancer alone. We are a
local organization who provides a number services to individuals in Tompkins County and the
surrounding area. Some of our services include: support groups, financial advocacy, and wellness
programs.

Job Description:

In this internship position, we are looking for a motivated student to help generate awareness, and
community involvement on the Ithaca College campus.

Duties:

You will be responsible for generating outreach using social media channels such as (X), and (X), as
well as traditional media sources, which may include but are not limited to: student run radio
stations at Ithaca College and IC-TV. You will also be responsible for creating and running campus
fundraising events to generate income to support various CRC related initiatives and events.

Compensation:

This is a paid opportunity with the ability to earn up to XX amount. A portion of the sales you
generate will be allocated to your paycheck as well.

Requirements:

For this position, you must be a student an Ithaca college with X standing or greater.

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Job Requirements:

We are looking for:

Strong interpersonal skills
Strong communicative skills
Experience and/or interest in event planning and management
Experience using various social media platforms such as Facebook and Twitter
Self-starter

*Whatever else you may be looking for*

Recruiting and Job Posting Information:

To recruit an Ithaca College student for this position you must first reach out to Ithaca college
career services who will help you in the recruitment process. You should create a free job posting
on Handshake, which is Ithaca College's main online internship and job database, used to match
students to various positions at organizations. There is another database IC uses, simply called the
Job Database, that you may also want to get involved with. Below you will find the link to ICs
career services webpage as well as some additional contact information.
http://www.ithaca.edu/sacl/careers/recruit/erecruiting/

For any Questions call Career Services (607) 274-3365 or email:

John Frachhia (Associate Director): jfracchia@ithaca.edu

Kerry Spitze (Assistant Director for Alumni & Employer Relations): kspitze@ithaca.edu

Cheryl Boyer (Administrative Assistant): cboyer@ithaca.edu

Barb Haff (Student Employment Specialist) bhaff@ithaca.edu

Contact Barb for guidance with the Job Database and any questions you may have
about that database or student employment

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IC Club Contacts

For this portion of our research we decided to compile a contact sheet of organizations and
resources on campus that CRC can utilize to reach out to and establish connections with. We advise
that these organizations should be contacted after the semester begins in the fall, due to most clubs
not being active during the summer semester. For next year, the fall semester starts on August 30th
so getting into contact with organizations at the beginning of the semester is recommended to
establishing those relationships early on and allow the clubs more time to get involved with the
Walkathon. The contact sheet which can be found linked below, reflects contact information for the
Spring 17 semester. It should be noted that often the contact will change for clubs especially during
the transition period from the spring semester to the fall, so expect many contacts to change as the
semesters go on. Often clubs maintain a generic email that is passed along throughout different
boards which can be found in some of the contacts. Please see the attached supplemental sheet and
or follow the link to use the contact sheet we created.
https://goo.gl/Xr6T7P

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Branding
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Implementing social media as a tactic will increase community recognition of and funding for The
Campus Resource Center. We chose to focus on social media because it is a free and easily
accessible tool used by a wide variety of people.

Interacting with Established Social Media Groups

Considerations for social media interaction

Make sure that your Facebook page accurately reflects the mission of the CRC
Local pages are best but also can be difficult to find
Pages do not have to be volunteer based - larger companies who are simply supportive of
volunteer efforts could potentially have more outreach
Pros for social media interaction
Exposes the CRCs name and mission
Introduces the potential of working with and establishing relationships with new groups
within the community
Cons for social media interaction
Reciprocating with other companies information on your own page could lead to confusion from
your followers
Implementation of social media interaction
Develop preset posts with the CRCs name, mission, and any eye-catching photos or videos
Search local pages and contact page admins asking if they would be willing to post your
information

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Suggested Success Criteria for social media interaction
Develop relationships with at least four local pages
Gain page followers
See an increase in the number of "likes" and "shares" on posts

Creating Behind the Scenes Content

Considerations for behind the scenes footage

Dont be afraid to share content more than once or bring old content back to life
Dont feel limited to Facebook and twitter - use blogs & videos to share stories as well
Pros for behind the scenes footage
Tagged volunteers will likely share the story with friends which spreads the CRCs name and
information about the work you stand for
Makes the volunteers a part of your story
Shows the CRCs respect and appreciation of volunteer help
Humanizes the CRCs cause and puts a face behind the effort you are trying to make
Cons for behind the scenes footage
Have to consider the violation of privacy in footage
Implementation of behind the scenes footage
A combination of short text with visuals increase noticeability of your post
Post to various forms of social media (i.e. Facebook, Twitter, Instagram, blog, etc.)
Tag volunteers that show up to events
this will allow all their followers and friends to see the kind of work they did with
the Cancer Resource Center which will continue to spread awareness of your work
Suggested Success Criteria for behind the scenes footage
Ask volunteers and participants at every event if they mind having their picture or video taken
Interview at least one person helped by the Cancer Resource Center each month
Share pictures (old or new) weekly

Implementing a Volunteer of the Week on Social Media

Considerations for volunteer of the week program

Ensure you have enough volunteers in mind to sustain the program
Do not release any information that could be considered private
Pros for donor of the week program
The people highlighted will likely share their highlight with friends which spreads The Cancer
Resource Centers name and information about the work they stand for
Makes volunteers a part of your story
Shows your respect and appreciation of their help
Cons for volunteers of the week program
Have to remember to post and ensure that your process of choosing who is featured is fair and
evenly distributed

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Implementation of volunteer of the week program
Collect information on your volunteers
Format posts
Set up each week or use Hootsuite
Suggested Success Criteria for volunteer of the week program
Remember to post a "volunteer of the week" at least every other week for 2 months

Social Media Management Service Sprout Social

Social media has become a necessary and useful tool for businesses/organizations to effectively
market their product or service. While social media platforms are for the most part free and at first
glance seem easy enough to maintain, the constant updating as well as the multiple different
accounts can become overwhelming, especially to smaller businesses and organizations. That is
why using a social media management software can help relieve those stressors.

ICs 180 Degrees Consulting Branch recommends using Sprout Social, a social media management
software for businesses. Sprout Social offers 3 different plans as well as a 30-day free trial of any of
those plans, no credit card is required. The three plans are Premium, Team, and Enterprise. Each
plan increases in price, but also increases the amount of benefits for each plan. Premium is the most
basic and is $99 per user/month and is described as a powerful tool for social business. This plan
allows the user to publish, schedule, and draft social media posts and includes up to 10 social media
profiles. The Team plan is slightly costlier at $149 per user/month, however, this plan allows for
the user to include up to 30 social media profiles as well as a multitude of capabilities not available
on a Premium plan. This plan offers more advanced tools for growing teams. We recommend
using one of those two plans, rather than using the Enterprise plan, which is $249 per month and
has tools that benefits larger businesses that arent as important to smaller organizations. If these
plans are out of the price range for the Cancer Resource Center, there are free social media
management softwares like Hootsuite that aim to help businesses/organizations manage their
social media accounts, but they do not offer the same tools as Sprout Social.

Social Media Management Service Hootsuite

Considerations for Hootsuite

There is a free version which allows you to post to all of your forms of social media from one
site, schedule when content will post, and measure your social media growth based on followership
Allow you to produce a bulk amount of social media posts over multiple forms of social
media platforms
Sends out your pre-written posts over a designated period of time
Pros for Hootsuite
Allows you to sit down and write out your social media posts all at once
Do not have to think about it every day

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 You can see which of your posts gain the most attention so you know what content Is
connecting with your followers
Cons for Hootsuite
Must consider relevance of posts for when they will actually be posted versus when they are
being written
Must take the time to write out the posts that will come out
Must know when you need to begin writing posts again because your old ones will end soon
Implementation of Hootsuite
Go to their website
Create a free account with CRCs information
Follow the links to connect your account to your existing social media accounts
Suggested Success Criteria for donor of the week program
Create a designated social media schedule for one month in which all posts are loaded into and
distributed by Hootsuite

Digital Video

The expansion of the Internet has created a variety of media platforms that businesses can utilize to
further their brand. Digital video, one of the media platforms, can be easily distributed across
multiple distribution channels. Videos are beneficial in that they provide another visual element for
a companys brand, allow viewers to have an emotional connection to the company's brand and
further perpetuate visual consistency of the company. Since videos can be spread across multiple
channels simultaneously, information is more readily accessible to the viewers. Some of these
distribution platforms include: YouTube, Vimeo, cable television, Facebook and any other internet
site that enables videos (this includes advertisements on video streaming sites such as Hulu). Best
of all, your audience will be repeatedly exposed to your companys videos because they can
function on a variety of devices such as televisions, mobile phones, and computers. Repeated
exposure is linked to brand awareness, which will increase the chance of your target audience
seeing your digital marketing video. Brand image, awareness, and consistency are important when
trying to get your target audience to recognize and engage in your company. Digital video is a great
way to attract new clients, gain recognition for your brand and perpetuate audience engagement in
your company (Nettel, n.d.)

Instagram

Instagram is a social media platform that has been proven through research to be effective (Hemley,
2013). Instagram is visually dominated, meaning that the goal is to develop followers and support
from visual appeal of pictures to showcase your brand (DeMers, 2015). By balancing fun images with
pictures from your business, the CRC will be able to engage with followers but also tell a story about
your business. This also provides followers with the ability to window shop and experience a sneak
peek of what the CRC has to offer (Williams, n.d.). Instagram is also specifically designed and intended
to be used on mobile devices, more than any other large network. This mobile availability allows for
quick and easy sharing from followers. Instagram also does not have a filtered feed which means that

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your posts on Instagram will show up on every one of your followers feeds, unlike Facebook which
only shows you a small portion of your friends posts (DeMers, 2015). To increase and cultivate a
following on Instagram, connecting a Facebook account, as well as using relevant and popular
hashtags, will help increase account involvement. In addition, the use of video on Instagram is
effective to create short and concise methods of delivery that are more captivating that written text.
Implementing a flexible posting plan will successfully allow you to evaluate whether your postings
are being generated at the correct times for your audience, as well as what content is more powerful.
The use of photo contests where your followers tag your account in their image and the picture with
the most likes receives some sort of prize are also effective because this makes your followers feel
like an exclusive group. This will then also encourage others to follow your account because of the
benefits your business has to offer.

Brand ambassadors, in addition to the implementation of social media platforms, is a vital resource
to be included in a strategic communication plan. Brand ambassadors bring emotions and personal
connection into your business (Bubich, 2012). This will in turn enhance the loyalty of your brand
ambassadors to the CRC because they will feel a stronger obligation and connection to your business.
In addition to emotional connection, brand ambassadors are free and positive advertising. The more
people that are involved in your business, the more exposure your company has and can expand into
different social groups. Brand ambassadors can also help manage your online reputation. Your
customers and followers are the main managers of your online reputation. However, the addition of
brand ambassadors allows for more positive comments on posts, reviews and referrals to your
business because people pay more attention to their friends than they do to generalized
advertisements (Bubich, 2012).

Influencers

What is an influencer?

In its most basic definition, an influencer is anyone with the ability to influence the behavior or
opinions of others. This could mean encouraging people to purchase a product, donate money,
attend an event, or share a Facebook page. An influencer is someone whose ideas and messages are
in the public eye via a blog, video series, social media, etc. whose audience you can use to promote
your own brand. Influencers vary and can range from celebrities promoting a product on their
personal website to a student with a large community following posting about an event on their
social media.

How can the Cancer Resource Center Utilize Influencers?

The Cancer Resource Center is not in need of a national influencer. Due to your local focus and
drive, we recommend utilizing micro influencers. Micro influencers are people who do not have
national followings but who hold positions of respect, power, or reach within your local community.
This could include prominent local political figures, business owners, or community members.
Anyone whose following is currently greater than that of the Cancer Resource Center, but shares a

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similar audience could be beneficial in terms of advertising and spreading the word on upcoming
events.

How do you get Involved with Influencers?

The start of any influencer campaign should always begin with research. Use an analytics tool such
as Google Analytics to gain full perspective of the Cancer Resource Centers social media use and
following. By doing this you cannot only begin to gauge which of your social media posts have the
greatest impact but also who in the community is interacting with your pages the most. Begin by
reaching out to those people who already interact with your social media accounts the most
because they are already passionate and invested in your work and likely have followers who will
be as well.

If you have specific influencers in mind who are not currently interacting with your social media
posts and web page, there are ways to test their willingness to engage with your brand. The first is
simply tagging them in posts. You can do so either publicly or privately giving them the chance to
become introduced to your brand if they are not already familiar. The next step would be to offer
them a small and simple means of interacting with your brand. This should not involve a lot of
commitment on their behalf and could be something as easy as mentioning your brand in a
comment or sharing a picture of your event.

Once initial contact is made and the relationship begins to form, you can begin to introduce
opportunities for them to interact with your brand more frequently. This could mean personally
inviting them to events or simply sharing your outgoing messages to them with increased
frequency (Heald, 2017)

Moonshadow Tavern Fundraiser

The Cancer Resource expressed interest in targeting college students in the Ithaca area, especially
at Ithaca College. One way to raise awareness amongst Ithaca College students is having a
fundraiser at Moonshadow Tavern (aka Moonies Bar and Nightclub) in The Ithaca Commons.
Moonies is a common destination for Ithaca College students to come together, have drinks, and
socialize. Having a fundraiser where a certain amount of drink sales goes towards The Cancer
Resource Centers Walkathon would increase donations for The Cancer Resource Center as well as
garner awareness towards the Walkathon this fall. In addition to having a fundraiser, The Cancer
Resource Center can hand out small flyers at the door promoting the Walkathon as well as
encouraging students to participate/form teams.

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__________________________________________________________________________________________________________________

CONCLUSION
__________________________________________________________________________________________________________________

Working with The Cancer Resource Center over the course of this past semester has been an honor
and a privilege, to work with such a passionate and dedicated group is truly inspiring. Keep up the
terrific work you all do! We hope that our analysis and recommendations will aid in the growth of
Walkathon and allow CRC to continue to build upon the great foundation you have already
established.

We believe that the work we have done throughout the semester has allowed us to develop
suggestions for Walkathon that are both reasonable and beneficial. We hope that the integration of
these suggestions contributes towards growth for next years Walkathon and that youll see a
bigger turnout of Ithaca College students.

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__________________________________________________________________________________________________________________

REFERENCES
__________________________________________________________________________________________________________________

Aschenbrener, C. S. (2010). Can Establishing Partnerships between College Campuses and

Nonprofit Organizations Be Mutually Beneficial? Contemporary Rural Social Work, 2, 75-87.
Retrieved May 1, 2017.

Bubich, A. (2012, July 9). 12 Reasons You Need Brand Ambassadors Now. Retrieved from
https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/

DeMers, J. (2015, July 8). 10 Reasons Your Brand Needs to Be on Instagram. Retrieved from
https://www.forbes.com/sites/jaysondemers/2015/07/08/10-reasons-your-brand-needs-to-be-
on-instagram/#e5ec04b7d0bd

Heald, E. (2017). Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers.
Retrieved May 03, 2017, from https://www.meltwater.com/blog/influencer-with-a-cause-how-
nonprofits-can-identify-and-work-with-influencers/

Hemley, D. (2013, September 10). 26 Tips for Using Instagram for Business. Retrieved from
http://www.socialmediaexaminer.com/instagram-for-business-tips/

Nettel, (n.d.). Benefits of video. Retrieved May 3, 2017, from

http://www.nettelmedia.com/benefits-of-video

Williams, A. (n.d.). Top 4 Ways Instagram Can Help Your Business. Retrieved from
http://www.businessbee.com/resources/marketing/social-media-marketing/top-4-ways-
instagram-can-help-your-business/

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