JAGDISH SAINI & VIDIT AGARWAL

HOVER BALL
INDOOR WORLD PVT. LTD
New Delhi

BATTERY
OPERATED
FLAT INDOOR
FOOTBALL FOR KIDS
TABLE OF CONTENTS
I. Executive summary
i. it is a business plan in miniature should be able to stand
on its own
ii. The company
iii. The company history
iv. Mission
v. Legal business description

II. Market analysis

i. Market description
ii. Target market
iii. Customer buying criteria
iv. Market penetration and sales volume

III. Competitive analysis

i. Competitive and industry analysis

IV. Products and services

I. Description of how it works. What needs are met
II. Product line plans
III. Production and delivery
IV. Packaging
V. Service and support
 V. Marketing and sales
i. Marketing plan
ii. Sales strategy
iii. Distribution channels and partners
iv. Pricing and strategy
v. Marketing communication

VI. Finance
i. Revenue sources
ii. Funding requirements
iii. How you intend to use funds
iv. Required analysis
v. Profit and loss forecast

VII. Risks and milestones

i. Critical risks: technological, market, execution

EXECUTIVE SUMMARY
I. Business plan
i. Bridging the gap between outside world and inside world.
ii. To bring outdoor games inside.

II. Company
i. Market leader in indoor games products.
ii. Manufacturer of indoor games products.
iii. 25 years of experience in industry.

III. Company history

i. Established 1991
ii. Operating in 20 countries.
iii. ISO 9001 certified company.

IV. Legal business description

i. Registered under companys act 1956
ii. Private ltd. Company

V. Mission

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 i. The group will deliver the highest value to our customers,
suppliers, employees, and shareholders as a premier company
in sports and sports goods.

MARKET ANALYSIS

I. Market description
i. Everyone loves to play, especially kids
ii. Large population of India
iii. Huge football fan following across the world

II. Target market

i. Kids: home, play schools
ii. Professional players
iii. Adults and corporates

III. Customer buying criteria

i. Indoor
ii. Affordable
iii. Innovative technology
iv. Unique product
v. 25 years of experience

IV. Market penetration

i. Currently launching in India
ii. Large population: better reach less marketing
iii. Sales volume: 4% Indian population

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 COMPETITIVE ANALYSIS
I. Competitor and industry analysis :
i. Only manufacturer of hover ball.
ii. No direct competitor.
iii. Hover ball industry has large scope.
iv. However the hover ball industry is new and the company
has an added advantage to become a market leader.

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 PRODUCT AND SERVICES
I. How it works
i. Battery operated.
ii. Hovers through fan.
iii. When kicked, gets back to player.
iv. It has two battery options AAA size removable rechargeable
battery and non-removable lithium ion battery.
v. Operated with the help of on/off switch.

II. Product line plans

i. To be operated via mobile app, the ball will get back to you
by obtaining your location from GPS via your mobile.
ii. Remote operated ball version, it will be a low cost version
and it will work similarly like a remote controlled car.

III. Production and delivery

i. New manufacturing unit established under make in India
scheme, as government is providing lots of benefits under
the scheme including tax benefits, subsidies and faster
clearances.

IV. Packaging
i. Eco-friendly material will be used for packaging.
ii. Unbreakable packaging for transportation and handling.
iii. Shockproof packaging.
iv. Attractive via use of cartoons for kids.

V. Service and support

i. Toll free number
ii. Tie up with Samsung service centres for technical support.

MARKETING AND SALES

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I. Marketing plan
i. A dedicated product website
ii. Advertisement on cartoon channels
iii. Advertisement on kids magazines
iv. Sponsorship of sports events
v. Direct selling to play schools

II. Distribution channels

i. Online selling via e-commerce.
ii. Wholesaler
iii. Retailers
iv. Company owned outlets

III. Pricing strategy

i. Penetration pricing: well keep the price low to enter into
the market and capture the market because Indian
customers are price sensitive.

IV. Marketing communications

i. Direct marketing
ii. Word of mouth
iii. Electronic media
iv. Print media

FINANCE

I. Revenue sources
i. Sale of product.

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 ii. Licensing to companies in foreign countries on royalty
basis.

II. Funding sources

The company is looking for a funding of 100crores over a period
of 3 years, and below are the bifurcation of funding sources.

Funding Sources

Debts ; 15; 15%

Boot strapping ; 55; 55%

Investors ; 30; 30%

Boot strapping Investors Debts

i. Boot strapping, where 55% of total project funding will be

done by company itself.
ii. 30% of funding will be through investors, equity shares will
be issued to them.
iii. 15% of the total project will be financed by commercial
banks, in order to maintain a good debt to equity ratio.

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III. Application of funds

Application of funds

Others; 5% Production
R&D; 5%
Distribution channel; 10% Marketing
Distribution channel
Production; 40% R&D
Others

Marketing; 40%

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 i. 40% of the total funding will be utilised in establishing
manufacturing facility to keep the overall cost of the product low.
ii. 40% of the total funding will be utilised in heavy marketing
campaign over two years, as product is new and customers are
unaware about the product.
iii. 10% of the total funding will be utilised in establishing
distribution channel so that the product will be available to
consumers at right price, at right time and at right place.
iv. 5% of the total funding will be utilised in research and
development for continuous development of the product.
v. 5% of the total funding will be utilised in other miscellaneous
expenses.

IV. Profit & Loss Forecast

Below is the extract of Profit & loss account showing forecast of revenue
and expenses over a period of three Year:

Particular 2016 2017 2018

Sales 25 36 37
Variable 10 12 13
cost
Gross profit 15 24 24
Fixed Cost 20 25 10
Net Profit (5) (1) 14

Our project will cross the break even mark in third year and will start
giving profits.
In first two years there will be a loss of 5 crores and 1 crores
respectively due to high fixed costs & heavy marketing campaign.
There will be a 44% increase in sales in second year because of the
marketing campaign and awareness among customers is created.
From third years there will be steady sale but the profit increases
drastically due to less fixed costs.

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 RISKS AND MILESTONES
VI. Critical risks: Technological, market, execution
Every business has some risks, so as ours. Below are list of risks
which are always there for our product:

i. Less population of tech savvy people in India.

ii. Lack of electricity.
iii. Technology can become obsolete.
iv. New competitor can enter in market.
v. Advancement is inevitable.