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  • Web 2.0 Expo: Measuring The Participatory Web

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    This document summarizes data from an online competitive intelligence service about the growth of participatory web or Web 2.0 sites. It finds that Wikipedia visits outnumber Encarta visits by 3,400 to 1. Photo sharing sites like Photobucket and Flickr account for over 56% of photo category visits. While most web visits are viewers, participation levels are higher on sites like Wikipedia where 14.26% of visits involve editing, and YouTube where 13.43% of visits involve uploading videos. Younger demographics are more likely to participate than older demographics. The document also discusses how new Web 2.0 sites see compressed adoption lifecycles over weeks and months, and finding those early adopter segments is

    Original Description:

    웹 2.0 기업들의 사용자 참여율에 대한 차트가 유용함 Flickr Wikipedia 등

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    Tancer Web2expo1

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    This document summarizes data from an online competitive intelligence service about the growth of participatory web or Web 2.0 sites. It finds that Wikipedia visits outnumber Encarta visits by 3,400 to 1. Photo sharing sites like Photobucket and Flickr account for over 56% of photo category visits. While most web visits are viewers, participation levels are higher on sites like Wikipedia where 14.26% of visits involve editing, and YouTube where 13.43% of visits involve uploading videos. Younger demographics are more likely to participate than older demographics. The document also discusses how new Web 2.0 sites see compressed adoption lifecycles over weeks and months, and finding those early adopter segments is

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    34 views15 pages

    Web 2.0 Expo: Measuring The Participatory Web

    Uploaded by

    hotblade
    This document summarizes data from an online competitive intelligence service about the growth of participatory web or Web 2.0 sites. It finds that Wikipedia visits outnumber Encarta visits by 3,400 to 1. Photo sharing sites like Photobucket and Flickr account for over 56% of photo category visits. While most web visits are viewers, participation levels are higher on sites like Wikipedia where 14.26% of visits involve editing, and YouTube where 13.43% of visits involve uploading videos. Younger demographics are more likely to participate than older demographics. The document also discusses how new Web 2.0 sites see compressed adoption lifecycles over weeks and months, and finding those early adopter segments is

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    Web 2.

    0 Expo

    Measuring the
    Participatory Web

    April 17, 2007


    Who We Are
    • Online Competitive Intelligence Service

    • Monitor the largest worldwide sample of


    Internet users

    • Report on the most online businesses

    • Provide daily delivery of information to


    drive better business decisions

    • Founded in 1997 with profitable operations


    in the US, UK, Australia, New Zealand,
    Hong Kong and Singapore

    • 1,200+ Clients Worldwide


    Web 2.0 Two Year Growth 12%

    668% Growth 88%

    2%

    98%
    Reference Category Education - Reference Category

    Wikipdia
    Visits to Wikipedia 26%

    Outnumber Encarta
    Visits 3400 to 1
    Yahoo
    Answers
    5%
    Other
    69%

    3,272 Sites 1.4% of all Internet


    Visits (week ending 4/14/07)
    Photo Category Entertainment - Photography Category

    Photobucket
    Other
    41%
    44%

    2.0 Photo Sites Account for


    over 56% of Photo Category
    Visits
    Rock You!
    3% Flickr
    Slide
    4%
    Imageshack 5%
    3%

    913 Sites 0.63% of all Internet


    Visits (week ending 4/14/07)
    Participators versus
    Viewers
    2.0 Percentage of Participation

    0% 0% 5%

    0.16% 0.2% 0.2%


    4.59%

    100% 100% 95%

    Visits to Video Visits to Photo Visits to Entry


    Uploads Upload Edits
    View Wikipedia
    25.89%
    23.53%
    19.96% 19.28%

    VIEW EDIT
    11.33% 14.26%

    9.57%
    18-34 3.82%
    18-24 25-34 35-44 45-54 55+

    -6.43% 35-55+

    Edit Wikipedia
    28.85%
    27.35%
    25.59%
    -20.41%

    13.53%

    4.68%

    18-24 25-34 35-44 45-54 55+


    Visit YouTube
    30.55%

    22.99%

    17.01% 17.13%
    Swing: Visitor v. Uploader
    12.32%

    12.66% 13.43%
    18-24 25-34 35-44 45-54 55+
    18-24 7.13% 55+
    25-34 35-44 45-54 -4.61%

    Upload to YouTube
    35.65% Key Video Upload
    30.56%
    -28.61%
    Demo
    24.14%

    7.71%
    1.94%

    18-24 25-34 35-44 45-54 55+


    Gender Participation

    Visits Participation

    Male Male

    40%
    48%
    Wikipedia 52%
    60%

    Male Male

    YouTube 24%

    51% 49%

    76%
    Predicting the Next
    2.0 Winner
    2.0 Product Lifecycle
    • Phases of Product Lifecycle Apply
    to 2.0 Sites
    • Phases are Compressed to Weeks
    and Months versus Years

    • Key User Segments Appear


    in Early Adoption Phase
    Source: Geoffrey Moore
    Finding 2.0 Early Adopters

    6 Weeks!
    • YouTube Passes Yahoo! and
    Google Video Search in
    Three/Six Weeks Respectively

    • During Six Week Early Adoption


    Phase, Key Segments Were
    Over-Represented
    Money and Brains Young Digerati Bohemian Mix

    6.69% 6.60% 7.31%

    4.58% 1.57% 2.59%

    4.51% 2.60% 2.28%

    14.80% 0% 2.19%

    3.27% 1.77% 3.06%

    5.12% 0.70% 2.08%

    Internet Average 2.21% 1.76% 2.28%


    Visit us @ www.hitwise.com , or
    Our blog @ www.ilovedata.com

    Name: Bill Tancer


    Title: GM, Global Research
    Email: bill.tancer@hitwise.com
    Blog: weblogs.hitwise.com/bill-tancer

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