Professional Documents
Culture Documents
Big Presentation1
Big Presentation1
Big Presentation1
BIG.BE
BY AZADEH ARMON
MARIE-MAXENCE DE JAEGER
LAURA ENACHE
ELVIRA PERDOMO FASSRAINER
BE BIG
INTRODUCTION
WORKING
46%
STUDENT
46%
DO THEY HAVE ALREADY
INTERNATIONAL FRIENDS?
YES
33%
NO
67%
WHATS THEIR MOTIVATION TO MEET
NEW INTERNATIONAL PEOPLE?
NOT INTERESTED
17%
NO
42%
YES
58%
RESEARCH
CONCLUSION
"MENTOR" TARGET
Workers aged 25+
INTERNATIONAL
STUDENTS
OBJECTIVES
LEVEL 1
providing information to the platform by a 3 months
communication campaign using marketing tools.
LEVEL 2
providing a platform to mentor/make /coach and obtain 500 sign-
ins in the end of 3 months campaign
LEVEL 3
attempt 100peopleto the BIG EVNT, for the opportunity for
Ghent citizens and international students to meet in person and
get involved in activities together.
PHASE 1 : FLOOR ADVERTISEMENT
CAMPAIGN
1.08.2017-31.08.2017
B.I.G
of the
IDEA event
MYSTERY
PEOPLE
SOCIAL MEDIA THE BIG EVENT ON GOING
CAMPAIGN ACTIVITIES
BUDGET
CONCLUSION