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Visual Merchandising Lesson Plan
Visual Merchandising Lesson Plan
LESSON PLAN
Course Objectives
To enable the students to know about the basic concepts, principles and importance of visual
merchandising.
To provide the students with a good foundation in designing and merchandising plans in
retail stores.
To enrich the knowledge of the students in store planning, layout and display composition.
To understand the students in knowing about the different gird plans and store interiors.
To create awareness to the students to practically learn about assortment planning and
merchandising tools and techniques.
TEXT BOOKS
1. Mike Easey, Fashion Marketing, Blackwell Science, London, 2000.
2. Maurice J.Johnson and Evelyne C.Moore, Apparel Product Development, Prentice
Hall Inc. New Jersey, 2001.
REFERENCES
1. Marian L. Davis, Visual Design in Dress, Prentice Hall Inc., Third Edition, 1996.
2. Elaine Stone, Mary D. Troxell and Beatrice Judelle, Fashion Merchandising,
McGraw Hill Inc., Fourth Edition, USA, 2000.