MAHINDRA N MAHINDRA CASE

STUDY ANALYSIS

TITLE SUSTAINIBILITY & RISING OF MAHINDRA & MAHINDRA IN EMERGING

WORLD

BRIEF DESCRIPTION In India because of its considerable hold on jeep market it

was ranked 6th in 2004 which was up from 10th rank. However as we know
that the world is leading towards globalization many new opportunities & threats
are coming with it. M & M has faced a cut throat competition in its jeep market
in price size because TATA jeeps & tempo are providing same quality jeeps at low
price. To the above point M & M felt that it has to grow & maintain its position
in India as well as in world so it generate export policies also to participation in
trade fairs abroad so as to be known globally.

It also started manufacturing diesel engines in collaboration with foreign

company that is Peugeot of France. It also decided to extent its segment in
various countries like Australia , Denmark , Italy ,Norway, Sweden etc. However
there also it faced competitions from Japanese companies. But government
liberalization policy helped him in many way to expand its business. So it
estimated to export around 2500 jeeps annually to Australia.

OPPORTUNITIES Mahindra & Mahindra made a decision to grow world wide

(formulate the export policy) Strategic planning for the growth of the company
in future. As it is an globalised era many opportunities are there that is
Mahindra & Mahindra took participation in trade fares organized in abroad that
help to popularize its vehicle in other countries. Mahindra & Mahindra also get
an opportunity by the government on the liberalization policy that helps to
expand its business.

THREATS Price rise Sluggish market for jeeps in India Better quality at low
price provided by other companies. Possible shift of customers taste due to
substitute vehicles. Modern design provided by other company of the world.

LESSON LEARNT From the above case study we come to conclusion that that
Mahindra & Mahindra has given its best in terms of product development and
diversification and the also change their strategy according to present era i.e
FACING CHALLENGES AND OPPERTUNITIES thus becoming a dynamic automobile
company so far