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Mobile Data Insights - May 2017
Mobile Data Insights - May 2017
Mobile Data Insights - May 2017
May 2017
ARCHITECTPARTNERS
DRIVING PREMIUM VALUE M&A
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Data has become the most important strategic asset of pure players like Google and
Facebook. And among the biggest companies in the world, by market capitalization, a
majority see their valuation estimated as a function of their user base and the data they
collect.
TechCrunch October 13, 2015
Whats The Value of Your Data?
Understanding consumer preferences via collection of data is a priority for many of the
leading companies to compete with the extraordinary insights possessed by Facebook and
Google. The prize is precisely reaching targeted consumers with marketing & advertising
messages that result in a clear return on marketing investment.
Architect Partners October 3, 2016
M&A Alert: Salesforce acquisition of Krux
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Billions of data items are collected daily & used for two primary purposes
COLLECTION METHODS
Device Operating System
HOW Mobile Website
SDK Embedded in Mobile Apps
DATA COLLECTION Network Traffic
METHODS App API Calls
App Store
VALUE
PROPOSITION VALUE: IMPROVE MARKETING & ADVERTISING EFFECTIVENESS & MONETIZATION
Used by marketers to better understand end-user to allow better targeting, assess effectiveness
and drive revenue
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Ecosystem Participants
Public Private
Adobe IBM Optimizely (a/b testing) Import.io (data extraction)
Apple Juniper Networks Swrve (engagement) Lookback (user experience)
AOL/Yahoo Microsoft Localytics (engagement) Appsee (user experience)
Cisco Nokia ClickTale (website analytics) Tutela (network performance)
Compuware New Relic Amplitude (behavior analytics) Taplytics (a/b testing)
IMPROVE MOBILE APP Ericsson Red Hat Chartbeat (engagement) Indicative (data visualization)
USER EXPERIENCE Facebook SAP Pendo (engagement)
Used By Developers, QA & Product Google Splunk
Management Huawei VMware
Public companies are alphabetical and private companies listed by total financing raised
Competitive
Intelligence continued Data Informed Marketing & Ads
Apple Nielsen Adobe Salesforce Drawbridge Smaato
Facebook True Position Alteryx SAP Gimbal Sprinklr
AOL/Yahoo Singtel InMobi Swirl
Google TransUnion
Amazon SITO Mobile Kahuna Tealium
IMPROVE MARKETING & App Annie Blis Criteo Telstra Kochava Tune
ADVERTISING SimilarWeb Euclid Analytics Facebook Twitter Medialets xAd
Factual Google Walmart MetaMarkets Uber Media
EFFECTIVENESS & Data
Ensighten IBM MixPanel Unity Ads
Aggregation
MONETIZATION Foursquare MaxPoint 4info mParticle Upsight
Acxiom Opera Adbrain NinthDecimal Urban Airship
Used By Marketers Alliance Data Lotame AdTheorent
Oracle Performance Horizon Zeta
CartoDB Near Appboy
PCH Placed Zettics
Catalina Neustar RetailMeNot AppLovin PlaceIQ
Rocket Fuel Apsalar Quantcast
comScore
Rakuten Chartboost RadiumOne
Experian DataXu
Rubicon ShopAdvisor
Public companies listed first, then private. Both in alphabetical order
MOBILE DATA ANALYTICS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Sell Data & Insights Improve Mobile Marketing Improve Mobile Ads
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Appendix: Many Leaders Have Been Built Partially via M&A (continued)
8
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Appendix: Many Leaders Have Been Built Partially via M&A (continued)
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
9
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Source: Architect Partners LLC, Capital IQ, company filings and public information
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Appendix: Acquisitions
EV/
ANNOUNCED EV EV/ INVESTED
ACQUIRER TARGET DATE (MM) LTM REV CAP TARGET DESCRIPTION
VMware Apteligent 5/15/17 - - - Oers a suite of real-time data collection and reporting tools that enable enterprises to
accelerate their mobile business by providing critical data and insights across multiple
dimensions of the application lifecycle for enterprises of various sizes. Founded in 2010,
based in San Francisco, CA.
Quotient Technology Crisp Media 5/2/17 $33-$57.5 - 2.1x-3.6x Crisp Media provides a range of hyperlocal advertising solutions for mobile use cases in
the CPG and retail market segments through its self-service ad management platform
and its data management platform. Its platform links data and analytics, and oers time-
specific targeting of shoppers with personalized marketing and advertising messages
Founded in 2003, based in New York, NY.
Harland Clarke RetailMeNot 4/10/17 $630 2.2x - Operates as a savings destination for online and in-store purchases. The companys
marketplace connects consumers with retailers, restaurants, and brands. It oers digital
discounts made available online or through mobile applications that are used by
consumers to make online or in-store purchases directly from merchants. Founded in
2009, based in Austin, TX.
Oracle Moat 4/18/17 - - - Moat Analytics tracks ad impressions and content views across mobile apps, social
networks, connected TVs and other sources. It then synthesizes that data into a single
dashboard oering customers actionable insights to measure eectiveness and help tune
their marketing eorts. Founded in 2007, based in New York, NY.
Gannett SweetIQ 4/20/17 - - - Oers SweetIQ, a technology platform that provides local marketing analytics,
Analytics intelligence, recommendations, and automation to brands across North America. The
platform oers local analytics, marketing automation, and online to oine conversion
solutions. It helps drive brand engagement, capture online opportunities, and implement
local marketing campaigns. Founded in 2010, based in Montreal, Canada.
Amobee Turn 2/22/17 $310 - 1.7x Turn started as a demand-side platform to help advertisers and agencies manage the
process of buying digital advertising. In 2011, Turn introduced its complementary data
management platform, which aggregates first and third party consumer data and applies
data analytics solutions to allow advertisers to better understand and target existing
customers and attract new customers. Founded in 2004, based in Redwood City, CA.
Google Fabric & 1/18/17 - - - Twitters suite of developer products, including its developer suite Fabric which includes
Crashalytics the crash reporting service Crashlytics. Twitter acquired Crashlytics back in 2013. Fabric
is the collection of products that Twitter rolled out 18 months ago to try and encourage
mobile app developers to integrate more closely with Twitters core app
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
xAd Weatherbug 11/14/16 - - - Provides weather information services to consumers in the United States through its
website, desktop and mobile applications. It derives its neighborhood-level accuracy of
weather data through managing and operating a proprietary network of over 8,000
Tracking Stations and more than 1,000 cameras that are placed at public safety facilities
and television stations throughout the U.S. Founded in 1982, based in Germantown, MD.
Adobe TubeMogul 11/10/16 $540 2.5x - TubeMogul oers software to help large companies manage their brand building-focused
video advertising eorts. Known as a Demand Side Platform, serving the buyers of
advertising, TubeMoguls cloud-based software allows advertisers to plan,
programmatically buy, measure, and optimize their online, mobile and television video
advertising from a single dashboard. Founded in 2007, based in Emeryville, CA.
Salesforce Krux 10/3/16 $700 - 14.0x Oers a cloud-based data management platform for marketers, media companies,
publishers, and ad agencies worldwide. Its data management platform, the Intelligent
Marketing Hub, unifies consumer data from multiple screens and sources, analyzes the
data to identify and understand individual preferences and expectations, and activates
the data across every channel in real-time to create audience segments. Founded in
2010, based in San Francisco, CA.
Verizon Yahoo (core 7/25/16 $4,650 2.5x - Includes Yahoos core internet business and some real estate (email, news and digital
assets) media), but exclude stakes in Alibaba and Yahoo Japan. It provides search and display
advertising services on Yahoo properties and sites worldwide. The companys main
products are Yahoo Search, Yahoo Mail and Yahoo Messenger. It also provides digital
content products, including Yahoo News. Founded in 1994, based in Sunnyvale, CA.
Mobvista GameAnalytics 7/1/16 - - - Operates an online platform that provides analytics tools for game developers. Its
interface allows users to create custom visualizations, metrics, and dashboards. Founded
in 2011, based in Copenhagen, Denmark.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
ShopAdvisor Retailigence 4/18/16 - - - Provides provides a turnkey application programming interface to integrate data into
programmatic advertising creative for delivering location-based user experiences
through mobile and other digital advertising mediums; and a mobile application that
shows local store-level availability. Retailigence Corporation has a strategic partnership
with Gimbal, Inc. The company was founded in 2009 and is based in Redwood City, CA.
Oracle Crosswise 4/14/16 $50 - 10.0x Identifies which PCs, phones, tablets, digital TVs and other connected devices are being
used by individual consumers. When leveraged for cross-device targeted advertising,
content personalization and analytics, this data represents a huge source of untapped
business potential. Founded in 2013, based in Tel Aviv, Israel.
Ebates Shopular 3/24/16 - - - Develops a mobile application that notifies users of personalized sales and coupons
when they are near a store or mall. Received $14M in funding prior to its acquisition.
Founded in 2012, based in Redwood City, CA.
App Annie AppScotch 3/14/16 - - - Develops Try-before-install, an application marketing/advertisement platform. It enables
users to drive application engagement across various mobile devices. Founded in 2013,
based in San Francisco, CA.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Similar Web Quettra 12/10/15 $10 - 3.3x Quettra is a mobile intelligence company focusing on personalizing mobile experiences
and monetization by understanding users interactions with their phone from a very deep
operating system level view. Founded in 2013, based in Milpitas, CA.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Google Pulse.io 5/28/15 - - - Oers a solution that helps mobile developers in monitoring the performance of
applications they build. The company oers Pulse.io, a monitoring solution providing a
drop-in SDK that automatically instruments the key parts of an application to check for
excessive wait time and network access, as well as enables customizing action names.
Founded in 2011, based in San Mateo, CA.
App Annie Mobidia 5/1/15 - - - Provides a set of mobile app and network usage data solutions to track and benchmark
competitors, plan global launch strategies, identify mobile app trends, identify trends for
cellular and Wi-Fi, optimize data plans and service oers, develop and optimize over-
the-top plans, and target and optimize advertising for businesses. Founded in 2004,
based in Richmond, BC.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Fractal Analytics Mobius 1/12/15 - - - Provides a solution that empowers retailers and e-commerce companies to deliver
Innovations personalized content, promotions, and recommendations to customers on mobile
devices. Its solution also allows users to create personalized product recommendations
by combining customers interaction history, situational contexts, and inferred interests
from social profiles. Founded in 2010, based in Singapore.
Oracle Datalogix 12/22/14 $1,200 9.6x 13.8x Develops and delivers purchase-based audiences models targeting to drive online and
oine sales. It oers syndicated and custom based audience segmentation; modeling
and append solutions for acquisition and retention needs; and online segments to the
mobile advertising arena. Founded in 2002, based in Westminster, CO.
AOL Vidible 12/1/14 - - - Enables the world's top marketers and media brands to reach consumers across desktop,
mobile and TV through premium experiences and performance-driven campaigns.
Founded in 2012, based in San Francisco, CA.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Yahoo! Inc. BrightRoll Inc. 11/11/14 $640 6.4x 16.0x Develops and provides software that automates and improves digital advertising
globally. ts products include The BrightRoll DSP, a demand side platform that makes
programmatic buying possible for advertisers, agencies, ad networks, and ATDS; and The
BrightRoll Exchange that connects buyers and sellers to a digital advertising marketplace
to buy or sell video, display, and native inventory. The companys solutions enable
advertisers, publishers, and partners to grow their business and connect with consumers
on Web, mobile, and television. Founded in 2006, based in San Francisco, CA.
Yahoo! Inc. MessageMe 10/3/14 $30 - 2.5x Provides a mobile messenger application enabling users to personalize their messages
and connect with others and increases engagement. Founded in 2012, based in San
Francisco, CA.
Red Hat, Inc. FeedHenry Ltd. 9/18/14 $82 - 9.1x Develops and provides a cloud-based mobile application platform for enterprise mobile
application development and collaboration. Its platform oers application development
tools, such as open toolkits; a multi-platform build farm that provides builds for native
and hybrid applications for iOS, Android, Windows Phone, and Blackberry devices.
Founded in 2008, based in Waterford, Ireland.
Tapjoy 5Rocks 8/5/14 - - - Provides business intelligence (BI) tools for mobile gaming developers. The company
oers Flexible Cohort Analysis tool that defines and compares user cohorts, and Detailed
User segments, which segments users by detailed information, such as device
information, payments, and session counts. Founded in 2010, based in Seoul, Korea.
Tune MobileDevHQ 8/4/14 - - - MobileDevHQ is an enterprise organic app marketing platform that oers mobile
marketers with app store optimization (ASO) solutions. The platform enables app
marketers to analyze and optimize the app store presence of an app, track an apps
relevant search ranking queries in an app store, discover top chart rankings, analyze
keywords, and receive daily email updates. It helps them increase organic downloads in
iStore and Google Play. Founded in 2009, based in Seattle, WA.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
TruePosition Skyhook 2/19/14 $58 - - A mobile location services company that specializes in location positioning, context and
Wireless intelligence. It delivers Behavioral Data through their open platform, emphasizing data
privatization and security for their adtech and app clients. Founded in 2003, based in
Boston, MA.
Yahoo! SPARQ 1/24/14 - - - Optimizes the user's experience across mobile devices & mobile apps resulting in
reduced friction, lower abandonment, and delighted customers. Founded in 2010, based
in Seattle, WA.
Apigee InsightsOne 1/8/14 - - - Oers cloud-based predictive analytic services. The company provides precision
targeting and marketing insights as subscription-based services to mid to large business-
to-consumer (B2C) companies. InsightsOne extracts signals from social, mobile,
unstructured and structured data to optimize oers delivered by email, mobile, in-app,
social and web communications. Founded in 2010, based in Santa Clara, CA.
SmartBear Software Lucierna, S.L. 12/1/13 - - - Oers an enterprise application performance management solution that allows users to
Inc. identify the where, when, and why of application performance problems; and
provides detailed information about each transaction, including business context,
performance, availability, and SLA compliance. Founded in 2009, based in Barcelona,
Spain.
Neustar Aggregate 10/1/13 $119 - 1.9x Provides a media intelligence platform (MIP) that combines both media and audience
Knowledge data, enabling marketers to most eectively allocate media dollars. Founded in 2006,
based in San Mateo, CA.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
AppDynamics, Inc. Nodetime 9/19/13 - - - Provides application performance monitoring and analytics tools for Node.js applications.
The companys application performance monitoring and analytics solution is used for
performance profiling, optimization, and troubleshooting of Node.js application
performance problems. It serves developers and administrators. Founded in 2006, based
in Munich, Germany.
Splunk BugSense 9/16/13 - - - Provides solutions for Windows phone developers and app publishers. Analyzing billion
of metrics each month across various platforms, BugSense provides thousands of
developers globally - including Fortune 500 companies - with app performance reports
that help developers identify issues and create better mobile app experiences.. Founded
in 2011, based in San Francisco, CA.
Twitter Mopub 9/9/13 $350 - 18.9x Delivers MoPub, a hosted advertisement serving and monetization solution for mobile
publishers and developers worldwide. Its MoPub platform comprises campaign
management, formatting, budgeting, targeting, and reporting features; and an
advertisement network mediation feature that allows users to allocate inventory to the
right advertising network. Founded in 2010, based in San Francisco, CA.
Twitter Locomatix 8/1/13 - - - Develops and operates a single unified platform for real-time stream and analytic data
processing, which sorts and analyzes through millions of location-based data feeds,
including user locations, location based social media, and location-based oers. Founded
in 2010, based in San Francisco, CA.
Yahoo! Admovate 7/1/13 - - - Enables advertisers to create and deliver personalized, hyper-local targeted oers to
customers via mobile channels. Founded in 2012, based in Mountain View, CA.
Adobe Neolane 6/27/13 $600 10.2x 14.3x Develops marketing automation and cross-channel campaign management software and
services for business-to-business and business-to-consumer marketers. Founded in 2001,
based in France.
AdRoll Bitdeli 6/1/13 - - - Bitdeli oers a platform for custom analytics, allowing businesses to build their own
dashboards and visualizations with specific data. Founded in 2011, based in Palo Alto, CA.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Rovi Corporation IntegralReach 4/3/13 - - - IntegralReach has developed a predictive analytics platform that integrates massive data
from set-tops, smart TVs, tablets, stream servers basically anywhere that video is
consumed enabling media companies and other inventory owners to optimize the
value of the audiences that they deliver across their properties. The cloud-based
platform has been designed from the ground up to deliver timely intelligence and
actionable insights that are only possible with data from millions of homes and scaled
computing resources. Founded in 2012, based in Cambridge, MA.
Telerik AD Eqatec A/S 3/7/13 - - - Provides tools for developers to monitor and measure application usage. Its products
include EQATEC Analytics, a business intelligence solution that is used to analyze the
usage of software applications by collecting the information of application usage,
features usage, exception tracking, hardware information, OS information, custom logs,
and more. Founded in 2003, based in Hellerup, Denmark.
Opera Software Skyfire Labs 2/14/13 $155 38x 3.8x Its flagship product, named Rocket Optimizer, enables mobile carriers to optimize video
or other multimedia content on crowded cellular networks, including 3G and 4G LTE. On
average, Rocket Optimizer provides mobile networks a 60% boost in capacity by
optimizing video streams based on available bandwidth. Founded in 2006, based in
Mountain View, CA.
Twitter Crashlytics 1/28/13 $100 - - Provides powerful, yet light weight crash reporting for iOS and Android. Crashlytics
recently released Beta by Crashlytics which brings the Crashlytics expertise to beta
distribution. It is a streamlined solution for app distribution that gives users a single
cross-platform tool-set, and a delightful, eortless onboarding for testers. Founded in
2011, based in Cambridge, MA.
Guavus Neuralitic 1/23/13 - - - Helps mobile network operators understand their users mobile data usage. With this
Systems analysis and intelligence from all mobile data subscribers on a wireless network, the
company provides a 360-degree view of subscribers and roamers mobile usage.
Operators can uncover new trends and habits to be used for future development.
Founded in 2007, based in Montreal, Quebec.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Salesforce BuddyMedia 6/12/12 $745 29.8x - Oers a social media marketing platform which enables brands and marketing agencies
to connect and engage with their customers and measure their social marketing
campaigns on Facebook, Google, LinkedIn, Twitter and YouTube. Founded in 2003,
based in San Francisco, CA.
Twitter Boilerplate 4/13/12 - - - Builds tools for mobile application developers. Boilerplates line of tools helps developers
overcome some common problems with mobile app development including A/B testing
for mobile apps as well as a framework that enables developers to iterate much faster.
Founded in 2009, based in San Francisco, CA.
HitFox Group Ad2games 2/8/12 - - - Leveraging advanced behavioral targeting technologies and data mining, ad2games
provides quality users for more than 150 game publishers such as Bigpoint, Gameforge,
EA, Kabam, Goodgame Studios and Nexon. Founded in 2007, based in Berlin, Germany.
Yahoo! Inc. interclick, inc. 11/1/11 $264 2.0x - Provides solutions for data-driven advertising in the United States. The companys Open
Segment Manager platform organizes and valuates various data points to construct
responsive digital audiences for digital marketers. Founded in 2006, based in New York,
NY.
Hootsuite Geotoko 10/10/11 - - - Provides a location-based marketing and analytics software platform for businesses and
brands to run real-time location-based marketing campaigns. Businesses can create
engaging mobile promotions (check-in deals, flash-mob deals, instant win games, loyalty
programs etc) across multiple venues on existing location-based apps (Foursquare,
Gowalla, Facebook Places) or integrate with their own mobile apps using the Geotoko
API. Founded in Vancouver, BC.
Adobe Nitobi 10/3/11 - - - Develops PhoneGap, an open source HTML5 mobile application development platform,
which allows developers to create cross-platform native mobile applications using HTML
and JavaScript.PhoneGaps open source platform has been downloaded more than
600,000 times and has been used to create thousands of mobile applications available
on Android, iOS, BlackBerry and other operating systems including Windows Phone,
webOS, Symbian. Founded in 1998, based in Vancouver, BC.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization
MOBILE DATA INSIGHTS ARCHITECTPARTNERS
D R I V I N G P R E M I U M VA L U E M & A
Teradata Aster Data 3/3/11 $263 - 4.9x Aster Data is a proven leader in big data management and big data analysis for data-
Systems driven applications. Aster Data's solution eectively uses Aster's patent-pending SQL-
MapReduce with parallelized data processing and applications to address the big data
challenge. Founded in 2005, based in San Carlos, CA.
Voltari Adenyo 1/31/11 $100 - 3.4x Provides marketing and analytics services for mobile operators, brands and agencies. It
provides a mobile marketing and media full-solution that delivers a complete set of turn-
key solutions for advertisers mobile marketing campaigns. Founded in 2005, based in
Toronto, ON.
Adobe Demdex 1/18/11 $58 - 6.8x Provides Audience Management solutions for powering dynamic, multi-channel data
strategies online.Its solutions include SegmentID, an audience data capture and
segmentation solution and AdPACT, a privacy management platform that is a pact
between online advertisers and consumers to give users the privacy, anonymity, control,
and transparency. Founded in 2008, based in New York, NY.
Salesforce Heroku 12/8/10 $250 - 19.2x Heroku is a multi-language cloud application platform that enables developers to deploy,
scale, and manage their applications. Founded in 2007, based in San Francisco, CA.
IBM CoreMetrics 6/15/10 $150 - 1.1x Allows businesses to understand how consumers interact with their websites to measure
and improve the eectiveness of online marketing programs. Founded in 1999, based in
San Mateo, CA.
Google AdMob 11/9/09 $750 12.5X 16.0x Provides analysis, monetization and promotion solutions for app developers. Mobile
analytics also oer insights into mobile app usage and performance. Founded in 2006,
based in Mountain View, CA.
Adobe Omniture 9/15/09 $1,800 5.1x - Provides a series of products and services that help marketing and executives within
advertising agencies evaluate and analyze the eectiveness of websites and on-line
marketing and advertising campaigns. Products include software which analyze online
visitor acquisitions eectiveness, ad and marketing conversion, and website
eectiveness. Founded in 1996, based in Orem, UT.
KEY
Value: Improve Mobile App User Experience
Value: Improve Marketing & Advertising Effectiveness &
Monetization