Newsletter

Q2/2010

OVAB Europe Newsletter

OVAB Europe Digital Signage Conference

Simplifying the Digital Signage

Business

© Kempinski
at the Kempinski Hotel Airport Munich

1 Copyright OVAB Europe 2010

Newsletter
Q2/2010

Editorial
sets. The Wall AG, a member of JCDecaux, recently opened Germa-
nies first fully digital underground station. During the ceremony CEO
Daniel Wall announced that they are preparing to invest into a digital
billboard infrastructure to complement their analog advertising media.
All these developments are very positive for our industry, but still, as
stated in several speeches, we need to do our homework first. There-
fore OVAB Europe will push the standards discussion forward. Our
working groups are working with high pressure to deliver first results at
our October conference in Munich. All members and non-members are
invited to collaborate with us in order to lead our industry to the next
level.
Dirk Hülsermann
I hope you enjoy reading our newsletter!
President OVAB Europe
Yours sincerely,
Dirk Hülsermann
Dear Readers,
The first half of the year passed away fairly quickly and the signs for
President OVAB Europe
the digital-out-of-Home Industry are still very positive. We see blue chip
companies like Deutsche Telekom entering the market with great ambi-
tions, as well as traditional outdoor companies preparing for the digitali-
zation.
Ströer, one of the biggest outdoor companies in Europe raised over
300 Million Euro during there IPO. As their CEO Udo Müller stressed
they will use a major share to invest into the digitalization of their as-
2 Copyright OVAB Europe 2010
Newsletter
Q2/2010
4th Munich Digital Signage Conference
On the 19th of October Europe‟s leading Digital Signage Conference &
networking event will be held at the Munich Kempinski Airport Hotel -
only 1 minute walk away from the airport terminals!
We are expecting more than 400 delegates from all over Europe to join
this important industry event. In order to accelerate the success of our
industry the Digital Signage and DOOH offerings have to be simplified.
That‟s why we have chosen “Simplifying the Digital Signage Business”
for this year‟s motto.
3 Copyright OVAB Europe 2010
The following topics will be covered:
 Software as a service
 Cloud services for digital signage
 Outsourcing of network operations
 Smart Screens
 Proof of play
 Efficient asset management
 Rollout planning and optimization
 Content services
 License clearing for content
In addition we will provide keynotes from leading out of home compa-
nies and amazing customer success stories. Participants will have ac-
cess to the main conference track, the content and the network opera-
tions workshops.
For more information contact: Florian Rotberg (florian.rotberg@invidis-
consutling.de)
On the 20th of October the annual OVAB Europe membership meeting
will be held. The meeting is accompanied by two workshops where the
standardization process for “Proof of Play” , media currency and cam-
paign planning will be discussed.
Newsletter
Q2/2010

OVAB Europe Standardisation Process 2010

With speakers from:

Future Source Consulting Bluefox

Google Intel
NEC Display Solutions Americas Specialzed Software Services
Yahoo! YCD Multimedia
Swisscom Harris
Cittadino Eurosport
Nova Versa Gettyimages
British Telekom Edisonweb
Minicom DS Wincanton
Urban Digital and other...

Two Days of Digital Signage - OVAB Europe Conference

4 Copyright OVAB Europe 2010

Newsletter
Q2/2010
OVAB Europe Standardisation Process 2010
OVAB Europe Campaigns 2010 – common standards for DooH
OVAB Europe is focusing on two selected industry standards to be es-
tablished in Q3 2010. This standards will be “Aggregator/Common Me-
dia Currency” and “Proof of Play”.
Aggregator / Media Currency - Abstract
The concept of standardizing and packaging ad space from multiple
DooH networks to make media buys easier for agencies is becoming
more and more prevalent. As long as single networks don‟t offer the
reach expected by media buyers DooH aggregator will be essential for
the industry.
Aggregators need standards for display characteristics and vital data.
OVAB Europe is working on a common goal to establish generally ac-
cepted standards as well as common media currency. The complicated
task of standardizing metrics across European markets is our long term
goal.
OVAB Europe Standard committee will present a standard framework in
October at the Munich Digital Signage Conference. An open discussion
and a formal standard decision including major /non-OVAB DS
suppliers and users is planned to be held in Munich.
Proof of Play - Abstract
The acceptance of Digital out of Home Advertising relies in part of a
seamless, proven and generally accepted proof of play. Advertisers and
5 Copyright OVAB Europe 2010
Media Agencies expect definitive proof that their commercials aired cor-
rectly.
POPAI has published basic playlog standards (current version 1.1a 23
August 2006) playlog, according to the released POPAI glossary, is a
record of information created from the digital signage system players
reflecting the content played, the system performance and other data. A
well-defined playlog format provides necessary information for digital
signage network users to audit, monitor and act on the intelligence. A
standardized format provides credibility to the digital signage users by
ensuring the required information is present and by making the sharing
OVAB Europe aims to develop on base of the POPAI playlogs a seam-
less hardware supported proof of play standard. Besides a standard re-
porting the new proof of play standard builds on a physical sensor at
the point of play (display).
External Proof-of-Concepts are already available and go to market is
feasible in 2010. Internal / integrated PoP could be available in approx.
six months.
First results will be presented at the Munich Digital Signage Conference
in October.
We invite the whole industry - including non OVAB membership - to dis-
cuss the standard frameworks in two separate workshops on the 20th of
October.
Newsletter
Q2/2010
New Member: iDklic
Jean-Charles Figoni
Chief Executive Officer at iDklic
iDklic is a Belgium Digital Out-Of-Home Media Agency. The company
provides retailers and marketers innovative ways of targeting and en-
gaging consumers. iDklic centrally manages out-of-home digital net-
works in car dealerships, airports and retail stores, delivering dynamic,
relevant and visually appealing messages via digital screens.
Clients include EPC-Familia, Mercedes-Benz, V.Pharma, Pharma
Santé , BITC, Zaventem Airport. iDklic Creative, iDklic's in-house crea-
tive studio, is Belgium's number one out-of-home digital content creator.
CEO Jean-Charles Figoni has a college degree in Communication,
Santa Monica College California. He continued his studies in Paris and
did a Master's degree of Visual Communication.
After working 3 years for renowned advertising agencies such as Publi-
cis and Reflex Advertising, he decided to create iDklic in 2006 with
Miriam Taub, a company specialised in Digital Media.
6 Copyright OVAB Europe 2010
Jean-Charles, can you provide us a short
overview about your services and products
in the Digital out of Home industry?
IDklic is an all one provider for Digital Signage
network. Our company is built on 3 core busi-
ness :
 iDklic Network for the deployment, infra-
structure, technology and monitoring
 iDklic Advertising for the media sales agency and commercialize
air time avalaible on any kind of digital network
 iDklic Creative for the creation of content for Digital signage net-
works.
The mix between thoses 3 competencies allows iDklic to offer a 360°
approach for any kind of project.
Where do you see the biggest challenges today?
The biggest challenge for digital signage is to become a recognized and
accepted media by advertiser with standardised rules.
What is your view on the Digital Signage industry in your home
country compared to the rest of Europe?
In Belgium the market is technology oriented. No one cares about con-
Newsletter
Q2/2010

New Member: iDklic

tent and strategy. Our main concurrent are only box movers who want
to deploy huge quantity of screens without thinking about any kind of
stategies and content approach.
Which European countries do you think have the biggest potential
in terms of Digital out of Home networks?
In terms of Digital Out-Of-Home network I believe that western Europe
still needs to find its way to succeed before exploding like in Asia or in
the US. The UK market seems to be more mature.
What was the reason to join OVAB Europe?
Our goal is to learn about advertising in Digital Signage networks from
others companies. We also want to share our experience.
What is your vision about the Digital out of Home industry and
market for the next 3-5 years?
Digital out of home industry will become a mass media if we can create
a link between the Internet, Mobile phones and Out of Home Screens.
It should also be simplified and much more integrated in the media idKlic installation - Baby World TV in Ardek's shops
landscape. Finally we will have to educate and build awareness for this
new media towards advertisers.

7 Copyright OVAB Europe 2010

Newsletter
Q2/2010

New Member: SA screen media

SA screen media are close prox-
imity interactive specialists, pro-
viding an innovative service to the
world of advertising.
SA screen media have expanded worldwide due to the unique capabili-
ties of the SA Digital Media. Whether it be a sampling campaign, Dis-
ney film release, Google awareness or brand interaction, SA Digital
Media is a must-have option for any outdoor advertising activity.
Using our bespoke digital media we can digitally control moving im-
ages, slide shows and video allowing customers greater scope and
flexibility in reaching their target audience on the street. We can inter-
act with audiences and improve the retention of message with innova-
tive features such as giant games consoles, augmented reality, Blue-
tooth proximity messaging and touch screen technology.
We strategically place our outdoor digital media, managed and exe-
cuted by highly trained field marketing personnel, direct into the heart
of your target audience. We create, consult, manage and execute your
advertising campaign requirements with military precision, guarantee-
ing high retention rates and interactivity amongst your target demo-
graphics.
We continue to be nominated for many of the top industry awards and
our most recent accolade was the 2009 UK Outdoor Media Company
of the Year. Due to continual growth of the world‟s largest fleet of
Digiadvans SA screen media continue to be the market leaders in out-
door digital and interactive marketing.
8 Copyright OVAB Europe 2010
Digiadvans are commercially engineered media vehicles integrating SA
screen media‟s „optical lenticular‟ HD screen solution delivering quality
content. The HD screen technology offers audiences a very close up
high definition screen experience
of exceptional quality. The addition of touch screen technology allows
the target audience to touch and interact with your brand or service.
The vehicles incorporate advanced audio technology to deliver crisp
quality sound along with Bluetooth, 3G Inter- net and live broadcasting
capabilities. Digiadvan screens measure 3x2m and by strategically
placing the vans at multiple locations, the concept boasts total target
audience and demographic exposure.
SA Digiadvans have been successfully used by Google, Canon, Micro-
soft, Sky, Disney and many more customers, benefiting from the high
definition interaction encased in each of the SA Digiadvans. The inno-
vative development of the medium takes brands, products and services
where no other media can, offering GPS tracking in every vehicle pro-
viding effective results. The Digiadvans also offer gender recognition
and further audience measurement data. The vehicles are also com-
patible with games consoles such as Wii and Playstation.
With a firm view that it is vital to communicate your brand or service to
international target audiences in many cities at the same time, SA
screen media offer you international same day campaign communica-
tions. We have 14 global offices providing you with global campaigns,
consultancy and application.
Newsletter
Q2/2010
New Member: SA screen media
Scott Anthony
CEO at SA screen media
Scott, can you provide us a short overview about your services
and products in the Digital out of Home industry?
SA Screen media Digiadvans have fast become the global digital out-
door media solution. We have offices in several countries throughout
Europe and we have opened new offices in Miami and South Africa.
We pride ourselves on close proximity interactive media and we deliver
intelligent interactive solutions encased within each Digiadvan creating
the most memorable Digital Outdoor campaigns ever created. We are
encouraged by our Pan European customers to shout loudly about how
we are re-writing the rulebook on Interactive Close Proximity Outdoor
campaigns.
The more that we interact with the target audience then clearly the
stronger retention levels will be gained. I appreciate that this may
sound slightly biased, however please note that I tour the globe lectur-
ing on close proximity intelligent interactive campaigns and how every
9 Copyright OVAB Europe 2010
brand, agency and media owner needs to be pushing this intelligent
solution at every campaign opportunity.
It fills me with pride to point out that we are the only company in the
world with touch screen interactivity encased in each of our Digiad-
vans. We have invested highly and applied thousands of physical man
hours to demonstrate what we preach and to get the SA Digiadvan
global fleet up to this innovative bespoke level.
The latest product we have launched for the digital out of home indus-
try is i3 window. The i3 Window has been developed to provide a solu-
tion to the retail sector offering the recipient a dynamic offering with
cutting edge technology.
“Content is King.” “Show me the ROI.” The adages of the media age
are still with us today. Sadly, we see many companies in our sector fol-
lowing adages more akin to: “Hardware is King” and “The ROI will take
care of itself”. Our background in digital media has always been rooted
in creative thinking and high quality design. When we decided to form
i3, we knew that the medium provided by Digital Signage presented
huge opportunities, we also recognized the traditional „hardware led‟
approach of the early adopters, where screen and transmission tech-
nology were the key items on the agenda, rather than the content and,
more importantly, the audience.
Where do you see the biggest challenges today?
Education. This takes time and it is essential that the key strategists
behind outdoor media planning as well as key decision makers have a
full comprehension of the digital out of home offering. There must also
Newsletter
Q2/2010
New Member: SA screen media
be flexibility in their mindset and a general understanding that this is a
rapidly changing market and as solutions develop and improve, new
capabilities become available which can add a new dimension to a
campaign.
Content is key for the media owners and it is vital that key personal
within the top creative agencies understand this and promote the idea
of maximizing the capabilities of a DooH campaign with more interac-
tive and creative content. One of the key differences between
„traditional‟ new media and content designed for Digital Signage is the
audience‟s psychology. It is rare for a Digital Screen audience to be
actively engaged with the medium, unlike with TV, the Internet etc.
The time has now come for a screen solution to engage with the audi-
ence and provide them with an experience, which they will never forget
What is your view on the Digital Signage industry in your home
country compared to the rest of Europe?
SA screen media has researched the markets in the UK and its market
growth. We can say with confidence that the growth of the digital
screen platform sector has steadily increased over the past 4 years.
The steady growth of this sector year on year has grown with confi-
dence. Our aim has been to and still is to exploit this growth by maxi-
mizing the exposure of this innovative multimedia solution, and maxi-
mize sales, and also educate the others sectors, wishing to purchase
either the digiadvans or i3 window.
I would certainly say that U.K is certainly more advanced in DooH then
10 Copyright OVAB Europe 2010
in some European countries however it is now seeming to start to
manifest within European agencies as they begin to educate them-
selves about the benefits of Doom. The screen solutions available in
some of the European countries are still limited compared to the U.K
were there is a vibrant mix of all kinds of DooH solutions. I suspect it
will not take long for the others to catch up as the DooH industry
seems to be in a continuous growth stage.
Which European countries do you think have the biggest potential
in terms of Digital out of Home networks?
I still believe that Italy and Spain and perhaps countries within Scandi-
navia still need to increase their digital signage networks. The first two
have the ability to grow in the sector, as it seems they have not com-
pletely moved away from the more traditional formats. There are many
factors for why this may be the case however I also see countries
within Scandinavia looking to develop networks and we as a company
are working hard on numerous opportunities within this region which
have presented themselves over the last few months.
What was the reason to join OVAB Europe? Q: What will be you
engagement within in Association?
I believe in working with like-minded professionals in order to success-
fully learn and develop. This is the simple reason why we have joined
this OVAB. We believe that OVAB represents a collection of like-
minded individuals whose aim is to work together to aid the digital out
of home sector. I would like to take this opportunity to highlight that no
one wishes to steal another person‟s glory achievement, however if we
Newsletter
Q2/2010

New Member: SA screen media

all work together pushing innovation, then we will achieve a lot more
and a lot quicker than if we independently work in opposite directions.
Being a member of OVAB solidifies my point in its entirety, being part
of a united international group will pay dividend to the DooH media
sector. We will offer our unique insight into product development and
campaign experience, which we hope can provide new views, which
may have not yet been considered.
What is your vision about the Digital out of Home industry and
market for the next 3-5 years?
I believe that Interactive close proximity media products will play an in-
tegral role in future campaigns. Agencies and brands must apply the
necessary creative intelligence in order to really push the boundaries of Sky TV Campaign - January & February 09
a media, which is revolutionizing the outdoor sector. Agencies must
realize that this form of media allows them to have the flexibility to
achieve complete demographic and geographic exposure with very lit-
tle wastage. Flexibility is key and an integrated approach allows us to
maximize on the budget during difficult economic times.

The days of complacency are over, it is time to look around the corner
and embrace change, a digital change is here and those agencies who
have realized this will be the ones who stride ahead and the ones who
don‟t deserve to be left behind. This is an exciting time for advertising
world as Digital out of Home can offer new and interactive campaigns
which will change the way information is communicated. This market
will continue to grow over the next 3-5 years changing the way in which
advertising campaigns are executed. That is a certainty. Microsoft - Im A PC Campaign - Dec 08
11 Copyright OVAB Europe 2010
Newsletter
Q2/2010

New Member: UNICOL

John Knight
Managing Director UNICOL
UNICOL is a globally recognised company supporting all Audio-Visual
market sectors. Our special products division, together with OEMs,
system integrators and engineering companies have been developing
solutions for simple installations as well as many large and complex
projects across Europe for over 47 years.
Founded in Oxford, England in 1963, we have supported the Audio/
Visual industry with mounting solutions to suit all projects. A purpose
built 42,000 sq ft facility contains a strong team of dedicated personnel
that cover Design & Development, Sales & Marketing and volume ma-
nufacturing from 1 to 10,000.
Due to this heritage UNICOL is conside-
red to be one of Europe‟s leading manu-
facturers and suppliers of LCD, Plasma
and Projector mounting solutions and
boasts over 200,000 different products to
suit all AV installation requirements.
UNICOL has for many years been involved in an emerging market
where Flatscreens and Projectors are being used to equip the retail en-
vironment with both `Digital Signage´ and interactive touchscreen solu-
tions. A requirement for a flexible safe product, fast reliable delivery
and cost effective installation is the ethos on which UNICOL has estab-
lished its long standing business in the Audio-Visual Industry.
UNICOL leads the field in providing AV mounting hardware for airports,
supermarkets, petrol stations, shopping malls, pubs, clubs, gymnasi-
ums, corporate and education markets.

12 Copyright OVAB Europe 2010

Newsletter
Q2/2010
Member News
never.no Behind Diesel’s ‘Be Stupid’ Campaign
never.no recently joined forces with systems integrator Comtech Ex-
perience A/S to power an edgy and innovative guerilla advertising cam-
paign promoting Diesel clothing in Denmark.
Part of Diesel‟s current international branding push, the 14-day spring
campaign used never.no interactive technology with Facebook and
digital-out-of-home (DOOH) displays to enable anyone with a mobile
phone to “Be Stupid” before a wide audience.
“Diesel took advantage of the multiplatform nature of the publishing ex-
perience to blaze a trail in showing how mobile interactive technology
makes digital signage alive, relevant, and truly eye-catching,” said Kar-
sten Solaas, Comtech‟s managing director. “The technical execution
was perfect, and Diesel has been so delighted with the campaign‟s
success that they continue to showcase it.”
never.no‟s Interactivity Suite powers communication between mobile
phones and video displays. For the “Be Stupid” campaign, it worked in
the background to enable mobile phone users to send photo messages
to a short code number for inclusion in a constantly changing mosaic
on Facebook, on 8×6-meter projections on buildings in downtown Co-
penhagen, and on digital signs in Diesel stores in Copenhagen and
Aarhus. Because of never.no‟s powerful software, the mobile mes-
sages could be uploaded and displayed within 12 seconds or less. The
images were then stored on Facebook for tagging or viral sharing by
13 Copyright OVAB Europe 2010
other means. Working closely with
Diesel and never.no, Comtech Ex-
perience A/S pulled the campaign
together with only two weeks lead
time. Challenges included Face-
book‟s restriction of uploads to 10
at once, so that Comtech had to
provide continual real-time mes-
sage moderation.
The never.no Interactivity Suite enables audience participation by
modifying the video stream based on live content submissions, either
by mobile phone or by computer. In the realm of digital signage,
never.no technology allows advertisers to target consumers with indi-
vidualized offers and to glean detailed marketing information at the
same time. For example, it might enable an advertiser to deliver a bar-
code for a limited-time discount to a mobile phone at the point of sale,
or to engage consumers with games and contests.
“Cutting-edge advertisers like Diesel are becoming increasingly excited
about the potential of mobile phone interactivity in combination with
DOOH,” said Lars Lauritzsen, never.no CEO. “Like us, they recognize
the multiple benefits, including buzz and instant customer feedback
that interactive participation generates. A successful, high-profile cam-
paign like Diesel‟s in Denmark is an ideal demonstration of the technol-
ogy‟s effectiveness.”
Newsletter
Q2/2010

Member News
Let me entertain you! “With our new Scala solution, we experience a smoother transition of
trailers and a better image quality, so the contents appear clearly.”
Danish movie theater chain
Nordisk Film Biografer has
Another key benefit of the network is that it broadcasts offers available
updated its digital signage
from the theaters‟ kiosks, sales from which are crucial to generating
network using Scala soft-
revenue. Since implementing Scala, Nordisk Film Biografer has experi-
ware with the help of Scala
enced an increase in kiosk sales.
Certified Partner IT Grup-
pen.

Nordisk Film Biografer now uses Scala Content Manager and Scala
Players to broadcast content to115 Sony LCD screens, ranging up to
50 inches, throughout 17 of its modern movie theaters.

The theaters use digital signage in their lobbies and waiting areas to
entertain guests while they purchase tickets and wait for movies to be-
gin. Large screens provide patrons with trailers for upcoming films, gen-
eral information and advertising from Nordisk Film Biografer‟s partners.
“Movie trailers are a very important part of our cinema‟s marketing, and
hopefully they inspire guests to come back and see a new movie at the
same movie theater,” said Teis Nielsen, Instore and Graphics Manager
at Nordisk Film Biografer.
Additionally, Nordisk Film Biografer uses Scala to manage its digital
movie posters, which have drawn great excitement and attention from
moviegoers. This eye-catching solution using vertically mounted
screens has saved the theater chain time and money associated with
creating, printing and transporting traditional posters.
“Scala Content Manager has given us much more flexible and reliable
content management options, and we can now do content updates
quickly and easily,” Nielsen said. “This solution looks very modern and
professional, and it raises the overall impression of the movie theaters.”

14 Copyright OVAB Europe 2010

Newsletter
Q2/2010

Member News
DS Vision launch at Digital Signage Event in India the industry was at its infant stage in India. Today, this event is a strate-
gic opportunity for Emarson to reach out to more customers, partners
Minicom Digital Signage has organ-
and integrators to offer them a single vendor comprehensive digital
ized a Digital Signage Event with
signage solution."
Emarson IT Solutions on July 15th in
Mumbai (India) as part of a traditional
David Zeldin, Minicom DS Sales Director for APAC added: “This event
series of sub-continent events.
is another milestone in building Minicom DS‟ strong presence in India.
Together with our country representative Emarson, we have been suc-
More than 100 potential customers and partners in the Digital Signage cessful in building leadership and educating the Indian market with Digi-
market in India have been invited to this event, which is represented by tal Signage solutions, which has positioned us as the trusted opinion
LG for the screens and by Niche Softek for the media players and con- leader in the Digital Signage scene in India.”
tent software.

At this event, Minicom DS & Emarson has launched MDS' latest inno-
vative and comprehensive solution DS Vision Digital, which allows HD
media distribution, as well as control & monitoring of multiple remote
display assets from a single location using Proof Of Performance tech-
nology. DS Vision Digital is a powerful solution that distributes real-time
digital non-compressed full HD content to multiple terminals and en-
ables Remote Management of display assets.

Prateek Jaswant, CEO & Co-Founder of Emarson IT Solutions Pvt.

Ltd., commented: "Two years ago, when Emarson started to promote
Minicom Digital Signage's innovative solutions to the Indian market, it
became the pioneer in the Indian Digital Signage industry. At this time,
15 Copyright OVAB Europe 2010
Newsletter
Q2/2010
Member News
Pharma TV Channel in Belgium selected iDklic
iDklic recently announced a new
deployment with Belgian phar-
macy chain operator Universal
Pharma.
The new partnership initially saw iDklic‟s tailor-made plug and play
technology, ID Media Screen, rolled out in the Brussels region. Univer-
sal Pharma TV is a health-related TV channel dedicated to pharmacies
from iDklic, which provides health-related information and interactive
advertising to its clients at the point of purchase. IDklic‟s experience in
pharmacy channels was the main reason why Universal Pharma chose
them to deploy their own in-store TV.
“We believe that digital signage in pharmacies has great potential to
create additional revenue streams for retailers and pharmaceutical
companies,” said Jean-Charles Figoni, CEO, iDklic. “Universal Pharma
had been searching for a medium to communicate its public pharma-
ceutical products and health messages to the public. The objective of
the network is to sell branded ad space over the Pharmacy TV Chan-
nel. The broadcasts follow the pattern of a standard TV program, con-
16 Copyright OVAB Europe 2010
taining news, weather forecasts, an events calendar, daily medical ad-
vice, medical messages, and branded commercials advertising over-the
-counter drugs, cosmetics, dressing materials and medical services.”
“The power and opportunity for success for Universal Pharma TV lies
with the content that is broadcasted on it,” said Miriam Taub, CCO,
iDklic. “Content has too often been relegated as a secondary part in
digital signage projects. At iDklic, we have always considered the sig-
nificance of appealing and relevant content in each project. Our goal
was and is to create content that is engineered to inform, move, enter-
tain, inspire and educate the customers of Universal Pharma Pharma-
cies.”
“We already covered our hardware investment on the first day of de-
ployment, which was our priority goal,” said Thibaut Uylenbroeck, pur-
chase manager, Universal Pharma. “We are very satisfied with the col-
laboration with iDklic and believe the success of our network will be the
result of a good collaboration between our two companies.
“We already have a large library of messages on health topics in
French, English, Dutch and German,” Figoni added. “I strongly believe
that we found the formula to make digital signage networks in pharma-
cies profitable for all parties. It is what I call a „win 3;‟ the retailer, adver-
tiser and clients all benefit from our concept and approach. iDklic, which
manages the network and sells advertising space to pharmaceutical
companies, predicted a ROI in less than 3 months.”
Newsletter
Q2/2010
Member News
Ticking the Right Boxes
Since the launch of The Life Channel
Schools network in February 2007 by for-
mer Prime Minister Tony Blair, the channel
has grown significantly, winning an army of
fans in the form of Heads, Teachers, Stu-
dents, Parents and invested parties
throughout each community.
With a commitment to supporting students' personal and social devel-
opment whilst supporting school communications, The Life Channel has
become an integral part of educational life within over 1,800 Primary
and Secondary Schools, Colleges and Universities across the UK. Our
online testimonials section further reinforces this, with well over 100 in-
dividuals throughout the educational community willingly filming their
thoughts on how The Life Channel has benefitted their schools.
We are therefore pleased to announce The Life Channel has been re-
cently reviewed by Leadership Focus magazine. The publication, pro-
duced by the NAHT (National Association of All School Leaders), con-
ducted an investigation into how televisual media is positively trans-
forming education in Britain and reviewed the organisations making this
a reality. The article is available to review here
17 Copyright OVAB Europe 2010
BroadSign completed integration of rVue platform
BroadSign International along with rVue an-
nounced that the Open API integration be-
tween the two platforms has been com-
pleted.
BroadSign carried out the initial phase of integration with rVue last year,
becoming the first digital signage software company to do so. This
stage of integration has coincided with the launch of the new version of
rVue‟s web interface earlier this year. To date, 21 of the DOOH net-
works running on BroadSign have opted in to be part of rVue‟s inven-
tory.
BroadSign-powered networks can now be visible to the advertisers and
agencies who use rVue to find DOOH ad inventory that meets their
demographic and geographic criteria. Once the required inventory is
discovered, media buyers can proceed to booking their campaigns.
They can negotiate the rates, create insertion orders and follow the
campaign‟s progress through the same interface. The rVue Media Plan-
ner simplifies the usually cumbersome process of creating DOOH me-
dia plans by allowing media buyers to quickly find the required screen
locations within different networks and consolidate them into a single
buy.
Newsletter
Q2/2010
Member News
Brian Dusho, President and Chief
Strategy officer of BroadSign, states,
“Our integration with rVue is a precur-
sor of the future industry-wide auto-
mation of cross-network DOOH cam-
paigns. The irony today is that while
our medium employs cutting edge
technology, when it comes to aggre-
gating cross-network buys - the coor-
dination is for the most part manual.
Together, rVue and BroadSign re-
solve that challenge and bring DOOH
inventory to the media-buyer‟s table
in an easy-to-buy, transparent and
accountable way.”
The rVue demand-side platform is
free to enroll and requires no inven-
tory aggregation or subscription fee.
Networks can create a comprehen-
sive profile featuring such critical in-
formation as audience demographics,
reach, locations and estimated CPM
values.
18
Networks stay in control of their assets by being able to accept or reject
an offer.
Ad agencies and advertisers can create an rVue account and build an
agency/advertiser dashboard. This information helps marketers evalu-
ate and target appropriate locations in their media plans via the intui-
tive, user-friendly web interface.
“This integration was developed to respond to the needs of both the ad-
vertisers and networks. By increasing the quantity, timeliness and accu-
racy of accountability data of BroadSign‟s networks within the platform,
the connection provides advertisers with the analytics that builds addi-
tional confidence in the media while reducing the network‟s data man-
agement time,” said Jason Kates, Chief Executive Officer of rVue, Inc.
“We are proud to continue our valued relationship with BroadSign in this
important endeavor.”
rVue has enrolled networks in major DMAs across the United States
and Canada with European expansion underway.
Copyright OVAB Europe 2010
Newsletter
Q2/2010

Upcoming Events 2010

OCTOBER DECEMBER

07-09.12.2010 Integrated Systems Russia

19.10.2010 OVAB Europe Digital Signage Conference in Munich

20.10.2010 Annual OVAB Europe Membership Meeting in Munich

19 Copyright OVAB Europe 2010

Newsletter
Q2/2010

OVAB Europe Members

a member of the intelligent group

20 Copyright OVAB Europe 2010

Newsletter
Q2/2010

Imprint
OVAB Europe e. V. - i.H. Neo Advertising GmbH www.ovab.eu
Ferdinandstrasse 2
20095 Hamburg
Germany

Administrative Office
Rosenheimer Str. 145e
81671 Munich
Germany

Mail: christine.koller@ovab.eu
Ph.: +49 89 2000 416 80

President: Dirk Hülsermann

Treasurer: Ingo Graf
Finanzamt Hamburg
VAT-ID: DE 265 4642 44
21 Copyright OVAB Europe 2010