(t c bn ti nng cao)

Created date May, 2017

Dng Hong, SeoTheTop.com
seothetop@gmail.com
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1. Xy dng lin kt l g
2. Lin kt ni b - Internal link
3. Xy dng backlink External link
4. Lin kt Tt v Xu
5. Cc m hnh lin kt
6. Quy trnh xy dng lin kt
7. Cc phng php lin kt hiu qu
8. Cc cng c qun l backlink
9. Hnh pht v cch khc phc
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*Xy dng lin kt l qu trnh thu thp cc siu lin kt t
cc trang web khc ti trang web ca bn gi l Backlink,
hoc t gia cc trang trong cng website gi l Internal
link

*Lin kt l cch ngi dng iu hng gia cc trang

trn Internet.

*Cng c tm kim s dng cc lin kt thu thp d liu

web, search engine s thu thp d liu lin kt gia cc
trang trn trang web, chng s thu thp d liu lin kt
ton b trang web.
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* Khm ph cc trang web gip search engine nh ch mc
* Xc nh vic xp th hng ca mt trang web
* To li ch cho cng vic kinh doanh
* Xy dng quan h vi i tc, khch hng
* Gi lng truy cp qua ngun gii thiu
* Xy dng thng hiu

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* Lin kt ni b (Internal link) l mt siu lin kt trn mt trang
n mt trang khc hoc ti nguyn nh hnh nh, hoc file ti
liu, trong cng domain hay website.

* Bi vit v Internal link: 10 b quyt xy dng lin kt ni b

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* Lin kt ngoi (External link hay Backlink) l lin kt t mt
trang khc n trang ca bn. Chng rt quan trng cho lu
lng truy cp gii thiu v SEO, t cc trang web khc. Nhng
kh kim sot chng.

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* Lin kt ni b nhn c gi tr thp hn so vi lin kt
backlink tr ti trang (vi cng ch s PA, v mc lin quan)

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* Lin kt Do Follow l lin kt tr ti
mt trang khc v truyn gi tr (Page
Authority, Link Juice, s tn nhim) ti
cho trang ch gip tng ch s xp hng
trong cng c tm kim
* Lin kt No Follow cng l lin kt ti
mt trang khc nhng khng truyn gi
tr (value: PA, link juice) ti trang ch,
Google khng dng no-follow nh gi
xp hng trang ch.

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*S dng Do Follow cho:
* Ni dung lin quan,
* Ni dung hu ch cho ngi dng,
* Lin kt ni b.
*S dng Nofollow i vi:
* Ni dung khng lin quan
* Ni dung khng tin cy
* Lin kt Affiliate
* Lin kt mua
* Lin kt c Ti tr Qung co,
* Lin kt trong Bnh lun
* Lin kt chn trang (footer, sidebar).
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* Xy dng Lin kt Follow ti trang web theo cch:
* Sn xut ni dung tuyt vi
* Vit blog c nhn (cho cc trang web c lin quan)
* Lin kt vi ngi khc, nhng ngi sau c th lin kt li.

* Lin kt NoFollow vn c gi tr ca n
* a dng h s lin kt
* C lu lng truy cp t ngun gii thiu tt s mng li nhiu li
ch
* Trang ch vn c Google Index
* Khng nn xy dng lin kt ch v mc ch SEO hy hng ti
ngi dng
* Tp vo sn phm, dch v xy dng nim tin vi ngi dng
v SE
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* Lin kt t trn ni dung s pass nhiu gi tr cho trang ch
hn so vi t cc vng khc trn trang nh Menu head,
sidebar Nav

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* Backlink - lin kt t cc trang web khc n trang web
* L cch hiu qu nht ci thin th hng trang.
* Khng phi tt c cc backlinks u nh nhau.
* Mt s backlinks s khng ci thin th hng ca bn, v mt s thm
ch c th c mt tc ng tiu cc.

*seothetop.com
Cch nh gi: Th no l mt Lin12kt cht lng cao?
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*Backlink cht lng gm cc yu t:
* T ngun c lin quan
* T ngun ng tin cy
* Gi lu lng truy cp
* Cm t trong Anchor text l chnh xc/cm t/ t ng ngha
* t trong Ni dung
* Trn trang c PageRank cao
* t Backlink ti cc trang web c Authority cao
* a dng backlink - Backlink n t nhiu ngun
* t backlinks trn trang c t link out
* Khng d dng nhn c
* Khng phi tr tin
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*Backlink t nhiu ngun: website cng lnh vc, c lin
quan, cc blog, mng x hi, cc domain .edu, .gov, vv

*seothetop.com
Bi vit chi tit: Backlink cht lng
14 cao tng Traffic
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* S lng backlink
* Khi cc yu t ngun t backlink l ngang nhau th 100 lin kt t
mt trang web s t gi tr hn 100 lin kt n t 100 website khc
nhau
* Hy tp trung vo cht lng thay v s lng

*seothetop.com
Bi vit backlink cht lng: 15
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* Khng phi lin kt no cng ging nhau
* Lin kt tt tc ng tch cc ti traffic v xp hng hng ti ngi
dng
* Lin kt xu vi mu thao tng xp hng tc ng tiu cc ti trang
d b hnh pht ca Google Penguine
* Cn a dng h s lin kt

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*Lin kt tt:
T cc trang c ch s PA, DA cao
Lin kt t cc ngun c lin quan, cng ngnh, lnh vc
Lin kt t cc trang tin cy
Lin kt t cc trang c t kha trong top u ca cng c tm kim
Lin kt theo ng cnh t trang c ni dung hu ch, t trong body bi
vit

Lin kt t trong anchor text c cha t kha, t ng ngha

Lin kt t nhin, a dng anchor text, l do-follow
Tm hiu thm v link tt: Xy dng backlink m trng
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* Lin kt Xu:
T trang tri hoc mng li lin kt
T cc directory khng kim duyt khng c ni dung hu ch
T cc trang spam b hnh pht hoc trang la o phi o c
Lin kt t trang hon ton khng lin quan
Lin kt t trong trang S dng qu nhiu lin kt, spam lin kt
Lin kt hng broken link, hidden link
Qu nhiu lin kt cng mt t kha
Cc lin kt c mua
Cc lin kt t trong Footer, sidebar (khng s dng nofollow)
Tm hiu thm v link xu: Nhng backlink c hi cho website ca bn
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*Ti chn m trng tp trung to ni dung cht lng > ti
u onpage > xy dng backlink cht lng

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*Contextual link - Lin kt theo ng cnh l lin kt t
trong Ni dung vn bn ca trang web thng qua anchor
text c cha t kha.
*Mang li s tin cy vi ngi dng cng nh cc cng c
tm kim.
*Gip cng c tm kim pht trin yu t lin quan

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*Li ch ca lin kt theo ng cnh
* Lm tng tri nghim ngi dng
* Lin kt n cc trang c lin quan cung cp gi tr cho ngi c
* Tng lu lng truy cp, tng time onsite
* c bit l ci thin xp hng trong cng c tm kim

*Tm hiu thm v:

>> Lin kt theo ng cnh

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*Inbound Link l mt lin kt n t mt trang web khc n
trang ca bn v cng c gi l Backlink, "Inbound"
thng c s dng bi ngi nhn lin kt.
*Inbound link rt quan trng i vi SEO bi v Google v
cc cng c tm kim khc s thy nhiu lin kt lin kt
n trang nh mt du hiu cho thy ni dung trn trang
rt hu ch.

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* Outbound link l lin kt t trang ca bn i ra ngoi ti cc
trang web khc
* Lin kt ti trang tin cy v lin quan, cn chn la cc trang
lin kt
* Lin kt ti ngun trch dn, tr gip ngi c tm hiu xu hn
v ch
* Cn nhc v nn s dng NoFollow

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* Link Juice l mt thut ng ca SEO, rt thng dng trong gii
SEO. N cp n sc mnh website thng qua cc lin kt
bn ngoi hoc lin kt ni b.
* Quyn lc ny ny c hiu nh l nhng l phiu bu
xut cho site ca bn, lm tng s tn nhim v tin cy vi cc
Search engine.

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* M hnh kim t thp - Pyramid link
* L m hnh xy dng lin kt theo kim t thp nh m hnh pha di,
bao gm 3 hoc 4 tng lin kt, y link t cc tng di ln trn.
* Tng 1: Site chnh money site
* Tng 2: Cc site v tinh, Web 2.0 blogspot, youtube, tumblr, site doc..
* Tng 3: Comment Blog, cc trang mng x hi, forum

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*Pyramid link
* L m hnh c s dng kh ph
bin
* Xy dng theo kiu Backlink to
backlink
* L chin lc xy dng backlink
kh cng phu i hi nhiu thi
gian cng sc v chi ph tin ca
* Nhng trang tng trn mc 1,2
cn phi vit bi cht lng v c
backlink sch, cht lng cao t
ngun lin quan, uy tn

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*Link Wheel - M hnh lin kt bnh xe xy dng h
thng lin kt hnh bnh xe nh hnh minh ha di y,
vng trn bn ngoi l cc site v tinh lin kt to thnh
bnh xe.

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*Link Wheel
*u im:
* Vi h thng c xy dng theo dng bnh xe s tn dng c
sc mnh cao nht cc v tinh 2.0 c PR cao
* Link lu di n nh, khng b mt link
* Khng c Outbound link ngoi h thng
*Nhc im
* Thi gian xy dng backlink lu
* Ni dung phi cht lng
* C th b b my tm kim ca Google pht hin

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1. Create the Content - To ni dung cht lng cao
2. Find the Angle - Tm kim mc tiu lin kt
3. Do Outreach - Thc hin tip cn
4. Follow Up - Theo di email xy dng link

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*Ni dung cht lng em li gi tr cho ngi dng c
quan tm v d dng chia s > kim c nhiu backlink

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*Xy dng lin kt mc tiu l cch tip cn v c gng
a cc lin kt n cc URL c th hoc tn min c th
thng l cc trang c nhn v s dng cc lin kt
tng th hng cc trang ca bn trong kt qu ca cng c
tm kim.

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*Cc k thut xc nh mc tiu lin kt
* Tm danh sch blog
* Truy vn tm kim nng cao
* Tm hiu v nhng ngi ang nhm mc tiu
* Tm chi tit lin h
* Kim tra Header v Footer
* u tin cc mc tiu lin kt
* Ch s tn min
* nh hng ca Blogger

*Hng dn cch tm mc tiu lin kt

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*Tip cn xy dng lin kt l cng vic i hi u t thi
gian v tm hiu k v ngi chng ta mun lin h, cn s sng to
v tinh t a vo ni dung thng ip bn gi n ngi nhn
gy c s ch v thin cm ca h. c th nhn c phn
ng tch cc v c c hnh ng mong mun ca bn mun h
thc hin.
* tip cn khi xy dng lin kt hiu qu bn cn nh
mt s nguyn tc sau:
* Cho i trc khi mun nhn li
* Tp trung ni ti ch ngi khc quan tm v mong mun iu

* Kt ni trn tinh thn WIN-WIN cng nhau pht trin

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*Cch Tip cn xy dng lin kt hiu qu
* Cch to th ca bn
* Cho h bit l do h nn quan tm n bn
* Cho h bit hnh ng no bn mun h thc hin
* Ch ra rng bn l ngi tht v khng phi l spammer
* S dng tiu th tt, hp dn gy s ch , thin cm
* cp n mt ci g c th v cng vic ca h
* S dng ch k email thch hp
* S dng a ch email chnh hng

Bi vit chi tit:

Cch tip cn Xy dng lin kt
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* Theo di phn hi email sau khi gi yu cu lin kt
* theo di ng cch, bn cn nhng tip cn c t chc tt
c th v ghi li nhng hi p bn nhn c. iu cui cng
bn mun l theo di mt ai m lin kt vi bn
* Mt vi cch tip cn c t chc, kh a dng t bng tnh
Excel v cng n gin n h thng qun l quan h khch
hng (CRM)
* Boomerang l mt plugin min ph cho Gmail vi mt tnh nng
c th s dng theo di cc mc tiu tip cn. Khi gi
email, bn c th cho Boomerang gi li email cho bn nu bn
khng nhn c tr li trong mt khong thi gian nht nh.

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*Tm cch khch hng lin kt n bn
* Nu bn c i tc gn b, khch hng thng xuyn hoc c
khch hng yu thch thng hiu ca bn, bn c th tn dng n
bng cch lin h vi h t Logo trn trang i tc c lin kt
tr li trang web ca.

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*To ni dung truyn cm hng, lan truyn (viral)
* Trong th gii SEO, chng ta thng gi y l "linkbait".
* Thc y cc kha cnh v tnh hu ch, ph bin thng tin, hoc hi
hc to ra hiu ng lan truyn.
* Ngi dng xem n mt ln mun chia s

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*Xy dng mt blog cng ty
* Lm cho n tr thnh mt ngun ti nguyn c gi tr, thng tin v
gii tr
* Chin lc xy dng lin kt ni dung v lin kt ny rt ph bin
v c gi.

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*Hi c backlink
* Hi bn b, ngi thn, ng nghip, i tc, khch hng c mt
blog hoc mt trang web. Nh h t mt backlink v trang ca
bn. t lin kt trong ni dung thay v lin kt trong thanh sidebar
hoc footer.

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*Xy dng mi quan h
* C rt nhiu c hi xy dng mi quan h mi. Bn nn bt u
vi cng ng thch hp lin quan n: din n, blog hoc cc
nhm x hi, chng hn nh chuyn gia.
* Thc hin nhng bc u tin v bt u ng gp kin v bi
vit th v v ph hp, cung cp gi tr theo ng cnh khi tho lun.
* Bng cch tham gia tch cc trong cc cng ng trc tuyn tp
trung vo nhng ch thch hp c backlinks

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* Mt s cch na Thu ht lin kt vi ni dung cht lng
* Video, Infographics
* Lin kt trong email ca khch hng ng k Newsletter
* Ti liu chia s qua cc knh nh slideshare
* Tm hiu thm v ch qua bi: Cc phng php xy dng
backlink n gin hiu qu

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*Xy dng Lin kt l mt cng vic rt kh khn, v th bn
cn cc cng c chuyn nghip h tr cng vic ny.
* Khm ph nhng backlink ca i th cnh tranh
* Nhn backlink gin tip t i th cnh tranh
* Khi phc backlink cht
* Yu cu nhng trang khc c cp ti thng hiu hay sn phm
ca bn thm backlinks
* Tm nhng backlink mnh v cht lng ca i th cnh tranh
* Tm nhng c hi xy dng backlink ph hp nht
* Bit c nhng lin kt mi ca i th cnh tranh

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*Phn tch Backlink - Ahref
*Open Site Explorer (opensiteexplorer.org)
*Majesticseo (majesticseo.com)
*Rank Signals (ranksignals.com)
*Link Juice Thief (LJT) -
http://www.linkresearchtools.com/tools/ljt/
*Backlink Profiler (BLP) -
http://www.linkresearchtools.com/tools/blp/

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* Thut ton Penguine Google 4.0 hot ng real time sn sng
trng tr nhng website spam link v dng backlink thao tng
xp hng, nhng hnh thc sau d b pht:

* Nhi nht t kha, ti u qu

* Gi di nh la Google, s dng text n
* Spam ni dung, copy seo chp, trng lp ni dung
* Mua bn lin kt
* Link farming trang tri lin kt, tham gia vo mng li lin kt
* Link Spamming spam backlink, backlink t ng
* Backlink t ngun khng lin quan, khng t nhin
* Backlink t ngun cht lng thp, t cc trang b hnh pht

* Xem bi vit: Nhng backlink c hi cho website

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* C cu Phng hn Cha do vy hy cn trng khi xy
dng lin kt t nhng ngun lin quan v tin cy.

* Lp danh sch lin kt khng t nhin

* Lin h vi cc ch trang g lin kt khng t nhin
* Disavow link t chi nhng lin kt khng t nhin khi
khng th g c t cc trang khc

* Gi yu cu xem xt li ti Google

* Mong rng bn khng phi dng cch khc phc

* Cch g hnh pht ca searchenginewatch: Recovery Unnatural Link Penalty
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*Gi yu cu xem xt li ti Google t webmaster console
*Search traffic > Manual action > Send a review

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* Tm hiu thm v ch xy dng lin kt mi
bn c cc bi vit di y:
1. 5 Mu Chin lc Xy dng Lin kt hiu qu trong SEO
2. Cch t chc Chin dch Xy dng lin kt l tng cho
website

3. 10 b quyt Xy dng Lin kt Ni b hiu qu

4. Phng php xy dng backlink m trng
5. Nhng backlink c hi cho website ca bn

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 THANK YOU

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