Packaging Project: Fruit Roll-ups

By: Grace Meinzer, Emily Steele and Emmy Francell

Spring 2017
Issues With Fruit roll-ups Flavor Mixers
- Product did not fit well inside the box
- Too much airspace
- Too much surface area
- Basic simple design
Original Packaging Box
Original Packaging
Dimensions:

- Height = 18.3333333 cm, Width = 14.5 cm, Depth = 3.5 cm

- Volume = 938.875 cm cubed
- Empty Space = 223.375 cm cubed (24.32%)
- Area = 728.664 cm squared

** In our diagrams we used a scale. The scale 1 cm on paper

= 2 cm in real life.
Pictures and Diagrams of Original Packaging Design
Solutions to the Original Package
- Make the box smaller
- Change the shape entirely to better fit the product
- Less air space being used
- More pleasing to look at
What we did
We ended up doing a combination of the solutions we came up
with. We changed the box to a cylindrical design to better
fit the product and reduced the surface area of the
packaging. Even though we made the package smaller we made
sure there would be room for advertizing producers would
likely want on the package.
New Package Prototype
New Packaging
Dimensions:

- Circumference = 27 cm
- Radius = 4.9 cm
- Height = 16 cm
- Area of base = 75.42 cm squared
- Lateral surface area (with tab) = 112 cm squared
- Total Packaging Needed = 674.2 cm squared
- Total Surface Area = 643.48 cm squared

** In our diagrams we used a scale. The scale 1 cm on paper

= 2 cm in real life.
Pictures and Diagrams of New Packaging Design
Product Analysis
Our new, updated design is much more efficient. This new package
shape is a better way to store the product. By using this
package the unused air space is only 18.75%. The original box
package had 24.32% extra air space. By changing the design, we
were able to reduce the air space by 5.57%. The new package is
also more aesthetically pleasing. Consumers would also be able
to handle and grab the package easier than an awkward
rectangular box. The cylindrical design is less constricting
making it easier to grab a snack. Since we decreased the surface
area we had to decrease the size of the advertising which as a
result left more space for more advertising techniques. Overall
this design is a more appealing option than the original
package.