Professional Documents
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Food Company
Food Company
Balaji group
Britania industries
Haldirams
Everest spices
Parle company
Vadilal
Havmor
Tata steel
Adani enterprise
Hindustan petroleum
Colgate
Dabur india
Godrej industries
P&G product
Raymond
Tata tea
Samsung
Pepsi
Cocacola
Sprite
Mazza
Britannia
Britannia is, by far, the largest producer and seller of biscuit products in India. This is the
reason why it is referred to as 'The King of Biscuits'. Britannia was founded in 1892 and is
based in Kolkata, West Bengal. The company is solely dedicated to manufacturing almost
every kind of processed food items. There is a wide range of Britannia products that are
leaders in the respective segments they belong to. The most popular brands are Britannia
Good Day, Britannia Cracker, Britannia Nutri Choice, Britannia Little Hearts, Britannia
Bread and Britannia Fruit Cakes to name some. On 19 May 2015, the net sales of Britannia
amounted to Rs. 6,307.39 crore.
Kwality Wall's
The Kwality group deals in frozen dessert food items and is famous for its delicious ice-
creams. It was founded in 1956 and is headquartered in Mumbai, Maharashtra. The Kwality
Wall's ice-cream is a household name in India. Some of the most popular Kwality Wall's
products are Cornetto, Feast, Cassatta, Creamy Delights and Fruttare. On 19 May 2015, the
net sales of Kwality Wall's amounted to Rs. 4,578.05.
Hatsun Agro
Hatsun Agro was founded in 1986 and has turned out to be the largest dairy company in India
as far as private sector is concerned. It is based in Chennai, Tamil Nadu. The company is
involved in processing of almost all kinds of dairy products. The net sales value of Hatsun
Agro amounted to Rs. 2,493.54 crore on 19 May 2015.
LT Foods
LT Foods is an Indian food processing company founded in 1990. The company has its
headquarters in Gurgaon, Haryana. The 'Daawat' series of rice is one of the leading rice
brands in India. Some of the top selling and most popular products of LT Foods are Daawat
Biryani Basmati Rice, Daawat Pulao Basmati Rice, Daawat Brown Rice, Devaaya Basmati
Rice, Rozana Basmati Rice Super 90 and Rozana Gold Basmati Rice. On 19 May 2015, LT
Foods net sales amounted to Rs. 1,798.73 crore.
Tata Group is one of the leading India based multinational conglomerates. Its head offices are
at Mumbai. In terms of revenue and market capitalization it is one of the leading names in
Indias business scenario. It operates in various domains such as the following:
Communications technology
Services
Information technology
Energy
Engineering
Consumer products
Materials
Chemicals
In all the group has 31 listed companies and the major among these are:
Tata Steel
Tata Motors
Tata Teleservices
Titan
Tata Power
Tata Communications
Tata Chemicals
Taj Hotels
Tata group's total revenue grew by 18.5 per cent in 2013-14 at Rs Rs 6,24,757 crore (US $
103.27 billion).
Colgate
Colgate was established during 1937 and at that time hand carts were employed to hand out
the cream. Colgate-Palmolive (India) is at present equipped with one of the best distribution
networks in the country. It has 4.5 million retail outlets and 1.5 million of these are serviced
directly by the company itself. The company now deals in several verticals:
Household products
Food products
Lux
In India, Lux soap was introduced during 1929 and in the very first advertisement it featured
Leela Chitnis. The organization has built up its brand value over the years by having actresses
like the following as their brand ambassadors:
Madhubala
Rani Mukerji
Mala Sinha
Aishwarya Rai
Hema Malini
Amisha Patel
Sridevi
Kareena Kapoor
Madhuri Dixit
Tabu
Juhi Chawla
Priyanka Chopra
Karisma Kapoor
Deepika Padukone
Katrina Kaif
In its initial years the company portrayed Lux as the choice of the movie stars. In addition to
India, Lux is also a market leader in several other countries like:
Pakistan
Thailand
Brazil
South Africa
Lifebuoy
Lifebuoy has been one of the most popular brands in India as well as the US where it has
been in operation for at least 100 years. The soaps hold a penetration level of 98 percent in
the urban areas whereas in rural areas the figure stands at 70 percent. In the soap category its
overall penetration rate is 91 percent. In the personal wash sector it enjoys a market share
between 18 and 21 percent. The talcum powder enjoys a market share of 2 percent.
Horlicks
Horlicks is one of the top health drinks in India and holds approximately 50 percent share of
the market. Its owner is GlaxoSmithKline. Apart from India, Horlicks also enjoys leadership
positions in markets across Malaysia and the UK.
Dettol India
Dettol India is the moving force behind Dettol which is one of the top products when it
comes to killing germs and is highly recommended by healthcare professionals and medical
experts for its success in that area. It is one of the leading names in the liquid soap segment
with an 80 percent market share. In the health segment it owns 8 percent of the market. On an
average the brand experiences a growth of 25 percent on a yearly basis.
Pepsodent
Pepsodent is one of the top dental care brands in several Asian countries such as Philippines
apart from India. It is supported by FDI, which is the biggest dental association in the world.
It has also been rated as being among the most trusted brands in India by Economic Times,
and Brand Equity.
Britannia
Britannia is presently looking to increase its footprints in the snacks segment with the
introduction of Snackuits. The 50:50 biscuits have already reached the INR 480 crore mark.
Its Saffola Oats product already enjoys a market share of 12%.
Close Up
Close Up is regarded as the first ever youth brand of India and its marketing is handled by
Unilever. It was introduced during 1967 and is also credited to have brought out the first gel
based toothpaste in the world. It holds approximately 18 percent of the Indian market for
toothpastes.
Clinic Plus
Clinic Plus is one of the top names in the hair care brands in India. It was introduced in India
during 1971 and since then has been the biggest seller among shampoos. It also enjoys the
maximum amount of distribution among the various shampoos available in the country. It has
also been able to construct a positive image for itself with its celebrity associations and
advertising campaigns.
Ponds
Ponds has been one of the leading skincare brands for women in not only India but also the
world for the last 150 years. The company has its research and development facilities at
Bangkok, New York, Mumbai, and Tokyo. It is held by Unilever, a leading multinational
company.
Fair & Lovely was conceived during 1975 and marketed all over India from 1978 onwards
and since then it has been one of the leading fairness creams for Indian women. In 2011 the
company generated sales amounting to INR 1675.1 crore, which was 10% more than 2010
when the similar figure stood at INR 1521.7 crores. It also owns approximately 60% of the
market for fairness creams.
LG
LG Electronics India is one of the top names in the segment in India. It offers a whole range
of products such as the following:
LCD TVs
Desktops
Laptops
Refrigerators
Full HD TVs
Washing machines
DVD players
Microwave ovens
Monitors
At present LG is in the second position after Voltas in the room air conditioner segment and
its market share in sales at multi brand outlets stands at 17.7%.