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    Xerox Work Can Work Better Campaign Case Study

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    Ravichandran Ramanujan
    The Work Can Work Better campaign helped shift Xerox's brand perception from a copier company to a business process services provider. It drove a 33% increase in brand credibility and 30% increase in likelihood of taking action regarding Xerox's business process services. The campaign also increased brand favorability and receptiveness to Xerox's business process outsourcing services by 15-18%. It generated over 126 million impressions and increased website clicks and conversions.

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    Xerox Work Can Work Better Campaign Case Study

    Uploaded by

    Ravichandran Ramanujan
    71 views2 pages
    The Work Can Work Better campaign helped shift Xerox's brand perception from a copier company to a business process services provider. It drove a 33% increase in brand credibility and 30% increase in likelihood of taking action regarding Xerox's business process services. The campaign also increased brand favorability and receptiveness to Xerox's business process outsourcing services by 15-18%. It generated over 126 million impressions and increased website clicks and conversions.

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    The Work Can Work Better campaign helped shift Xerox's brand perception from a copier company to a business process services provider. It drove a 33% increase in brand credibility and 30% increase in likelihood of taking action regarding Xerox's business process services. The campaign also increased brand favorability and receptiveness to Xerox's business process outsourcing services by 15-18%. It generated over 126 million impressions and increased website clicks and conversions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    71 views2 pages

    Xerox Work Can Work Better Campaign Case Study

    Uploaded by

    Ravichandran Ramanujan
    The Work Can Work Better campaign helped shift Xerox's brand perception from a copier company to a business process services provider. It drove a 33% increase in brand credibility and 30% increase in likelihood of taking action regarding Xerox's business process services. The campaign also increased brand favorability and receptiveness to Xerox's business process outsourcing services by 15-18%. It generated over 126 million impressions and increased website clicks and conversions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    WORK CAN WORK BETTER CAMPAIGN

    WORK CAN WORK BETTER CAMPAIGN WAS SUCCESSFUL IN


    HELPING:

    1. Shift brand perception of Xerox from a copier company to business


    process provider (BPS)

    33% increase in brandcredibilityas a BPS provider


    30% increase in likelihood to take action about Xerox BPS
    20% increase in receptivity to have a conversation with Xerox on BPS
    77% thought Xerox provides services to help company business process
    work better
    "Xerox provides more than printing/doc management services received the
    most agreement

    2. Drive brand favorability and reputation as business process provider

    18%more receptive to take a call from Xerox about business process


    outsourcing (BPO) services
    17% more receptive to a proposal from Xerox
    15% more receptive to visiting the Xerox.com BPO site
    ADDITIONAL OVERALL CAMPAIGN RESULTS
    126MM impressions

    240K clicks to updated Xerox.com

    74K conversions

    34.15% CVR

    1.8MM video pre-roll views

    419% increase in clicks from home page into website

    11% increase in sale inquiries

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