Safe, effective and natural

Compression + heat = relief for menstrual,

abdominal, lower back and pelvic pain
ALL ABOUT
YAA
WHY YAA?
yaa is...
Current products on the market are
expensive consumables or corded devices
such as electrical heating pads.
The only product to combine
an undergarment and heat
therapy for relief of
There needed to be a
menstrual related pain and
product that recognized
lower back pain
the benets of heat
therapy for pain relief, is Natural pain relief...
reusable, mobile, safe
and discreet, allowing
On The Go

Endom
women the ability to Safe Girl therapeutic
maintain a level of com- Post Partum
Eective

etriosis
posure and relief Painless
throughout the day. Discreet W Heat
o
Reusable m
Unlim-
Abdominal ited
Eay to Use Relief a Usage
Pregn
anc n Peri o d
y P ost surgical
WHAT IS YAA?
Eyaa is a patent pending, super soft, breathable, light and
comfortable compression undergarment with an internal mesh pouch
for the removable and reusable, specially designed heating pad.

It is the only product to yaa can be discreetly worn

under clothes, allowing
combine the therapeutic
women the freedom and
benets of heat and condence to get through
compression to eec- their day and enjoy every
tively relieve pain. activity.

When activated, the thin and

exible heating pad provides
safe,discreet and natural soothing
relief for up to three hours. After
use the heating pad returns to its
original state and can be reacti-
vated again and again.
Its multi-functional design allows
the 129F (54C) therapeutic
heat relief to target the abdo-
men or the lower back. Wear it
with the pouch to the front or
back, depending on your needs.
 YAA PRODUCTS

yaa is available in four versions...

yaa Femme yaa Teen yaa Shape yaa Endo

 YAA FEMME
Helps with the relief of
pain associated with:
Menstrual Cramps
Menopausal Cramps
Abdominal Pain
Uterine Pain
Postpartum
Post Plastic Surgery
Post Hysterectomy
Lower Back Pain
Features...
Lightweight, super soft, breathable, comfortable 92%
poly/8% spandex compression undergarment
Built in mesh pouch for insertable soft heating pad
Wear it with the pouch to the front or back
Wide, comfortable waist band
Form tting design to be worn discretely under clothing
Natural pain relief - on the go!
 YAA TEEN
Helps with the relief of
pain associated with:
Menstrual Cramps
Abdominal Pain
Lower Back Pain

Features...
Smaller size for teens
Lightweight, super soft, breathable, comfortable 92%
poly/8% spandex compression undergarment
Built in mesh pouch for insertable soft heating pad
Wear it with the pouch to the front or back
Wide, comfortable waist band
Form tting design to be worn discretely under clothing
Natural pain relief - on the go!
 YAA SHAPE
Helps with the relief of
pain associated with:
Menstrual Cramps
Abdominal Pain
Lower Back Pain
It also provides the additional benefit of...
Slimming eect
Features...
Shapewear undergarment provides slimming eect
Lightweight, super soft, breathable, comfortable
compression undergarment
Body: polyester/spandex
Panel and waist: nylon/spandex
Built in mesh pouch for insertable soft heating pad
Wear it with the pouch to the front or back
Wide, comfortable waist band
Form tting design to be worn discretely under clothing
Natural pain relief - on the go!
 YAA ENDO
Helps with the relief of
pain associated with:
Endometriosis symptoms
Abdominal Pain
Lower Back Pain

Features...
Designed specically for those with endometriosis symptoms
Lightweight, super soft, breathable, comfortable 92%
poly/8% spandex compression undergarment
Two built in mesh pouches on front and back for insertable
soft heating pads
Both the front and back heating pads can be used at the
same time
Wide, comfortable waist band
Form tting design to be worn discretely under clothing
Natural pain relief - on the go!
 YAA IN
THE NEWS
TV Interviews/ Mentions
Omni TV Ti Social Media Lounge 2013
City TV Ti Social Media Lounge 2013
On the Grid TV show Ti Social Media
Lounge 2013
Real TV Films Ti Social Media Lounge
2013/2014
CBC Aura Grand Opening 2014
WFAA ABC October 2014
News KBTX Sept 2014
CHFA January 2015
The National Womens Show April 2015

Radio Interviews
Lizy Tri
Whistle Radio 102.7

Online Features
Splash Magazine Favourite Guide
Womens Project W52
Orchida Words at work
Global News Post Ti Lounge 2013

Publications
Life & Style
New York Magazine
Accent on Tampa Bay Magazine
In Touch
New You
Sheen
RESEARCH +
STATS

Heat Therapy
Hot Water Bottle Really Does Ease Period Pains, written by Emily Cook from The Daily Mail.
It is advice women have passed down through the generations - a hot water bottle on the
tummy can ease period pain. Now scientists have proved that granny really did know best. They
say placing something warm on the skin can alleviate abdominal pain - such as that caused by
cystitis or menstrual cramps - in a similar way to painkillers for up to an hour. The research will
be welcomed by millions of women who suer debilitating period pains, which can leave them
bedridden. For some, the pain can be so severe that their careers, social lives and relationships
are aected. A survey last year found that one in ten young women regularly takes time o work
as a result of period pains. Two in ve said the pain leaves them unable to concentrate on their
jobs. The scientists, from University College London, found that heat treatment works by
blocking pain messages to the brain.
Presenting his ndings to the Physiological Society's annual conference, Dr Brian King said:
'The pain of colic, cystitis and menstrual period pain is caused by a temporary
reduction in blood ow to organs, causing local tissue damage and activating
pain receptors.' The heat doesn't just provide comfort and have a placebo eect -
it actually deactivates the pain at a molecular level in much the same way as
pharmaceutical painkillers work. We have discovered how this molecular process
works.'
The researchers used genetic engineering to make heat and pain receptor proteins in the same
cell and examined the interaction. They found that if warmth over 40 degrees Celsius is applied
to the skin near to where internal pain is felt, it switches on heat receptors at the site of injury.
These heat receptors in turn block the eect of chemical messengers that cause pain to be
detected by the body. Speaking in London, Dr. King added: 'The problem with heat is that it can
only provide temporary relief. 'The focus of future research will continue to be the discovery and
development of pain relief drugs that will block pain receptors. 'Our research adds to a body of
work showing that pain receptors are key to the development of drugs that will alleviate
debilitating internal pain.' Menstrual pain is one of the most common gynecological complaints
in women of reproductive age. More than 80 per cent of British women are thought to suer
from period pains - many of whom will use painkillers to cope. Last year, a survey carried out for
Feminax, a painkiller manufacturer, found that 20 per cent of young women said their monthly
pains cause trouble in their relationships, while one in three is left feeling depressed.

http://www.dailymail.co.uk/health/article-394086/Hot-water-bottle-really-does-ease-periodpains.
html#ixzz1pn83DDFC
There is a potential of $100M+ business for external $4.7B Total Analgesics Market
analgesics purchased by women who suer from cramps,
abdominal pain and endometriosis symptoms. $800M External
Analgesics Market (17%)
Over 56 million women in American aged 15 to 44 suer from $480M Purchased by
cramping, and there are very few products in the market Women
place to fulll this demand.
(60%)
$192M
Over 6 million women in America suer from endometriosis Purchased by Women ages
symptoms. 15-44

$99.8M
Purchased by
Women are searching for safe, natural and eective cramp suerers
(52%)
methods of pain relief, especially those that allow them to
live active lives without any down time.

Source Mintel June 2014 Executive Summary Analgesics

 While internal analgesics (medications) currently have a much greater market share,
the growth potential is far greater for external analgesics (devices).

Growth potential: 10.5% external analgesics (devices) vs. 4.6% internal analgesics (medications)
Why: Shift in preference from pain meds to safe and natural methods of pain relief

FIGURE 2: SALES OF OTC ANALGESICS SEGMENTED BY TYPE 2012 AND 2014 FIGURE 4:OTC ANALGESIC USAGE BY AGE, MARCH 2014
Which of the following over-the-counter (OTC) remedies have you used in the past 12 months?
Base: 2,000 internet users ages 18+

$3,772 85 87
89 88
Internal analgesics 82 86 87
+4.6% 78 80 82 81
$3,945
69

$729 2012
External analgesics +10.5% 35 37 37 35
2014 (est) 31
$806 27

$0 $2,000 $4,000 $6,000

$ millions Any OTC analgesics usage Any OTC internal Any OTC external
analgesic usage analgesic usage
SOURCE: BASED ON INFORMATION RESOURCES, INCS. INFOSCAN REVIEWS; US CENSUS BUREAU
18-24 25-34 35-44 45-54 55-64 65+
ECONOMIC CENSUS/MINTEL
 The greatest area for growth:
External analgesics for menstrual pain
FIGURE 5: REASONS USED OTC ANALGESICS, MARCH 2014
Which, if any, of the following did you try to treat and/or prevent by taking the following medication?
Base: 1,709 internet users aged 18+ who use OTC analgesics

FIGURE 1: TOTAL US SALES AND FAN CHART FORECAST OF OTC ANALGESICS, AT CURRENT PRICES, 2009-19

*Base: 905 female internet users ages 18+ who use OTC analgesics
SOURCE: MINTEL

SOURCE: BASED ON INFORMATION RESOURCES INC., INFOSCAN REVIEWS; US CENSUS BUREAU, ECONOMIC CENSUS/MINTEL
The greatest area of growth potential is for new and innovative
approaches to external pain relief products designed
specically for womens bodies.
FIGURE 7: INTEREST IN PRODUCT INNOVATIONS, MARCH 2014
what would make you try a new over-the-counter (OTC) pain relief product or brand?
Base: 1,709 internet users ages 18+ who use OTC analgesics

*Base: 1,626 internet users aged 18+ who use internal analgesics
**Base: 679 internet users aged 18+ who use external analgesics
SOURCE: MINTEL
yaa and the external analgesics competition
WHY YAA?
 Menstrual Cramps...

Over 56 million women in America suer from menstrual cramps,

often causing abdominal and back pain.

There are many options available to manage the pain of

menstrual cramps, including prescription and over the counter
medications, and restrictive external heat sources.

yaa...
yaa Femme, Teen and Shape provide safe, natural pain relief that
quickly and eectively reduces abdominal and back pain often
experienced by menstrual cramp suerers.

With yaa, menstrual cramp pain doesnt have to slow you down.
 Endometriosis...
1 in 10 women in America (6 million) suer from endometriosis,
a condition that aects a womans reproductive organs, often causing
abdominal, back and/or pelvic pain.

There are several treatment options available to manage the pain,

including surgery, prescription and over the counter medications.

yaa...
yaa Endo provides safe, natural pain relief that quickly and eectively
reduces abdominal and back pain often experienced by endometriosis
suerers. With yaa, endometriosis pain doesnt have to slow you down.
 yaa and Endometriosis...
yaa wants to be a voice and contributing
member of the endometriosis community in
nding new and eective methods to treat this
condition. yaa will donate a percentage of sales
to foundations that specialize in endometriosis
research.
yaa has partnered with
https://jeanhailes.org.au/about/partnerships/latest-partner-highlights
Jean Hailes is Australia's leading and most trusted
women's health organisation. We believe in physical and
emotional health and wellbeing for all women in
Australia throughout their lives.
Eyaa | Improving endometriosis awareness and research
outcomes
Jean Hailes and Eyaa are working in partnership here in Australia to help raise
awareness and increase the research outcomes for women suering from
endometriosis.
Endometriosis aects a womans reproductive organs when the lining cells of the
uterus grow outside of it. About 10% of women of between the ages of 15 -49 are
aected around 176 million women worldwide.
Eyaa are a Canadian based company that provide thermotheraputic natural pain
relief for those suering from lower back and abdominal pain. In 2016, Eyaa are
coming to Australia and New Zealand. Eyaa produces a range of undergarments
for women and teenage girls that have a removable and reusable heating pad to
help provide natural and safe heat relief.
Jean Hailes is proud to be supporting Eyaa in Australia and New Zealand and will
invest the 10% donated to Jean Hailes from each Eyaa product sale in Australia
and New Zealand into further research and educational initiatives for
endometriosis.
There is a market gap for more feminine-specic external pain relievers with products
designed specically for womens bodies.

yaa fills the market gap!

 Leslie Rivas created yaa and dedicated herself to empowering women by
providing safe, eective and natural pain relief products for women & teens!

The Greatest Invention for Women PERIOD!

Founder Leslie Rivas, invented yaa out of sheer necessity. Her mission is to revolutionize pain relief
methods for all women and young teens.

I used to suer tremendously from menstrual cramps and found that nothing out there gave me
natural pain relief on the go. As a busy mom of two, I couldnt stay in bed and wait for the pain to
subside, so I invented the product to make my life easier. Throughout time, I realized that women who
suer from not only menstrual cramps but reproductive illnesses also benetted from the product.
Women with Endometriosis and other reproductive illnesses enjoyed the benet of having natural
pain relief without intruding on their daily lives
Connect

www.eyaahelps.com
www.facebook.com/Eyaa.co/
https://twitter.com/EyaaLes
https :// www.instagram.com/eyaahelps
 Patent Pending, yaa by Leslie Rivas Ltd.

For further information about yaa

ANDREW MENCELES
PRESIDENT
JAM BRANDS INC.

andrew@jam-brands.com

Direct: 416-209-5307
Oce: 416 -445-1828

www.jam -brands.com