n 3: Tr ti lc Atiso Kh Qua

B GIO DC V O TO
TRNG H CNG NGH SI GN
KHOA CNG NGH THC PHM
----------

BO CO N 3
SN PHM TR TI LC ATISO

KH QUA
Lp: D12 - TP01 + 02
SVTH:Nguyn Ngc Hng
Giang
Phm Th Thanh Trc
Nguyn Th Kim Chi
Trng Hong Xun Thy
( 01666127236)

Tp.H Ch Minh, Ngy 4 Thng 12 Nm 2015

D12 - TP Page 1
 n 3: Tr ti lc Atiso Kh Qua

I. M t sn phm:
1.1 Nguyn liu:

1.1.1 Atiso:
Trong bt ngn cc loi hoa tri, rau xanh, cy Atis c bit n nh 1 loi
dc tho c bit Lm ng.

Atis (tn khoa hc: Cynara scolymus) l loi cy l gai lu nm, c ngun gc
t min Nam Chu u ( quanh a Trung Hi). Vit Nam, Atis c trng hng
trm nm nay ti nhng vng c kh hu n i nh Lt (Lm ng), Sapa (Lo
Cai), Tam o (Vnh Phc). n nay Atis c pht trin trng nhiu ni, k c
vng ng bng nh Hi Dng cy vn pht trin tt.

Atis c th cao ti 1.5-2m, l cy di t 50-80cm. Thn ngn, thng v cng, c

kha dc, c lng trng nh bng. L to, di, mc so le; phin l s thy su v c rng
khng u, mt trn xanh lc, mt di c lng trng, cung l to v ngn. Cm hoa
hnh u, to, mc ngn. mu tm hoc tm l nht.

Thnh phn ha hc:Trong Atis cha 1 cht ng c phn ng Acid gi l

Cynarin (Acid 1 - 4 Dicafein Quinic). Cn c Inulin, Tanin, cc mui kim loi K (t l
rt cao), Ca, Mg, Natri.

L Atis cha:
+ Acid hu c bao gm:
D12 - TP Page 2
 n 3: Tr ti lc Atiso Kh Qua

Acid Phenol: Cynarin (acid 1 - 3 Dicafeyl Quinic) v cc sn phm ca s thy

phn (Acid Cafeic, acid Clorogenic, acid Neoclorogenic).

Acid Alcol.

Acid Succinic.

+ Hp cht Flavonoid (dn cht ca Luteolin), bao gm:

Cynarozid ( Luteolin - 7 - D Glucpyranozid), Scolymozid

(Luteolin - 7 - Rutinozid - 3 - Glucozid).

+ Thnh phn khc: Cynaopicrin l cht c v ng, thuc nhm Guaianolid.

Dc in Rumani VIII qui nh dc liu phi cha trn 1% Polyphenol ton

phn v 0,2% hp cht Flavonoid.

Theo R.Paris, hot cht (Polyphenol) tp trung l, c nhiu nht phin l

(7,2%) ri n ho (3,48%), n cm hoa, r, cung l.

L cha nhiu hot cht nht: 1,23% Polyphenol, Clorogenic acid 4%, hp cht
Flavonoid (c bit l Rutin), sau n thn (0,75%), r (0,54%). Dn cht Caffeic
nh Clonogenic acid, Neoclorogenic acid, Cyptoclorogenic acid, Cynarin.
Sesquiterpen lacton: Cynarpicrin, Dehydrocynaropicrin, Grossheimin, Cynatriol.

Hot cht trong phin l cao gp 10 ln trong cung l.

L non cha nhiu hot cht (0,84%) hn l mc thnh hnh hoa th mt t

(0,38). Nu sy nhit cao th l mau kh nhng li mau mt hot cht. nhit
thp, vic lm kh s lu hn. L cn c n nh trc ri mi chuyn thnh dng
bo ch. Ngn c hoa cha Inulin, Protein (3,6%), du bo (0,1%), Carbon Hydrat
(16%), cht v c (1,8%0, Ca (0,12%), P (0,10%), Fe (2,3mg/100g), Caroten (60
Unit/100g tnh ra Vitamin A).

Thn v l cn cha mui hu c ca cc kim loi K, Ca, Mg, Na. Hm lng Kali rt
cao.
Hoa Atis n rt tt cho sc khe, n cung cp khong 9,3% carbohydrate, 1,5% cht
x, rt t cht bo v protein. Nng lng cung cp rt thp, ch khong 40 n 50 kcal
nhng li rt giu vitamin v cht khong nh potassium, phosphorus, calcium,
sodium, sulphor v magnesium.Hoa c bit thch hp cho ngi b i tho ng do
c rt t ng. Hoa cng gip thi bt cht c cho nhng ngi mt cn bng do
ung nhiu ru.

D12 - TP Page 3
 n 3: Tr ti lc Atiso Kh Qua

R: hu nh khng c dn cht ca Cafeic acid, bao gm c Clorogenic acid v

Sesquiterpen lacton. R ch u thng tiu ch khng c tc dng tng tit mt (Herbal
Medicine 1999).

Cng dng ca Atis:Hot cht chnh ca Atis l cynarine, c tc dng nhun

gan, mt, thng tiu tin, kch thch tiu ha... Atis c dng di cc dng: Tr
Atis gm cc b phn: thn, r, hoa, l - l loi thuc ung c tc dng tt cho gan v
li tiu. Hoa Atis l mt loi rau cao cp. Nn chn nhng bng atis mp, cha n
(khng nht thit phi chn hoa to, v loi ny gi, t cm). Ngi ta thng dng
atis nu vi tht, xng, chn gi... c coi l mt mn n b dng, cao cp. Hin
ngnh y t sn xut atis thnh nhng vin nang hoc cao lng l loi thuc c tc
dng nhun gan, mt, li tiu. Ni chung, nhng ngi b cc bnh v gan mt (vim
gan, thiu nng gan, x gan...) nn dng Atis lu di.

+ Giu vitamin v cht khong

Mt lng Atis trung bnh p ng 20% nhu cu vitamin C ca c th trong 1

ngy, cung cp khong 60calo ng thi giu kali v magi nn rt tt cho tim mch.

Kh nng chng li qu trnh xy ho ca Atis gip c th chng li cc bnh

tt.

+ Tt cho h tiu ho

Gan yu, hot ng km s khng kp tiu ho lng thc n c th a vo gy

au d dy, y bng, au bng sau khi n v kh tiu, Atis kch thch gan tit mt
gip h tiu ho hot ng tt.

Nhiu nghin cu khoa hc pht hin ra nhng tin trin r rt khi iu tr

chng kh tiu bng chit xut astis.

+ Gim Cholesterol v bnh tim

Atis hn ch cholesterol t cc cht bo c th hp thu, gan khng tit mt

gy tng cholesterol cho c th nn nhng ngi mc cc bnh v gan thng c ch
s cholesterol cao.

Atis kch thch gan tit mt nn gip gim Cholesterol. Nghin cu c

ch ra rng dng chit xut Atis trong thi gian 6 tun gim lng cholesterol xu
LDL xung cn hn 22 %.

Atis nga vic hnh thnh nhng cholesterol mi vng gan.

+ Gim lng ng trong mu

D12 - TP Page 4
 n 3: Tr ti lc Atiso Kh Qua

Gan tit ra mt tiu ho thc phm v cht bo c th a vo ng thi gi

lng ng d di dng glycogen ri bin i li thnh glucose cung cp cho
mu.y l 1 h thng hot ng hon ho trong c th. Tuy nhin mt s ngi,
gan lm vic lin tc to ra qu nhiu glucose m mu khng cn ti, lng glucose
tha ny gy ra bnh tiu ng v cc vn sc kho khc.Qua nghin cu trn
ng vt, cc nh nghin cu thy rng trong Astiso c cha cht c kh nng ngn
chn qu trnh to ra qu nhiu glucose trong gan.

1.1.2 Mp ng (Kh qua):

Tn khoa hc l: Momordica charantia L.

H: Bu b ( Cucurbitaceae)

Cy mp ng thuc loi dy leo, c i sng khong 1 nm. ng knh dy

khong 5-10mm, dy b di 5-7m, thn mu xanh nht c gc cnh, leo c nh c
nhiu tua cun, ngn c lng t.

Mp ng c phn b vng nhit i v vng cn nhit i khp cc chu

lc. Vit Nam mp ng c trng hu ht cc tnh Bc Trung Nam, t ng
bng n trung du v min ni.

Mp ng c th trng quanh nm. Cy sinh trng nhanh trong ma ma m,

ra hoa qu sau 7-8 tun gieo trng.

D12 - TP Page 5
 n 3: Tr ti lc Atiso Kh Qua

Hu ht cc b phn ca cy nh r, thn, l, hoa, tri, ht u c th dng lm

thuc cha bnh.

R mp ng dng tr tiu ng do c tc dng gim ng huyt, ngoi ra

cn c th tr gan.

Dy mp ng dng lm thuc cha vim xoang, chy nc mi c mi hi

hoc bnh gan lm vng da.

L c v ng, tnh mt. n l non tr bnh nng bc trong mnh. Ngoi ra, l cn
c dng tr bnh nng m man hoc tr mn nht, rm sy, c th tr c rn
cn, lm thuc nhun trng, h st.

Hoa mp ng c dng cha au d dy, l cp tnh, au mt.

Tri xanh c tnh gii nhit, lm tiu m, nhun trng, b thn, nui can huyt,
bt mt mi, gim stress, xoa du thn kinh, gii c, li tiu, lm bt au khp. Khi
chn, mp ng c tnh b thn, kin t, b huyt, dit giun ( sn, li), ng thi c
tc dng lm sng mt, b tim, b mu, mt gan, rt thch hp vi ngi au gan, au
l lch.

Ht c cht bo, v ng, hi ngt, tnh m, thanh nhit, gii c, gii cm, tr ho,
li tiu,..... Ngoi ra, theo 1 s nghin cu gn y cho bit cc hot cht trong ht
mp ng cn c tc dng chng ung th, lm h huyt p, khng virus HIV,.....

1.1.3 C ngt:

Cy c ngt (cn gi l c mt, c ng, cc ngt, trch lan),c

tn khoa hc l Stevia rebaudiana Bertoni thuc chi Stevia h Cc
Asteraceae l mt trong nhm cy c quan tm pht trin.
Hot cht chnh trong c ngt l mt glycoside tn l steviol.
Cht ny sau khi thy phn s cho 3 phn t steviol v isosteviol.
Cht steviol ngt gp 300 ln ng ng ma, t nng lng,
khng ln men, khng b phn hy m hng v thm ngon, c th
dng thay th ng trong ch n king.V vy c ngt c
s dng trong cc thc n t nng lng.

D12 - TP Page 6
 n 3: Tr ti lc Atiso Kh Qua

Cy c ngt c di thc vo nc ta nm 1998 t Achentina. T

, Vin Khoa hc Nng nghip nc ta tin hnh nhn ging,
thun ho, chn lc, cng nhiu c quan trong c Vin Dc liu,
Cng ty Dc liu TW2 thnh ph H Ch Minh, X nghip Dc phm
TW2 H Ni, Vin Dinh dng Quc gia nghin cu v pht trin. C
th ni nc ta hu nh vng no cng c th trng cy c ngt.
Cy c ngt c trng bng ht. Trc khi gieo nn ngm ht vo
nc m 50 60oC trong 1 1.5 gi, vt ra ro nc, trn thm
ct kh gieo cho u. Sau khi gieo, ph lp vi mn tha trn mt
lung (hoc lt nilng c mt nh), ti cho m, Sau 8 10 ngy
ht ny mm. Hng ngy ti nc cho m. Khi cy con ra 4 5
l c th nh em trng, tt hn l i n khi cy c 6 7 l. Khng
nn trng su, cy b thi c r, 3 ngy u phi ti m, mi
ngy 2 ln. Sau mt tun cy hi xanh th bm ngn. Cy c ngt
khng kn t nhng c nng sut cao trn loi t tht pha ct, ti
xp, c pH trung tnh, thot nc. Cy c ngt cho thu hoch
nhiu la trong nm, trong mt nm c th thu hoch 8 10 la l.

Tc dng ca cy c ngt:

Trong y hc n c s dng nh mt loi tr dnh cho nhng ngi

b bnh tiu ng, bo ph hoc cao huyt p.Th nghim kho st
c tin hnh trn 40 bnh nhn cao huyt p tui 50 ung ch
c ngt trong mt thng (s liu ca Vin dinh dng quc gia) th
kt qu l vi ngi cao huyt p ch c ngt c tc dng li tiu,
ngi bnh thy d chu, t au u, huyt p tng i n nh,

D12 - TP Page 7
 n 3: Tr ti lc Atiso Kh Qua

khng thy c cht trong l c ngt. Ngy nay, ngi ta thng

dng kt hp vi cc loi tho mc khc trong cc thang thuc y hc
dn tc. Ngoi ra, c ngt cn gip chng li cc bnh ri lon d
dy, tiu ha tt, ngn nga chy mu chn rng i vi nhng
ngi mc bnh vim li v n c cht khng khun mnh, gip c 1
ln da mn mng, sng p hn.
Trong cng nghip thc phm n c dng tng i rng ri ( Nht
Bn) nh: pha ch lm tng ngt ca cc loi thc phm khc
nhau, c ch thnh cc vin ng thay cho ng saccaroza.
Ngoi ra, ngi ta cn dng ch ru mu, nc hoa qu, cc loi
bnh ko, mn trng ming ng lnh, p cc loi hi sn sy kh,
ch bin dm.
y, nhm em la chn thu mua nguyn liu sy kh (dng
tr) c sn trn th trng hin nay v n s rt ngn thi
gian lm sn phm mu cng nh cc sn phm chnh c
a ra th trng sau ny, nguyn liu d tm v bo qun
c lu, tit kim c chi ph v my mc. Atiso v kh
qua sy cng ty s c cung cp ngun nguyn liu t Cng
ty TNHH Trang. Cn c ngt s c cung cp t Cng ty c
ngt Qun Nam: Sn phm t l cy c ngt c Cng ty c
ngt Qun Nam trng trt, chm sc, thu hoch v bo qun
theo mt quy trnh m bo cht lng v vn an ton v
sinh thc phm: 100% khng s dung cc cht ha hc, h
thng nc ti c kh trung theo m hnh khep kn, qu
trnh phi sy sn phm, c m bo v sinh mt cch tt
nht. Chn ngun nguyn liu thng nht cht lng sn
phm khng b thay i khi phi nhp liu t cc ngun khc
nhau.

D12 - TP Page 8
 n 3: Tr ti lc Atiso Kh Qua

1.2 Quy trnh ch bin v thuyt minh quy trnh:

1.2.1 Quy trnh sn xut:

Atiso kh (4%) Kh qua kh (4%) c ngt kh (4%)

nghin nghin nghin

sng sng

phi trn, cho vo ti

hn ming ti, gn tag v ch tr

sy

ng gi

Sn phm

D12 - TP Page 9
 n 3: Tr ti lc Atiso Kh Qua

1.2.2 Thuyt minh quy trnh:

1.2.2.1 Nghin:
Lm tng dp ca t bo, nguyn liu c kch thc nh hn tit kim
c din tch khi cho vo ti, gip tr khuch tn nhanh trong nc, tng hng
thm.

1.2.2.2 Sng:
Gip phn loi cc sn phm c kch c t yu cu v khng t yu cu.
Nhng nguyn liu c kch thc t yu cu s c chuyn n khu tip theo, cn
nguyn liu khng t kch thc yu cu s theo 1 ng ng khc tr li cng on
nghin.

1.2.2.3 Phi trn, cho vo ti:

Nguyn liu va c phi trn va c cho vo ti theo t l yu cu.

1.2.2.4 Hn ming ti, gn tag v ch tr:

Sau khi cho tr vo, ta hn nhit ming ti ng thi gn thm ch tr v tag vo.

1.2.2.5 Sy:
m bo sn phm c m thp nht bo qun c lu, to iu kin cho
s ln men din ra tip tc to mi thm cho sn phm. Nhit sy 80 oC, tc
khng kh nng ca my sy l 0,5m/s, thi gian sy l 2 pht. Yu cu l sy n khi
sn phm t m 3%, kh v khng c mi kht, khng lm i mu giy lc.

1.2.2.6 ng gi:
Sn phm sau khi sy s c ng gi 20 ti tr ti lc 1 hp v trc khi ng
hp cc ti tr s c bao bc bi bao b nha PE hn ch m khng kh nh
hng n sn phm, gip ko di thi gian bo qun. Mt thng carton s cha 25
hp tr.

Thit b trong sn xut:

My nghin nguyn liu kh:

D12 - TP Page 10
 n 3: Tr ti lc Atiso Kh Qua

Cng sut (kW): 1

Tc vng quay ti a (r/min): 2800

Kch thc nguyn liu (mm): 30

Sn lng (kg/h):10 - 25

Vt liu: phn tip xc vi nguyn liu

lm bng inox, khung my bng st.

Gi khong 60.000.000VND

My sng:

Thn hnh tr, vt liu inox

Cng sut (W): 700

Chiu di (m): 1

ng knh (mm): 200

Tc vng quay ti a (r/min): 1000

Kch thc l sng (mm): 1

Gi khong: 40.000.000VND

My phi trn:

T thit k v t lm.

My s c 3 ng nhp liu c chuyn vo trc tip t cng on sng, b

cm bin nh lng chnh xc t l khi lng ca tng nguyn liu khi cho vo
tng ti tr.

Gi khong: 30.000.000 VND

My hn nhit:

Cng sut (W): 450

Tc hn (mm/min): 400 - 800

ng hn (mm): 500

rng ng hn (mm): 3 - 6

D12 - TP Page 11
 n 3: Tr ti lc Atiso Kh Qua

Gi khong: 16.000.000VND

My ng gi:

Cng sut (W): 600

Chiu di ti ti a (mm): 400

Chiu rng ti ti a (mm): 200

Sn phm cao ti a(mm): 50

Tc gi (bag/min): 40

Gi khong: 100.000.000 VND

1.3 M t sn phm:
Sn phm:tr ti lc Atiso Kh Qua
Th trng mc tiu:th trng tr tho mc.
Ngi tiu dng: sn phm tp trung vo ngi tiu dng c tui trung nin tr ln
( khong >40t).

Sn phm dng ti lc, ch cn cho ti tr vo nc si vi lng nc yu cu,

i trong vi pht, ta c 1 tch tr thm ngon thng thc. Sn phm c th
dng bt c khi no m ngi tiu dng c nhu cu.

T lu, ung tr tr thnh mt thi quen ca mi ngi nhng a s vn dng

tr sy kh. Tr ti lc xut hin th trng Vit Nam ca ta cng kh lu,hin nay
cng c nhiu ngi ang rt a chung bi tnh tin li ca n v ngy cng nhiu
sn phm tr ti lc ra i nh tr Lipton, Cozy, tr o, tr Hoa Cc, Atiso, Tm
Chu,.....

Cc thuc tnh ca sn phm:

Cha nng v li ch ca sn phm:
p ng thi quen ung tr, gii kht, nhm nhi tr chuyn
Ci thin mi v t 100% nguyn liu t nhin.
Tin li, tit kim thi gian
Gip thanh nhit, gii c c th, tt cho tiu ha, gim Cholesterol v bnh tim, n
nh ng huyt,....
Gim cng thng, mt mi, stress, xoa du thn kinh
Nhc im ca sn phm:
Hng v mi c th nhiu ngi ngi s dng sn phm.
i th cnh tranh:i th cnh tranh chnh ca sn phm l tr Tm Chu.

D12 - TP Page 12
 n 3: Tr ti lc Atiso Kh Qua

Khi xc nh c i th cnh tranh th cn tm hiu tht su v chin lc,

mc tiu, im mnh v im yu a ra d on s thay i v chin lc m i
th c th ra, i th lm cch no thc hin chin lc mi . hiu r
nhng vn trn ta c nhng gii php sau:

- Vo vai mt ngi khch mua hng: gh thm ca hng i th v t ra cho h tht

nhiu cu hi. Vic nhn vin phc v nh th no s h m rt nhiu v hot ng
kinh doanh ca h.
- Tm hiu tht k v cc nh qun l, iu hnh tht chi tit v k lng.
- Tr chuyn vi khch hng ca h.
- Tn dng li th ca Internet.
- Tham d cc cuc hi tho v trin lm thng mi.
Ni bn sn phm:
Cc siu th Big C, Co.opmart, Metro,....
Cc c s kinh doanh tr & c ph, tho mc.
Gi c:Gi sn phm: 50000VND/1 hp

Gi sn phm cnh tranh: tr Atiso ti lc cao cp Tm Chu 200g gi

55.000VND, tr ti lc nhn vng ca Lipton 25 ti gi 38.000VND.

Gi sn phm ca nhm v tr: trung bnh

Cc tnh cht cm quan ca sn phm:

Mu: vng nu t nhin

Mi: hng thm t nhin t tho mc
V: ng va, t ngt.
Bao b:

sn phm c d dng n ngi tiu dung nhanh hn th bao b ca sn

phm l mt phn khng th khng ch trng. Bao b khng nhng cha ng, vn
chuyn, bo qun sn phm m cn gip nh kinh doanh khng nh ch quyn, hnh
dng ring bit ca doanh nghip , m bo quyn li ca ngi tiu dng v nng
lc cnh tranh ca thng hiu trn th trng.

Mu sc: xanh l
Kiu dng: hp ch nht nm ngang.
Biu tng: l sn phm tr atiso kh qua ti lc nn nhm ly biu tng l hoa atiso
v kh qua gn lin vi nhau
Thng tin trn bao b: phi y cc thng tin sau y:
o Tn sn phm
o Tn cng ty
o Thnh phn nguyn liu

D12 - TP Page 13
 n 3: Tr ti lc Atiso Kh Qua

o Hng dn s dng v bo qun

o Ngy sn xut/ hn s dng
o Ni sn xut.
o Khi lng tnh.
o Logo ca cng ty.
Gi d tnh ca nguyn liu:

1kg Atiso kh: 210.000VND

1 kg Kh qua kh: 60.000VND

1kg c ngt kh: 70.000VND

iu kin bo qun: Ct gi ni kh thong, kn gi v trnh nh nng.

Thi hn s dng d kin: 6 thng
Cch phn phi:

Tip th cc siu th, nhng c s bn tr & c ph, tho mc, cho ngi tiu
dng ung th sn phm

Qung co trn cc knh truyn thng, bo ch v sc khe, ph n, a nhng

thng tin ca sn phm ln cc trang online.

Quy trnh sn xut:

nhp nguyn liu kim tra a vo dy chuyn sn xut

phn phi kim tra sn phm

Sau khi nhp nguyn liu s tin hnh kim tra nguyn liu c t yu cu khng,
c h hng khng. Tip theo, tt c nguyn liu t yu cu s c a vo dy
chuyn sn xut to ra sn phm hon thin. Sn phm s c chn ngu nhin
i kim tra cht lng, cm quan. Cui cng, chng s c phn phi ra th trng
tiu th.

II. Phn tch nh gi tnh kh thi ca tng:

2.1 nh gi v sn phm:
Sn phm l s kt hp gia 2 nguyn liu t t nhin khng cht bo qun, tt
cho sc khe. Atiso c tnh bnh gip trung ha v ng ca Kh Qua, ng thi b

D12 - TP Page 14
 n 3: Tr ti lc Atiso Kh Qua

sung thm v ngt t c Stevia, gip sn phm c v ngt thanh d ung v t sinh nng
lng.

Sn phm tr ti lc c ng gi theo tng ti nh c dy v tag cho vic pha

tr tin li hn. Mt hp tr bao gm hp giy, ti PE ng 20 ti tr nh c ng
gi k cng.

2.2 nh gi v th trng:
Hin nay th trng tiu dng ang hng n cc sn phm t t nhin, c bit
l tr, h mong mun hng b ca tr khng b thay i qu nhiu cng nh l khng
b mt i. Sn phm ny p ng c iu . Vic la chn phn khc th trng
nhm vo ngi c tui trung nin tr ln c thi quen s dng tr tho dc l
mt la chn ng. V hin nay xu hng s dng cc sn phm c ngun gc t thin
nhin, mang li li ch cho sc khe kt hp vi thi quen s dng tr t lu ca ngi
Vit s l hng i ng n cho sn phm tr ti lc atiso kh qua, mt sn phm kt
hp cc nguyn liu thn thuc m mi ngi quen vi cng dng ca n vi mt
hng v mi l.

2.3 nh gi v mt k thut:
Nguyn vt liu c sn trong nc, lin kt cc cng ty sn xut dc liu thu
mua vi gi thnh hp l. quy trnh sn xut v thit b n gin.

V k thut lm tr khng kh, ch yu l do cch ta canh nhit sy, x l

nguyn liu, to iu kin thun li tr ln men to hng v c trng cho sn
phm.

III. La chn bao b & thit k mu m bao b:

3.1 La chn bao b:
Tr c ng gi trong loi ti c lm t giy lc c bit chuyn dng
gi thc phm, khng hn nhit, c thm thu nhanh, khng nh hng n hng
v ca tr, khng gy hi cho ngi tiu dng.

Giy lc: Cun 300m

Trc khi ng hp, ci ti lc s c bao gi bi bao b nha PE gip hn
ch m bn ngoi lm nh hng n cht lng ca tr cng nh gi c hng
thm t nhin ca sn phm.

D12 - TP Page 15
 n 3: Tr ti lc Atiso Kh Qua

Mng PE:Cun cao 30cm, di 8m

Bao b ngoi cng ( hp tr) c dng bao b giy-nha. y l loi bao b c

ghp t 2 lp vt liu khc nhau, c th l giy v nha, dng cho
thc phm kh cn mng ngn hi nc, kh v nh sng nh: ko
mm, ng gi nh,m tm, tr,.... Lp ngoi cng hoc trong cng
l nha chng m, chng thm kh v nh sng. Lp giy: tng
cng cho bao b, d in n.

D12 - TP Page 16
 n 3: Tr ti lc Atiso Kh Qua

Mt s bao b ca cc sn phm tng t

Bao b carton gn sng gip cha ng nhng hp nh,lu tr trong kho, kim tra
hng,vn chuyn thun tin n cc nh phn phi bn s, l.

3.2 Thit k mu m bao b:

Phong nn mu xanh l to cm gic thoi mi v c thin cm khi khch hnh
nhn vo sn phm v mu xanh tng trng cho cy c hm ch y l sn phm t
nhin, tt cho sc khe.

D12 - TP Page 17
 n 3: Tr ti lc Atiso Kh Qua

Nhn hiu:

Logo cng ty

AB
tea

Thng tin:

D12 - TP Page 18
 n 3: Tr ti lc Atiso Kh Qua

M s - m vch

S dng MSMV EAN 13

Th d:

IV. Chin lc marketing cho sn phm tr ti lc Atiso

Kh Qua:
4.1 Xc nh th trng muc tiu:

4.1.1 Phn tch c hi th trng:

Trong cuc sng hin i ngy nay, con ngi c xu hng tm n cc sn phm
t nhin nhiu hn. V h thc c tm quan trng ca sc khe khng ch cho bn
thn m cn cho gia nh ca h. Ngoi ra, mi v ca sn phm cng l yu t quan
trng trong s la chn ca h.

Trong th trng tiu th tr ti lc ngy cng xut hin nhiu loi sn phm khc
nhau v tr tho mc ti lc ang rt c nhiu ngi a chung. Mt phn l do
chng ta c nn vn ha ng nn vic ung tr t lu tr nn quen thuc v n

D12 - TP Page 19
 n 3: Tr ti lc Atiso Kh Qua

nh tr thnh thi quen ca nhiu gia nh. H khng ch xem tr l thc ung dng
gii kht, nhm nhi thng thng m cn xem l loi thc ung tt cho sc khe v
phng c 1 s bnh thng gp. Mt phn cng do cuc sng ngy cng tin tin,
ko theo cng xut hin nhiu bnh m trc gi t gp nh: tiu ng, gt, x
gan,....khin nhiu ngi quan tm n sc khe nhiu hn. V h bt u tm kim,
truyn tai nhau cc loi cy tho mc c cng dng phng bnh v cha bnh, c th
trong c Atiso v Kh Qua ( 2 nguyn liu chnh trong sn phm ca nhm). Theo
kho st th cc loi tho mc c mua v v c ch bin thnh thc ung ph
bin nht l to thnh tr kh. V h mun va tt cho sc khe, va c th s dng
hng ngy, va d ung li bo qun c lu hn l ti.Nm bt c xu hng
khng t doanh nghip cho ra cc sn phm tr tho mc nh tr hoa cc, tr tm
sen, tr lc vng, tr atiso, tr kh qua, tr gng, tr dy tho mc,..... dng tr kh
hoc tr ti lc, gip ngi tiu dng d dng tip cn c vi cc sn phm tr tho
mc.

Nhm chn 2 nguyn liu chnh l atiso v kh qua to ra 1 sn phm tr tho

dc mi. Th nht, atiso l mt loi tho mc c dng lm tr rt ph bin nh
vo cc cng dng m n em li, cho nn sn phm tr atiso ngy cng c nhiu
ngi bit n v a chung. Nhng cng khng t ngi khng thch n, khi c hi
th h ni rng do v ca tr l l, lt lt nn khng thch, h mun sn phm c v g
r rng hn nh ngt 1 cht hoc ng 1 cht th s d ung hn. Tng t, kh
qua cng c nhiu ngi bit n nh cc dc tnh ca n nhng nhiu ngi cn
e d khi s dng tr kh qua v v ng c trng ca n cho nn sn phm ny t
ngi tiu th hn, h mong mun tr s gim bt v ng nhng vn gi c cc
cng dng ca n. Da vo kho st v 1 s kin ngi tiu dng, nhm quyt
nh kt hp 2 nguyn liu ny li ci thin c mi v d ung hn v khng
lm mt i cc dc tnh ca n. Th 2, ngi tiu dng thng ch bit c 1 s
cng dng chung ca 2 nguyn liu ny nh gii nhit, gii c, p da,....nhng gi
y, nh vo cc knh truyn thng v khoa hc ngy cng tin b nn h bit nhiu
hn v cng dng ca chng. Atiso c hot cht chnh l cynarine c v ng, c tc
dng nhun gan, mt, thng tiu tin, kch thch tiu ha... l loi thuc ung c tc
dng tt cho gan. Kh qua thng c dng tr tiu ng do c tc dng gim
ng huyt. V 2 vn sc khe v gan v tiu ng ang c rt nhiu ngi
quan tm. Cho nn vic kt hp 2 nguyn liu ny s gip nng cao c khng ch v
mi v m cn v cng dng ca n.

4.1.2 Phn khc th trng:

Nhm nhm vo khch hng mc tiu l nhng ngi c tui trung nin tr
ln. Theo kho st, nhm thy c nhm ngi tiu dng ny thch v thng ung
tr nng, tr tho mc c chc nng tt cho sc khe. Nh ni trn, thm ch h

D12 - TP Page 20
 n 3: Tr ti lc Atiso Kh Qua

cn c th t mnh phi kh cc tho mc lm thnh tr, h cn dng chng lm thc

ung hng ngy thay cho nc lc. Vi sn phm ca nhm khng ch tin li khi pha
ch m cn gip ngi tiu dng thng thc c hng v mi m cng dng
khng b mt i.

Sn phm tr ti lc atiso kh qua c phn khc th trng nh sau:

Da vo a l: chn phn khc th trng thnh th.
Da vo tm l: nhng ngi c thi quen s dng cc loi tr dc liu, nhng
ngi quan tm n cc cng dng ca tho mc nh hng tt n sc khe.
Da vo hnh vi: mua hng tng nhau, mua v li ch sc khe, nhu cu la chn
cc sn phm thin nhin, mua v mun xem mi v ca tr nh th no.

4.2 Lp k hoch iu tra mc chp nhn sn phm ca ngi

tiu dung:
Nhm s dng phng php nh gi cm quan iu tra mc chp nhn
sn phm ca ngi tiu dng.

Phng php c tin hnh nh sau: nhm s mi 61 v khch bt k ti gii

thiu sn phm dng th v cho im nh gi mc yu thch i vi sn phm.
Sau nhm s thng k kt qu v tnh ton xem mc chp nhn ca khch
hng.

Phiu nh gi cm quan sn phm:

PHIU KHO ST CM QUAN SN PHM

H & tn:....................................................................................................

Gii tnh:

Ngy th cm quan:

Sn phm th cm quan: Tr ti lc Atiso Kh Qua

Bn hy th sn phm ca chng ti v cho bit mc yu thch v hi lng ca

mnh i vi sn phm ca chng ti theo thang im sau: ( Trong : 1 - Cc k
khng thch, 2 - rt khng thch, 3 - khng thch, 4 - bnh thng, 5 - tng i thch, 6
- rt thch, 7 - cc k thch)

Mc yu thch ca bn i vi sn phm:

1. 2. 3. 4. 5. 6. 7.

D12 - TP Page 21
 n 3: Tr ti lc Atiso Kh Qua

Kt qu cho im ca khch hng:

Ngi tiu im Ngi tiu im Ngi tiu im

dng dng dng
1 4 22 5 43 4
2 6 23 6 44 5
3 7 24 4 45 5
4 5 25 5 46 7
5 4 26 3 47 4
6 5 27 5 48 6
7 6 28 4 49 5
8 5 29 7 50 4
9 4 30 4 51 5
10 5 31 5 52 4
11 6 32 4 53 5
12 5 33 5 54 7
13 4 34 7 55 5
14 6 35 6 56 4
15 7 36 4 57 5
16 5 37 4 58 5
17 4 38 5 59 6
18 5 39 6 60 5
19 5 40 4 61 4
20 4 41 6
21 4 42 5

X =305
2
( X ) =93025

X 2=1583

2
( X )
SD=
X
2

n1
n
=
1583
93025

60
61
=0,98

D12 - TP Page 22
 n 3: Tr ti lc Atiso Kh Qua

X 4
gi tr trung bnh ca mu gi tr trung bnh qun th n 54
t= = = =7,97
lch chun ca mu SD 0,98
n n 61

Ti n = 61

Tra bng ta c df = n-1=60 mc ngha =0,05 => ttc=2,0 => t > ttc.

y ta s dng phiu kho st vi thang im s dng y l 7 thang im

Ho: =4.0
Ha: 4.0

Do t > ttc do bc b gi thuyt Ho

1 2 3 4 5 6 7
Cc k Rt khng Khng Bnh Tng i Rt thch Cc k
khng thch thch thng thch thch
thch

Kt lun: sn phm tr Atiso Kh qua ti lc y c ngi tiu dng

chp nhn
4.3 Lp chng trnh marketing cho sn phm:

4.3.1 Phn tch sn phm:

c im:

Nguyn liu 100% t nhin, c kt hp t 2 loi tho mc qun thuc nhng

to ra hng v mi c th ni y l 1 sn phm l m quen, dng ti lc tin li.

Li ch:

Dng gii kht, nhm nhi, p ng thi quen ung tr, tin li.

C cng dng gip: Gip thanh nhit, gii c c th, tt cho gan, tt cho tiu
ha, gim Cholesterol v bnh tim, gim v n nh ng huyt,...gim cng thng,
mt mi, stress, xoa du thn kinh.

Li th:

Mi v c ci thin gip nhiu ngi c th dng sn phm.

D12 - TP Page 23
 n 3: Tr ti lc Atiso Kh Qua

Nguyn liu thn thuc vi mi ngi, d tm v d bo qun, tn dng ngun r

v thn atiso t cc cng ty dc sn xut thuc vin v hoa atiso xut khu, thu mua
t cc ngun aitiso v kh qua c sy kh trong nc tit kim thi gian sn
xut.

Th trng cnh tranh t gay gt.

Brand key:

1 Th mnh ct li:Ngun vn t ch, nguyn liu d tm, chi ph vn hnh thp, quy
trnh sn xut n gin.
2 Mi trng cnh tranh:Cnh tranh trn th trng tr tho mc.
3 Ngi tiu dng mc tiu:Ngi tiu dng t tui trung nin tr ln.
4 Nhu cu:p ng vic ci thin mi v m vn gi nguyn cc cng dng m n em
li, tha mn thi quen s dng tr.
5 Li ch quan trng:L thc ung tt cho gan v n nh lng ng huyt.
6 Gi tr ca sn phm:em li cc gi tr tt cho sc khe, gip phng cng nh gp
phn no vo vic cha bnh tiu ng hoc gan yu.
7 L do ngi tiu dng tin vo sn phm:Hai nguyn liu ny i vi mi ngi khng
h xa l, t lu, h truyn tai nhau mt vi cng dng m h bit.n by gi, nh
D12 - TP Page 24
 n 3: Tr ti lc Atiso Kh Qua

s tin b ca khoa hc v cng ngh th ngi tiu dng cng d tip cn hn, hiu
hn v cc dc tnh ca atiso, kh qua, c ngt. Cho nn h s tin vo nhng g m
sn phm em li cho sc khe.
8 S khc bit:n gin ch l s kt hp cc nguyn liu li vi nhau ci thin v
mi v.
9 Rt kt: Sn phm t t nhin em n nhng li ch cho sc khe ngi tiu dng.

4.3.2 SWOT & 6PS:

SWOT:

Strengths (S): im mnh

im mnh ni bt nht ca cng ty l ngun nguyn liu tt quanh nm, m

bo cht lng. iu ny khng nhng m bo c tin trnh sn xut m cn rt
ngn thi gian vn chuyn, ch bin, p ng nhu cu th trng mt cch nhanh
chng. Gp phn to cng n vic lm cho ngi dn.

Ngun vn cng l im mnh ca cng ty. Cng ty c ngun vn c nhn nn

nm c th ch ng khi khng phi i vay vn t bt k t chc hay ngn hng
no. y l mt yu t quan trng gip n nh tnh hnh ti chnh, khng phi chu p
lc v li xut vay vn cng nh nhng bin ng ca th trng ti chnh.

Weaks (W): im yu

D12 - TP Page 25
 n 3: Tr ti lc Atiso Kh Qua

Bn cnh nhng th mnh tim nng k trn bn thn cng tn ti mt s im

yu gy nh hng khng t n qu trnh xm nhp th trng.

y l cng ty mi m nn vic tip cn khch hng vn cn hn ch, phi to

uy tn vi khch hng, cnh tranh vi nhng thng hiu ln mnh ang c sn trn
th trng, c th l Tm Chu.

Sn phm tr ti lc Atiso kh qua hng n ngi tiu dng tui trung nin
tr ln c nhu cu cao v lun kh tnh, kht khe trong vic la chn sn phm.V sn
phm c tnh dc nn vic s dng qu nhiu s khng tt cho khch hng v nhng
ngi c cc chng huyt p thp cng phi hn ch s dng sn phm ny.

Opportunities (O): C hi

Trong bi cnh nn kinh t ang c nhng bc pht trin ng k, thu nhp ca

ngi dn ngy cng c nng cao, nhu cu thng thc, nhn thc v sc khe ngy
cng cao hn v tm v vi nhng g t nhin ngy cng nhiu hn.

Thi quen ung tr c t lu i v hin nay ngi tiu dng thng quan tm
n cc sn phm tr tho mc c tnh dc, tt cho sc khe v tr 1 s bnh ph bin
gn y.

Threats (T): Thch thc

Thch thc trc ht m cng ty phi i mt khi a sn phm ra th trng. S

tht l l tng khi c ngi thng thc mt tch tr nng ngt hng thm gia
thi tit se lnh ca vng ni Ty Nguyn. dng nh l iu kh thc hin i vi
mt ni c khi hu nng bc, ngt ngt nh Si Gn. Hn na thi quen tiu dng ca
ngi dn Si Gn l h thch nhng thc ung mt lnh, ng chai tin dng nh: tr
Dr. Thanh, tr xanh khng , C2v chng thch hp vi thi tit nng bc ni y.
iu ny to nn mt p lc cnh tranh khng nh.

6Ps:

D12 - TP Page 26
 n 3: Tr ti lc Atiso Kh Qua

Product: Mu v ph hp vi nhiu i tng, tin li.

Price: Gi d tnh mc trung bnh l 50.000/hp 20 ti.
Place: Trong cc siu th nh Big C, co.op mart, Metro,... v cc i l kinh doanh tr
& c ph hoc tho mc.
Promotion:

Ti cc siu th, ch t im hng dn cch pha ch, dng th sn phm tr

Atiso kh qua ti lc. Mc ch l kch thchs t m ngi cha s dng, thu ht
khch hng ca i th thng qua vic dng th. Bng cch ming truyn ming s
tng hiu ng cho sn phm m gim chi ph qung co mt mc ng k m hiu qu
li cao hn so vi qung co thng thng. sn phm n tay ngi tiu dng
nhanh hn th cng ty t chc chng trnh khuyn mi chy song song vi chng
trnh dng th. C th, khi mua mt hp s c tng km mt cc thu tinh, cc s,
cc c thit k mi l dnh ring cho s dng tr ti lc, bnh nc 500ml (lu : trn
cc sn phm tng km phi c tn nhn hiu ca sn phm ngi tiu dng nh
n sn phm ca cng ty).

y mnh qung co trn TV, mng Internet, bo giy Tp trung ni v li ch

m sn phm em li cho sc kho.Cng tc vi t bo ln vit v li ch m sn
phm mang n cho sc kho c dn li ca chuyn gia, c th l bo Ph n, bo Sc
khe, bo Gia nh,....

Pakaging:Cc ti tr c ng gi trong bao b hp giy-nha, vi phong nn mu

xanh l to cm gic thoi mi v c thin cm khi khch hnh nhn vo sn phm v
mu xanh tng trng cho cy c hm ch y l sn phm t nhin, tt cho sc

D12 - TP Page 27
 n 3: Tr ti lc Atiso Kh Qua

khe. Vi thng hiu AB tea (Atiso, Bitter melon) gip sn phm d dng c
khch hng nh n hn.
Proposition: Sau khi sn phm c nhiu ngi bit n, cng ty s chuyn sang
hnh thc khuyn mi mua 1 hp s c 1 th co trng 100%. Nhng ni t s lng
nhiu s c gi u i hoc tng 1 s cc sn phm khc ca cng ty, tri n cc
khch hng thn thit lun ng h cho sn phm. K kt vi trung tm mua sm,
siu th trng by sn phm v tr thun li nhiu ngi tiu dng c th nhn
thy.

4.3.3 Chin lc:

Nhm la chn hnh thc qung co sn phm trn cc trang mng, truyn thng,
poster.

Trong qung co s nu r cc tc dng m sn phm mang li di s c vn

ca cc nh t vn, bc s c uy tn trong ngnh, ngi ni ting gip mi ngi c th
hiu r hn tc dng, li ch m sn phm mang n cho sc khe cng nh to lng
tin cho ngi tiu dng. Ti cc i l, chi nhnh bn hng hay cc ch s t chc cho
mi ngi th sn phm km theo s cung cp nhng thng tin cn thit v sn phm
h hiu r hn khi s dng sn phm. T , khch hng cha bit v sn phm s
t m, mun tm hiu sn phm s mua v s dng chng cn nhng khch hng
hiu r nhng li ch ca sn phm s mua s dng hoc tng cho ngi thn, nhng
ngi m h mun chia s em li nhng li ch nht nh khi dng sn phm.Bng
cch ming truyn ming s tng hiu ng cho sn phm m gim chi ph qung co
mt mc ng k m hiu qu li cao hn so vi qung co thng thng.

Thi gian qung co s c chia thnh cc qu trong nm (3 thng/ qy).

Qu 1: Cho hng, y mnh qung co trn cc phng tin c nu trn. Nhng

thng tin v sn phm, li t vn ca cc nh t vn, bc s, ngi ni ting s c
thay phin nhau hoc cng nhau trong mt qung co gip mi ngi hiu r hn
v sn phm. Song song l hnh thc cho khch hng th sn phm trc tip ti cc
chi nhnh nh, ch, sn phm n tay khch hng nhanh hn.
Qu 2: sn phm c a s mi ngi bit n cng nh s dng nht nh. Lc
ny, cc qung co s gim i mt t c th a ra nhng tng khc nu trong
qu 1 thnh qu, li nhun m sn phm mang li khng nh ta ra lc trc. y
mnh trong vic a sn phm trn cc bo giy nh: bo Tip th gia nh, bo Ph
n, bo Sc khe,....... Nhn mnh vo cng dng ca sn phm.
Qu 3: y mnh qung co hn l k kt vi cc knh truyn hnh nh: Vnh Lonh,
Today, Long An,....nhng knh m khch hng mc tiu thng theo di. Cng theo
, l cc hnh thc khuyn mi nh tng th co trng 100%, nhng vt phm thun
tin trong qu trnh s dng sn phm hay tng khi lng sn phm s c p dng.

D12 - TP Page 28
 n 3: Tr ti lc Atiso Kh Qua

Qu 4: ngng cc hnh thc khuyn mi nhng vn y mnh qung co sn phm

c th c mi ngi nh n. Ngi xa c cu ma dm thm lu v th sn
phm vn s y mnh qung co n ngi tiu dng trong cc qu sau khong mt
thi gian nht nh bit rng sn phm c tht s tn ti trn th trng hay khng.

V. Xy dng h thng qun l cht lng:

Nhm xy dng h thng qun l cht lng theo tiu chun HACCP.

a. M t sn phm.
STT C IM M T
1 Tn sn phm Tr ti lc Atiso Kh qua
Atiso (Tn khoa hc: Cynara scolymus)
2 Tn nguyn liu
Mp ng(kh qua)
3 Thnh phn khc C ngt
Cch thc bo
Atiso,kh qua v c ngt kh c vn chuyn bng
qun, vn chuyn
4 xe t vng nguyn liu n ni sn xut, trnh dp nt,
v tip nhn nguyn
qua qu trnh x l s b ri c bo qun kho.
liu
Atiso: c trng Sa Pa, Tam o, nhiu nht l
Khu vc khai thc Lt: Thi Phin, So Nam
5
nguyn liu Kh qua: cc tnh Bc Trung Nam, t ng bng n
trung du v min ni.
M t quy cch Sn phm dng bt, mu xanh nht kt hp mu en
6
thnh phm ca c ngt, hng v c trng ca atiso v kh qua.
7 Cc cng on ch Atiso ct nghin sng phi trn, cho vo ti
bin chnh hn ming, gn tag v ch tr sy ng gi

D12 - TP Page 29
 n 3: Tr ti lc Atiso Kh Qua

Thnh phm
4g/ti giy lc, 20ti/bch PE, 1bch PE/ hp giy
8 Kiu bao gi
nha, 25hp/thng carton.
Nhit thng, ni kh ro thong mt, trnh nh
9 iu kin bo qun
nng trc tip.
iu kin phn phi,
Xe ti thng dng c mi che, sch s kh ro, thong
10 vn chuyn sn
mt khng c mi l
phm
11 Thi hn s dng 2 nm k t ngy sn xut.
Thi hn by bn
12 Khng qu thi hn s dng.
sn phm
Trn nhn ghi r: Tn, a ch cng ty, tn sn phm,
Cc yu cu v dn
13 th tch thc, thnh phn, ngy sn xut, hn s dng,
nhn
hng dn s dng,
Cc yu cu, iu
14 Khng c
kin c bit khc
Phng thc s Sn phm dng bt ng trong ti giy lc. Hm tr
15
dng bng nc si, ung nng.
16 i tng s dng Ngi trung nin, ngi ln tui, gii vn phng.

b. Bng phn tch mi nguy

Nguyn Xc nh C mi Chng C cc C phi l
liu hoc mi nguy nguy tim minh bin php im kim
cng on tim n n v an quyt nh no sot ti hn
sn xut/ ton thc ca bn ngn cc CCP
ch bin phm no ct trc mi nguy khng?
l ng k ng k (c/khng)
(c/khng)
1 2 3 4 5 6
Tip nhn SINH HC: C Hm lng Cam kt Khng
nguyn Cc nm m trong t cc nh
liu mc trong nguyn cung ng
qu trnh liu trn ngun
phi kh, 5% c th nguyn
vn chuyn, lm mc liu.
bo qun nguyn
nguyn liu C liu Khng

D12 - TP Page 30
 n 3: Tr ti lc Atiso Kh Qua

HA HC D lng Cam kt
Thuc tr thuc tr t nh
su c ngun su cn cung ng,
gc hu c. trong giy
nguyn chng
liu nhn cam
kt an ton
t nh
Khng cung ng
VT L nguyn
liu
Nghin SINH HC: C m Khu sy Khng
nm mc. trong s n nh
nguyn m
liu s
gim do
tc ng
ca my
HA HC Khng nghin.
VT L Khng
Sng SINH HC: Khng Kim tra
nm mc bng SSOP
HA HC Khng
VT L Khng
Phi trn, SINH HC: C m Khu sy Khng
cho vo ti nm mc khng n s n nh
nh do m
tng m
ca tng
nguyn
liu khc
HA HC Khng nhau
VT L Khng
Hn SINH HC: Khng Kim tra
ming, gn nm mc. bng SSOP
tag v ch HA HC Khng
VT L Khng
tr
Sy SINH HC: C Nhit Kim sot C / CCP
nm mc. sy khng nhit
thch hp sy, thi

D12 - TP Page 31
 n 3: Tr ti lc Atiso Kh Qua

lm m gian sy
ca tng v m
nguyn ca
liu cha nguyn
t n liu
m cn cho
vic s
dng cng
nh bo
HA HC qun
VT L
ng gi SINH HC: Khng Kim tra
nm mc. bng SSOP
HA HC Khng
VT L Khng

c. Bn k hoch HACCP
CCP Cc Cc Gim st Cc H Thm
(1) MN GHTH hnh s tra
ng cho ng (9) (10)
k mi sa
(2) bin cha
php (8)
phng Ci g Th Tn Ai
nga (4) no sut (7)
(3) (5) (6)
Sy Nm Nhit Nhit Kim Mi Thit Nu H Xem
mc. sy , tra m b khng s xt h
o
80 C thi m sau sy. t khu s
trong 2 gian thi My c sy hng
pht, sy, gian o m ngy.
hot m sy nh 3 th Hiu
nc trong (2pht) lng tip chnh
( tr tc nhit
m) xc sy
t 3% nh thi
nm gian
mc m. sy
khng Qc thch
pht hp.

D12 - TP Page 32
 n 3: Tr ti lc Atiso Kh Qua

trin.
Tn cng ty: Cng ty GCT. M t sn phm: tr ti lc Atiso Kh
a ch: 180 Cao L P4 Q8 Tp.HCM qua.
Ch k: Phng php bo qun v phn phi:
Ngy: bo qun kh, ni thong mt.
Cch s dng: hm tr bng nc si,
ung nng.

d. H s trong khu sy
CNG TY: QUY PHM SN XUT
NH MY: CNG ON SY Ngy ban hnh:
Tn sn phm: Tr ti lc atiso kh qua

L th phm L s L s
Ch tiu
Nhit (0C)
Thi gian
Ngi vn hnh
Ngi gim st

BP, xng , ngy // P.QA, ngy // NM, TN, ngy //

Ngi thc hin Ngi gim st Ngi ph duyt

VI. Tnh gi thnh sn phm & hiu qu kinh t ca d

n pht trin sn phm:
c tnh: trong 1 nm, nh my sn xut c 20.000.000 ti tr, tc 1.000.000
hp tr.

Nh my cho cng nhn lm vic mi ngy 1 ca (8h), lm vic trong 300

ngy s ngy cn li dng bo tr my mc v ngh l, tt.

Tn tht cho ton qu trnh sn xut l: 1,6 %

Mt nm nh my sn xut 20.000.000 ti tr, mi ti c khi lng tnh l 4g

D12 - TP Page 33
 n 3: Tr ti lc Atiso Kh Qua

Mt nm nh my sn xut 80 tn tr.

Mt ti tr 4g c t l nguyn liu nh sau:

2g Kh qua : 1,8g atiso : 0.2g c ngt (nguyn liu kh)

Trong 80 tn tr s c t l nguyn liu ban u nh sau:

80.000.000 x 2
Kh qua: 4 x (10.016) =40650406kg = 40,7 tn

80.000.000 x 1,8
Atiso: 4 x (10.016) = 36585365kg = 36,6 tn

80.000.000 x 0.2
C ngt: 4 x (10.016) = 4065040kg = 4.1 tn

Chi ph ca nguyn liu:

Nguyn liu Gi tin (VND/1kg) Chi ph nguyn liu (VND)

Kh qua 60.000 2,442 t
Atiso 210.000 7,686 t
C ngt 70.000 287 triu
Tng: 10,415 t

Nh my c:

120 cng nhn, trung bnh lng 1 ngi khong 3tr5v tin bo him x hi,y t cho
1 cng nhn l 540.000 tng chi ph tr lng cho cng nhn l khong (3.500.000
+ 540.000) x 120 = 484,8 triu VND
30 nhn vin vn phng, trung bnh lng 1 ngi khong 5trv tin bo him x hi,
y t cho 1 nhn vin l 375.000 tng chi ph tr lng nhn vin khong (5.000.000
+ 375.000) x 30 = 161,25 triu VND.
8 nhn vin bo v, trung bnh lng 1 ngi khong 3tr v tin bo him x hi,y t
cho 1 bo v l 540.000 tng chi ph tr lng bo v khong (3.000.000 + 540.000)
x8 = 28,32 triu VND.
Tng chi ph Tin thng vo dp l, tt, tr cp khong 530 triu VND.
Chi ph cho ngun nhn lc khong:1,20437 t VND
Chi ph cho bao b:
Giy lc tr:

D12 - TP Page 34
 n 3: Tr ti lc Atiso Kh Qua

1 cun 300m c gi khong 200.000VND

1tu lc cn 16cm giy lc 1 cun c 1875 ti tr 20.000.000 ti tr cn

khong 10667 cun tng chi ph cho giy lc tr l:

10667 x 200.000 = 2,1334 t VND

Bao b PE:

1 cun cao 30cm, di 8m c gi khong 165.000VND

1 bao b PE c chiu di 25cm, chiu rng 12 cm 1 cun c 66 bao b PE

1.000.000 hp tr cn 1.000.000 bao b PE cn khong 15152 cun tng chi ph
co bao b PE l:

15152 x 165.000 = 2,50008 t VND

Bao b giy-nha:

1 cun c 2000 bao b hp giyc gi khong 3.000.000VND

Nh my sn xut 1 nm 1.000.000 hp tr cn 500 cun chi ph cho bao b

giy-nha l:

500 x 3.000.000 = 1,5 t VND

Ch tr v tagcho 2000 ti lc c gi khong: 40.000VND 20.000.000 ti th tng

gi tin ca ch tr v tag l:
20.000 .000 x 40.000
2.000 = 400 triu VND

Bao b thng carton:

100 bao b thng carton c gi khong: 5.500.000VND

1 thng chc 25 hp tr 1.000.000 hp tr cn 40.000 thng tng chi ph

cho bao b thng carton l:
40.000 x 5.500 .000
100 = 2.2 t VND

Tng chi ph cho bao b l:

2,1334 + 2,50008 + 1,5 + 400 + 2.2 = 8.73346 t VND

Tng vn lu ng c tnh mi nm:

D12 - TP Page 35
 n 3: Tr ti lc Atiso Kh Qua

Chi ph Chi tiu (VND)

Nguyn liu 10,415t
Nhn lc 1,20437 t
Bao b 8,73346 t
Nng lng 5 t
Cc chi ph khc ( x l rc, qung co,
3,5 t
o to, m bo cht lng)
Bo tr my mc 300 triu
Tng: 29,15283 t

Tng vn u t c nh:

Vn u t xy dng:
Chi ph mua mt bng (5tr/m2 ): 500m2 x 5.000.000 = 2,5 t VND
Chi ph xy dng nh xng, khu hnh chnh,mt s cng trnh khc:
o Vt t xy dng: 5 t
o Thu th h (80.000/ngy) d kin xy trng 275 ngy th tin thu phi tr l:

1 ngi: 80.000 x 275 = 22.000.000VND 50 ngi: 1,1 t VND

Chi ph xy dng: 5 + 1,1 = 6,1 t VND

Xy dng ng x ( 200.000VND/m):
500m x 200.000 = 100.000.000VND
Tng vn u t xy dng l: 8,7 t VND

Mc trch khu hao trung bnh hng nm: 1,74 t VND (D kin trong 5 nm)

Vn u t thit b:
Chi ph thit b:

Gi (1 ci my)
Thit b S lng mua Chi ph (VND)
(VND)
My nghin nguyn
60.000.000 3 180.000.000
liu kh
My sng: 40.000.000
3 120.000.000
My phi trn, v
30.000.000 1 30.000.000
ti lc
My hn nhit: 16.000.000 2 32.000.000

D12 - TP Page 36
 n 3: Tr ti lc Atiso Kh Qua

My ng gi: 100.000.000
1 100.000.000
Tng: 462.000.000 VND

Chi ph ph tng thay th: 50.000.000VND

Chi ph lp t: 30.000.000VND
Cc chi ph khc (vn chuyn, bc d,...): 20.000.000VND
Tng vn u t thit b: 562.000.000VND

Mc trch khu hao trung bnh hng nm: 112.400.000VND (D kin trong 5 nm)

Tng chi ph sn xut trong 1 nm l:

29,15283t + 1.74 t + 112,4triu = 31,00523 t VND

Nng sut nh my trong 1 nm: 20.000.000 ti tr

Gi ca 1 ti tr:

31,00523t / 20.000.000 =1550,2615 VND

Thi gian thu hi vn:

Vn c nh: 8,7 t+ 562 triu = 9,262 t VND

Khu hao vn c nh: 9,262 t/5 = 1,8524 t VND

Vn lu ng: 29,15283 t VND

Nhm ly gi bn 1 ti tr s l: 2.500VND/ti 1 hp c gi l 50.000VND

Doanh thu mi nm: 50.000VND x 1.000.000 hp = 50 t VND

Doanh thu thun: 50 t - (50 t x 10%) = 45 t VND

Li nhun gp: 45 t - 31,00523 t = 13,99477 t VND

Thu thu nhp doanh nghip: 28% x 13,99477 t = 3,9185356 t VND

Li nhun thun: 13,99477 t - 3,9185356 t = 10,0762344 t VND

Thi gian thu hi vn:

31,00523t

10,0762344 t 3,1 (nm)

D12 - TP Page 37
 n 3: Tr ti lc Atiso Kh Qua

y nhm ly khu hao l 5 nm u tin xem hiu qu kinh t ca sn

phm nh th no, v c tnh nng sut ca nh my ca 1 nm trong 5 nm u nh
trn phn phi ra th trng l khng qu nhiu tiu th. Nu ng nh d tnh
th trong khong hn 3 nm s thu hi c vn lc s y mnh v tng nng sut
nh my cao hn, cn ngc li, sau 5 nm m vn cha thu hi c vn th phi
xem xt li d n trn.

MC LC
I. M t sn phm:......................................................................................................2
1.1 Nguyn liu:.....................................................................................................2
1.1.1 Atiso:.........................................................................................................2
1.1.2 Mp ng (Kh qua):..............................................................................5
1.1.3 C ngt:.....................................................................................................6
Cy c ngt (cn gi l c mt, c ng, cc ngt, trch lan),c tn khoa hc l
Stevia rebaudiana Bertoni thuc chi Stevia h Cc Asteraceae l mt trong nhm
cy c quan tm pht trin.....................................................................................6
1.2 Quy trnh ch bin v thuyt minh quy trnh:...................................................8
1.2.1 Quy trnh sn xut:.....................................................................................8
1.2.2 Thuyt minh quy trnh:..............................................................................9
1.3 M t sn phm:.............................................................................................11
II. Phn tch nh gi tnh kh thi ca tng:........................................................13
2.1 nh gi v sn phm:...................................................................................13
2.2 nh gi v th trng:...................................................................................14
2.3 nh gi v mt k thut:...............................................................................14
III. La chn bao b & thit k mu m bao b:.........................................................14
3.1 La chn bao b:.............................................................................................14
3.2 Thit k mu m bao b:.................................................................................16
IV. Chin lc marketing cho sn phm tr ti lc Atiso Kh Qua:..........................18
4.1 Xc nh th trng mc tiu:.........................................................................18
4.1.1 Phn tch c hi th trng:.....................................................................18
4.1.2 Phn khc th trng:...............................................................................19

D12 - TP Page 38
 n 3: Tr ti lc Atiso Kh Qua

4.2 Lp k hoch iu tra mc chp nhn sn phm ca ngi tiu dng:......19

4.3 Lp chng trnh marketing cho sn phm:...................................................22
4.3.1 Phn tch sn phm:.................................................................................22
4.3.2 SWOT & 6PS:.........................................................................................23
4.3.3 Chin lc:..............................................................................................26
V. Xy dng h thng qun l cht lng:...............................................................27
a. M t sn phm..................................................................................................27
b. Bng phn tch mi nguy...................................................................................28
c. Bn k hoch HACCP.......................................................................................30
d. H s trong khu sy.........................................................................................31
VI. Tnh gi thnh sn phm & hiu qu kinh t ca d n pht trin sn phm:......31

D12 - TP Page 39