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BBE Syllabus Old Course PDF
BBE Syllabus Old Course PDF
BBE Syllabus Old Course PDF
UNIVERSITY OF DELJffi
Scheme of Admission,
Scheme of Examination
and
Course Structure
for
Preamble 3
Revised Ordinance 6
1. S chem e o f A dm ission 6
1.1 Eligibility Conditions 6
1.2 Selection Process 7
1.3 Fees 8
3
Course Structure
S e m e s te r P a p e r N u m b e r a n d T itle
101: M icroeconom ics - 1
102: Statistics for Business Econom ics
I.
103: F u n d am en tals of Business & A ccounting
104: Business C o m m u n ic atio n
501: In d ia n Econom y
502: C o m p u tatio n al T echniques for Business Econom ics
511: Elective P ap er FI - Inv estm ent M an a g em en t
V. 521: Elective P ap er M l - C o n su m e r B eh aviou r
531: Elective P aper Q l - A d v a n ced Econometrics'
541: Elective P aper El - International Economics
551: Elective P ap er PI - Project M an a g em en t
For th e elective p a p e rs in th e Vth a n d V lth sem esters, stu d e n ts will be req uired to
o p t for tw o g ro u p s from a m o n g the five groups: Finance (F), Econom ics (E), Project
M a n a g e m e n t a n d E n tre p ren e u rsh ip (P), M ark etin g (M) and Q u a n titativ e Techniques
(Q). For each chosen g ro u p , stu d en ts will be req uired to enrol for the first p a p e r in
the V th sem este r a n d the second p ap e r in the V lth sem ester. The g ro u p s an d the
p a p e rs are as follows:
4
G ro u p F: Finance:
FI: In v estm en t M an a g em en t - P a p e r No. 511
F2: International Finance M a n a g e m e n t - P aper N o. 611
G ro u p M: M arketing:
M l: C o n su m e r B ehavio ur - P a p e r No. 521
M2: A d v e rtise m en t & B ran d - P a p e r No. 621
G ro u p O: Q u an titativ e Techniques:
Q I: A d v a n c e d Econom etrics - P a p e r N o. 531
Q2: A d v a n ced M athem atical Techniques - P aper No. 631
G ro u p E: Economics:
El: Intern atio nal Econom ics - P a p e r No. 541
E2: Econom ic G ro w th & Policy - P a p e r No. 641
Scheme of Admission
E l ig ib ilit y C o n d i t io n s for S e e k i n g A d m i s s i o n
6
to th e g eneral category an d in a d d itio n fill up the foreign s tu d e n t a p p lic a tio n
form of FSR office (d o w n lo a d ab le from:
h ttp ://w w w .d u .a c .in /fo rm s/fo re ig n stu d e n tsl.p d f). All a d m issio n of foreign
s tu d e n ts are ch an n eled th ro u g h th e Foreign S tudents R egistry (FSR) office of
U niversity of Delhi.
S e le c tio n P r o c e ss
The c a n d id ate will b e required to a tte m p t 120 questions in 120 m inutes. Each correct
an sw e r will get a score of plu s 3 m arks, each w ro n g answ er will g et a score of m in u s
1 m a rk a n d a q u estio n n o t an sw ered w ill g et a score of 0 m arks. M ark in g of m u ltip le
answ ers for one q u e stio n si iall be tre a te d as w ro n g answer.
The te s t shall be o f tw o h o u r d u ia tio n , extra tim e w ill be giv en to the ca n d id ate for
filling u p details o n test booklet a n d a n s w e r sheet, m arking attendance, verification
of can d id ates' do cu m en ts, distribution, a n d collection of test m aterial etc.
F e e s for th e C o u r s e
A course fee of Rs. 12,000 per a n n u m shall b e charged to each s tu d e n t e n ro lle d in the
course. In ad d itio n , s tu d e n ts w o u ld be req u ired to pay the fee as a p p lica b le to the
B.A.(Hons.) B usiness Econom ics course at each college.
9
Scheme of Examination and Rules of Promotion
S c h e m e o f E x a m in a tio n
2. In V & VI sem ester elective pap ers are offered in Finance, M arketing , Econom ics,
Q u a n tita tiv e T echniques a n d Project M a n a g e m e n t & E n tre p re n e u rs h ip areas.
S tu d e n ts are re q u ired to choose 2 elective stream s (each strea m co m p risin g tw o
pap ers). P a p e r (1) of each elective stream shall b e ta u g h t in se m e ste r V a n d p a p e r
(2) o f the elective s tre a m will be ta u g h t in S em ester VI. Elective s tre a m s offered in
a sem este r w o u ld d e p e n d u p o n the n u m b e r of stu d e n ts in terested in en ro llin g for
each specialization. The specialization g ro u p s offered will be the d isc re tio n of the
p a rtic u la r college.
iO
9. A n ex am in ation in all o d d sem ester p ap e rs shall be co n d u c ted a t the e n d of o d d
sem esters a n d a n ex am in ation in all ev e n sem ester p ap e rs shall be c o n d u c te d at
the e n d of even sem esters w ith an only exception of V sem este r ex a m to be h eld
alo n g w ith the VI sem ester exam . ............
10. Each theory p a p e r shall carry 100 m arks, o u t of w hich 25 m a rk s shall b e reserved
for internal assessm ent. In the internal assessm ent, 20% w e ig h ta g e w ill be g iv en
to atten dan ce, 80% m ark s for assignm en ts/tests/ho use ex a m in a tio n /p ro je ct
presentation. T h e internal assessm ent shall be co n d u c ted once for each s tu d e n t in
each paper. D u rin g su b seq u e n t reappear, essential or for im p ro v e m e n t, the
in tern al assessm ent m ark s shall rem ain u nch an ged .
11. The c o m p u ter p a p e r in V th Sem ester shall also carry 100 m ark s of w h ich 25
m a rk s shall be reserved for internal assessm ent a n d 25 m ark s for p racticals to be
co n d u c ted & ev a lu ated jo in tly by internal a n d external e x a m in e r d u r in g the
sem ester. The rest of the 50 m arks shall com prise of a project to b e e v a lu a te d
th ro u g h a viva voce co n d u c ted by the U niversity.
12. For each theo ry paper, a w ritte n exam ination of three h o u rs d u ra tio n at the e n d
of each sem ester for 75 m ark s an d for co m p u ter p a p e r a practical exam of 2 h o u rs
d u ra tio n a n d a viva voce will be co nd ucted b y the u n iv ersity on th e project
s u b m itte d by the student.
T h e p a p e r of exam ination shall be as follows:
1. In ternal Assessment perform ance is not considered for prom otion purposes: For
the purpose o f passing and promotion o f a student the marks secured by the student in
the internal assessment shall not be considered.
14
p ap ers shall be co n d u c ted a t the end of even sem esters N o s u p p le m e n ta r y
e x a m in a tio n for an y of the sem ester shall be conducted.
15
COMPARATIVE STATEMENT
Sem ester-I Existing Paper Paper No. 1'roposed P aper R em arks
P a p e r-I Basic Macro Economics Paper-101 Micro Economics - 1 Paper shifted from Sem II and syllabus revised
P a p e r-I I Statistics for bu siness Pa per-102 Business Statistics Syllabus revised
P a p e r - I ll Fundamentals o f Business & Paper-103 Fund am en tals of Business & Syllabus revised
Accounting Accounting
Paper-IV Business Com m unication Pa per-104 Business C ommunication Syllabus revised
Sem ester-II E x istin g Paper Paper No. P rop osed Paper R em arks
Pa p e r - V Basic M i c r o E c o n o m i c s P a p e r-2 0 1 M ic r o E c o n o m i c s - 2 P a p e r s h i f t e d f r o m s e m IV a n d S y l l a b u s r e v i s e d
P a p e i-V I M a t h e m a t i c s fo r B u s i n e s s P aper-202 M a t h e m a t i c s fo r B u s i n e s s Syllab u s revised
Paper-V II International trade Paper-203 Legal A s p e c ts o f B usiness S h i f t e d f o r m s e m e s t e r III a n d S y l l a b u s r e v i s e d
P a p e r-V III M arketing M a n a g e m e n t Paper-204 I\ l a r k e t i n g M a n a g e m e n t Sy lla b u s revised
S em ester-Ill E xisting Paper Paper No. P roposed Paper Rem arks
P a p e r-I X A p p lied M acro E conom ics Paper-301 M acro E conom ics - 1 P a p e r s h i f t e d fr om s e m I a n d S y l l a b u s r e v i s e d
Paper-X Legal A s p e c t s o f b u sin e ss Paper-302 In d u s t r i a l E c o n o m i c s Syllabu s revised
Paper-X I In d u s t r i a l E c o n o m i c s Paper-303 B u s in e ss F inance Sh ift e d f r o m o p t i o n a l g r o u p & r e v i s e d
P a p e r- X II F u n d am en tals of C o m p u te rs Paper-304 Q uan titative T ech niqu es for S h i ft e d f r o m o p t i o n a l g r o u p & s y l l a b u s r e v i s e d .
M anagem ent
S em ester-IV Existing Paper Paper No. P ro p ose d Paper Rem ark s
P aper-X III Applied Micro econom ics Paper-401 Macro Economics - 11 P a p e r s h i f t e d f r o m s e m II a n d S y l l a b u s r e v i s e d
Paper-X IV M anage men t and Organizational Paper-402 Organisational Behaviour Syllabus revised
Behaviour
Paper-X V A p plication s o f co m p u ters Paper-403 B isic E c o n o m e t r i c s S h ift e d f r o m o p t i o n a l g r o u p & s y l l a b u s r e v i s e d .
P aper-X V III Economic policy and Paper-502 Com putational Techniques f a r Business N e w p a p er introduced and Sy lla b u s revised
comparative dev e lop m en t
P a p e r-X X II Business Strategy Paper-602 Business Strategy & Ethics Syllabus revised
17
Structure of Papers for the R e v is e d B .A .(H o n s .) B u s i n e s s E c o n o m ic s c o u r se
S em ester - I
P a p e r -101
M ic r o e c o n o m ic s - 1
UN IT 2 : C O N SU M E R D E M A N D
C a rd in a l th eory, d e riv a tio n of d e m a n d in case of one or m o re goods; O rd in a l theory:
B u dg et sets a n d P references u n d e r differen t situations. Indifference cu rv es a n d the rate
a n d elasticity of sub stitution. C o n s u m e r equilibrium ; effects of ch a n g e in prices a n d
incom e; Engels curve. D eriv ation of d e m a n d curve. Incom e a n d s u b stitu tio n effects
effects: H icks a n d Slutsky. A pp lication s of indifference cu rv es to o th er eco nom ic
problem s.
M ark et d e m a n d : elasticity, shifts a n d m o vem ent; inverse d e m a n d function.
R even ue a n d E xp end iture, elasticity a n d m arginal revenue; incom e elasticity of d e m a n d ;
co n su m e r su rp lu s.
R evealed preferen ce theory: WARP, SARP an d the d eriv a tio n of d e m a n d curve.
UN IT 3 : PR O D U C T IO N
P ro d u ctio n functions: single variable - ave rag e a n d m arg in al p rodu ct, variable
propo rtion s, stag es of p ro du ction . T w o variables - isoquants, re tu rn s to scale a n d to a
factor; factor prices; cost m in im isatio n a n d o u tp u t m ax im izatio n ; Elasticity of
substitutio n. E x p a n sio n p a th a n d th e cost function.
UNIT 4 : COST
C c n c c p t of eco no m ic cost; S hort ru n a n d long ru n cost curves; in creasing an d d ecreasing
cost indu stries; e n v e lo p e curve; L -shaped cost curves; econom ies of scale.
Prices as p aram eters: Firm equ ilibriu m an d profit; sh o rt a n d lo n g -ru n su p p ly function;
taxes a n d subsidies.
UNIT 5 : MARKETS
Perfect co m p etition : E quilibrium of the m arket. Long ru n in d u stry su p p ly ; p ro d u c e r and
co n s u m e r su rp lu s; effects of taxes an d subsidies.
S u g g e s te d R e a d in g s
U N IT 1 : IN T R O D U C T IO N
D ata ty p es a n d scale. Sources. S am p le a n d population. S igm a notation.
U N IT 2 : U N IIV A R IA T E ANALYSIS
M easures of central tendency, ab solu te a n d relative m easures of d ispersion , m o m en ts,
S h ep p ard 's corrections for m o m e n ts for g ro u p e d data. M easures of s k e w n e s s a n d
kurtosis. A pplications.
U N IT 3: M U L T IV A R IA T E ANA LYSIS
C orrelation: sim ple, m ultiple a n d partial; linear a n d non-linear. C a u s a tio n a n d
correlation. Use of raw a n d g ro u p e d data. Probable errors. R ank C orrelation.
R eg ressio n A n a ly sis : P rinciple of least squares an d regression lines. R egression
eq uations a n d estim ation, d eriv a tio n of no rm al equations. S u m s of sq uares. S ta n d a rd
Error of Estim ates. Regressions w ith tim e series data. E stim ation of g ro w th rate.
U N IT 4: IN D E X N U M B ER S
Laspyres, Paasche index n u m b e rs a n d th eir relation. Bowley, M arshall E d g e w o rth an d
Fisher indexes. Fixed a n d chain base in dex num b ers. Tests of adeq uacy . Base shifting,
splicing a n d deflating. C o nstru ctio n of real indexes: C o n s u m e r Price Index a n d BSE
index.
U N IT 5: PRO BABILITY A N D D IS T R IB U T IO N S
R eview of co u n tin g rules. D efining probability. Types of events. Joint a n d con ditio nal
probability. A d d itio n a n d m ultip licatio n rules. Bayes' th eo rem . Probability d istrib utio ns.
Discrete a n d c o n tin u o u s ra n d o m variables. M ass a n d den sity functions a n d cu m u lativ e
probabilities. Joint probability distributions, m arg in al a n d conditional d istrib utio ns.
M athem atical expectation a n d variance.
T h eo retical d is trib u tio n s : discrete: u n iform , bernoulli, bin om ial a n d poisson; con tinuo us:
uniform , exp onential a n d N orm al.
S u g g e ste d R e a d in g s
1. K arm el, P.H. & Polasek, M.: A p p lie d statistics for econom ists
2. Spiegel, M.R.: T heory & Problem s of Statistics, S ch au m 's o utline series, M cG raw
Hill Pub. Co.
3. Spiegel, M.R.:. Probability and Statistics
4. Freund: M athem atical Statistics
19
S em ester - I
PAPER - 1 0 3
Fu n d a m en tals of Bu sin e ss a n d a c c o u n t in g
Objective:
T he co urse aim s to p ro v id e basic co ncepts a n d k n o w le d g e of a b u sin ess e n te rp ris e a n d w ith
the basic ac co u n tin g p rin cip les a n d tec h n iq u e s of p re p a rin g an d p re s e n tin g th e acco u n ts for
u s e r of ac co u n tin g inform ation .
U N IT 1 : IN T R O D U C T IO N TO BUSIN ESS
C oncep t, N a tu re a n d Scope of B usiness Enterprise; C on cep t of B usiness as a System ;
B usiness a n d E n v iro n m e n t Interface; E n trep ren eu rial o p p o rtu n itie s in c o n te m p o ra ry
b u sin e ss e n v iro n m e n t o r e m e rg in g tre n d s in business: N e tw o rk in g m ark etin g,
Franchising, B usiness P rocess O u tso u rc in g , k n o w led g e Process O u tso u rc in g , E-
com m erce a n d M -C om m erce.
O p p o rtu n ity a n d Id ea G e n era tio n - role of C reativity a n d In n ovation . Feasibility s tu d y
a n d p re p a ra tio n of B usiness P la n Basic consid eratio ns in setting u p a B usiness Enterprise.
Process of settin g u p a B usiness E nterprise.
U N IT 2 : IN T R O D U C T IO N TO FINANCIAL A C C O U N TIN G
C o n c e p t of Financial A cco un tin g. T y p es of A ccounting: Financial, C o s t a n d M an a g em en t
A ccc*} m H n o - A^ - . ,--0 ^. . w ciTl T n f. r \ r m a -i o p *
................... . . .. TV>o ] i. c p- -r c S.... . ^A -*>->4^,-r
. ...
UN IT 3 : X
(i) Final A ccounts W ith A djustm ents
M e a n in g a n d features. P re p a ra tio n of T ra d in g a n d Profit an d Loss acco un t, Balance Sheet.
S uggested Readings:
1. A n th o n y , R.N., a n d J.S. Reece, Accounting Principles", Richard D. Irw in, Inc.
2. M onga, j.R., ''Financial Accounting: Concepts and Applications'', M ayoor P ap er Backs, N e w
Delhi.
3. Shukla, M.C., T.S. G re w al a n d S.C.Gupta, "Advanced Accounts", Vol-I, S.C hand & Co.,
N e w D elhi.
4. G upta, R.L. an d M. R ad h asw am y , " Advanced Accountancy", Vo!-I, S ultan C h a n d & Sons,
N e w D elhi.
5. M ah e sh w ari, S.N. a n d . S. K. M aheshw ari, "Financial Accounting", Vikas P u b lish in g
H ouse, N e w Delhi.
6. Tulsian, P.C., " Advanced Accounting", Tata Me G raw Hill, N e w Delhi.
7. "C ompendium of Statements and Standards o f Accounting", The Institute of C h arte red
A c co u n tan ts of In d ia, N e w Delhi.
Sem ester - 1
Paper-1 0 4
B u sin e ss C o m m u n ic a t io n
U N IT 1 : I N T R O D U C T IO N T O B U SIN E SS C O M M U N IC A T IO N
Basic form of C o m m u n ic a tio n - D o w n w ard , u p w a rd a n d H orizo ntal co m m unicatio n,
P rocess of co m m u n ica tio n .
C o rp o ra te C o m m u n ic a tio n - Form al a n d inform al co m m u n ica tio n n etw o rk , G ra p e v in e -
single strand, gossip , cluster, Probability, Im portance of G rapev ine, M isc o m m u n ic a tio n or
B arrier to c o m m u n ic a tio n - W ro n g choice of m edium , Physics barriers, S em antic barriers,
different C o m p re h e n sio n of reality, Socio psychological barriers.
Principles of C o m m u n ic a tio n - 7c's concept
U N IT 2 : W R IT IN G SKILLS
P lan n in g b u s in e s s messages.. B usiness letters, M em o form ats, R equest letters, G o o d n ew s
letters, Bad n e w s letters. P ersu asiv e letters - AIDA, Sales letters, collection letters
U N IT 3: O R A L P R E S E N T A T IO N
Principles of o ral p re sen tatio n s, Factors effecting presentations
N o n - V erbal c o m m u n ic a tio n - A p p e ara n ce, Body language, Para langu ag e, T im e, Space,
Silence.
Effective Listening - factors affecting listening, Im p rov ing listening
U N IT 4: C O R P O R A T E C O M M U N IC A T IO N
In terv iew in g Skills - In te rv ie w e r's p reparation , In terview ee's p re p a ra tio n , T y p e s of
in terview
C o m m u n ic atio n for E m p lo y m e n t - R esum e: F orm ulating C areer Plans, P la n n in g y o u r
R esum e, S tru c tu rin g th e R esum e, C o n ten t of the Resum e, Electronic R esu m es
U N IT 5: IN T E R N A T IO N A L C O M M U N IC A T IO N
C u ltu ral sensitiveness, C u ltu ra l context
N egotiation S k ills - Process, Strategies, Issue in N eg otiatio n - C ollective b arg ain in g ,
P rocess & Essent i a i S of effective BC.
S u g g e s te d R ead in g s:
n
5. R andall E. M ajors H a rp e r & Rom : Business co m m u nication
6. H a rp e rt & Row W e ste rn : G u id e to effective letter w riting
7. M ary Ellen G uffoy : B usiness C o m m u n icatio n
8. Fred L u th a n : O rg a n izatio n al Behavior(For N egotiation Skill)
9. C.B M m oria : In d u strial R elation (^or the topic o f collective b arg ain in g )
23
S em ester -II
Pa per -2 0 1
M ic r o e c o n o m ic s - II
U N IT 1 : M A R K E T S W IT H IM PER FEC T C O M P E T IT IO N
M o n o p o ly : E quilib rium ; su p p ly ; m u ltip ia n t firm; m o n o p o ly pow er; d e a d w e ig h t loss;
price d iscrim in atio n ; b u n d lin g ; tw o -p a rt tariffs.
M on opo listic C o m p etitio n : P ro d u c t differentiation; e q u ilib riu m of th e firm in the
in d u s try -w ith e n try of n e w firm s a n d w ith price com petition. C o m p a ris o n w ith p u re
com petetio n.
O lig o p o ly a n d G a m e T heory: C o u m o t m ode! a n d reaction curves; B e rtra n d m o del;
q u a n tity lead ersh ip ; price lead ership; N o n collusive stable eq u ilib riu m ; sim u lta n e o u s
q u a n tity setting; collusion; cartels; C on cep ts of G am e Theory: D o m in a n t strate g ie s a n d
N a sh E qu ilibriu m ; M ixed strategies; P risoner's D ilem m a. Specification of olig op oly
m o d els in g a m e th eo retic term s.
U N IT 2 : F A C T O R M A R K E T S
Factor pricin g in the case of single a n d m an y variable factors; d e m a n d for labor in a
p ro d u c t m a rk e t w ith perfect com p etition a n d m o no po ly. M o n o p so n y , bilateral
m o n o p o ly a n d role of lab o u r unio ns. Econom ic ren t a n d quasi rent.
U N IT 3 : G E N E R A L E Q U IL IB R IU M
E d g e w o rth box; 2 g ood, 2 factor, 2 c o n su m er analysis a n d P are to o p tim a lity conditions;
m a rk e t trad e; W alras Law; R elative prices; E quilibrium a n d efficiency; G ra n d Utility
possibility frontier. Im plication of first a n d second w elfare theorem ;
U N IT 4 ; W ELFARE
Social w elfare function; w elfare m axim isation; Fair allocation; E n v y a n d eq u ity . A rro w 's
Im po ssibility Theorem .
U N IT 5 : M A R K E T FA ILURE
A sy m m etric in fo rm a tio n a n d signaling. Joint p ro d u c tio n a n d c o n s u m p tio n an d
externalities. C o m m o n p ro p e rty resources a n d public goods.
S u g g e s te d R e a d in g s
U N IT 1 : B A SIC C O N C E P T S
N u m b e r system , Logic, E q u atio n s a n d Inequalities, C oncept a n d m e th o d s of proof. Set
theory; ty pes of relations in econom ics; functions, types, m on oto nicity a n d invertibility,
d o m a in an d range.
U N IT 2 : F U N C T IO N S
Sequences: convergent, d iv e rg e n t a n d oscillatory. Limit of a c o n v e rg en t seq uence. Series
and th eir convergence.
Real valued functions: Linear, polynom ial, hyperbolic, logarithm ic, p o w e r a n d th eir
applications. R oots of p olynom ials. Lim it of a real valued function. C o n tin u ity a n d
differentiability.
U N IT 3 : S IN G LE VARIA BLE D IF F E R E N T IA T IO N
Polynom ial, logarithm ic a n d p o w e r functions a n d their applications. Rates of chang e an d
the tangent. A pp lications of continuity' a n d differentiability: In term ed iate value, extrem e
v alue a n d m e a n value theorem s. Taylor's a n d M cLaurin's series a n d expansions.
Stationarity, convexity a n d concavity of functions. Global a n d local ex tre m a a n d points of
inflexion. A pp lication s to Econom ics.
U N IT 4 : LIN EA R ALG E B R A
Vector space: o p eratio n s of a d d itio n a n d scaler m ultiplication a n d th eir geom etric
representation; lin ear co m binations, linear s p a n a n d basis. Scaler P ro d u c t an d
orthogonality. M atrices: o p eratio n s of addition, m ultiplication, transpose. R o w /co lu m n
operations. M atrix types: sym m etric, orthogonal, id em po ten t. D e te rm in an ts a n d inverse.
Linear in d ep e n d en ce , R ank a n d so lution s to linear sim u ltaneous equations. A pplications.
U N IT 5 : F U N C T IO N S OF T W O VARIABLES
G eom etric representatio n. Level curves. Partial derivatives. Y oung's theorem .
H o m o g en o u s a n d h o m o th etic a n d CES functions. Euler's theorem . G eneralised chain rule
and im plicitly d efin e d functions. Differentials. Convex sets. C oncavity a n d convexity.
Local m axim a a n d m inim a. O p tim isa tio n of functions w ith a single eq uality constraint.
S u g g e s te d R eadin gs:
1. Sydsaeter, K n u t & H a m m o n d , Peter J.: M athem atics for E conom ic A nalysis [Pearsons
Education]
2. C hiang, A.C.: F u n d a m e n ta l M eth o d s of M athem atical Econom ics [TMH]
3. Allen, R.G.D.: M athem atical A nalysis for Economics [Macmillan]
25
S e m e s t e r -II
P a p e r - 203
Le g a l A spects of B u sin e ss
Objective:
T he objective of the course is to im p a rt basic k n o w le d g e of the im p o rta n t b u s in e s s law s
alo n g w ith relev an t case law.
U N IT I : IN D IA N C O N T R A C T ACT, 1872
C o n trac t - m eanin g, essentials a n d kinds. Offer, A cceptance, C o n sid e ratio n , C o n trac tu a l
C apacity, Free consent. M o d es of d ischarge of a contract a n d re m e d ies for b re a c h of a
contract.
U N IT 2: N E G O T IA B L E IN S T R U M E N T S ACT, 1881
M e a n in g a n d characteristics of P ro m isso ry N ote, Bill of Exchange a n d C heque. H o ld e r
a n d H o ld e r in D ue C ourse, N egotiation, C rossing of C heq ue - K inds a n d effects.
U N IT 3: C O M P A N IE S ACT, 1956
C o m p a n y - m ean in g, kinds, p ro c e d u re of form ation. M e m o ra n d u m of association,
A rticles of A ssociation & P rospectus. A llo tm en t of shares. S h are h o ld e rs a n d M em bers.
C o m p a n y M eetings a n d R esolutions
U N IT 4 : C O N S U M E R P R O T E C T IO N AC T, 1986
S tru ctu re of the Act, jurisd ictio n a n d definitions. C o n su m e r co m p lain t - m eanin g, relief
av ailab le to a consum er.
U N IT 5 : IN F O R M A T IO N T E C H N O L O G Y ACT, 2000
S chem e of th e Act, definitions. D igital S ignature a n d Electronic G ov ernan ce. R egulation
of C ertifying A uth orities
S u g g e sted Readings:
1. K uchhal, M.C.& P rakash, D eepa , " Business Legislation for Management", Vikas
P ublishing, H o u se (P) Ltd., N e w Delhi.
2. C h ad h a, P. R .and Bagrial, A shok k., "Business Law" G algotia P u b lish in g C om pany,
N e w Delhi.
3. Singh, A vtar, "The Principles of Mercantile Law , Eastern Book C om p any ,
4. L ucknow .
5. M ah e sh w ari & M ah esh w ari, "Business Lazo", N ational P ub lish ing H ouse, N e w Delhi.
6. K apoor, N . D., "Business Law, S ultan C h an d & Sons, N ew Delhi.
7. Desai, T.R., "Indian Contract Act, Sale of Goods Act and Partnership A c t", S.C. Sarkar &
Sons Pvt. Ltd., Calcutta.
S. Bagrial, A. k, "Company Law , Vikas Publishing, H ouse (P) Ltd., N e w Delhi.
9. D atey, V.S., " Students Guide to Corporate Laws", T ax m an's A llied S ervices (P) Ltd.,
N e w Delhi.
10. Singh, Avtar., "Company Law , E astern Book C o m p an y L uch no w .
11. K apoor, G.K., "Corporate Laws & Secretarial Practice", P rem ier B ook C o m p a n y , N e w
n .n .;
L/eini. _ -
12. C h ad h a, R eena,C hadha, Sum ant, "Corporate Laws", M ayur Paperbacks, N e w D elhi.
13. C o n s u m e r Protection A ct,1986.
14. "Information Technology Rules 2000 & Cyber Regulations Appellate Tribunal Rules
2000 with Information Technology Act 2000" T ax m an n P ub lications Pvt. Ltd.,
N e w Delhi.
15. Painttal, D., "Law of Information Technology" T a x m a n n P u blication s Pvt. Ltd., N ew
Delhi.
S e m e s t e r -U
Pa per -2 0 4
M a r k e t in g M anagem ent
Objective:
A n in tro d u cto ry s tu d y of the v a rio u s principles a n d functions of m a rk e tin g k e e p in g the
In d ian b a c k d ro p w h e re v e r possible.
U N IT I: U N D E R S T A N D IN G THE BASICS
Introduction : D efinition o f m ark et, m ark etin g and m ark e tin g m an a g em en t, M a rk e tin g
functions, O bjectives of m ark e tin g m anagem ent, C o m p a n y 's o rie n ta tio n to w a rd s
m arketing
Public relations a n d publicity: m ark eting public relations, m ajo r decisions in m a rk e tin g
PR. C oncept of d irect m arketing: grow th, benefits, in teg ra te d direct m ark etin g , m ajor
channels, catalog m arketing,
U N IT 5 : C O N T E M P O R A R Y ISSUES
Ethics in M ark etin g
N e w e r con cepts like R elationship m arketing, Holistic m ark e tin g , G re en m arketin g,
services m ark etin g , political m ark eting etc.
T elem arketin g a n d M -comm erce, e-m arketing, R ural m arketing, T re n d s in Retailing
S u g g e s te d R ead in g s:
O b j ective:
M acroeco nom ics is th e s tu d y of the ag g reg ate perfo rm ance of th e ecr
n a tio n al incom e, g ro ss dom estic pro du ct, rate of g ro w th of th e econc
u n e m p lo y m e n t levels, inflation and price levels, etc. The present sy llab u s i r u , :
a n u n d e r s ta n d in g of th e eco nom y for s tu d e n ts at th e u n d e r g ra d u a te level,
b e e n d iv id e d into tw o parts, as M acroeconom ics I & II, to be cov ered
sem este rs respectively.
U N IT 1. A N IN T R O D U C T IO N T O BASIC M A C R O E C O N O M IC S C O N O
D 'S o u za (2008): C h a p te r 1
Econom ic S u rv ey (Latest)
U N IT 2. IS -L M M O D E L
B lanch ard (2006): C h a p te rs 3, 4 & 5
D 'S o u za (2008): C h a p te r 8 (pages 255-256)
U N IT 3. A G G R E G A T E SUPPY A N D A G G R E G A T E D E M A N D M O D E L
B lan ch a rd (2006): C h a p te rs 6 & 7
U N I T 4. IN F L A T IO N , U N E M P L O Y M E N T A N D T H E PH ILLIPS CURVE
B lan chard (2006): C h ap ters 8 & 9
Econom ic Surv ey-L atest
S u g g e s te d R e a d in g s
3. D 'S o u za , E. (2008): "M acroeconom ics", P earson Education: N e w Delhi.
4. B lan ch ard , O. (2006) : "M acroeconom ics" (IVlh Edition), P earson Ed'u
D elhi.
5. N . G reg ory M a n k iw (2005)'VUl Edition, M acroeconom ics, W o rth Pubiisi'
6. D o rn b u s c h R u diger, Fischer Stanley a n d Startz Richard (2004)- IXth E>.
M cG raw -H ill
7. G o v e rn m e n t of India (GOI) (Latest Y e a r): "Econom ic S urv ey", Minis;..
: N e w Delhi
S e m e s t e r - III
Pa p e r -3 0 2
In d u s t r i a l Ec o n o m ic s
U N IT 1 : S T R U C T U R E - C O N D U C T - PER FO R M A N C E P A R A D IG M
The Sim ple SCP m o d e l/fra m e w o rk w ith a n d w ith o u t feedbacks, its critiqu e a n d m o d ified
fram ew o rk w ith feedback.
U N IT 2 : M A R K E T C O N C E N T R A T IO N
D efinition o f the m ark et, n a tu re a n d m easu rem en t of m arket concentratio n, indices of
concentration, ineq uality m easures. Theories of m easu rem ent: d e te rm in istic and
stochastic app roach.
U N IT 3 : BARRIERS T O ENTRY
C oncepts to Barriers to Entry b y Bains, Stigler. Sources to B arriers to E ntry, Lim it Pricing
Theory, Strategic Entry deterrence, C ontestable markets.
U N IT 4 : V ER TIC A L IN T E G R A T IO N C O N G L O M E R A T E D IV E R S IF IC A T IO N &
M ER G ER S
Conglom erate D iversification : Concepts, m easures, d e te rm in a n ts a n d con seq uen ces of
diversification, M ergers, FDI
Vertical Integration : N a tu re a n d extent of vertical integration, th eories of vertical
integration, m onopolistic m otives for integration
U N IT 5 : T E C H N IC A L P R O G R E S S & PERFO R M EN C E
Econom ics of Research, M ark et stru ctu re and incentive to invent, C o n cep ts by A rrow ,
D em setz, S chu m p eter.
C oncepts of Profit m a r g i n s , P roductivity a n d Technical efficiency
M ain R e a d in g
1. Industrial Econom ics by R oger C larke
S u p p le m e n ta ry R ead in g s
1 S te p h en M artin, In d u strial Economics.
2 F erg u se n a n d F ergusen. Indu strial Economics.
3 Giles Burgess, In d u strial O rganisation.
4 S te p h en M artin, A d v a n ced Industrial Economics.
S e m e s t e r - III
Pa p e r -3 0 3
B u s in e s s Fin a n c e
U N IT I: IN T R O D U C T IO N
N a tu re, sco p e a n d objectives of financial m anag em en t. Tim e value of m o n e y a n d
m ath em a tic s of Finance. C o n cep t of Risk and return.
U N IT 2: IN V E S T M E N T D E C IS IO N
C apital b u d g e tin g process: Estim ation of Relevant cash flows, N o n -d isc o u n te d a n d
disco u n ted cash flow tec h n iq u e s - Pay back, ARR, NPV, IRR a n d P rofitability index.
U N IT 3: C O S T O F C A PITA L A N D F IN A N C IN G D E C IS IO N
C ost of C ap ital a n d Financing Decision: E stim ation of co m p o n en ts of cost of capital;
Equity cap ital a n d external & internal retained earnings, D ebt a n d Preference Capital,
W eig h ted a v e ra g e cost of capital (WACC) and m arginal cost of capital.
C apital s tru c tu re theories - NI, NOI, traditional a p p ro ach a n d M M a p p ro ach . Factors
d e te rm in in g capital structure.
U N IT 4: D IV ID E N D D E C IS IO N
R elation ship b e tw e e n d iv id e n d a n d corporate valuatio n - W alter m odel, G o rd o n M odel
a n d M M h y p o th esis. D e te rm in an ts of d iv id en d policy.
U N IT 5 :
(i) S o u rce s o f F in an ce
S h ort term sources: ad v a n c e s from com m ercial banks, public deposits,
a d v a n ces from cu stom ers a n d trad e creditors. Long term sources: shares, d e b e n tu re s and
long term lo an s etc.
(ii) Lease F in a n c in g
concept of leasing. T y p es of lease agreem ents. Difference b e tw e e n hire p u rc h a s e and
lease financing. A d v a n ta g e s a n d disad van tag es of leasing. Lease ev a lu atio n
(iii) M e rg e rs a n d A c q u is itio n s
R easons for m erg e rs a n d acquisitions. Types of m ergers. Financial con sid erations in
m erg e rs a n d acquisitions. Financial evalu atio n of m ergers a n d acquisitions. Benefits and
costs of m erg ers.
S u g g e s te d R e a d in g s:
J.C. V an H o rn e , Financial M an a g em en t a n d Policy, Prentice H all of India.
H . Levy a n d M. Sarnat, Principles of Financial M anagem ent, E n gelw oo d Cliffs,Prentice
Hall.
M. Y Khan, a n d P. K Jain., Financial M anagem ent, Text and Problem s, Tata
M cG raw Hill N e w Delhi.
R. S. K ulshrestha, Financial M anagem ent, Sahitya B hawan, Publishers an d
D istributors.
R. P. Rastogi, F u n d a m e n ta ls of Financial M anagem ent, G algotia P ublications,
N s w Delhi.
I. M. P andey , Financial M anagem ent, Vikas P ublishing H ouse (P) Ltd.
V.K. Bhalla, Financial M a n a g e m e n t & Policy, Anrnol Publications, Delhi
P rasa n n a C h an d ra , F inancial M anagem ent-T heo ry a n d Practice, Tata M cG raw
Hill.
V. Sharan, F u n d a m e n ta ls of Financial M an ag em en t, Pearson Education, India.
J. K Singh, F inancial M an a g e m e n t - Text a n d Problem s, D h a n p a t Rai and
C o m p an y , Delhi.
Dr. S.N. M ah esh w ari, Financial M anagem ent, principles a n d practice, S u lta n C h a n d a n d
Sons, N e w Delhi.
R.P. R ustagi, Fianacial M anag em ent, theory, concepts an d problem s, G algotia p u b lish in g
c o m pany, N e w Delhi.
S e m e s t e r - III
Paper -3 0 4
B a s i c Ec o n o m e t r ic s
U N IT 3 : M U LTIPLE R E G R E S S IO N M O D B l
T he th ree v aria b le case. D erivatio n of the coefficients. C orrelation. A d d itio n a l
assu m ptio ns. A d ju ste d R square. C onfidence intervals a n d testing of the regression
coefficients. F a n d t tests for stru ctu ral stability, co n trib u tio n a n d justification of an
ex planato ry variable.
U N IT 5 : D U M M Y VARIABLES
Intercept, Slope D u m m y variables. Interaction b etw e en qualitative variables. Interaction
b e tw e e n q u an titativ e a n d qualitative variables. D u m m ies for testing for the p resen ces of
Seasonal T rends.
M ain Readings
1. C h risto p h e r D ou gh erty , Introductory Econometrics 3rd E dition O xford U niv ersity
P ress (2007)
2. G u ja r a ti, D a m o d a r : Basic Econometrics , 3rd ed itio n M c.G raw Hill, N e w Delhi (1995)
3. R am an ath an , R am u : Introductory Econometrics W ith A pplications. T h o m so n South
W estern (2002)
Supplem entary R eadings
1. P indyck ,R obert S. a n d Daniel L. Rubinfeld. "Econometric Models and Economic
Forecasts.. M cG raw H ill, 3ra Edition, S ingapore (1997).
2. W onnacott, R.J. a n d W annacott, T.H: Econometrics , John Wiley. France
34
S emester-IV
P a p e r - 401
M a c r o e c o n o m i c s - II
U N IT 1. T H E O R IE S OF C O N S U M P T IO N A N D IN V E ST M E N T
a) C o n s u m p tio n Functions
b) F isher's In ter-tem p oral Choice M odel
c) Life-Cycle a n d P erm an e n t Incom e H y p o th ese s
d) Business Fixed, R esidential a n d Inventory Investm ents
M an kiw (2005): C h ap ters 16 and 17**
U N IT 2. O P E N E C O N O M Y I - TH E C O N C E P T S
(a) Balance of P aym ents
(b) T ra d e Balance a n d Exchange Rates
D 'S ouza (2008): C h ap ers 2 and 5
U N IT 3. O P E N E C O N O M Y II -T H E M U N D E LL-FLEM IN G M O D EL
N. G regory M an k iw (2005): C h ap ter 12
U N IT 4 . E C O N O M IC G R O W T H
(a) Sources of G ro w th, Potential a n d Feasible O u tp u t
(b) The D e te rm in an ts of Long-R un G ro w th an d Soiow - A G eom etric P resen tatio n
(c) The G olden Rule, C onvergence a n d Poverty Traps
(d) E n d o g en o u s G ro w th
D 'S o u za (2008): C h ap ter 16
S u g g e s te d R e a d in g s
1. D 'S ouza, E. (2008): "M acroeconom ics", Pearson Education: N e w Delhi.
2. Blanchard, O. (2006) : "M acroeconom ics" (IV,h Edition), P earson E ducation : N ew
Delhi.
3. N. G regory M an k iw (20G5)-Vlh Edition, M acroeconomics, W orth Publishers
4. S em ester-IV
P a per - 402
O r g a n isa t io n a l B e h a v io u r
O b jectiv e:
To p ro v id e s tu d e n ts w ith a n u n d e rs ta n d in g of th e principles of h u m a n b e h a v io u r in
o rg a n isa tio n s w ith relevance to the In d ia n business context.
U N IT 1. IN T R O D U C T IO N
C o ncept of OB; M a n a g e m e n t roles, skills a n d activities; Disciplines th at c o n trib u te to OB;
O p p o rtu n itie s for OB (G lobalization, Ind ian w orkforce diversity, cu sto m e r service,
in n o v atio n a n d ch an ge, n e tw o rk e d organizations, w ork-life balance, p e o p le skills,
po sitive w o rk e n v iro n m e n t, ethics)
(ii) M otivation
Concept; T heories (H ierarch y of needs, X a n d Y, Tw o factor, M cC lelland, Goal setting,
Self-efficacy, Equity theory); Job characteristics m odel; R edesign ing job a n d w o rk
arran g em en ts; E m p lo y ee invo lvem ent; Flexible benefits, Intrinsic re w a rd s
UN IT 3. GROUP BEH AV IO U R
(i) G ro u p s a n d W o rk T eam s: C oncept; Five stage m o del of g ro u p d ev e lo p m e n t; G ro u p
th in k and shift; In d ia n persp ectiv e on g ro u p norm s.
G ro u p s a n d team s; T y p es of team s; C reatin g team play ers from indiv id uals; Team
b u ild in g a n d team b a s e d w o rk (TBW).
(ii) Leadership
C oncept; T rait theories; B ehavioral theories (Ohio a n d M ichigan studies); C ontingency
theories ( Fiedler, H e rs e y a n d Blanchard, Path-Goal); A uth entic lead ersh ip; M entoring,
self-leadership, o n lin e leadership; Inspirational A p p ro a ch e s (transform ational,
charism atic); C o m p a ris o n of In d ia n leadership styles w ith o ther countries.
Exercises, g am e s a n d role plays m ay be conducted to d ev e lo p tea m a n d leadersh ip skills.
36
U N IT 4. O R G A N IS A T IO N A L CULTURE A N D STRU CTU RE
C oncept of culture; Im pact (functions and liability); C reating a n d su s ta in in g culture;
Em ployees a n d culture; C reatin g positive an d ethical cultures.
C oncept of structure; P rev a le n t organizational designs; N e w d esig n options.
U N IT 5. O R G A N IS A T IO N A L C H A N G E , C O N FLIC T A N D P O W E R
Forces of change; P la n n e d change; Resistance; A p p ro a c h e s (L e w in 's m odel,
O rg an isatio nal d evelo pm en t); Learning organization; O rganisation al ch a n g e in In d ia n
businesses.
C o ncept of conflict; T rad itio nal view and interactionists v iew of conflict; Conflict
process; F unctio nal/D y sfun ctio nal. Introduction to p o w e r an d politics
M a in R e a d i n g :
1. O rg an isatio n al B ehaviour by Stephen P. Robbins, T im o thy A. Ju d g e a n d Seem a Sanghi,
I3 ,h Ed, P earson E d ucation ltd.
S u p p le m e n ta ry R e a d i n g :
1. L u th a n s Fred., "O rg an izatio n al B ehaviour", M cG raw Hill.
2. Hellriegel, Slocum a n d W oodm an, O rg anisation al Behavior, South-W estern,
T h o m so n Learning, 9th edition, 2001.
3. B eh avio r In O rganizations, Jerald G reenberg, 8ih ed, P earson E ducation.
4. A rn o ld , John, R obertson, Ivan t. and C ooper, Cary, 1., "W o rk psychology:
u n d e r s ta n d in g h u m a n b e h a v io u r in the w orkplace", M acm illan In d ia Ltd., Delhi.
5. D w iv ed i, R. S., " H u m a n relations and org a n iz atio n al b ehavio ur: a global
p ersp ectiv e", M acm illan India Ltd., Delhi.
S em ester-IV
P a pe r - 403
Q u a n t it a t iv e T e c h n iq u e s for M anagem ent
U N IT 3 : D Y N A M IC PRO G R A M M IN G
M eaning, applications. C o n stru ctio n a n d p ro b lem solving in stages (in clu d in g
d ete rm in istic a n d b u t ex c lu d in g probabilistic p ro g ram m in g )
M ain R eadin gs
1. K a p o o r V.K. Operations Research : S ultan C han d & Sons, Latest Edition
2. V oh ra N .D . Quantitative techniques in management 3rd Ed , Me. G ra w H ill Co.
S u g g ested R e a d in g s :
1. S w a ru p Kanti, G u p ta, P.K. & M an m o h an , Operations Research 12th E ditio n S ultan
C h a n d a n d Sons.
2. T a h a , H .A Operations Research : A n Introduction , 7th Edition. P earso n E d u ca tio n
S e m e s t e r - IV
Pa p e r - 404
In d ia n Fin a n c ia l S ystem
U N IT 1 : FINANCIAL MARKFTS I N IN D IA
Role a n d Im p o rta n ce of Financial M arkets, Financial M arkets vs. C ap ital M ark ets vs.
Stock M arkets, L inkages B etw een E conom y a n d Financial M arkets, In te g ra tio n of In d ian
Financial M ark ets w ith W o rld M arkets, Players in Financial M arkets, Role of R eg u lato r
(RBI a n d SEBI)
40
G o v e rn m en t securities issued by State G overnm ents, M u n icip al Bonds, C o rp o ra te B o n d s
vs. G o v e rn m en t B onds
Suggested R e a d in g s :
(i) N a tio n a l Stock Exchange of India 'Indian Securities Market: A Review' 6<h Edition
NSE, M u m b a i (2003).
(ii) R u s ta g i, R.P, Financial M anagem ent: Theory Concepts and Problems : 3rd E dition
G algotia P u blishin g Co. (2006)
(iii) S.G. Eakins, S.G. 'Finance: Investments, Institutions and Management'., A d d is o n
W esley L o n g m a n Inc, USA. (1999)
(iv) S hahani, R akesh 'Financial Markets in India Latest Edition, A n am ica P ub Co, N ew
D elhi
S em ester - V
Pa per -5 0 1
In d ia n Ec o n o m y
U N IT 3 : M A C R O T R E N D S S IN C E 1990
G row th, Savings a n d In v e stm e n t, Populat ion, E m ploym ent, R egional differences,
M o n etary a n d Financial tre n d s
R ead in g s:
1. R akesh M o h an (2008), G ro w th Record of th e In d ian Econom y, 1950-2008: A story of
S ustained Savings a n d Investm ent, EPW, M ay 10.
2. K .V .R am asw am y (2007), Regional D im ension s of G ro w th a n d E m p lo y m en t, EPW,
Dec 8.
3. T im D y son (2008), In d ia 's D e m o g rap h ic T ransition a n d its con seq uen ces for
D e v elop m en t, p a p e r p re se n te d a t IEG (Third Lecture in the G o lden Jubilee Series)
M ar 24.
4. M ihir R ak shit (2009), In d ia am id st th e G lobal Crisis, EPW M arch 28.
5. N ote: R ead in g s 1,2 a n d 3 are also available in U m a Kapila (ed) In d ia 's Economic
D e v e lo p m e n t Since 1947. A cadem ic F ou ndation , Delhi, 4 th ed itio n 2009-10
U N IT 4: IN D IA N A G R IC U L T U R E SIN C E 1990
Post G reen R evo lution agricu lture; P ro d u ctio n a n d p rodu ctiv ity crisis in agriculture;
Regional differences; F o o d Security, PDS sy stem a n d M alnutrition.
R eadings:
1. R am esh C h an d , S.S. Raju, L.M. P an dey (2007), G ro w th Crisis in A g ricu ltu re -
Severity a n d O p tio n s at N a tio n a l and State Levels, EPW, June 30.
2. B harat R am asw a m i (2007), Public D istribu tion System in K aushik B asu (ed), T he
O xford C o m p an io n to Econom ics in India pp.430-33
3. R. R ad h ak rish n a (2005), F ood an d N u tritio n Security of the Poor, EPW, 30 A pril
Note: Readings 1 and 3 are also available in lima Kapila (ed) India's Economic Development Since
1947. Academic Foundation, 4th edition 2009-10.
U N IT 5:
(a) In d u stry , F oreign T rad e A n d Foreign C apital Since 1990.
(b) Role of Services a n d Infrastru cture in Econom ic D ev elo p m en t
R eadings:
1. R. N ag araj (2008), In d ia's Recent Econom ic G row th: A closer look, EPW, A p r 12.
2. P ulin N a y a k (2007), P rivatization, in K aushik Basu (ed), The O xford C o m p a n io n to
Econom ics in India, pp. 426-30.
3. N a g e s h K u m a r (2005), Liberalization, FDI flow s a n d D evelopm ent, EPW, A pr. 2
4. J. A lh u w a lia (2006), T ra d e Liberalization a n d In du strial P erform ance: A
D isag g reg ated V iew of In d ian M an u factu rin g in the 1990s, in S uresh T e n d u lk a r et.
al. (eds.) India: Ind ustrializatio n in a R eform ing Econom y, A cadem ic F o u n d atio n ,
Delhi.
5. Jim G o rd o n a n d P oonam G u p ta (2003), U n d e rs ta n d in g India's Services R ev olu tio n
p a p e r p re sen ted in IM F-NCAER C onference 2003, A Tale of T w o Giants: In d ia's and
C h in a 's E xperience w ith Reform, (excluding Section V) N o v e m b e r 14-16, 2003, N ew
D elhi (w w w .im f.o rg /ex tern a l/n p /a p d /se m in a rs/2 0 0 3 /n e w d elh i/g o rd o n .p d f) C an be
d o w n lo a d e d from the website.
6. Sebastian M o rris (2007), Infrastructure, in K a u sh ik Basu (ed), The O x ford
C o m p a n io n to Econom ics in India, pp.291-96.
U N IT 1 : U S F O F OEFJC F SO ETW A RE
W o rd p rocessing, S p re a d sh e e t basics, D atab ase basics, P resentations.
U N IT 2: U SE O F S P R E A D S H E E T S F O R D A T A ANALYSIS
Im p le m e n ta tio n of all statistical w o rk in P ap er 102 th ro u g h sp re a d s h e e t
U se of m acros a n d a u to m a tio n of rep eated data w o rk
U N IT 3 : E C O N O M E T R IC P R O B L E M S O L V IN G
U se of SPSS a n d SAS so ftw are packages to im p le m en t the eco nom etric te c h n iq u e s
ta u g h t in P a p e r 304
U N IT 4: L IN E A R P R O G R A M M IN G A N D M A T H E M A T IC A L P R O B L E M S O L V IN G
U se of a p p r o p ria te m ath em a tic al softw are package for lin ear p ro g r a m m in g p rob lem s
a n d for
U N IT 5 : D A T A SETS
In tro d u c tio n to real eco no m ic a n d business d ata sets. W o rkin g o n real p ro b le m s an d
p re p a ra tio n of a project report.
N otes:
2. For each c o m p u ta tio n b ase d project, one teacher from the college shaii act as guide.
The project is to b e d e c id e d a t th e b eginn ing of th e sem ester.
S u g g e s te d R eferences:
1. M a n u a ls fo r th e re le v an t softw ares
2. D ata Sets: C en su s of India, N atio nal Sam ple Survey, Index of a slock exchange,
W ages a n d P ro d u ctio n , CMIE.
44
S em ester - V
O p tio n a l G ro u p F: P a p e r - 511
In v e s t m ent M anagem ent
O bjective:
T he course aim s to a c q u a in t the s tu d e n ts w ith the essential of In v e stm e n t M a n a g e m e n t a n d
to e q u ip them w ith essential tools for the same.
U N IT 1 : B O N D M A N A G E M E N T
B ond Basics, C oncept of a yield , V aluation of Bonds ,D ifferent w ay s of C o m p u tin g Yield
(C u rrent yield, h o ld in g yield a n d Yield to m aturity (YTM)), yield curve, Basic T h eo rem s
of Bond V aluation a n d T erm S tructure. Risk In Bonds, Interest rate a n d d e fa u lt risk , Risk
S tructure of Interest Rates, B ond D uration, M odified D u ra tio n . Bond C onvexity,
Im m u n iz a tio n a n d R ebalancing of B ond Portfolios
U N IT 2 : M A R K ET EFFICIENCY
(i) M a rk e t Efficiency
M ean in g a n d form s of m ark e t efficiency , The R andom W alk M odel, Security A nalysis
(O verview of F u n d a m e n ta l a n d Technical Analysis)
(ii) D iv id e n d D is c o u n t M o d el
O ne, tw o a n d M ulti Stage G ro w th M odels, Price Earnings A pp roach 10 stock valuation.
U N IT 3 : P O R T F O L IO T H E O R Y
C oncepts of Risk a n d R eturn, M ean V ariance Fram ew ork, M ark o w itz M odel an d M o d e rn
Portfolio Theory, P ortfolio D iversification Concepts, Single Index M o d e l , Beta of a stock,
S ystem atic a n d U n sy stem atic R is k , SML, C M L , m arket m odel a n d CAPM .
U N IT 4 : M U T U A L F U N D S
In troduction, C alculation of N A V of a Fund, Classification of M u tu a l F u nd Schem es
(O p e n e n d & closed e n d , incom e & g ro w th schemes, sectorial schem es, index Schemes,
F u n d of F un ds Schem es) T racking Error, Tactical A sset A llocation a n d Portfolio
R ebalancing
M easu rin g P erfo rm ance of m u tu a l fu n d schem es (S&P Risk A d ju ste d Ratio, Sharpe,
Treynor, a n d Jenson, In fo rm ation a n d M 2 Ratios), core-satellite portfolio fram ew ork,
D iversification vs. asse t allocation, b en ch m ark in g m u tu al fu n d perform an ce, Portfolio
M a n a g e m e n t Service(PMS)
U N IT 5 : D ER IV A TIV ES:
M ean in g a n d T ypes ,Stock Futures, C o m m o d ity Futures, Interest rate futures, H ed g in g
th ro u g h fu tures a n d payoffs, O p tion s , In the m oney, At the M on ey a n d O u t of M oney
O ptions, O p tio n P ayoffs ,F o rw ard s a n d its difference w ith futures, Sim ple Futures an d
O p tion s C om b in atio n S trategies (N eutralising the risk. S pread ,S trad d le ,Collars, C overed
call, and P u t Call Parity), factors affecting o ption prem iu m , o p tio n pricin g m odel ( only
tw o stage bino m ial m o d e l ), S w ap s (Interest rate an d currency sw aps).
M ain R eadin gs
1. Brealey, R a n d S.C.M yers, Principles of Corporate Finance; 6lh E d itio n Me. G ra w Hill,
N e w Y ork (2000).
2. C h a n d ra , P rasa n n a Financial Management, Latest Edition Me. G ra w Hill, N e w Delhi.
3. K han, M.Y 'Indian Financial System ' Latest Ed.. Tata M e G ra w Hill, N e w Delhi.
4. N a tio n a l Stock Exchange of India Indian Securities Market: A Review' 6lh Edition NSE,
M u m b a i (2003).
5. R u stagi R.P, Investment M anagem ent: Theory and Practice:: 2nd E ditio n S u ltan C h a n d
a n d Co. N e w Delhi(2007).
6. S.G. Eakins, S.G. Finance: Investments, Institutions and M anagem ent'., A d d is o n W esley
L o n g m a n Inc, USA. (i999)
7. S han ani, R akesh 'Financial Markets in India' 2nd Edition, A n am ica P ub Co, (2008)
S u p p lem en tary R e a d in g s :
1. S c h a u m 's O u tlin e Series, Theory and Problems o f Investments : Latest E dition , Me. G raw
Hill
2. S in g h P r e e ti , Fundamentals of Investment M anagem ent, H im alay a P ub lishin g
H ou se, (2006)
46
Semester - V
O p tio n a l G ro u p M: P a p e r - 5 2 1
Consum er B e h a v io u r
O bjective
To p ro v id e s tu d e n ts w ith a u n d e rs ta n d in g of the psyche of a typical c o n s u m e r a n d its
application to the In d ia n context.
U N IT 1. IN T R O D U C T IO N
Scope of co n su m e r b ehaviour; M ark etin g concept a n d c o n su m er b eh a v io u r; C u sto m e r
value, satisfaction a n d retention; M ark etin g ethics a n d social responsibility; M od el of
consu m er decision m aking; C o n su m e r research p arad ig m s a n d c o n s u m e r research
process.
U N IT 2. C O N S U M E R AS A N IN D IV ID U A L
(i) P e rs o n a lity a n d C o n s u m e r B eh av io u r
Theories of personality; P ersonality a n d co n su m er diversity; B rand perso n ality ; Self an d
self im age; V irtual personality.
(ii) C o n s u m e r P erc ep tio n
Elem ents a n d d y n am ics of perception (Sensation, A bsolute a n d D ifferential threshold,
S ublim inal p erception, Perceptual selection, org anization an d in terp retatio n); C o n su m e r
im agery.
(iii) C o n s u m e r L ea rn in g
Elem ents of C o n su m e r learning, B ehavioural learning theories (Classical, In stru m ental,
O bservational); C ognitive learning th eory (Inform ation processing a n d Inv olv em ent
theory); R ecog nitio n an d recall m easures.
(iv) C o n s u m e r A ttitu d e
N atu re; S tru ctu ra l m odels; A ttitu d e form ation; A ttitu d e change strategies; C ognitive
d issonance theory; A ttrib utio n theory.
U N IT 3. C O N S U M E R S IN SO C IA L S E T T IN G S
(i) R eference G ro u p s a n d F am ily In flu e n ces
P o w er of reference groups; T ypes (Friendship, S hopping, W ork, V irtual a n d C o n su m er
action gro up s); Reference g ro u p app eals a n d celebrities; Socialisation of family; Functions
of family; F am ily decision m aking.
(ii) Social C lass
Class, S tatus a n d categories; A ffluent consum ers; M idd le Class; W o rk in g class and non
affluent con sum ers; C o n su m e r b eh a v io u r ap plicatio ns of social class.
U N IT 4. C U LTU R E A N D C O N S U M E R B E H A V IO U R
N e e d s a n d culture; C u ltu re is invisible; Learning a n d culture ( Sym bolism , Enculturation
a n d A cculturation, Rituals); M ea su rem en t of culture (content analysis, fieldwork, value
m e a su re m e n t s u rv e y instrum ents); S u bcu ltu res (nationality, religious, geographic, racial,
age a n d g e n d e r subcultures)
UNIT 5. C O N SU M E R DECISIO N M A K IN G PROCESS
(i) O p in io n Leadership and D iffu sio n o f Innovations
O p in io n leadership: Process a n d m o tiv a tio n beh in d it; Profile of o p in io n leaders;
F requency, o v e rla p a n d situatio nal en v iro n m en t; A pplication to m a rk e tin g strate g y .
D iffu sio n of innovations: Process; A d o p tio n process; Profile of co n su m e r in n o v a to rs.
(ii) C onsum er D e cisio n m aking
Levels; M odels; G ifting b eh av iou r; C o n su m in g a n d possessing; R e la tio n sh ip m ark e tin g .
M ain R e a d in g :
C o n s u m e r B eh av io u r b y L eon G. Schiffm an & Leslie L azar K anuk, 8th ed., P earson
pu blication s
S upplem entary R e a d in g s :
1. C o n s u m e r B eh aviou r b y H aw k ins, Best a n d Coney, 9th ed, Tata M cgraw H ill.
2. C o n s u m e r B ehav io ur in In d ia n P erspective b y Suja Nair, H im aly a pu blishers.
3. C o n cep tu a l Issues in C o n s u m e r B ehavio ur by S R am esh K um ar, P e a rso n P ublication.
4. C u s to m e r B ehaviour: A M anagerial Perspective by Sheth a n d M ittal, T h o m s o n
P ublication
48
Sem ester - V
O p tio n a l G ro u p Q: P a p e r - 531
A dvanced Ec o n o m e t r ic s,
O bjective
To b u ild u p o n basics of econom etrics a n d equ ip the s tu d e n ts w ith advanced
m eth o d o lo g ies in econ om etrics to m ak e them efficient analysts a n d researchers.
U N IT 1 : R ELAXING T H E A S S U M P T IO N S O F TH E C LASSICAL L IN E A R M O D E L
M ulticollinearity: T he prob lem . Detection. Solution.
H eteroscedasticity: T h e p roblem . Detection. Solution. GLS.
A uto co rrelatio n: P roblem . Tests for detection. Solutions.
Specification Errors: O m issio n of a variable, Inclusion of irre lev an t variable, tests for
d etecting errors, erro rs in exp lan ato ry and d e p e n d e n t variable
U N IT 2 : S IM U L T A N E O U S E Q U A T IO N M ODELS:
T w o Stage Least S q uares A n d The Indirect least squares techniques. A pplication s.
U N IT 5 : PANEL D A TA
Fixed a n d R a n d o m Effects
M a in R e f e r e n c e s :
U N IT 1 : IN T E R N A T IO N A L T R A D E T H E O R Y
Basis a n d th e G ain s fro m T rad e
A bsolute A d v a n ta g e th eory, L aw of co m p a rativ e ad vantag e, O p p o rtu n ity C o st T heory,
P ro d u ctio n Possibility C u rv e w ith o p p o rtu n ity costs a n d relative c o m m o d ity price, The
basis for a n d gain s from tra d e u n d e r co n stan t costs.
P ro d u c tio n P ossibility C u rv e -w ith increasin g costs, C o m m u n ity in d ifferen ce curve,
eq u ilib riu m in isolation, G ain s fro m T ra d e w ith increasing costs, G ains fro m e x c h an g e a n d
specialization.
The E q u ilib riu m R elative C o m m o d ity Prices w ith - Partial E q u ilib riu m A nalysis, O ffer
curves, T h e E q u ilib riu m R elative C o m m o d ity Prices w ith - G eneral E q u ilib riu m A nalysis,
R elation ship b e tw e e n G eneral a n d P artial E q uilib rium Analyses, T e rm s of trad e .
R e a d in g :
S alv ato re-Internation al Econom ics-8th Edition, C h a p te r 4, C h a p te r 3 w ith o u t A p p e n d ix
H o w e v er, A p p e n d ix : A4.1, A4.2, A4.3, A4.4 o n D eriv ation of T ra d e Indifference C u rv e s can
be tre a te d as O p tio n a l reading.
U N IT 2 : F A C T O R E N D O W M E N T A N D H E C K S C H E R O H L IN T H E O R Y
A s s u m p tio n s o f th e th eo ry , In terp reta tio n or H eckscher O h iin T heorem , G e n era l eq u ilib riu m
fra m e w o rk of H eckscher- O h lin Theorem , D iag ram m atic p re sen tatio n o f th e theo ry, Factor
price eq u a liz a tio n a n d incom e d istribu tio n, Leontief p arad o x a n d Factor Reversal
R e a d in g
Salvatore-Ir.tem ationai Econom ics-8tn Edition [C hapter 5 a n d its A p p e n d ix o th e r th a n A5.4]
N e w T ra d e T h e o r ie s , Technology, skill, p ro d u c t differentiation
[Sections 6.1, 6.2, 6.3, 6.4A, 6.4B a n d 6.5, 6.5A, 6.5B o f C h ap ter 6] S alvatore-In tern ation al
Econom ics-8th E dition __ ______________ ___
U N IT 3 : IN T E R N A T IO N A L T R A D E POLICY
A: Tariff
D efinition, Types, Partial eq u ilib riu m analysis of a tariff, Effects of a tariff o n c o n su m e r an d
p ro d u c e r su rp lu s, C ost a n d benefit analysis of tariff, Rate of effective protection.
R e a d in g
[Sections 8.1, 8.2, a n d 8.3A of ch ap ter 8]
S alv ato re-International Econom ics-8th Edition
B: N on-T ariff B arriers a n d the N e w P rotectionism
Im p o rt Q uotas, c o m p a riso n w ith tariff, V o lu n tary E xport Restraints, Technical
A d m in istrativ e a n d o th e r regulations, Intern atio nal cartels, D u m p in g , E x p o rt S ubsidies
R e a d in g
[Sections 9.1, 9.2, 9.2A, 9.2B, 9.3, 9.3A-9.3E of C h a p te r 9]
S alv atore-In ternational Econom ics-8th Edition
50
U N IT 4. N E W T O P IC S IN IN T E R N A T IO N A L TR A D E
A .Intern atio nal C apital Flows, C apital flow s u n d e r laissez faire, W elfare analysis
B.Extension of K e ck sh er - O h lin T ra d e theory- M any good and m a n y factors ex ten sion
C .Im m iserising G ro w th a n d T ransfer P roblem
D. Foreign In v e stm e n t w ith special reference to D eveloping countries
R e a d in g
1 .Lectures o n In tern atio n al T rade-Jagdish B hagw ati, T.N. Srinivasan: M IT Press
2. W .M .C ord en T rad e P olicy a n d Welfare. C laren d o n Oxford
U N IT 5. W O R L D T R A D E O R G A N IZ A T IO N
GATT a n d T ra d e L iberalization, GATT to WTO, Objectives, functions, basic prin ciples a n d
areas of o p eratio n of WTO, S tructure and w o rk in g of the WTO, a n o v erv ie w of M inisterial
conferences: issues, decisions a n d controversies, D oha D e v elo p m en t A g en d a, W TO an d
agriculture, Im plications of W TO activities for dev elop in g countries, W TO a n d India.
R e a d in g
1. C o n te m p o ra ry Issu es in G lobalization-A n In trodu ctio n to T h eory a n d Policy in
India-(O U P) S o u m y en S i k d a r , C hapters- 6 a n d 7
2. w w w .w to .o rg
S em ester - V
O ptional G roup P: Paper 551
Project M anagem ent
UNIT 1 : IN T R O D U C T IO N .
Project Identification, g en e ratio n of ideas, Project screening a n d m e a s u r e m e n t of
perform an ce, Project Cycle, Feasibility studies a n d form ulatio n of a project, P roject p lan n in g ,
M ark et a n d Technical A nalysis.
UNIT 5:
Exercise on W riting o f the Project Report
\
S u ggested Readings
1. Brealey, R a n d S.C.Myers, Principles o f Corporate Finance; 6lil E d itio n Me. G raw Hill,
N e w Y ork (2000).
2. C h an d ra , P ra s a n n a Projects P lanning A nalysis Selection , Im p le m e n ta tio n and
R eview Latest E dition Me. G raw Hill, N e w Delhi.
3. G o p a lk rish n a n P & V.E. R am am oo rthy : Text book of Project Management Me. M illa n ,
N e w D elhi. (1996)
4. Patel, B.M. Project management Vikas Pub. H o u se (2000)
5. R ustagi , R.P, Financial Management : Theory Concepts and Problems : 3rd Edition
G algotia P ub lishing Co. (2006)
6. Shim.J & J.Giegel, Financial Management, ,Schaum O utline Series, 2nd Edition Tata Me
G ra w Hill Co.(2004)
Sem ester-VI
Pa p e r -6 0 1
En v i r o n m ental Ec o n o m ic s
E nvironm ental Econom ics is no lo n g er a perip h e ral area of the discipline of Econom ics, b u t
is at the centre in discu ssion s of d ev e lo p m e n t econom ics today. H ence s tu d e n ts need to
u n d e rs ta n d the basic term in o lo g y of E nviro nm ental Economics, E n v iro n m en ta l v alu atio n,
A ccounting F ram ew ork , R egulations, a n d in tern ation al env iron m en tal issues. T h is syllabus
not only pro v id es the basic fo u n d a tio n s of E n viron m ental Economics b u t also e q u ip s the
stu d en ts regardin g cu rren t d ev e lo p m e n ts in the subject.
U N IT II: S O L U T IO N S T O E N V IR O N M E N T A L PROBLEM S:
1. C on ven tio nal Policy- E n viro nm en tal S tand ards, Efficiency of E n viro nm ental
stand ards, C o m m a n d a n d Control A p p ro a c h
2. M arket Based Policy- P ollution C h arges a n d E nvironm ental Subsidies, D eposit
refu n d System , P ollu tio n P erm it T ra d in g Systems,
3. E nv iro nm en tal R egu lation s in India
C h ap ters 5 a n d 6 T h o m as C allan
C h ap ter 3 (pages 100-119) - R.N. B hattacharya
U N IT III: A N A LY TIC A L T O O L S F O R E N V IR O N M E N T A L P L A N N IN G
1. E n viron m ental Risk Analysis- C oncept of Risk, Risk A ssessm en t a n d Risk
M anagem ent.
2. Assessing Benefits for E n v iron m en tal D ecision M aking- E n viro nm ental Benefits-
C onceptual Issues, A p p ro a ch e s to M ea su rin g Environm ental Benefits- Physical
Linkage A p proach, Behavioral Linkage A pproach- Direct a n d Indirect
E stim ation M ethods.
3. Benefit - C ost A nalysis
C h apters 7, 8 an d 9 T h o m as C allan
U N IT IV: SU ST A IN A B LE D E V E L O P M E N T A N D E N V IR O N M E N T A L A C C O U N T IN G
1. Sustainable D e v elo p m en t- C oncept a n d M easu rem en t
2. E n viron m ental A ccou nting- C oncept, C o m m o n P rop erty Resources a n d LDCs
C h ap ter 5-Tom Tietenberg
C h ap ter 5-R. N. B hattacharya (Pages 179 to 188 a n d 198 to 215)
53
U N IT V: G L O B A L E N V IR O N M E N T A L M A N A G E M E N T
1. In tern atio n al T ra d e a n d Intern atio nal A g re em en ts
2. A C ase of G lobal A ir Q uality- Policies for O zo ne D e p le tio n a n d G lobal
W a rm in g
C h a p te rs 21 a n d 14- T ho m as C allan
R eferences:
T h o m as Callan: E n v iro n m e n ta l Economics, 2007 T h o m so n L earning Inc. In d ia n E dition.
R .N .B hattacharya: E n v iro n m e n ta l Economics, A n In d ia n P erspective (Edited), 2001 O xford
U niversity Press.
T o m Tietenberg: E n v iro n m e n ta l a n d N a tu ra l R esource Economics, 2004 (Sixth Edition),
P earso n Education.
54
S e m e s t e r - VI
P a p e r 6 0 2
B u sin e ss St r a teg y a nd Et h i c s
O b jectiv e:
The cou rse aim s to acq u ain t the stu d en ts w ith the nature, scope a n d fo rm u la tio n of B usiness
Strategies a n d th eir s u p p o rtin g organizational policies.
U N IT I O V E R V IE W OF STR A TEG IC M A N A G E M E N T
(i) Nature and V alu e of Strategic M anagem ent
N a tu r e a n d scope, C o n cep t of Strategy, Levels of Strategy, C o rp o ra te Strategy, S trategy
P lanning, V alue of Strategic m anagem ent. Benefits of strategic m a n a g e m e n t. Risks of
Strategic m an a g em en t.
(ii) Strategic M anagem ent Process
Strategic M an a g em en t as a Process. C o m p o n en ts of Strategic M a n a g e m e n t M odel.
C o n cep t of Vision a n d M ission. Form ulating a C o m p an y M ission. Social Responsibility:
G uid elines for a Socially R esponsible Firm.
U N IT 2 : E N V IR O N M E N T A L ANALYSIS
(i) External Environm ent
N e e d a n d C haracteristics of env ironm ental factors. Analysis of rem ote en v iro n m e n t.
A naly sis of specific env ironm en t: M ichael E. P o rter's 5 Forces M odel.
(ii) Internal Environm ent
V alue of S ystem atic Internal A ssessm ent. D ev elo p in g the C o m p a n y profile. Profile of
C o m p a n y 's S tren gth s a n d W eaknesses.
(ii) M ultinational Environm ent
W h y C o m p an ies Internationalize. C om plexity of the M u ltin atio nal E nvironm ent.
M u ltin a tio n a l Strategic: plann in g. M N C M ission Statem ent.
U N IT 4: S TR A TEG Y IM P L E M E N T A T IO N A N D C O N T R O L
(i) O peration alizing the Strategy
A n n u a l Objectives. Q ualities and Benefits of A n n u al Objectives. D ev elo p in g Functional
Strategies. B usiness policies a n d their Purpose.
(ii) In stitutionalising the Strategy
S tructu ral C o nsid eratio ns. Linking structure to strategy. O rganization al leadership. Role
of th e CEO. O rg an izatio nal culture. M anagin g the S trategy-C ulture relationship.
(iii) Strategic Control and Evaluation
Establishing Strategic Controls. O perational control systems.
U N IT 5 : B U SIN E SS ETH ICS:
V alues-C on cept, ty p es a n d form ation of values, ethics, values a n d b e h a v io u r, Ethics,
d e v e lo p m e n t of ethics, ethical decision m ak in g a n d decision m ak in g process, relevan ce of
ethics a n d v alu e s in business. M an a g e m e n t of Ethics.
M a in R e a d i n g s :
1. J.A. Pearce & R.B Robinson; Strategic m an ag em en t, Prentice H all P ublications.
2. G hosh, P. K.; Strategic Planning and Management, S ultan C h a n d & Sons, N e w D elhi
S u p p le m e n ta r y R e a d i n g s :
1. T h o m p so n , A rth u r A. a n d A. j. Strickland; Strategic Management, M cG raw Hill, N e w
York.
2. G hosh, P. K.; Strategic Planning and Management, S ultan C h a n d & Sons, N e w D elhi
3. P rased, L .M ; B u sin ess Policy; Strategic m an ag em en t., S ultan C h a n d & Sons, N e w
Delhi.
4. Jauch a n d Glueck; Business Policy and Strategic Management, M cG raw -H ill.
56
S e m e s t e r - VI
O p tio n a l G ro u p F: P a p e r - 611
In t e r n a t i o n a l Fi n a n c e
M ain R e a d in g s :
1. Apte, P. G., M u ltin a tio n a l Financial M anagem ent, T ata-M cG raw Hill, N e w Delhi, 1998.
2. Levi, M aurice; In tern atio n al Finance M cG raw Hill Inc., N e w York, 1996
3. M ad u ra, J e f f ;: Intern ation al Financial M an ag em en t
4. Seth, A.K., Internation al Financial M anagem ent, Galgotia P u blish ing C om pany, New
Delhi, 2000.
5. Shapiro, Allen C., M ultinational Financial M anagem ent, Prentice Hall India Pvt Ltd.,
N ew Delhi, 1995.
S e m e s t e r - VI
O p tio n a l G ro u p M: P a p e r - 621
A d v e r t isin g & Brand M anagem ent ,
U N IT -1 F O U N D A T IO N S O F A D V E R T IS IN G
T ypes of ad v ertisin g , T h e C o n cep t of IMC, Roles a n d fu nctio ns of ad v ertisin g , T h e key
players - ad v ertiser, m e d ia , ad v e rtisin g agency, O rg a n izatio n of ag en cy - h o w to select
a n ad v e rtisin g agency, A d v e rtisin g a p p ro p riatio n s - factors in flu en c in g ad v e rtisin g
b u d g et, m e th o d s of settin g ad v e rtisin g b ud get.
U N IT -2 P L A N N IN G A N D STRA TEG Y
P lannin g fram ew o rk , M a rk e tin g strategy a n d situation analysis, T he m a rk e tin g p lan , The
ad v e rtisin g plan, S ettin g goals a n d objectives - functions a n d objectives,The D A G M A R
ap p ro ach ,S e g m en tin g a n d positioning.
U N IT -3 EFFECTIVE A D V E R T IS IN G M ESSA G E
T he creative a n d m e ssa g e strateg y - the concept of USP/UVP, th em es a n d appeals,
C o p y w ritin g - th e la n g u a g e of advertising, co p y w ritin g for print, radio, T.V. a n d web,
Illustrating - v isual co m m un icatio n, D esigning a n d p ro d u c tio n - (in clu d in g th e visual
layout), E v alu a tio n of effectiveness, Pre- Testing, Post-Testing
U N IT-4 EFFECTIVE A D V E R T IS IN G M E D IA
T yp es of m edia, N e w e r m e d ia options, M edia objectives, M edia b u d g e t, M edia strategies
- M edia m ix, M ed ia b u y in g , M edia evaluation.
U N IT-5 B R A N D M A N A G E M E N T
B rand m a n a g e m e n t - w h a i 13 a b rand, b ra n d d ev elo p m en t, extension, rejuvenation, re
launch - p ro d u c t vs. b ra n d s , g o ods a n d services, retailer a n d d istribu to rs, p eo ple and
org anization, b ra n d challen ges and oppo rtun ities, th e b ra n d eq u ity concept, identity an d
im age
B rand lev erag ing a n d b r a n d p erform an ce - establishin g a b ra n d eq u ity m an a g em en t
system , m e a su rin g so u rces of b ra n d equity a n d c o n su m er m indset, co-branding, celcbrity
e n d o rse m e n t
B rand p ositio n in g a n d b r a n d b u ild in g - b ra n d k n ow ledge, b ra n d portfolios a n d m ark et
seg m en tatio n - step s o f b ra n d building, identifyin g a n d establishin g b ra n d positioning,
defin ing a n d estab lish ing b ra n d values.
S u g g e ste d R e a d i n g s :
1. A dvertising: P rinciples an d Practice by W illiam Wells, S an d ra M oriarty, a n d John
Burnett, 7th edition, prenctice-H all of India, 2007
2. A dv ertisin g M a n a g e m e n t by Jaishri Jethw aney a n d Shruti Jain, O xford U niversity
press, 2006
3. A dv ertisin g b y A kar, M ay o r and Batra
58
S e m e s t e r - VI
O p tin a l G ro u p Q: P aper 621
A D V A N C E D M A T H E M A T IC A L T E C H N IQ U E S ,
U N IT 1 : L IN E A R ALGEBR A
C haracteristic eq u atio n s a n d roots. D iagonalisation. Q u a d ratic forms.
U N IT 2 : F U N C T IO N S OF SEVERAL VARIABLES
Partial derivatives. G eneralised Y oung's th eo re m an d Euler's theorem . C o nv ex sets.
C onvexity, C oncavity, q u asi convexity, quasi concavity and th eir inter-relations.
M ax im u m a n d m in im u m values. C onstrained optim isation w ith one a n d m o re eq u ality
constraints. E nvelope results. O ptim isation w ith inequality con strain ts. N o n linear
p ro g ra m m in g . Applications.
U N IT 3 : L IN E A R P R O G R A M M IN G
D uality, C o m p le m e n ta ry Slackness a n d ap plication of K uhn T ucker conditions.
U N IT 4: D IF F E R E N C E E Q U A T IO N S
First o rd e r w ith c o n stan t a n d variab le coefficients. Second order equations. E conom ic
applications.
U N IT 5 : D IFF E R E N T IA L E Q U A T IO N S
Definite a n d in d e fin ite integr?ls a n d their econom ic applications.
S u g g e ste d R e a d in g
1. Sydsaeter, K nut & H a m m o n d , Peter J.: M athem atics for Econom ic A nalysis
[P earsons Education]
2. Y am ane, Taro: M athem atics for Econom ists - A n elem en tary su rv e y [PHI]
S em ester VI
O p tin a l G ro u p E: Paper 641
Ec o n o m ic G row th a n d Po lic y
U N IT 1 : E C O N O M I C DEV EI n p M E N T - D E F IN IT IO N S A N D C O N C E P T S
A V ery S hort In tro d u c tio n (AVSI), C haracteristics of D e v e lo p m e n t p p 1-29
D e v e lo p m e n t Economics, C hapter-2
D istin ctio n b e tw e e n G ro w th a n d D e v elo p m en t
E cono m ic D ev elo p m en t, M ichael. P. Todaro, C h a p te r 1 a n d 2
U N IT 2 : G R O W T H M O D E L S
DE, C hapter-3 E conom ic G ro w th, Section-3.3.1(pp 51-56) a n d
Section 3.5 (p p 74-84).
DE, C h a p te r 10, p p 353-371 (LEWIS MODEL)
In tro d u c tio n to E conom ic G ro w th pp20-53 (THE BASIC SOLO W M O D EL)
E n d o g e n o u s G ro w th M o d e l : Jones
Note- Solow Model shall be covered before Convergence (Section 3.5)
U N IT 5 : S T A T E A N D T H E M A R K ET
F H a y a m i , C h apter-8 (up till p ag e 212) a n d aiso inclu ded are p p 233-239
E xperience of S o u th East A sia A n d L atin A m erica C oun tries in this co ntext could
b e useful.
R eferences:
D ebraj Ray, Development Economics, DE, Princeton U niversity ^re ss 1998
C h arle s Jones, Introduction to Economic Growth, Second Edition
P a rth a D a sg u p ta , Economics: A Very Short Introduction, O xford U n iv ersity Press,
2007
Meier, Leading Issues in Economic Development, 5 ,h edition
M ichael.P.Todaro, Economic D e v e lo p m e n ts edition.
F H a y a m i , Economics ( a s p e r t h e p r e v i o u s s y l l a b u s )
A .P T h irw a ll, Growth and Development ,7'h edition
60
S e m e s t e r - VI
O p tin a l G r P: P a p e r 651
En t r e p r e n e u r s h i p a n d Fa m il y B u sin e ss
OBJECTIVES : Provide u n d e rsta n d in g of en trep reneursh ip, i.e., initiating a n inno vative n ew
bu siness ventu re a n d dev elop in g it into a self-sustaining and profitable enterprise. Fam ily
bu sin esses im p act all o u r lives. The course shall explore the b usin ess, p erso n al, and
in terp erso n al issues associated w ith a fam ily-ow n ed an d m an a g ed co m p a n y . T h e objective
of this stream is to p ro v id e co m preh ensive k n o w led g e a n d d e v e lo p com petencies to start
o w n in d e p e n d e n t business.
U N IT 2 : C REATIVITY ISSU ES A N D ID E A P R O C E S S IN G
M an a g in g C reativity Issues to be a d d re s s e d in w o rk in g the defin itio n of creativity -
D efinition -A ttrib utes of a creative p erson - C reative Thinking a n d M o tiv atio n -M an ag in g
C reativity - O rganisation al Actions that e n h a n ce a n d h in d e r C reativ ity -O rganisational
priorities a n d C reativity -M anagerial responsibilities in a creative organisation . Search
for bu siness idea, sources of ideas, idea processing , In p u t requirem en ts: sources an d
criteria of financing, fixed a n d w orkin g capital assessm ent, technical an d m ark e tin g
assistance
U N IT 3 : E N T R EPR EN EU R A N D E C O N O M IC D EV E LO PM EN T
Role of E n tre p ren e u r in In d ia n econom y a n d develo ping eco nom ies w ith reference to
S elf-E m ploym ent D evelo pm ent, E ntrepren eu rial C ulture, The E n tre p re n e u ria l m ind -set
in ind ividu als, The Entrepreneurial m in d -set in o rg a n iz atio n s a n d corporate
en tre p ren e u rsh ip , E ntrepreneurial Strategy: gen erating and exp loitin g n e w entries.
W h y do E n tre p re n e u rs fail - T h e FOUR E n tre p re n e u ria l P itfa lls (P eter D ru c k er)
U N IT 5 : S U C C E S S IO N P L A N N IN G
In n o v a tio n & C hange , N a g g in g issues, Succession, D ev elo p in g lead ersh ip abilities,
E state p lan nin g, E xpectations of successors, S elf-developm ent and career plan,
P re p a rin g the next gen eratio n
61
S u g g e s te d R e a d in g s :
62