Harvey MacKay 10A

Creative Leadership or Thinking Outside the Box

Kh nng lnh o sng to hoc Nhn xa trng rng

SPEAKER: Harvey MacKay Unit: 10A

Dn gi: Havey Mackey Bi: 10A
TITLE: Creative Leadership or Thinking Outside the Box Page: 1/
TIU : Kh nng lnh o sng to hoc nhn xa trng rng Trang: 1/

HARVEY MacKAY HARVEY MacKAY

"Creative Leadership" or Sees the cutting edge and "Lnh o c tnh sng to"
"Thinking Outside the Box." beyond hay "nhn xa trng rng"
Nhn thy c giai on pht
What is leadership? trin nht v nhn xa hn na. Lnh o l g?
Well, let's start with what it isn't. Best-selling author Chng ta hy bt u vi ci khng
Tc gi sch bn chy nht c xem l kh nng lnh o.
Syndicated columnist
Leadership is not authority. Authority Tc gi cc bi vit chuyn cho Lnh o khng phi l uy quyn. Uy
is compelled obedience, authority is bo quyn i hi s quy phc, uy quyn
the work day begins at 8:30AM... tc l mt ngy bt u vo 8:30
you are expected to be on time. AM...bn phi n ng gi

Leadership requires persuasion. You Lnh o i hi phi thuyt phc.

follow not because you have to, but Bn lm theo khng phi v bn phi
because you want to. lm, m v bn mun lm.
When Dwight Eisenhower, former Khi Dwight Eisenhower, c tng
President of the United States, was thng M, cn l mt v tng, ng
still a General, he used to demonstrate thng th hin quyn lnh o ca
how to exercise leadership with a mnh bng mt si dy. ng t n
piece of string. He'd put it on his desk ln bn...v tt nhin si dy c
and push it... and of course the string cun li. Sau , ng ko si dy v
would crumple up. Then he would
pull it, and the string would follow.
Also, leadership is not just knowing
what you stand for, but what you're
willing to stand up against.
Succinctly, leadership does not mean
getting people to do their job, it means
getting people to do their best.
Let's start with the negatives, factors
that squelch leadership. Here are a
few creativity killers, as I like to call
them. See if you recognize them from
around the water cooler at one time or
another.
Number one, it's not in the budget.
Number two, the boss will never go
for it.
Number three, great idea! Let's form a
committee to tackle it.
Number four, let's think about it for a
while.
Number five, why not leave well
enough alone.
Number six, that's the kind of idea that
cost your predecessor her job.
Number seven, that's not my job.
Leadership:
Getting people to do their best
Lnh o:
Lm cho mi ngi n lc ht mnh
Creativity Killers:
Its not in the budget
Yu t tiu it s sng to
Vic khng c trong ngn sch.
Creativity Killers:
The boss wont like it
Yu t tiu dit s sng to:
ng ch khng thch iu .
Creativity Killers
Form a committee
Yu t tiu dit s sng to:
Hnh thnh mt ban lm vic
Creativity Killers:
c si dy cng chy theo.
Nh vy, lnh o khng phi ch l
bit bn ang ng h ci g, m cn
bit bn phi sn sng chng li ci
g. Ni tm li, lnh o khng c
ngha l bt ngi khc lm vic, m
l lm cho mi ngi lm vic ht
mnh.
Chng ta hy bt u vi nhng nhn
t tiu cc, nhng nhn t bp nght
kh nng lnh o. y l mt vi yu
t tiu dit s sng to, theo cch gi
ca ti. Th xem liu bn c nhn ra
nhng yu t vo ln ny hay ln
khc, khi bn quanh qun gn t lnh
nc gii kht cng ty khng.
Th nht, iu khng c trong
ngn sch.
Th hai, ng ch khng bao gi tm
kim iu .
Th ba, tng tuyt vi! Hy lp ra
mt ban gii quyt vic ny.
Th t, hy ngh v n mt cht
Th nm, ti sao khng tch bit khi
mi ngi.
Th su, l tng lm cho ngi
tin nhim ca bn mt vic y.
Th by, khng phi l vic ca
 Think about it ti.
Number eight, the competition already Yu t tiu dit s sng to: Th tm, cnh tranh lun l nh th
Ngh v iu
does it that way. y.
Number nine, the competition doesn't Th chn, cnh tranh khng phi l
do it that way. Creativity Killers lm nh th.
Number ten, let's let the competition Leave well enough alone Th mi, hy cnh tranh din ra
try it first and see what happens. Yu t tiu dit s sng to: xem th no .
And finally, my all time favorite, hey, Tch bit mi ngi V cui cng, iu ti lc no cng
sounds like a good idea, let's run it by thch, no, c v nh l mt tng
legal. hay, hy qun l bng lut l.
Creativity Killers
And if you haven't heard enough about That idea could get you fired V nu bn vn cha nghe ht v
creativity killers, here's another study Yu t tiu dit s sng to: nhng yu t tiu dit kh nng sng
that tells what derails fast track tng c th khin bn b sa thi to, th y l mt nghin cu tm
executives. ra nhng iu lm ngi qun l i
chch hng mt cch nhanh chng.
Why do some executives perish while Creativity Killers Ti sao mt s ngi lnh o cht
others flourish? Its not my job yu trong khi ngi khc li thnh
Yu t tiu dit s sng to: cng?
The American Management khng phi l vic ca ti Hip hi Cc nh qun l M tin
Association conducted an in-depth hnh mt cuc phng vn k lng
Creativity Killers:
interview with 41 executives and Competition does it i vi 41 nh lnh o v pht hin
found that these 8 traits often lead to Yu t tiu dit s sng to: ra 8 yu t thng lm ngi ta tht
failure. Cnh tranh lm nn iu bi.

Number one, insensitivity to co- Th nht, v tnh vi ng nghip.

workers.
Number two, aloofness and arrogance.
Number three, tendency to misuse
information conveyed in confidence.
Number four, inability to control
ambition.
Creativity Killers:
Competition does not do it
Yu t tiu dit s sng to: Th hai, lnh nht v kiu ngo.
Cnh tranh khng lm nn iu . Th ba, c xu hng lm dng thng
tin c truyn t b mt..
Th t, khng c kh nng kim sot
Creativity Killers: tham vng.
Let the competition try it first
Five, inability to delegate assignments Yu t tiu dit s sng to: Th nm, khng bit phn cng cng
or promote teamwork. Hy yu t cnh tranh nh hng trc vic v thc y s hp tc gia mi

ngi.
Six, inability to staff effectively. Th su, khng bit b tr nhn s
mt cch hiu qu.
Seven, inability to think strategically.
Creativity Killers: Th by, khng c kh nng t duy
Talk to legal mt cch chin lc.
And number eight, over-dependence Yu t tiu dit s sng to: V th tm l, qu ph thuc vo
Bn n lut php
on mentors. ngi c vn.
(Build Each As 2 Graphics)
Now let's get into the qualities that No, chng ta hy xem xt cc phm
make a good leader. cht lm nn mt ngi qun l tt.
First of all, you have to understand Trc tin, bn phi hiu rng lnh
that leaders are not just generals or o khng ch l tng gim c, ch
presidents or CEOs. Guess what tch hay gim c iu hnh. Hy
-we're all leaders. on xem ai l ngi lnh o - Tt
c chng ta u l ngi lnh o.

We lead families, of course, we lead Chng ta lnh o gia nh, v tt

teams at work. nhin, chng ta lnh o nhm lm
vic ca cng ty.
Failure Traits:
Insensitivity
I'm convinced there are 12 Yu t tht bi Ti tin tng rng c 12 phm cht
characteristics that set apart V tnh vi ng nghip lm nn ngi lnh o xut sc. Hy
outstanding leaders. Let's examine xem xt nhng phm cht .
them. Failure Traits:
Aloofness and arrogance
Number one, leading is not managing. Trc ht, lnh o khng phi l
Yu t tht bi
The late Grace Hopper, the first Lnh nht v kiu cng qun l. B Grace Hopper, c n
woman Admiral in the U.S. Navy said, Tng t lnh hi qun Hoa K u
and I quote, "You manage things, but Failure Traits: Misuse of tin, tng ni Bn qun l cng
you lead people." A manager wants to confidential information vic, nhng bn lnh o con ngi.
be liked; a leader wants to be Yu t tht bi Mt ngi qun l mun c yu
S dng sai thng tin mt
respected. mn, cn nh lnh o mun c
knh trng.
Failure Traits:
Number two, leaders have a sense of Th hai, ngi lnh o c thc v
Inability to control ambition
purpose. Wayne Gretsky, one of the Yu t tht bi mc ch. Wayne Gretsky, mt trong
world's all-time hockey greats, said, Khng c kh nng kim sot tham vng nhng ti nng hockey mi thi i
"It's not where the puck is that counts, ca th gii, ni rng Vn khng
it's where the puck will be." In other Failure Traits: phi nm ch bao nhiu qu bng
words, leaders have that sense of Inability to delegate c tnh, m ch bng nm v tr
Yu t tht bi
where the culture is going to be, where no. Ni cch khc, lnh o phi
Khng c kh nng
the organization must be if it is to thc c cn o to trn lnh vc
grow. no, v t chc cng ty nh th no
Failure Traits: nu bn mun cng ty pht trin.
Number three, leaders have courage. Inability to staff effectively Th ba, ngi lnh o phi c can
Yu t tht bi m.
I love the story about a new salesman Khng c kh nng b tr nhn vin mt Ti thch cu chuyn v mt ngi
cch hiu qu.
who takes over a sales territory from a bn hng, anh ny tip nhn li th
salesman who was just fired, and he Failure Traits: phn ca mt ngi bn hng va b
calls on the CEO of a company. The Inability to think strategically sa thi. Anh ta n gp gim c
CEO says, "Let's get something Yu t tht bi iu hnh ca mt cng ty. ng gim
straight: I don't like your company... I Khng c kh nng t duy chin lc c ni rng Chng ta hy ni
don't like your products... I don't like chuyn thng thn nh. Ti khng
Failure Traits:
you. There's the door." The new Over-dependence on mentors thch cng ty ca anhTi khng
salesman smiles at him and says, Yu t tht bi thch sn phm ca anhTi cng
"Gee, I wish I had 100 prospects like Qu tin tng vo ngi c vn khng thch c anh na. Ca ra vo
you." The CEO looks at him and says, (Build Each As 2 Graphics) nm ng kia! Ngi bn hng
"Maybe you don't hear well." He mm ci vi ng ta v ni c g
repeats everything again. "I don't like ti c 100 khch hng nh ng ng
your company... I don't like your gim c nhn ngi bn hng v ni
products... I don't like you, and I want C l anh khng nghe r iu ti
you out of here." The new salesman Were all leaders ni V ng ta lp li mt ln na
says, "Yes sir, but I still wish I had 100 Tt c chng ta u l nh lnh o. Ti khng thch cng ty ca anh
prospects like you." The CEO says, "I Ti khng thch sn phm ca anh
must be missing something. I just said
I don't want anything to do with you,
your company or your product and
I've shown you the door. Why do you
wish you had 100 prospects like me?"
The salesman says, "Because I have
500."
Number four, leaders are forceful; they
have a point of view and express it
clearly.
Number five, leaders are consistent.
Harvey Gallop, the legendary CEO of
the American Express Company, once
said that when he tired of repeating the
same message over and over, it meant Leadership Characteristics:
he probably had reached the point A sense of purpose
where the people finally understood it. c im ca lnh o
Number six, leaders are truthful even
when it hurts.
For example, President Nixon of the
United States stonewalled and
Leadership Characteristics:
Leading is not managing
c im ca lnh o
Lnh o khng phi l qun l
Leadership Characteristics:
Manage things; lead people
c im ca lnh o
Qun l cng vic, lnh o con ngi
thc v mc ch
Ti cng khng thch c anh na. Ti
mong anh bc ra khi y cho!
Ngi bn hng mi ni Vng tha
ng, nhng ti vn c g ti c c
100 khch hng nh ng. ng gim
c li ni Hn l ti ang hiu lm
iu g . Ti ch ni rng ti khng
mun lm g vi anh, cng ty anh hay
sn phm ca anh c v ti ch cho
anh ca ra vo. Ti sao anh vn mun
c thm 100 khch hng nh ti?
Ngi bn hng ni Bi v ti c
500 khch hng nh vy ri
Th t, lnh o c kh nng thuyt
phc; h c quan im ring v din
t n mt cch rnh mch.
Th nm, ngi lnh o lun kin
nh. Harvey Gallop, tng gim c
huyn thoi ca cng ty American
Express, tng ni: mi khi ng ta
bt u mt mi v phi nhc i nhc
li mt thng ip nhiu ln, th c
ngha l ng y lm cho mi ngi
cui cng cng hiu c iu m
ng mun ni.
Th su, ngi lnh o lun ni tht,
k c khi iu gy tn thng.
V d, tng thng M Nixon gy
cn tr v la di gn nh tt c mi
deceived virtually everyone on ngi trong v Watergatev ng
Watergate... and Helmut Kohl did the Helmut Kohl cng tng lm nh
same in Germany. Followers accept th c. Nhng ngi ng h ng
honest mistakes; they don't accept lies c th chp nht nhng sai lm chn
and cover-ups. Leadership Characteristics: tht, nhng khng chp nhn s la
Courage di v che y.
Number seven, leaders concentrate on c im ca lnh o Th by, ngi lnh o tp trung vo
a couple of big themes. President S can m mt vi vn chnh. Tng thng M
Carter, again of the United States, was Carter rt thng minh nhng ng li
brilliant, but he got stuck on the hay mc kt nhng chi tit nh
details... even down to such things as thm ch nhng vic nh nht nh l
scheduling the White House tennis ln lch cho sn qun vt ca Nh
court. Trng.
You cannot micro-manage under any Bn khng th no kim sot vi m
set of circumstances. trong mi trng hp.

Number eight, leaders don't have to Th tm, lnh o khng phi gi v

pretend they thought of everything l t mnh ngh ra mi th. Bn c
themselves. Look at the Japanese, thy ngi Nht khng, h khng
they didn't invent the assembly line, pht minh ra dy chuyn sn xut
but they took over global leadership of nhng nh hc hi v ci tin phng
the car industry for a number of years php sn xut ca M m by lu nay
by studying and then refining h k tc v tr hng u trong
American methods. I salute and ngnh cng nghip ch to xe hi. Ti
applaud what they accomplished. trn trng v tuyn dng nhng g
h t c.
Number nine, leaders are made, not Th chn, ngi lnh o c hun
born. I would like to repeat that. luyn nn ch khng phi c sinh
Leaders are made, not born. They ra. Ti mun lp li iu . ngi
have climbed over obstacles that held lnh o c hun luyn nn ch
back lesser people. khng phi c sinh ra. H phi
vt qua cc tr ngi tng cn

One thing leaders have in common--
they all have followers.
Number ten, how do you spot a
leader? Leaders surround themselves
with achievers, people with talent,
good moral character, not hacks and
gofers... and they make all of them
feel special.
Number 11. Leaders are creative.
Let me describe an incident that
happened to me in New York City that
I'll never, never forget. And talk about
creative people, this is, I think a
classic.
It's been my experience traveling to
New York City for a long, long time
that maybe 75% of New York cabs are
kind of dirty and filthy, that 75% of
New York cab drivers are rude and
caustic, and I know that at least three-
quarters of the cabs in New York City,
have bulletproof partitions.
Well one day I was traveling to New
York City.
I got off the plane at LaGuardia
bc nhng ngi km hn.
Mt c im chung m mi ngi
lnh o u c l h u c ngi
ng h.
Th mi, lm sao nhn ra l
ngi lnh o? Ngi lnh o lun
c quanh mnh nhng ngi thnh
cng, ngi c ti nng, ngi c
phm cht tt, khng phi l ngi
lm nhng cng vic nhm chn hay
nhng ngi sai vt v nh lnh
o lm cho nhng ngi cm thy
mnh c bit.
Th 11. Lnh o c c sng to. Hy
Leadership Characteristics: ti k li mt s vic xy n
Forceful vi ti New York m ti khng bao
c im ca lnh o gi, khng bao gi c th qun c.
Thuyt phc V nhn ni n ngi c c sng to,
ti ngh rng y l mt ngi in
hnh.
By lu nay ti c n tng v vic
Leadership Characteristics: i li New York nh th ny:
Consistent khong 75% xe taxi New York d
c im ca lnh o dy bn thu, 75% ti x taxi th l v
Kin nh ngoa ngot, v t nht s xe taxi c
trang b tm chng n.
V th l mt ngy n ti n New
York.
Ti xung my bay, ra khi sn bay
Airport, walked out and hailed a cab,
jumped into this cab and it was a clean
cab, nice music coming out of the
sound system, no bulletproof partition.
I said I'm going to the Park Lane
Hotel, and the cab driver turned
around and handed me a mission
statement. A mission statement! He
was going to get me there safely,
courteously, on time.
We pull away.
Two, three minutes into the ride he
holds up a "USA Today" and a "New
York Times" and says "Be my guest, if
you didn't get a chance to read the
paper on the airplane." Another two
or three minutes into the ride the cab
driver says to me there's a cellophane
wrap on the back ledge in case you
want some food. And I know the
airplanes don't feed you much any
more. And there was a banana and an
apple and a candy bar, as I recall.
I mean, I can't believe this! Another
five minutes into the ride he says he's
got audiotapes, both hard rock music
and symphony music. Would I like to
hear some audiotapes.
Again, hard to believe...and then
maybe 12, 15 minutes into the ride he
La Guardia v vy mt chic taxi,
chui vo xe. l mt chic xe sch
s, nhc du dt pht ra t h thng
Leadership Characteristics: m thanh, nhng xe khng c tm
Truthful chng n. Ti ni rng ti mun n
khch sn Park Lane, ngi li taxi
c im ca lnh o quay li v a cho ti mt thng ip
Trung thc v s mnh. Mt tuyn ngn v s
mnh! l: anh ta s a ti ti ni
an ton, lch s v ng gi.
Xe ln bnh.
i c khong hai, ba pht, anh ti
x gi ln mt t Nc M ngy
nay v Thi bo New York v ni
Hy lm khch mua hng ca ti nu
trn my bay ng cha kp c bo.
Xe i c thm hai hoc ba pht
na, ngi ti x li ni vi ti nu
ng mun n g th c mt gi bc
nilon cnh ca sau. V ti bit l
Leadership Characteristics:
Concentrate on big themes trn my bay khng cn phc v
nhiu n cho khch na. Theo ti
c im ca lnh o nh th c chui v to v mt thanh
ko. Ti mun ni l, ti khng th tin
Tp trung vo vn ln c! Xe chy khong nm pht na
anh ta ni anh ta c bng caset, c
nhc rock loi nng v nhc giao
hng. ng c mun nghe nhc
khng?
Mt ln na, kh m tin cv c
l xe i c thm khong 12, 15
holds up a cellular telephone and says pht, anh ta a ra mt ci in thoi
it's a dollar a minute if you'd like to di ng v ni rng nu ng mun
Leadership Characteristics:
use my phone. dng in thoi ca ti th mt dollar
Accept others ideas
mt pht.
I said where did you learn this? He c im ca lnh o
said on a radio talk show. I said how Chp nhn tng ca ngi khc Ti hi anh ti x anh hc c iu
long you've been doing this? He said ny u th? Anh ni rng hc t
about three or four years. chng trnh radio. Ti hi anh
lm th ny c bao lu ri? Anh tr
li l ba hoc bn nm g .
I said I know I'm prying, but could Ti ni ti bit hi nh th l t m
you tell me just approximately how nhng anh c th cho ti bit anh
much extra per year in tips do you kim thm c khong bao nhiu
make for this incredible kind of nh lm dch v l thng ny? Anh
service? And he said about $18,000 to tr li khong $18,000 n
$20,000 a year. $20,000mt nm.
You don't often think of cab drivers as Leadership Characteristics: Bn t khi ngh ngi li xe l mt
leaders. But this one broke the mold. Leaders are made, not born nh lnh o. Nhng ngi ti x ny
He doesn't know it, but he's my hero. c im ca lnh o lm nn bt nn h y. Anh ta
And the funny part about it is, Nh lnh o c hun luyn nn, ch khng bit iu nhng anh ta l
khng phi c sinh ra.
virtually everyone who listens to this ngi hng ca ti. V mt phn l
video program, theyre living in a city th trong cu chuyn ny l, hu ht
where there are taxicabs... and nhng ai xem bng video ny u
virtually any taxicab driver can bring sng thnh ph, ni c nhng chic
some creativity to his or her job if they taxiv gn nh ti x taxi no cng
just think outside the box. c th em li mt cht sng to cho
cng vic ca mnh nu h nhn xa
Leadership Characteristics: trng rng mt cht thi.
Surrounded by achievers
Number 12. Leaders are persistent. c im ca lnh o Th 12. Ngi lnh o lun kin tr.
Example, when I graduated from Lun c nhng ngi thnh cng vy quanh V d nh khi tt nghip i hc,
university, my first job was a salesman cng vic u tin ca ti l bn hng
at a major envelope company. I was
having a lot of difficulty finding new
accounts... and my father, who was a
writer and headed the Associated
Press-- and I might add, also a terrific
leader-- gave me some advice.
He said, "Harvey, every company has
an old grizzly." That's a person who's
about 65 or 70 years of age, going on
21, who knows the ins and outs. So I
should go and seek him out and ask
him for his advice and counsel.
So one day I arrived early at work and
found the old grizzly-- of course at
work-- and I came up to him and I
said, "Mr. Carpenter, I'm new around
here. I've been selling only three
months, and would like to ask you a
question." And he said, "Go ahead."
And I said, "How long do you call on
a prospect before you stop calling?"
He looked at me and he said, "It
depends on which one of us dies first."
And what about the story about the
man who was next in line to fill an
executive position of a Fortune 500
company, but was bypassed. The
executive was upset and went to the
mt cng ty sn xut b th ln. Ti
gp nhiu kh khn trong vic tm
thm n t hng mi... v cha ti, l
mt nh vn v ng y cng l ngi
ng u hng AP, v ti mun ni
thm l, ng l mt nh lnh o tuyt
vi, cho ti li khuyn.
ng ni, Havey, mi cng ty u c
mt con gu xm gi nua l mt
ngi khong 65, 70 tui, lm n
hn 20 nm ri, ngi bit tng
tn mi th. Cho nn ti nn i tm
cho ra ng y v xin ng li khuyn,
nh ng ch bo.
Mt ngy n ti i lm sm v tm
Leadership Characteristics:
Creative thy con gu xm gi nua - tt
c im ca lnh o nhin ng y ang lm vic ti n
Sng to gn ng v ni Tha ng Carpenter,
chu l ngi mi n y. Chu mi
bn hng c 3 thng, v chu mun
hi ng mt cu. V ng y ni Hi
i Ti bn ni ng ku gi mt
khch hng tim nng trong bao lu
th thi khng lin h na? ng y
nhn ti v tr li iu ph thuc
vo vic ti v khch hng ai cht
trc
V c mt cu chuyn na v mt
ngi rt c kh nng c bt vo
v tr iu hnh cng ty Frotune 500,
nhng b ngi khc qua mt.
Ngi lnh o rt bun v n gp
president and complained, saying he
had 15 years of experience with the
firm. The president answered him,
"Not so. You have had one year of
experience, 15 times."
I am an aphorism junkie, so let me
share a few of my favorite leadership
aphorisms if I may.
Number one, if you don't have a
destination, you'll never get there.
Number two, a goal is a dream with a
deadline.
Number three, there's no future in
saying it can't be done.
Number four, the people who make it
big are the ones who fix things before
they are broken.
Number five, leaders learn to pay
attention to what's important in other
people's lives.
Number six, no one ever choked to
death swallowing his pride.
ch tch tp on than phin, rng
anh ta c 15 nm kinh nghim lm
cng ty. V ch tch tr li anh
Khng phi th. ng c mt nm
kinh nghim, lp li 15 ln.
Ti l mt ngi mc chng cch
ngn, cho nn hy ti chia s mt
vi cu cch ngn v kh nng lnh
o m ti yu thch vi cc bn.
Th nht, nu bn khng c mt im
n, bn s khng bao gi n c
ni .
Th hai, mt mc tiu l mt gic m
c thi hn kt thc.
Th ba, khng c tng lai trong cu
ni iu khng th lm c.
Th t, ngi lm nn iu ln lao l
ngi sa cha mi th trc khi
chng v
Th nm, lnh o hc cch ch tm
n iu quan trng trong cuc sng
ca ngi khc.
Th su, khng ai b nght th n
cht khi nut nim t ho vo trong
lng.
And lastly, number seven, while on the
ladder of success, don't step back to
admire your work.
I'm also a statistical junkie.
Let me share some of my favorite
leadership statistics.
If you want to be a great leader and
beat 80% of your competition, you
have to show up. If you want to beat
85% of your competition, you have to
show up on time.
If you want to beat 90% of your
competition, you have to show up on
time with a plan. If you want to beat
95% of your competition, you have to
show up on time with a plan
committed to excellence. And if you
want to beat 100% of your
competition and be a very competitive
leader, you have to show up on time
with a plan committed to excellence
and then execute it.
Let's talk about teamwork.
Leaders have to understand what
teamwork is and encourage teamwork.
My definition of teamwork is a group
of diverse people who respect each
V cui cng, th by, khi ang ng
trn mt nc thanh thnh cng, ng
bc xung nc thp hn thn
phc cng vic ca mnh.
Ti cng l ngi nghin nhng con
s thng k. Hy cho ti a ra mt
s liu v lnh o
Nu bn mun l ngi giao dch gii
v chin thng 80% i th ca mnh,
bn phi c mt. Nu mun chin
thng 85% i th, bn phi c mt
ng gi.
Nu mun chin thng 90% i th
bn phi c mt ng gi vi mt k
hoch. Nu bn mun chin thng
95%, bn phi c mt ng gi vi
mt k hoch hon ho. V nu bn
mun thng 100% i th ca mnh
v tr thnh lnh o cnh tranh hng
u, bn phi c mt ng gi vi
mt k hoch hon ho v phi thc
hin n.
Chng ta hy ni v nhm lm vic
Ngi lnh o phi hiu c nhm
lm vic l g v iu g khuyn khch
lm vic theo nhm
Theo nh ngha ca ti th nhm lm
vic l mt nhm nhng ngi khc
other and are committed to each
other's successes.
Allow me to tell you a brief story
about teamwork. There was a fellow
driving in a large city. When he got 20
miles outside of town, a severe
rainstorm came up suddenly, and his
car got stuck in the mud. He saw a
farmyard a couple of minutes away.
He walked a couple of minutes,
rapped on the door, and the farmer
answered the door. The driver said,
"My car is stuck in the mud a couple
of minutes back on the highway.
Might you be able to help?"
The farmer said, "Well I have a blind
mule named Elmo out in the back."
"Fine" the driver said. So they
trudged Elmo through the muck and
mire, and they hook him up to the car,
and the farmer hollers out, "Pull, Sam,
pull."
Nothing happens. "Pull, Bessie, pull."
Nothing happens. "Pull, Jackson,
pull" and nothing happens. "Pull,
Elmo, pull."
Bang! Elmo rips that car right out of
the mud. The driver's confused and
nhau tn trng ln nhau v cam kt v
thnh cng ca nhau.
Cho php ti k cho bn nghe mt cu
chuyn ngn v lm vic theo nhm.
C mt ngi li xe trong mt thnh
ph ln. Khi anh ta i ra khi thnh
ph 20 dm, mt cn bo ln t
nhin p n, v xe anh ta b kt trong
snh ly. Anh ta thy mt nng tri
cch vi pht i b. Anh ta i vi
pht, g ca, v ngi nng dn ra
m ca. Xe ti b kt trong vng ly
trn ng cao tc, cch y vi pht
i b. Liu ng c th gip ti c
khng?
Ngi nng dn tr li c, ti c
mt con la b m mt tn l Elmo nm
sn sau Tt qu Ngi li xe ni.
H dt Elmo i mt cch kh nhc
qua qung ng snh ly nhp nha,
v mc Elmo vo sau xe. Ngi nng
dn h to ln Ko i no, Sam, ko
i
Xe chng h nhc nhch Ko i no,
Bessie, ko i!" Xe vn khng h di
chuyn Ko i no Jackson, ko i!
Vn khng c g xy ra "Ko i,
Elmo, ko i no."
Bang! Elmo ko xch chic xe ra
khi bn. Ngi li xe rt bi ri v
perplexed and he looks at the farmer ly lm kh hiu, anh ta nhn ngi
and says, "I don't understand. Why nng dn v hi Ti khng hiu v
did you have to call out all those sao ng li phi gi ngng ci tn
different names for?" "Look, if he Leadership Characteristics: ? Anh thy y, nu Elmo khng
didn't think he had any help, he Kin tr ngh rng n c h tr, th thm ch
wouldn't even try." n s chng thm ko th y ch!

Let me now tell you a few stories Hy ti k cho bn nghe mt vi

about creative leaders who think cu chuyn v ngi lnh o sng
outside the box...and also people I've to bit nhn xa trng rng.. . v c
learned about who think outside the nhng ngi m t h ti bit v
box. ngi bit nhn xa trng rng.

I'm going to start out with a personal Ti mun bt u bng cu chuyn

story that I'm kind of proud of. I'd like ca c nhn ti m ti cm thy t
to talk about the publishing industry ho v n. Ti mun ni v ngnh
for a moment. xut bn trong giy lt.

When an author writes a book, a Khi mt tc gi vit ra mt quyn

publisher usually sends him the first sch, nh xut bn thng gi cho
copy off of the press. Several years anh ta bn tho u tin bng chuyn
ago, I wrote a book called, "Dig Your pht nhanh. Cch y vi nm, ti vit
Well Before You're Thirsty." On a quyn Hy o ging trc khi bn
Monday at my office I received an thy kht. Vo th hai khi i lm, ti
overnight delivery... I received my nhn c bu phm chuyn pht qua
book. mTi nhn c sch ca ti.
Ngay sau ti gi in cho Larry
Immediately I called up Larry King, King, lc ang l mt trong nhng
who was at the time one of America's ngi dn chng trnh truyn hnh
foremost talk show hosts and who hng u v li tnh c l bn ca ti.
happened to be a friend of mine. And V ti rt may mn c tham gia
I'd been lucky enough to be on his chng trnh ca Larry v nhng
show with each of the other books I'd
written.
I got Larry on the phone and I said
Larry, I've just written a new book,
"Dig Your Well Before You're
Thirsty," and I'd love to get together
with you, maybe have dinner. If you
think the book has merit, then maybe I
can get on your TV show again. He
asked, "Are you going to be in New
York on Thursday?" And I said yes. I
was in my home city of Minneapolis
at the time, and he said I'll meet you
Thursday for dinner at 6:30. And I
said fine and thank you very much, I'll
see you at 6:30.
I hung up the phone and I happened to
pick up "USA Today" and I read
where Larry King had written a
column-- he had a column every single
Monday in "USA Today"-- and his
column was all about Mohammed Ali,
how he had met him again at the
Academy Awards in Hollywood and
that he couldn't sleep that night, it was
the biggest thrill of his life and that
there were chills running up and down
his spine. I then immediately faxed
that column to Mohammed Ali and his
quyn sch khc m ti vit trc
.
Ti gp Lary qua in thoi v ni vi
anh ta rng, ti va mi vit xong mt
quyn mi tn l Hy o ging
trc khi bn kht nc, v ti mun
gp anh ta, c th l n ti cng nhau.
Nu anh cho rng sch ca ti ng
khen ngi, th c l ti s tham gia
chng trnh ca anh na. Anh ta hi
ti Th cu c nh n New York
vo th nm khng? Ti tr li c.
Lc ti ang nh ca mnh ti
thnh ph Minneapolis, v anh ta ni
s gp ti cng n ti vo 6:30 ngy
th nm. Ti ni rng nh th rt hay
v cm n anh ta, hn gp li vo
6:30.
Ti gc in thoi, tnh c cm t
Nc M ngy nay ln v ti c
c bi vit ca Lary King anh ta
thng xuyn c bi vo th hai trn
t Nc M ngy nay v ton b
bi vit ni v Mohammed Ali.
Anh ta gp ng y Gii thng
hn lm Hollywood nh th no v ti
mt ng ra sao, l ln hi
hp nht trong cuc i anh ta v anh
ta thy cm gic hi hp n n
lnh dc xng sng nh th no. Sau
, ngay lp tc ti fax bi vit cho
Mohammed Ali v v ng y. H l
wife. They were friends of mine,
because I'd interviewed them for a
chapter in my book "Dig Your Well
Before You're Thirsty."
Mohammed and his wife called me on
the phone immediately after they
received the fax and they thanked me
and said we never would have seen the
"USA Today" column had you not sent
it to us.
And at that time I said I'm happy to do
it for you and went on to tell them
how I would greet Larry King for
them on Thursday night because I'm
having dinner with him in New York.
They suddenly told me they would
both be in New York, and I persuaded
them to cancel their plans. I said,
"Let's pull a joke on Larry King.
You arrive, Mohammed and his wife,
one-half hour before Larry King and
he will be incredibly surprised."
Well, Thursday comes, they get there
at 6:00 o'clock, half hour before King
is to arrive. Of course I'm there.
In comes Larry King, you know,
thinking he's going to only have
dinner with me. Boring. Probably
one of the last things he wants to do.
As he bounced into the room, he was
bn ca ti, bi v ti phng vn h
cho mt chng ca quyn Hy o
ging trc khi bn kht nc.
Sau Mohammed v v gi in
cho ti ngay khi h nhn c fax v
If you don't have a destination, you'll cm n ti, ni rng h s chng bao
never get there gi c c bi bo trn t Nc M
Nu bn khng c mt im n, bn ngy nay nu ti khng gi cho h.
s khng bao gi dn c ni .
Lc ti ni rng ti rt vui khi lm
A goal is a dream with a deadline iu v k h nghe v chuyn ti
Mt mc tiu l mt gic m c thi s gi li cho Lary King gip h vo
hn kt thc th nm bi v hm ti s n ti
cng anh ta New York. t nhin h
ni vi ti rng lc c hai cng c
There's no future in saying it can't be mt New York, v ti thuyt
done phc h hy b k hoch ring ca
Khng c tng lai trong cu ni iu h. Ti ni rng a mt cht v
khng th lm c Lary King nh. ng b, Mohammed
v v, c mt na gi trc khi Lary
The people who make it big are the King n v anh ta s ngc nhin n
ones who fix things before they are mc khng th tin c.
broken. V th nm n, Mohamed v v c
mt lc 6:00, na gi trc khi
King n. Tt nhin, ti c mt
. V vic Lary n, bn bit y,
Leaders learn to pay attention to ngh v vic anh ta s n ti cng ti.
what's important in other Tht chn. C l l mt trong
people's lives nhng iu cui cng m anh ta mun
Lnh o hc cch ch tm n iu lm. V anh ta i vo phng v ht
quan trng trong cuc sng ca ngi sc vui mng.
overwhelmed.
He hugged the champ and gave him a
big bear hug left, a bear hug
right...maybe a kiss on the forehead,
kiss on the cheek...and we sat down to
dinner.
King was ecstatic, just roaring at the
pleasure of having dinner with
Mohammed Ali and meeting the
champ's wife for the first time, and he
went on to be a great
conversationalist, of course, about
boxing for an hour.
And then one hour into the dinner, a
very nice looking, presentable woman
came up to the table, pen and paper in
hand, she looked at the three of us, and
she just stared and all of a sudden she
burst out and said, "Oh, Mr. Mackay,
I've read all three of your books, may I
have your autograph?" King was
squirming and very, very antsy and
very unhappy. I signed my name, and
some little sentence or two to her and
she started to walk away and Larry
jumped up and said "Miss, would you
please come back here?"
She comes back to the table, and an
overheated, angry Larry King points to
Mohammed Ali and says, "Don't you
khc King m chm ly Mohamed, gh cht
ng y bn phi, bn trihn ln
trnln m ng yri chng ti
No one ever choked to death ngi xung cng n ti.
swallowing his pride
Chng ai b nght th n cht khi King sng m ly, ch mun ht ln
nut nim t ho vo trong. sung sng c n ti cng
Mohamed Ali v ln u tin c
gp v ng y, v anh ta tr thnh
While on the ladder of success, don't mt ngi tr chuyn tuyt vi, tt
step back to admire your work nhin, anh ta ni v m bc c mt
Khi ang trn mt nc thanh thnh ting ng h.
cng, ng bc xung nc thp hn
thn phc cng vic ca mnh. V ba ti tri qua c mt ting,
th mt ph n n mc p, chnh t
tin n bn chng ti, vi giy v bt
trong tay. B y nhn c bn chng
ti, v sau nhn ti chm ch v
t nhin tht ln: i ng Mackay,
ti c ba quyn sch ca ng, ng
c th cho ti xin ch k c
Show up on time with a plan khng? King rt lng tng v thc s
committed to excellence execute it mt kin nhn v khng hi lng cht
C mt ng gi - vi mt k hoch no. Ti k tn v ni vi cu vi b
- k hoch hon ho - thc hin k y v b y bt u quay bc. Larry
hoch chm ln v gi Ny b, b c th
tr li y c khng?
(Build Each Phrase as One Graphic
To Be Added On) B y tr li bn, v Larry King ang
(Mi cm t nh l mt biu tng ht sc nng ny, gin d ch tay v
c ln lt hin ra) pha Mohammed Ali v ni B
khng bit y l ai ? y l
know who this is? This is Mohammed
Ali. Don't you want his autograph?"
I turned to Larry and said, "Larry, you
bit it hook, line and sinker. I paid her
$50 an hour ago to come in here and
ask for my autograph," which I did.
Mohammed gave me a high five and I
want to tell you, he really enjoyed it.
He said, Harvey, basically his face
was telling the story, you really did it
to us.
And then know that Larry, of cours,
he was so happy, he invited me to be
on his show, back for the fourth time
with Dig Your Well Before Youre
Thirsty. So you see if you just have
a little more creativity and fun, a little
bit of leadership, think out of the box,
then you can achieve, of course,
tremendous results.
Every study known to humankind
shows that there's no correlation
between IQ-- intelligence quotient--
and creativity... that every person
listening to or watching this unit can
become more creative than ever before
by the time they leave this meeting.
And they have to realize that some of
the best people spend their most
Teamwork:
Diverse people who respect each
other and are committed to each
other's success
Nhng ngi khc nhau tn trng ln
nhau v cam kt v thnh cng ca
nhau.
Mohammed Ali. B khng mun c
ch k ca ng y sao?
Ti quay sang ni vi Larry rng
Larry, anh b cn cu ri. Cch
y mt gi ti tr cho b y 50$
b y vo y xin ch k ca ti
y. Mohammed v tay ti rt mnh
v ti mun ni vi bn rng, ng y
thc s rt thch th cu ni . ng
y ni Havey, cn bn l khun mt
ng y ni ln tt c, anh thc s
ni th v chng ti
V sau bn bit rng Larry, tt
nhin l rt vui, anh ta mi ti n d
chng trnh ca anh ta, ln th t vi
quyn Hy o ging trc khi bn
thy kht nc. Cho nn bn thy
y - nu bn c mt cht sng to v
hi hc thi, mt cht kh nng lnh
o, nhn xa trng rng, th bn c th
t c nhng kt qu to ln, tt
nhin l nh vy.
Mi nghin cu lin quan n con
ngi cho thy khng c s tng
quan gia ch s thng minh IQ v s
sng torng ai nghe v xem
chng trnh ny u c th tr nn
sng to hn bao gi trc khi ri
khi bui gp mt ny. V h phi
nhn ra rng, tin hay khng tin th ty,
nhng mt s nhng ngi gii nht
ginh thi gian lm vic hiu qu
productive time, believe it or not,
looking out the window.
Let me explain...in life, you not only
have to throttle up, you have to be able
to throttle down. You have to be able
to step back and see the forest from
the trees.
Let me share a story to illustrate this
point.
A hard-driving New York entrepreneur
had tickets to the New York
Philharmonic. They were going to be
playing Schubert's unfinished
symphony, one of his favorites--and at
the last minute, he learns he can't
attend, so he decides to give it to his
key employee, his efficiency expert, or
what is now known as his work study
management executive. The
entrepreneur comes back to town, calls
him in and asks, "How'd you like the
concert?"
And the work study management
executive is ready, hands his boss a
memo and it says something like this:
A) For considerable periods of time,
the four oboe players had nothing to
nht nhn ra ca s.
Hy cho ti gii thchtrong cuc
sng, bn khng ch phi vn van ln
m cn phi gim van xung. Bn
phi li li nhn cnh rng t
nhng ci cy.
Hy cho ti k mt cu chuyn
minh ha iu ny.
Mt doanh nhn lm vic rt nng
nhc New York c v i xem ha
nhc New York Philharmonic.
Ngi ta s chi nhng bn giao
hng cha hon tt ca Schubert,
mt trong nhng bn m doanh nhn
ny yu thch v vo pht cht, ng
ta nhn thy rng mnh khng th
tham d c, cho nn ng ta quyt
nh rng s cho ngi nhn vin ch
cht ca mnh chic v , l mt
chuyn vin lm vic hiu qu, v
c bit l nhn vin ang gi vai
tr gim c iu hnh tp s. Doanh
nghip tr v New York, gi ngi
nhn vin n v hi Anh thy bui
ha nhc th no?
V ngi gim c iu hnh tp s
sn sng tr li cu hi , anh
ta a cho ng ch ca mnh mt bn
ghi chp, v ni mt vi nh sau:
A) Trong hu ht thi gian, bn ngi
do. The number should be reduced
and their work spread over the whole
orchestra, thus eliminating peaks of
activity.
B) All the 12 violins were playing
identical notes.
This seems like an unnecessary
duplication, and the staff of this
section should be drastically cut. If a
large volume of sound is really
required, this could be obtained
through the use of electronic
amplifiers.
C) Much effort was absorbed in the
playing of demi-semi-quavers, and
this seems like an excessive
refinement. It's recommended that all
notes be rounded up with no semi-
quaver. If this were cheap, you could
use trainees and lower-grade
operators.
D) No useful purpose is served by
repeating with the horns the passage
that's already been handled by the
strings. If all such redundant passages
were eliminated, the concert could
have been reduced from two hours to
20 minutes.
If Schubert had only paid attention to
these matters, he probably could have
chi kn -boa chng lm g c. S
lng ngi chi kn nn t i v
ting n nn c phn b khp ban
nhc, do s loi tr bt cc phn
chi cao tro.
B) Tt c 12 cy v cm chi cng
mt bn nhc.
Dng nh y l s lp li khng
cn thit, v s lng ngi chi v
cm cng nn c ct gim ng k.
Nu cn c m thanh ln, c th dng
mly in t khuych i m
thanh.
C) Dnh nhiu n lc chi na nt
mc i, v dng nh y l vic s
dng s tinh t qu mc. C l tt c
cc nt khng nn kt thc bng nt
mc i. Nu tn chi ph hn,
c th s dng cc ngh s cn ang
trong thi k hun luyn v ngi
nhc trng c trnh m nhc thp
hn.
D) Vic lp li on chi ca b kn
khng c hiu qu no v on ny
c b dy chi ri. Nu nhng
on tha nh vy c b i th bui
ho nhc s ko di 20 pht thay v
hai ting.
Nu nh Schubert ch cn quan tm
n nhng vn , th c l cui
cng ng y c th hon tt bn
finished his symphony after all.
Every organization has people who
can see the big picture. Don't let them
get bogged down in a lot of
meaningless meetings and paper
shuffling.
It seems obvious, doesn't it? When
you see one of your key people
looking out the window-- or catch
yourself looking out the window--
congratulate yourself, you're probably
doing the company a lot more good
than anything else you're doing, you're
thinking.
The hardest, most valuable task any
person performs. Its what got this
whole audience today. Don't stifle it.
Encourage it.
Here's my all-time favorite story about
a creative thinker.
A girl who's away at school for the
first time, first year away from home
and first time at school at the
university, writes to her mom and dad.
She writes, "Dear Mom and Dad, I'm
sorry to be so long in writing lately,
but my writing paper was destroyed
the night the demonstrators burned
giao hng.
Mi cng ty c nhng ngi nhn
c ton cnh. ng h phi ln
su vo nhng cuc hp hnh v vic
sp xp giy t v ngha.
C v r rng ri phi khng bn?
Khi bn thy mt trong nhng nhn
vin ch cht ca mnh nhn ra ngoi
ca s - hoc bt gp mnh ang nhn
ra khi ca s---hy chc mng bn
thn mnh, rt c th bn ang lm
cho cng ty mnh tt hn rt nhiu so
vi vic bn ang lm, bn ang t
duy m.
Nhim v kh khn v gi tr nht m
mi ngi thc hin. l ngy nay,
ci g khin tt c mi ngi lng
nghe. ng kim ch iu . Hy
khuyn khch iu .
y l cu chuyn yu thch nht ca
ti v mt ngi t duy sng to.
Mt c b i hc xa ln u tin, nm
th nht xa nh v ln u tin hc
trng i hc, vit th cho b m.
C b vit B m knh mn, con xin
li v lu nay khng vit th cho b
m, nhng giy vit ca con ang b
m ti ph m, nhng ngi lm th
nghim lm chy ri c k tc x.
Con ang trong bnh vin v bc s
down the dormitory. "I'm out of the ni rng th lc ca con sm mun
hospital now, and the doctor says my cng s hi phc bnh thng.
eyesight should be back to normal Ngi con trai tuyt vi cu
sooner or later. "That wonderful boy, con ra khi m chy, v tt bng
Bill, who saved me from the fire. ngh cho con cng cho n khi k
kindly offered to share his little tc x c xy dng li. Anh y xut
apartment with me until the dorm is thn t mt gia nh t t, b m ,
rebuilt. He comes from a good family, cho nn b m ng ngc nhin khi
Mom and Dad, so you shouldn't be too con ni rng chng con sp ci
surprised to learn when I tell you we're nhau.
going to get married. Thc t l, b m lun mun c chu
"In fact, Mom and Dad, you always ngoi, cho nn b m s rt vui khi
wanted to have grandchildren, so you bit c b m sp tr thnh ng
should really be happy to know you're bvo thng ti. Hy ng xem
going to be grandparents...next month. thng phn thc hnh vit lun vn
"Please disregard the above practice in trn y Khng c m chy no c,
English composition. "There was no con cng khng phi vo bnh vin.
fire, I haven't been to the hospital, I'm Think outside the box Con khng c thai v cng khng c
not pregnant and I don't even have a T duy sng to bn trai nonhng con b im D
boyfriend...but I did get a D in mn ha hc v im F mn ting
Chemistry and an F in French, and I Php, v con mun chc chn l b
wanted to be sure you received this m nhn tin ny vi mt thi ph
news in the proper perspective. hp.
Gi y tt c chng ti u tng
Now we've all been sold creatively at b la mt cch sng to ln ny hay
one time or another, so you know ln khc, cho nn bn hiu ti
exactly what I mean. So the moral of mun ni g ri y. Cho nn bi hc
this story is don't be predictable. t cu chuyn ny l ng s vic
Don't be boring. c th on trc c. ng mi
vic tr nn nhm chn.
ng bao gi gi i mt l th t
Don't ever send out a dull letter. Don't nht. ng trnh by mt bi thuyt
make a drab presentation. Don't make trnh v v, u u. ng gi nhng
a ho-hum phone call. Don't ever give cuc in thoi m m . ng bao
an employee, a supplier, a customer, a gi dnh cho nhn vin, ngi cung
spouse, a child, a grandchild just cp, khch hng, bn i, mt a tr,
another gift. mt a chu cng mt mn qu.
Hy l ngi to nn s khc bit.
Be a differentiator.
Hy t duy.
Think. MT CCH SNG TO!
...OUTSIDE the box! l nhim v kh khn v gi tr
It's the hardest, most valuable task nht m bn tng thc hin.
you'll ever perform. *****
*****