LP NGH KINH DOANH

DIN GI

H TRNG LAI
Managing Director ca WATERSTONE CAPITAL PARTNERS LLC (USA)
Vice President ca TITAN HOLDING LLC ( USA)
President ca HEAVEN LIGHT LLC (USA)
CEO ca EN- PARKING JAPAN JSC (VN)

Email: laitrongho@gmail.com
Cellphone: 0905804795
FB: Lai ho
NI DUNG

NGH CC CU QUY Q&A

KINH LOI TRC TRNH V THO
DOANH BN BN V LUN
L G NGH NGH NGUYN
MC KINH KINH TC VIT
CH DOANH DOANH
1- BN NGH KD L G
MC CH

xut mt phng thc kinh doanh mi

cho bn hng ha dch v
tm kim ngun vn u t pht trin
vic kinh doanh.
thuyt phc i tc lin kt, lin doanh.
ginh mt hp ng.
tham gia vo mt d n ang c ku
gi.
2- CC LOI BP

Bn ngh Bn
Bn bn ngh tm
xut ni b hng vn

Bn Bn
Bn
ngh ngh tham
ngh theo
tm i tc gia thu
yu cu KH
3 - CU TRC MT BN BP

1 Bn xut kinh doanh ni b

1. Bn tm tt
2. C hi th trng v s cn thit.
3. D kin li ch mang li VS cc tr
ngi
4. Cc gii php
5. Cc s liu v ti chnh
6. Kt lun v yu cu h tr
7. Cc ph lc
3- CU TRC MT BN BP

32 Bn ngh bn hng , tip th

1. Bn tm tt
2. M t v Doanh nghip v qun tr
3. M t nhng kh khn m khch hng c th
ang gp phi
4. M t v gi tr cung ng ,sn phm, dch v.
5. M t v li ch cho khch hng
6. Kt lun v ngh a ra.
7. Cc ph lc

Lu s dng nguyn tc AIDA :

Attention, Interest, Desire, Action v
Cng thc FAB : feature, advantage, benefit
3- CU TRC MT BN BP

3 Bn xut khi nghip, tm vn

1. Bn tm tt
2. M t v c hi v th trng
3. M t v khch hng, gi tr cung ng ,sn phm,
dch v.
4. Th trng v i th cnh tranh.
5. M hnh kinh doanh
6. Chin lc cnh tranh.
7. Phng thc bn hng
8. Sn xut v qun tr
9. Cc con s v ti chnh
10. Thi gian biu v k hoch hnh ng c th
11. Yu cu h tr vn v cc ngh
12. Cc ph lc
BN TM TT (executive summary)

Thnh hay bi ca mt bn ngh kinh doanh i khi nm bn

tm tt.
Theo th t bn tm tt s c i tc c u tin nhng khi
vit chng ta li vit sau cng.
Bao gm 3 phn ch yu:

Mc tiu - Objectives: nu ra nhng mc tiu ti chnh v phi ti chnh m d

n nhm n (doanh thu, t sut li nhun, hiu qu sn xut).

Nhim v - Mission: nhng hnh nh m cng ty mun to ra i vi khch

hng, nhng gi tr m dch v/sn phm ca cng ty s mang li cho khch
hng, nhng cam kt m cng ty s thc hin...

Yu t thnh cng - Keys to success: nhng khc bit m cng ty s em li so

vi cc i th cnh tranh, nhng yu t nhm m bo mc tiu a ra s t
c.
Nhng thnh tch m Cng ty t c
CC IM CN LU KHI VIT

Hy tp trung vo:

Cc gii php
Cc li ch
Mc tiu : ai l ngi quyt nh
S trnh by vn bn : Font ch, size,
canh l, li chnh t

CNG THC F- A - B : feature - advantage - benefit

4- QUY TRNH VIT

Phn tch khch hng

Lp cng

Tp hp d liu, nhn s

D tho

Xem xt hiu nh
4- QUY TRNH VIT

B1- Phn tch khch hng

Gi tr li ch ca khch hng, nhng kh khn v

mong mun ca h.
Tiu s v kin thc ca khch hng
Tm nhn ca khch hng
Ngi c quyt nh h l ai? Mu ngi nh th
no? H tin vo iu g?

Khch hng mong mun iu g ?

Cng vic ca khch hng l g?

Sn phm
Dch v .
.

hon thnh cng vic khch

hng gp kh khn , tr ngi g?
4- QUY TRNH VIT

B2- Lp cng

Ty theo mc ch m dn bi ca cc bn BP khc nhau.

Hy phc tho mt bn cng v ghi ch vo cc
phn quan trng, cn nh mnh vo iu g?... Nu s
liu no, gin no.

Tuy nhiu cn lu :
nh su vo cc li ch ca khch hng
M t r rng cc gii php m bn c th mang li
Khng nn i qu su vo chi tit m s dng cc
ph lc
Cn c cc s liu tham kho, ngun tham kho
4- QUY TRNH VIT

B3- Tp hp d liu
CC NGUYN TC 7Cs
B4 Vit

1 Vit r rng clear writing

2 Vit ngn gn concise writing

3 Vit hon chnh complete writing

4 Vit chnh xc Correct writing

5 Vit m thoi conversational writing

6 Vit nh nhn courteous writing

7 Vit mang tnh xy dng constructive writing

TNH HUNG

1- Cty ca Bn l mt Cng Ty sn xut v kinh doanh mt hng cafe bt c

ngun gc organic (c chng nhn) v bn mun tip cn mt Cng ty th
trng Ucraina. Theo Thng tin m bn nm c th Cty ny ang cung
cp cafe nguyn liu cho hn 200 ca hng ti Ucraina v mt s siu th.
Sn lng hng thng ln n gn trm tn. Tuy nhin gn y h b cnh
tranh bi tnh trng cafe bn t VN sang, do gi nguyn liu cung cp b
st gim. Hy vit mt bn ngh kinh doanh gi cho cho h.
2- Cty ca Bn l mt Cng ty sxkd thuc ngnh F&B, sn phm bn rt tt
ang chim lnh th trng v bn ang cn vn pht trin. Hy vit mt
bn ngh kinh doanh gi n cc qu u t tip cn vn vi h.
3- Cty ca Bn ang phn phi cc mt hng m phm t Malaysia, bn
c knh phn phi v doanh s pht trin tt. Tuy nhin hin nay bn mun
tip cn cc hng m phm Korea vi mong mun lm nh phn phi cho
h. Hy vit mt bn ngh kinh doanh .
4- Cty bn ang chun b tham gia hi ch quc t v bn mun tip cn
mt s khch hng tim nng lm i tc phn phi. Hy vit bn
ngh kinh doanh