North America $ 2,530.

00 22%
Europe $ 2,760.00 24%
Latin America $ 3,910.00 34%
Greater Asia/Afrika $ 2,300.00 20%
11500
$ 7,000.00 60.9% Umsatz von Oral care am gesam

Cottle 46.0%
others 11%
Daltan 21%
SarIndia 22%

Toothbrush Market

22%

46%

21%

11%
Low-End Price Margin
Seomplete 0.15 0.47
Senistooth 0.18 0.5
Fresh Gum 0.18 0.48
Surround 0.19 0.47
Kidsie 0.12 0.48
Tot

Midrange
Zagger 0.29 0.4
Directionflex 0.53 0.52
Tot

Vattery operated
Swirl Brush 6.4 0.4
Refills 0.56 0.6
Tot

Toothpase Bas 0.2 0.25

Toothpaste a 0.3 0.23

Toothpowder 0.2 0.21

 2008
#
Low-End
Seomplete 197.6
Senistooth 25.7
Fresh Gum 12.8
atz von Oral care am gesamtumsatz Surround 7.7
Kidsie 12.8
Tot 256.6

0.46 Midrange
Zagger 27.2
Directionflex 6.8
Tot 34

Vattery operated
Swirl Brush 1.3
sh Market Refills 0.16
Tot 1.46

Toothpase Basic 691

Cottle
Toothpaste advanced 112.9
others
Tot 803.9
46% Daltan
SarIndia
Toothpowder 669.9

1765.86
 Anteile
Rev Profit Rev Prof

29.64 13.9308
4.626 2.313
2.304 1.10592
1.463 0.68761
1.536 0.73728
39.569 18.77461 11% 19%

7.888 3.1552
3.604 1.87408
11.492 5.02928 3% 5%

8.32 3.328
0.0896 0.05376
8.4096 3.38176 2% 3%

138.2 34.55
33.87 7.7901
172.07 42.3401 47% 43%

133.98 28.1358 37% 29%

365.5206 97.66155

0.2671848
 2004 2005 2006 2007
Toothbrushes 79.7 84.6 91.5 100.7
Toothpaste 289.3 297.4 324.2 360.8
Toothpowder 236.7 243.3 254.7 272.2
Mouthwash 2.1 2.3 2.4 2.7

500
450
400
Toothbrushes
350
Linear (Toothbru
300
Toothpaste
Axis Title 250 Linear (Toothpas
200 Linear (Toothpas
150 Toothpowder
100 Linear (Toothpow
50 Mouthwash
0 Linear (Mouthwa
2004 2005 2006 2007 2008 2009

Axis Title
 2008 2009
111.8 122
399.4 462.1
272.2 308.1
2.7 3.4

Toothbrushes
Linear (Toothbrushes)
Toothpaste
Linear (Toothpaste)
Linear (Toothpaste)
Toothpowder
Linear (Toothpowder)
Mouthwash
Linear (Mouthwash)
09
Product India Thailand Japan
Low-End 87.0% 70.0% 20.0%
Mid-Range 12.5% 25.0% 50.0%
Battery-Oper 0.5% 5.0% 30.0%

Chart Title
100.0%

75.0%

50.0%

25.0%

0.0%
India Thailand Japan

Low-End Mid-Range Battery-Operated

 Chart Title

Low-End Mid-Range Battery-Operated