Pest Analysis

Po litic a l
Political EEconomic
c o n o m ic SSocial
o c ia l Te c h n o lo g y
Technology
RReligious
e lig io u s LLow
ow MManyany NNew e w bbridge
rid g e
inintolerance
to le ra n c e ccurrency
u rre n c y fe s tiv a l
festival to
to
RRelation
e la tio n EExhibition
x h ib itio n SSingapore
in g a p o re
wwithith SSocial
o c ia l
nneighbouri
e ig h b o u ri nnetwork
e tw o rk
nngg ccountry
o u n try im p o rta n t
important
to
to
ininterperson
te rp e rs o n
aall
ccommunica
o m m u n ic a
tio
tionn

Political

Religious and social conservatives often interpret the phrase as related to a

persons beliefs about other people's different religious beliefs. It means that, to
be tolerant, one must accept all religions as equally valid and true. Since Mayvan
Holiday is operating in Malaysia, religious intolerance must be followed. For
example when tourist came and visit island on Malaysia they cant eat at open
place to respectful Muslim race. Malaysia is Muslim country so they must respect
them.

Malaysia has good relation with the neighbouring Singapore, so Mayvan need to
follow the rule and regulation if they want doing business in that country. For
example, the speed for bus only 90km/hour, if they break the law, they must get
a penalty as the sentence. Also about cleanliness, Singapore is very particular
about cleanliness, also chewing gum are illegal in Singapore, if they find also get
a penalty.

Economic

Financial conditions change after some time in accordance with the monetary and
business cycle, as an economy experiences development and withdrawal.
Financial conditions are thought to be sound or positive when an economy is
extending, and are thought to be antagonistic or negative when an economy is
contracting. Since other country have a good currency so nothing possible if they
want to spend and make vacation on Malaysia. According to Mahathir Mohamad
(2000), the Asian cash emergency was brought about by theoretical assaults on
monetary standards Asian nations with short offering action by coin brokers. With
low currency in Malaysia give opportunity to Mayvan to get more sales from
foreign.

Social

Malaysia. A country where one can experience a multitude of cultural

celebrations and festivals, as well as, and most importantly, good food(!) all year
round. (Nelly, Soh 2012). Malaysia have many festival in one year like Hari Raya
Aidilfitri, Gong xi Fa Coi, and Depavalli. With this environment and culture,
mayvan have opputunities to attract people from other country also local tourist
to visit Malaysia. Since Mayvan focus on island, they also can attract local tourist
because Malaysia have many public holiday.

In Malaysia also have many exhibition like Formula 1 and Malaysian Super
League. This exhibition have very famous along the country because it involve
from athlete from other country. One of the hot topic is right now, is Johor Darul
Takzim (JDT) one of the famous team football in the Asian. Whenever there are
sports organizer, not only get attract sports participants arrival to take part, but
also their supporters instantly provide space on Malaysia jointly develop sports
tourism industry.

Technology

Indeed, second link ensuring comfort with various facilities prepared to

facilitate user in both countries and also foreign tourist. With the existence
of this bridge which connects Johor and Singapore enable mayvan doing
tourism activity well. This also make easy to pick up foreign travel from
Singapore since they have collaboration with Dive Company Sdn Bhd.

With increasing by using social network, mayvan can enlarge their

business if the have official website. Because on this global situation and
current, this social network give more competitive advantage to this
company. This also will give opportunities if customer can purchases from
online, it more easier to the company to handle itself. They can stand by
their own if they have official website.