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IIPBH EO - flprre"a rup*erro *orqen* y curper"ro, ,oren"*or ro"ro"u*y 5l

3.2. C arncQarcquj a rocruj y-uorpo maqa xoreJrcKr{x ycrryra


ocnosHr,r ru{Jb xoreJrcKor Mapreruura Aa*ac rrpeAcraB-rba upnxo6raj alre
E 3aApxaBarse [orpomaqa. carNcsarquja uorpouarra rrpeAcraBJba uraBHr.r
E3BOp 3aApxaBarLa caAaruBr,rx pt [pilBnaqerba HoBI,Ix [OTpomarra. ona
npeAcraBJbajegau o4 uajrnavajnujux3aAaraKa ca xojrau ce cyouaeajy xorencKa
npe4yseha AaHac.
florpoua.ru sa xoreJr upe.qcraeJbajy KJbyrrHH flpupoAHr,r pecypc,
o.Eoctro najnpeauujy rrMoBr{Hy xoreJra Hila rrpeIrycnon rocroj a$a 6usnica.
Canrc0arqnja rocrujy-rorpomaqa rpeAcraBJba KJbyrrnr.r eneMeHr y qpoqecy
crr{rlarsa u yuaupeferLa rbr.rxone loja,nnocru. flope4 Tora, ycrocraBJbeHa
IIoBpaTHa cnpera ca uoTpouaqaMa [peAcTaBJBa KJbyrrHu eJreMeHT y MepeBy r{
lTpaBrbaEy carr.rc$axqujoM norpouaqa. TaKBa rroBparHa crpera [pe.{craBJba
B:ur(aH r{sBop un$oprrlaquja, nouohy rojux ce ao6njajy 3HaKoBr.r yrrosopeEa y
clvuajy 4a 4o!e Ao rrpyxama Hrrxer Hr{Boa carucsaxquje. Hraxr.r-"rrort
carrac([axquje florpouraqa p*yJrrr.rpajy rerurau rporrrxoBlrMa 3a xoreJr, xoju ce
orne.qajy rpos usry6rreHra npolpur Iro ocgoBy usry6-rreurx rrorpornaqa, u Kpo3
rsIHKa ynararba y peKJraMr.rparbe, MapKerHrrr Id npo4ajue Harrope, aa 6u ce
lctrocraBr4o pauujra HuBo rrocJroBarba.
III:ra ce rroA caruc$axqujorrr nogpasyrvrena? carncr[axquja
ilrrpolllaqa je QyHKTI[ja trepuemluje u ouextrBarLa trorpomaqa,l ogHocHo
rrIeMaTI{qKr[ rr3paxeHo:
caruc$axqnja : uep{enquja - oqexr.rBarLa
o'reKr.rsarba rrorpouaqa raKo [peAcranrsajy neponaruohy gorabaja, a
uepqerulnja oqerry goralaja, y rpoqecy uporasrolema r rcropyKe ycrryre.
catnc{axquja uorpo*arra rrpeAcraBJba rrpaBHo, florpomarrKo vt
ileEauepcKo rrr{TaBe. KaAa oprauuza4nja nocrryje ca rrorporua-cIyrMa oHa HMa
Elxo HMnJrr,rqr4THe raKo u eKcflJrrrqr.rrHe o6aeese. 3a opranusaudy HI{je
.troBoJBHO, ,4a OHa yqr{Hr,r uoxyruaj Aa ce 3aAoBOJEe uOr:pe6e [orporuaqa,
rroJrrrKo, qpH ToMe, Hr,rcy yBaxeHe r,r yroBopHe o6anese. ca osor acneKTa
carucoarquja rrorpouaqa ro.4pa3yMeBa 3aAoBoJbeEe o4pelenux craHAapAa
[porBBoAa uJrr.r ycJryfa, rleHe, r4crlopyKe, rroy3AaHocTx r{ KBtUrUTeTa.
3a4arar xoreircKor MeHarJMeHTa rrpeAcraBJba y[paBJbarre onepaqujarua
ua TaKaB Harrr.rH, raro 6u 3arrocJleHr.r y xoreJry flpyxr,rJrl{ [oTpolllaqy BHcoKe
[ffBoe carac$axqr.rje. Y roM cMucJry, unreparcqNja ca norporraqr.rMa je acro
TIIXO BaXHa Kao Lr KBiIJrr{Ter KJb)rqHor [popr3BoAa r4Jrr{ ycnyfe rojy xoreJt
uplrxa. Y xorenrEnaa xoju upyxajy BpxyHchT carurc(faxqujy rorporuaqa, cBaupr
EttrocJreHr{ vrMa sua.rajrry ynory y oBoM npoqecy. y oBLrM XOTeJTHMa,

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