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Ahe 585 Strategic Plan Final Draft
Ahe 585 Strategic Plan Final Draft
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Organization Background
Perhaps
both
Girl.Strong.
and
Whatcom
Girls
Youth
Lacrosse
(WGYL)
organizations
have
a
shorter
history
than
some
organizations;
perhaps
they
have
some
grey
areas
that
need
clarifying
and
perhaps
they
have
a
lot
of
changes
that
Contac t:
they
want
to
see
happen.
All
of
these
things
could
be
said
about
these
two
organizations;
but
what
could
also
Cou rtn ey M cBean be
said
is
the
amount
of
passion
and
purpose
that
these
Girl.Strong and WGYL Organization
Founder organizations
put
into
their
work
outweigh
the
amount
courtneymcbean@gmail.com of
work
they
have
to
left
to
do.
Both
organizations
began
with
ideas
from
their
founders
that
prioritizes
teaching
Girl.St rong . and
empowering
young
girls
to
be
strong
leaders
and
http://www.girl-strong.org/
unafraid
of
trying
new
things;
they
encourage
the
W hat com Girls Y out h Lacrosse process
of
change.
Making
changes
and
venturing
into
https://www.whatcomgirlsyouthlacro the
unknown
can
be
hard
and
often
scary,
both
sse.org/ Girl.Strong.
and
WGYL
work
to
empower
girls
to
make
positive
growth
and
to
develop
outside
of
their
comfort
zones.
Since
2015,
Girl.Strong.
has
been
developing
as
an
organization
within
the
local
Bellingham
community
as
a
resource
for
girls
interested
in
outdoor
activities
while
discovering
their
potential
as
leaders.
Founders
of
Girl.Strong.
created
the
organization
to
provide
mentorship
opportunities,
leadership
development
academies,
and
celebrations
of
strong
female
athletes
to
help
promote
and
spread
their
message.
As
much
as
Girl.Strong.
promotes
the
beauty
of
change
and
growth,
they
have
endured
some
of
their
own
changes
within
the
last
year
that
left
them
a
little
short-handed.
Originally
standing
on
its
own,
Girl.Strong.
has
seen
a
decrease
in
board
member
participation
that
resulted
in
the
organization
feeling
a
little
bare.
This
is
what
led
one
of
the
Girl.Strong.
co-founders
to
move
the
organization
alongside
the
WGYL
in
order
to
continue
the
pursuit
of
inspiring
and
motivating
girls.
WGYL
is
a
newly
developed
organization
that
is
closely
affiliated
with
the
Bellingham
Warriors
Boys
Lacrosse
program.
Many
of
the
players
that
are
currently
involved
with
WGYL
once
played
for
the
Warriors
program
that
focused
on
lacrosse
for
boys
in
grades
K-12.
In
2016,
the
girls
that
were
partaking
in
the
Warriors
program
decided
that
it
was
time
that
they
created
their
own
program.
Since
its
creation
in
2016,
WGYL
has
committed
to
helping
provide
focus
and
dedication
to
the
game
of
lacrosse
while
growing
the
game
among
youth
girls
in
Whatcom
County
(WGYL
online,
n.d.).
P a g e
|
2
Having
recently
intertwined
the
two
organizations,
the
co-founder
as
well
as
board
members
of
WGYL
have
some
areas
that
they
would
like
to
develop
as
they
move
into
the
future.
This
strategic
plan
will
discuss
those
focus
areas,
as
well
as
how
we
aim
to
help
both
Girl.Strong.
and
the
WGYL
to
not
only
meet
their
goals,
but
develop
a
plan
for
longevity
and
success.
Although
the
two
organizations
developed
separately,
both
have
a
commitment
and
focus
on
the
empowerment
of
girls
through
a
variety
of
ways.
Developing
the
strength,
confidence,
character
and
leadership
in
young
girls
is
the
mission
and
focus
of
both
groups.
While
WGYL
aims
to
empower
girls
to
develop
these
through
the
game
of
lacrosse,
Girl.Strong.
was
founded
with
the
desire
to
collaborate
with
organizations
that
help
this
process,
much
like
the
WGYL.
The
partnership
that
the
two
have
created,
appear
to
blend
the
mission
of
both
organizations
beautifully.
In
their
mission,
Girl.Strong.
expresses
the
power
of
community
and
aims
to
connect
with
local
organizations
and
resources
in
the
Bellingham
area.
As
the
organization
grew
and
endured
their
changes,
they
realized
the
connection
their
mission
had
with
WGYLs.
Girl.Strong.
makes
it
very
clear
in
their
mission
that
they
want
to
ensure
that
any
alignment
in
missions
with
other
organizations
is
an
indicator
for
collaboration
and
working
together,
not
to
compete
or
take
away
from
any
pre-existing
programs.
When
it
aligned
with
the
WGYL,
the
co-founder
of
both
Girl.Strong
and
WGYL
wanted
to
ensure
that
the
organizations
missions
could
complement
each
other,
not
mesh
into
one.
WGYLs
mission
is
to
grow
a
love
for
the
game
of
lacrosse
while
building
leadership,
strength
and
confidence
in
girls
(WGYL
online).
Similar
to
Girl.Strong.,
there
is
a
strong
emphasis
on
having
fun
while
developing.
In
addition,
the
WGYL
seeks
to
help
young
girls
gain
confidence
on
and
off
the
field,
to
teach
life
lessons
like
how
to
be
a
part
of
the
team,
as
well
as
teaching
participants
the
skills,
tactics
and
strategies
of
lacrosse
(WGYL
online).
Through
their
experiences
as
athletes
as
well
as
mentors,
the
coaches
and
founders
of
the
WGYL
want
every
player
to
have
a
positive
experience
while
learning
about
the
game
of
lacrosse
as
well
as
learning
about
themselves.
Too
often
in
sports,
coaches
can
take
away
the
love
of
the
game
for
athletes,
this
is
something
the
WGYL
wants
to
avoid.
Being
able
to
teach
and
translate
positivity
and
life
skills
to
their
athletes
on
and
off
the
field
is
key
to
their
mission.
The
blend
of
these
two
organizations
is
a
fairly
recent
one,
however
it
is
a
pairing
that
makes
sense.
The
dedication
to
the
growth
and
development
of
girls
in
our
community
is
a
special
cause
and
one
that
takes
a
lot
of
enthusiasm
and
focus.
P a g e
|
3
Just
as
there
is
a
nice
alignment
in
the
missions
of
the
two
organizations,
the
same
could
be
said
for
their
organizational
values.
Girl.Strong.s
website
features
their
values
summarized
under
this
headline
We
believe
in
a
big
vision
with
a
bright
future
and
our
ability
to
build
it
together.
The
following
are
ways
in
which
Girl.Strong.
feels
like
they
can
achieve
this:
o We
believe
all
girls
have
strength,
confidence
and
infinite
potential
within
them.
Our
goal
is
to
help
them
build
on
these
skills
and
realize
their
full
potential
so
they
can
be
successful
throughout
their
lives.
o We
believe
one
positive
mentor
can
impact
the
direction
of
your
life.
Our
goal
is
to
provide
a
mentorship
experience
girls
will
remember
as
one
of
the
defining
moments
of
their
life.
o We
believe
positive
coaching
goes
well
beyond
the
xs
and
os.
Our
goal
is
to
teach
girls
how
to
expand
their
comfort
zone
while
having
fun
through
positive
sports
experiences.
o We
live
in
a
place
where
opportunities
for
outdoor
adventure
are
abundant.
Bellingham
is
filled
with
phenomenal,
inspiring
women:
from
professional
athletes
and
outdoor
adventurists
to
successful
professionals.
o We
believe
in
the
power
of
community.
Our
goal
is
to
connect
this
community
of
women
who
are
passionate
about
sharing
the
joy
and
value
in
sports
and
the
outdoors
to
girls
(Girl.Strong
Online).
The
WGYL
also
features
the
value
of
mentorship
in
their
organization,
a
quote
from
their
website
reads
I
am
continually
struck
by
the
ability
of
sports
to
transform
kids
-
their
attitude
towards
their
own
potential,
their
confidence
on
the
field,
their
positive
interactions
with
teammates
and
their
recovery
after
disappointment.
These
experience
are
so
powerful
in
girls
lives
and
help
shape
the
strong,
confident
leaders
they
will
become
(WGYL
Online).
The
importance
that
is
placed
on
growth
and
development
of
young
women
through
positive
and
influential
mentors
is
an
obvious
value
for
both
Girl.Strong
&
WGYL.
Their
commitment
to
their
values
is
what
makes
these
organizations
wonderful
opportunities
to
contribute
our
knowledge
and
experiences
to,
why
growing
and
learning
alongside
them.
Growth
while
staying
true
to
their
values
and
missions
are
two
important
points
of
emphasis
for
both
Girl.Strong.
and
WGYL.
Being
a
self-proclaimed
Mom
&
Pop
type
of
organization,
they
understand
that
they
are
smaller
and
grass-root
based
right
now,
and
they
are
fine
with
that.
The
organizations
do
not
feel
as
though
they
need
to
grow
expansively,
they
just
want
a
P a g e
|
4
plan
to
move
in
the
right
direction
while
staying
true
to
what
started
the
organizations.
The
importance
is
putting
the
development
of
the
girls
first
while
keeping
their
programs
fun
and
challenging.
As
a
outside
consulting
team
and
partnership
we
have
developed
four
main
goals
that
we
believe
could
really
give
both
organizations
a
push
in
the
right
direction,
while
staying
in
their
realm
of
their
capacity
and
resources.
Organization Goals
With
the
vision
for
the
future
of
Girl.Strong.
&
WGYL
being
slightly
subjective,
we
were
faced
with
a
number
of
ways
in
which
our
strategic
vision
could
go.
We
could
focus
on
expanding
both
organizations
in
hopes
of
increasing
involvement,
we
could
create
merchandise
for
the
organizations,
we
could
fund-raise
to
earn
money
for
lacrosse
equipment,
etc.
The
list
of
possibilities
goes
on
and
on.
After
our
meeting
with
Courtney
and
learning
more
about
the
process
and
implementation
of
changes,
we
placed
some
of
the
goals
in
a
planned
neglect
grouping.
Senge
(1999)
discusses
planned
neglect
as
a
means
to
suspend
specific
action
on
some
of
the
items
for
a
specified
period
of
time
(p.87).
Because
of
the
short
window
of
time
that
we
are
available
to
help
the
organizations,
as
well
as
the
large
number
of
things
that
are
on
the
improvement
list,
we
strategically
put
some
of
the
goals
into
planned
neglect
in
order
to
focus
on
a
number
of
goals
that
we
thought
would
be
successful
in
benefiting
both
organizations
while
taking
continuous
steps
forward.
Moving
forward,
the
four
mains
goals
that
we
are
going
to
focus
are
the
following;
1)
Helping
prepare
Courtney
to
apply
for
501(c)(3)
status
2)
Developing
a
coaching
philosophy
for
WGYL
3)
Assisting
in
finding
coaches
for
WGYL
4)
Development
and
clarification
of
the
coaching
requirements
for
any
potential
WGYL
future
coaches.
As
a
group
we
feel
that
a
strong
focus
on
these
four
goals
will
help
propel
both
organizations
forward
while
meeting
a
number
of
their
goals
at
once.
Below
we
explain
in
further
detail
how
we
strategically
will
work
towards
these
goals,
the
estimated
timeline
for
each,
as
well
as
the
resources
needed.
GOAL 1: Prepare WGYL & Girl.Strong. to file for 501 (c)(3) Status
Strategy:
o Step
1-
The
organizations
founders
complete
assessment
checklist
P a g e
|
5
This
strategic
plan
highlights
strategy
proposals
and
a
timeline
for
the
four
most
imminent
and
highest
priority
action
items,
however,
there
are
a
number
of
other
directions
that
Girl.Strong
and
the
WGYL
would
like
to
pursue
that
must
be
temporarily
shelved
in
order
to
keep
progress
moving
forward.
As
was
previously
mentioned,
a
current
roadblock
to
progress
is
the
lack
of
manpower
(person-power)
in
order
to
take
on
some
of
these
larger
projects.
In
addition
to
goals
expressed
by
the
organization,
we
the
planning
team
would
also
like
to
propose
an
additional
goal
to
recruit
more
volunteers
and
increase
the
board
member
population
(shown
in
the
bottom
bullet).
The
following
is
a
list
of
future
directions
that
have
been
put
into
the
temporary
planned
neglect
category
until
personnel,
time,
and
financial
resources
can
support
their
development:
The
National
Girls
and
Women
in
Sports
Day
Event:
Last
February,
the
Girl.Strong.
organization
prepared
and
hosted
a
local
event
in
honor
of
National
Girls
and
Women
in
Sports
Day.
Due
to
the
lack
of
personnel
this
year,
the
event
has
had
to
be
missed.
It
is
very
realistic
to
consider
hosting
this
event
again
next
year
in
February
2018.
Girl.Strong.
Merchandise:
At
some
point,
Girl.Strong.
would
like
to
design,
market,
and
sell
their
own
merchandise.
We
feel
that
the
next
National
Girls
and
Women
in
Sports
Day
event
in
February
2018
would
be
an
excellent
time
to
debut
and
begin
sales
for
this
merchandise.
The
organization
would
need
to
decide
on
merchandise
items
that
it
would
like
to
sell,
find
a
wholesaler
that
carries
said
items,
determine
a
logo/design
choice(s)
for
items,
find
a
shop
to
print
the
designs
on
products,
and
decide
on
the
pricing
of
merchandise.
We
would
also
recommend
adding
a
shop
page
to
the
Girl.Strong.
website.
Program
Expansion:
Both
the
WGYL
and
Girl.Strong.
would
like
to
expand
their
programs
in
order
to
move
beyond
the
Bellingham
community
to
incorporate
the
Lummi
and
Nooksack
counties
and
beyond.
Bringing
small
events
to
neighboring
communities
might
be
an
excellent
way
to
begin
establishing
a
presence
outside
of
the
Bellingham
Community.
However,
it
is
recommended
that
the
organizations
first
become
well
established
in
their
home
community
before
moving
outward.
We
would
recommend
coming
back
to
this
goal
in
a
years
time,
hopefully
once
both
non-profits
have
become
a
bit
more
established
and
settled
within
Bellingham.
During
or
immediately
after
next
winters
National
Girls
and
Women
in
Sports
Day
event
may
be
an
ideal
time
to
pursue
this
expansion.
P a g e
|
11
Program
Marketing:
There
is
a
desire
to
improve
and
expand
the
marketing
program
to
conduct
outreach
for
both
Girl.Strong.s.
and
the
WGYLs
events,
sports,
and
activities.
Something
that
could
be
done
in
the
present
(when
time
allows)
would
be
to
increase
the
posting
frequency
on
the
organizations
Facebook
and
Instagram
accounts.
This
action
could
be
an
easy
way
to
gain
more
followers,
thus
increasing
outreach
range,
in
the
present.
The
organization
could
use
social
media
accounts
to
promote
hashtags
for
community
involvement,
give
away
small
(donated)
prizes
for
online
interaction,
etc.
A
Lacrosse
Festival:
Down
the
road,
the
WGYL
would
like
to
think
about
hosting
a
lacrosse
festival
in
order
to
increase
their
visibility
in
the
community
and
to
recruit
new
players
perhaps
as
early
as
next
fall.
The
coaching
team
and
WGYL
board
members
would
need
to
collaborate
on
this
topic
in
the
late
spring/
early
summer
of
2017
in
order
to
make
this
event
feasible
for
the
coming
fall.
A
Film
Festival:
Girl.Strong.
is
interested
in
partnering
with
some
other
pre-existing
organizations
to
host
a
film
festival
that
would
emphasize
strong
women
and
girls
in
sports.
It
is
recommended
that
this
exciting
prospect
be
revisited
a
year
or
so
down
the
road
once
the
National
Women
and
Girls
in
Sports
Day
and
the
lacrosse
festival
have
been
successfully
executed.
Growing
the
Organization
Team:
Both
the
WGYL
and
Girl.Strong.
organizations
have
so
much
potential
and
value
in
the
Bellingham
and
greater
Whatcom
County
communities.
In
order
to
facilitate
the
growth
processes
of
these
organizations,
larger
personnel
resources
are
needed.
It
is
understood
that
the
results
of
the
501(c)(3)
application
will
play
a
role
in
the
organizations
ability
to
fundraise,
thus
impacting
their
ability
to
offer
financial
incentives
to
staff.
However,
there
are
a
number
of
local
individuals
that
would
likely
be
willing
to
volunteer
time
to
such
a
powerful
cause.
If
the
organizations
are
willing
to
spend
some
time
exploring
options
and
reaching
out
to
community
members,
we
believe
that
many
of
these
more
sometimes
distant
seeming
goals
could
become
a
fast
reality.
As
the
old
adage
goes:
many
hands
make
light
work.
Appendix
Please
review
the
checklist
below
so
we
can
better
assess
your
readiness
to
apply
for
501(c
)(3)
Non-Profit
Status.
Answer
the
questions
below
honestly
and
to
the
best
of
your
ability.
Has
the
organization
determined
and
clearly
stated
the
coalitions
purpose?
Does
the
organization
have
a
concise
written
mission
statement
and
corresponding
goals
that
explain
the
organizational
purpose
and
support
the
organizational
vision?
Is
the
organizations
relationship
with
other
organizations
clearly
articulated
and
understood?
More
specifically,
can
Girl.Strong
clearly
articulate
the
relationship
to
WGYL?
Is
Girl.Strong
the
umbrella
organization
that
will
apply
for
the
non-profit
status?
If
so,
how
does
this
relate
to
WGYL?
The
relationship
of
Girl.Strong
and
its
associates
needs
to
be
clearly
defined
and
articulated
in
the
application.
Comments:
Does
the
organization
have
a
Steering
Committee
or
Executive
Board
with
at
least
4
actively
participating
members?
Information
obtained
suggested
the
steering
committee
or
executive
board
must
contain
at
least
4
and
less
than
12
active
members.
Comments:
Has
the
organization
considered
filing
articles
of
incorporation
which
limit
liability?
For
profit
and
nonprofit
entities
receive
some
benefits
from
incorporation
such
as
protection
of
personal
assets
of
directors
and
members
in
case
of
bankruptcy,
etc.
Has
the
organization
sought
legal
counsel
regarding
potential
liabilities?
P a g e
|
13
Requirements
for
forming
and
operating
a
nonprofit
corporation
are
governed
by
state
law.
The
requirements
can
be
obtained
by
contacting
the
secretary
of
state
or
state
attorney
general's
office.
Comments:
Comments:
Comments:
P a g e
|
14
Has
the
organization
developed
a
comprehensive
budget
and
resource
development
plan?
Financial
oversight
and
resource
development
(e.g.,
fundraising,
earned
income,
membership)
should
be
described
in
the
resource
development
plan
and
budget.
Filing
a
1023
form
(501(c)(3)
application)
requires
the
organization
to
provide
actual
or
projected
financial
information
(e.g.,
budget)
for
three
or
four
years
(depending
on
how
many
years
it
has
existed).
Comments:
Comments:
P a g e
|
15
Comments:
Does
the
organization
have
an
organizational
structure
that
meets
501(c)(3)
requirements?
To
file
as
a
501(c)(3)
organization
the
coalition
must
be
organized
as
one
of
the
following:
a
corporation
(including
a
limited
liability
company);
a
trust;
or
an
unincorporated
association.
The
organizing
document
(articles
of
incorporation
if
the
coalition
is
a
corporation;
articles
of
organization
if
the
coalition
is
a
limited
liability
company;
articles
of
association
or
constitution
if
the
coalition
is
an
association,
or
trust
agreement
or
declaration
of
trust
if
the
coalition
is
a
trust)
must
limit
the
organizations
purpose(s)
and
permanently
dedicate
its
assets
to
exempt
purposes.
Comments:
Do
the
organizational
documents
containing
the
mission,
goals,
and
activities,
etc.
clearly
align
with
the
exempt
purposes
stated
in
section
501(c)(3)?
The
exempt
purposes
set
forth
in
section
501(c)(3)
are
charitable,
religious,
educational,
scientific,
literary,
testing
for
public
safety,
fostering
national
or
international
amateur
sports
competition,
and
preventing
cruelty
to
children
or
animals.
The
term
charitable
is
used
in
its
generally
accepted
legal
sense
and
includes
relief
of
the
poor,
the
distressed,
or
the
underprivileged;
advancement
of
religion;
advancement
of
education
or
science;
erecting
or
maintaining
public
buildings,
monuments,
or
works;
lessening
the
burdens
of
government;
lessening
neighborhood
tensions;
eliminating
prejudice
and
discrimination;
defending
human
and
civil
rights
secured
by
law;
and
combating
community
deterioration
and
juvenile
delinquency.
Comments:
Does
the
organization
have
an
employer
identification
number
(EIN)
from
IRS.
The
EIN
is
like
a
social
security
number
of
the
coalition.
The
IRS
uses
this
number
to
identify
the
entity.
P a g e
|
16
Yes
_______
No
_______
Comments:
Thank
you
for
completing
the
assessment.
We
look
forward
to
helping
you
achieve
your
organizational
goals.
References:
Senge, P. M. (1999). The dance of change the challenges of sustaining momentum in learning
Whatcom Girls Youth Lacrosse. (n.d.). About Us. Retrieved February 9, 2017, from
https://www.whatcomgirlsyouthlacrosse.org/aboutus/