Các Công Cụ Chiến Lược PDF

Cc cng c chin lc
Thc hin: Ths V Tun Anh
Gim c iu Hnh Vin Qun L Vit Nam

Ph Gim c iu Hnh Gotadi Gii Php V
My Bay Phng Khch Sn Trong Nc V
Trn Ton Th Gii
ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

Cng o to cng ng trng phng www.quanlycaptrung.vn
Ti sao chng ta cn chin lc
Gi tr ca cc cng c chin lc
1- L mt phn kin thc cn bn quan trng

1
2- Cng c lp k hoch, trin khai , o lng v gim st
3- Cng c phn tch v nh gi
4- Kin thc khng th thiu ca CEO v lnh o
5- Phn tch cnh tranh
6- a ra gii php

M hnh PEST
M hnh PEST
1- Ch vit tt Political, Economy, Social v Technology

1
2- Cn phi nu r nh hng ti kinh doanh nh th no
3- Tc c trc tip ti kinh doanh ca t chc
4- Tc ng trong ngn hn-trung hn v di hn

M hnh PEST
M hnh PEST

M hnh PEST
M hnh PEST
1- Xu hng di dn ra cc thnh ph ln
1
2- Ngi tiu dng tr ha
3- Mobile
4- Cc trung tm thng mi gia tng
5- Sc mua trong dn chng suy gim
a ra cc phn
M hnh PEST s dng chung vi SWOT
tch

M hnh la chn chin lc tng qut
Cc cng ty c cc xu hng la chn chin lc tng qut
1- Gi thp
1
2- Khc bit
3- Tp trung
Chng ta cn nhn thc r xu hng cc cng ty tun th cc

la chn chin lc tng qut

Chin lc tng qut
1- Gip cng ty xc nh r mc tiu cnh tranh

1
2- Gip cng ty xc nh cc yu cu phng ban nh th no
3- Gip cng ty vn hnh cng ty
4- Gip cng ty thc thi chin lc kinh doanh
5- Cc phng ban hiu v cn chnh hot ng ph hp chin

lc chung ca cng ty

La chn chin lc khc bit
1- Khc bit v yu t gi tr : Giao hng nhanh

1
2- Khc bit v dch v cng thm: Gia tng cc dch v v d

ko di thi g
gian bo hnh
3- Khc bit v cht lng: Cht lng cao

La chn chin lc tp trung
1- Tp trung vo phn khc khch hng

1
2- Tp trung vo a l
3- Tp trung vo s lng sn phm
4- Tp trung vo thi gian phc v sn phm

Mt ca hng in thoi theo chin lc gi thp
1- V tr tn t chi ph
1
2- Trin khai marketing online
3- Sn phm khng c nhiu dch v cng thm
4- Tp trung bn mt s sn phm m bo gi tt

Mt ca hng in thoi theo chin lc khc bit
1- Nng cao cht lng dch v

1
2- H tr 24/7
3- C cc dch v cng thm
4- Chnh sch i my c ly my mi

Mt ca hng in thoi theo chin lc tp trung
1- Ch phc v cc in thoi t 3
1 3- 5 triu
2- C tt c cc ph kin ph hp mc gi
3- H tr tt c cc vn lin quan ti sn phm ang bn

M hnh phn tch SWOT
M hnh SWOT
1- Strength : im mnh
1
2- Weakness: im yu
3- Opportunities: C hi
4- Threat: e da

M hnh phn tch SWOT
M hnh SWOT
1- Cn phi so snh vi i th cnh tranh trc tip

1
2- Cn phi so snh vi mc trung bnh ca ngnh
3- Inside out : t bn trong v Outside in: t bn ngoi
4- Cn phi lin h trc tip vi cng ty tnh ph hp

M hnh phn tch SWOT
M hnh SWOT
1- SO : S dng im mnh tn dng c hi

1
2- ST : S dng im mnh hn ch e da
3- SW: S dng im mnh ci thin im yu

M hnh phn tch SWOT
M hnh SWOT
1- SO : S dng im mnh tn dng c hi

1
Cng ty s dng nhn s c k nng m rng ca hng tn

g th trng
dng g ang
gppht trin nhanh
2- ST : S dng im mnh hn ch e da
Cng ty s dng s lng khch hng nhiu sn c v chuyn

h s dng cc dch v online khi c i th online gia nhp
th trng
3- SW: S dng im mnh ci thin im yu
Cng ty
C t s dng
d mi
i quan h sn
c
o
to
t nhn
h vin
i im
i
yu cng ty ang s hu

M hnh phn tch nm ngun lc
M hnh nm ngun lc

M hnh phn tch nm ngun lc
M hnh nm ngun lc
Chui gi tr - Value Chain
Chui gi tr

Chui gi tr

Chui gi tr
01- Xc nh cc hot ng chnh

01
02- Xc nh ti nguyn trong cng ty phn phi nh th no
03- nh gi mc quan trng ca cc hot ng
04- Xc nh gi li hay outsourcing ra ngoi
05- Cng c gip cho cc phng ban trin khai hot ng cng
pha vi nhau

M hnh ngun lc chin lc
M hnh ngun lc chin lc Resources Based Strategy
01- Ngun lc chia ra theo cng thc VRIN Valuable Rare

01
In imitable Non substitute
g
02- Ngun thng
lc g thng
g
03- Ti nguyn cng ty l hn hp chn la loi tr

01- Ngun lc chia ra theo cng thc VRIN Valuable Rare

01
In imitable Non substitute
g
02- Ngun thng
lc g thng:
g ti chnh,, nhn lc,
, trang
g thit b
03- Ti nguyn cng ty l hn hp chn la loi tr
04- Cng ty s dng ti nguyn nhm: vn hnh, to ra nng lc

01- Tt c hot ng u tn ti nguyn ca cng ty

01
02- Hot ng to kt qu v kt qu phi to li ti nguyn cho

g tyy p
cng g
pht trin bn vng
03- Cc hot ng cn cn nhc lun lun to ra ti a ti

nguyn cho cng ty
- 10 triu dnh cho khuyn mi khch hng

- 10 triu dnh cho nng cp cht lng dch v
- t xy dng mt trang web phc v khch hng
10 triu u
04- Vn hnh l nguyn nhn tn ti nguyn khng to li ti

nguyn
cho
h cng
tyt
Cng ty duy tr 2 chuyn vin bo tr vi l do phc v khch

h tuy
hng t nhin
hi trn
t thc
th t s lng
l kh h hng
khch h bo
b tr
t t tn
t
chi ph tin lng
05- Lit k nh gi ti nguyn s dng nh gi ti nguyn

05
thu li c
g y thu li
06- Ti nguyn c:
Hu hnh/ v hnh,, khch hng,
g,
nng lc gia tng, thng hiu
07- Tp trung ngun lc xy dng nhng nng lc ct li Core

Competencies

Ma trn Ansoff

Ma trn Ansoff
Ma trn Ansoff
01- Market penetration: Xm nhp vo th trng hin ti

01
02- Product development: Pht trin sn phm mi cho th

g hin
trng ti

03- Market development: Pht trin sn phm hin ti vo th

trng mi
04- Diversification: Pht trin sn phm mi cho th trng mi

Ma trn BCG
Ma trn BCG

M hnh kinh doanh- Business Model
M hnh kinh doanh Business Model
01- C cu cho php cng ty kim tin

01
02- Lm th no c tin
03- Chi ph ca chng ta nh th no
Bn in thoi c th
- Thu tin t bn my mi
- Thu tin t ci t phn mm
- t my c
Thu tin
- Thu tin t bn ph kin
M hnh
h h kinh
ki h doanh
d h cho
h php
h cng
ty
t trin
t i khai
kh i rt
t nhanh
h h cc

tng v k hoch kinh doanh

Trin khai chin lc trong thc t
KSF Key Success Factor
01- KSF l khp ni chin lc quan trng gia chin lc

01
chung v chin lc phng ban hoc chc nng
gq
02- Thng qua KSF cc pphngg ban chung
g sc v mc
tiu hon
thnh cc la chn chin lc
03- KSF xy dng bn chin lc v truyn thng chin lc

cho ton cng ty
KSF Key Success Factor
La chn SO : Cng ty cn s dng sc mnh h thng ca

hng rng khp Vit Nam bn thm nhiu sn phm mi
cho khch hng
KSF cho phng sn phm : Nhp cc sn phm mi
KSF cho phng marketing: Trin khai marketing online
KSF cho phng nhn s: o to v k nng bn hng v nng

cao nng sut
KSF cho phng k ton: Chun b ti chnh cho cc hot ng

bn hng
KSF cho phng dch v : Chun b nng cp call center

M hnh Lean Start Up
Trn thc t c vn v gii php u l khng bit
01- Xy dng m hnh ti gin Minimum Viable Product
02- Th nghim trn thc t - Testing
03- Tht bi nhanh- Tn t ngun lc v tht bi an ton
04- Cc bi hc , cc gi thuyt

05- Nhn rng khi m hnh hiu qu v tt

M hnh Business Canvas

M hnh Business Canvas
01- Tng quan gia bn ngoi v bn trong

01
02- Ch r cn tp trung cho c bn ngoi v bn trong
03- Mi quan h bin chng gia cc hot ng
04- Ngun lc phn b cho cc hot ng v gi tr em li
05- Cc la chn u tin

Nhn vin t duy chin lc
01- S dng cc cng c chin lc thnh tho

01
02- p dng phn tch ti chnh cng ty v phng ban mnh
03- Hiu c chin lc ang p dng
04- Xc nh c cc KSF cho phng ban v cho hot ng

ca mnh
05- H tr b phn khc thc thi KSF
06- Xc nh u tin cng vic cng vi u tin chin lc trong

cng ty
07- Tit kim ti nguyn v gia tng ti nguyn, nng lc cho

cng ty

Mi ti sn mm trong cng ty
01-Hiu
01 Hiu v th trng
02-Cc tht bi tng tri qua
03- Cc tri thc v vn hnh cng ty
04- Cch lm vic v phi hp
05- Phng php t duy v x l vn

Mi ti sn mm trong cng ty
06- Sc mnh tinh thn

06
07-Nhng nhn vin ch cht hoc nn tng
08-Quy trnh vn hnh
09- Lnh o
10-Kh nng hc hi v truyn ti trong cng ty
ti sn mm
Hy l nhn vin s hu- to ra v pht trin ca
cng ty. Cc bn s c nhng quyn lc mm


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Cc cng c chin lc

Thc hin: Ths V Tun Anh

Gim c iu Hnh Vin Qun L Vit Nam

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

1- L mt phn kin thc cn bn quan trng

2- Cng c lp k hoch, trin khai , o lng v gim st

3- Cng c phn tch v nh gi

4- Kin thc khng th thiu ca CEO v lnh o

5- Phn tch cnh tranh

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

1- Ch vit tt Political, Economy, Social v Technology

2- Cn phi nu r nh hng ti kinh doanh nh th no

3- Tc c trc tip ti kinh doanh ca t chc

4- Tc ng trong ngn hn-trung hn v di hn

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

2- Ngi tiu dng tr ha

4- Cc trung tm thng mi gia tng

5- Sc mua trong dn chng suy gim

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

Cc cng ty c cc xu hng la chn chin lc tng qut

Chng ta cn nhn thc r xu hng cc cng ty tun th cc

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

Chin lc tng qut

1- Gip cng ty xc nh r mc tiu cnh tranh

2- Gip cng ty xc nh cc yu cu phng ban nh th no

3- Gip cng ty vn hnh cng ty

4- Gip cng ty thc thi chin lc kinh doanh

5- Cc phng ban hiu v cn chnh hot ng ph hp chin

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

La chn chin lc khc bit

1- Khc bit v yu t gi tr : Giao hng nhanh

2- Khc bit v dch v cng thm: Gia tng cc dch v v d

3- Khc bit v cht lng: Cht lng cao

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

La chn chin lc tp trung

1- Tp trung vo phn khc khch hng

3- Tp trung vo s lng sn phm

4- Tp trung vo thi gian phc v sn phm

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

Mt ca hng in thoi theo chin lc gi thp

2- Trin khai marketing online

3- Sn phm khng c nhiu dch v cng thm

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

Mt ca hng in thoi theo chin lc khc bit

1- Nng cao cht lng dch v

3- C cc dch v cng thm

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

Mt ca hng in thoi theo chin lc tp trung

3- H tr tt c cc vn lin quan ti sn phm ang bn

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

1- Cn phi so snh vi i th cnh tranh trc tip

2- Cn phi so snh vi mc trung bnh ca ngnh

3- Inside out : t bn trong v Outside in: t bn ngoi

4- Cn phi lin h trc tip vi cng ty tnh ph hp

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

1- SO : S dng im mnh tn dng c hi

3- SW: S dng im mnh ci thin im yu

ng k vo nhm nhn ti liu: https://groups.google.com/forum/#!forum/vietnamsocietytrainingdevelopment

1- SO : S dng im mnh tn dng c hi

Cng ty s dng nhn s c k nng m rng ca hng tn

Cng ty s dng s lng khch hng nhiu sn c v chuyn