1

2
- ,

3 ,
-

4 21
-

5
-

6
- 50
1

2 ,
 1

1000
, .

.

.



6
0
0
, 3 .
()

.

<> ,

<()> ()

.

.


. , .

. 600
.

21
 50
50 Year History of Korea Tourism Organization

() , ,

1
.
1970
. .
. ,
. 1
, . .
() , .
. ,
. . ,

.
,
.
.

.
, 19 , ,
.

().
,
. ().
,
.
, ,

.

22 - 23
 50
50 Year History of Korea Tourism Organization

. ()

1
.
,
.
. ,
.
.
.
. () ,
. () ()
. .
() () .
. , (), (), ().
. .
,
.
,
.

.
. .

. ()
, , 15
100 .

. () ,
.
.
1

24 - 25
 50
50 Year History of Korea Tourism Organization

1
,

.

.
,
.
() .
. .
1875
.

.
,

(1888)

26 - 27
 50
50 Year History of Korea Tourism Organization

. 1914

1
, . 1915
. , 1918
, 1920
1888 () 1922 .
.
11 240
.
(1902)
.
. JTB(Japan
Tourist Bureau) () 1915 .
. 1902 (Sontag, ) ,
. . JTB
1184 25 2 . ,
, .
. .
. 1916
1910 7
. , . 1929
, (
. ) , .
,
() .
. 1899 1905 ~ 2
, 1906 ~
. 1930 . 1930
, 1912
, . . 1933

28 - 29
 50
50 Year History of Korea Tourism Organization

1945

(1963) (1963)
.
. 3
, 3 ,
.
. 1936 10 1948 8 15
( ) 2 , , 1949
. . 1952 7
1936 1938 , 1954 ( ) .
.
, 111 , 1953 11
.
. 8 1957 WTO(World Tourism Organization, )
. (IUOTO)
1939 2 1941 . 1958 3
. .
, , , .
. , <Welcome to Korea>
. .

.
625 .

30 - 31
 50
50 Year History of Korea Tourism Organization

1950 RAS

1
. RAS
Royal Asiatic Society , RAS
JTB(Japan Tourist Bureau) 1945 10 RAS . 1958
1 . 1948 1966
, 1949 4 . .
1954 1955 3 . 1936
(IATA) . 1955 24 1952
(PATA) 4 . 1953 10
. 6 10 , (Fairmonth)
(Palace)(St.Francis) .
. (De-
haan),
.
1954 4.
,
. 1945 2
1948 8 .
1961 3
.
1959
10. 1959
,
29. 888, 31
.

(1960)

32 - 33
 50
50 Year History of Korea Tourism Organization

( ) 1960 8

1
1 .
11
, 1969 .

, 1900
.
.
1965

.
600
KNA 6 .
. 6
1948 10 (KNA, Korean , (~, ~, ~,
National Airlines). KNA ~, ~, ~~ ~, ~, ~)
, ~ . . ~, ~, ~
. .
1949 9 1 ~
~ .
. 1952 3 1
5 ~~
2 . 1954 7 2
KNA DC-4 ~~
.
,
. 1960

. 1962 3
.

34 - 35
 1

2


50

1960
. 1961 516

1
.

1961

8 .
,

. 1962

.
1962 2 6




() 3 14 .

4 18 4 24 1060 .
, 50


.


.
.

,
.

37

5 0

ISSUE 01. ,

1


8 29 . 2
,
, 1962 4 24

.

7 . 1
1962 4 25,
1960
.
1962 4 18
4 30 5 5
. 6 26
, 5 7 2
. 5 12 6 21
.
. .
1962 6 4 3 6 20
4 .
10 1 5 5,000
.

1962 6 23.
5

,
.
2 103 3
.
Korea Tourist Service .

39

 50
50 Year History of Korea Tourism Organization

6 26

1
(1)
.

.

10



. 





.
, ,
7 8 .
1962 7 4 4 111 10 (), 21 (
. , ) 148. 10
. ,
. .

1. . () ( , ,
2. . ) .
3. 34 . ,
4. .
5. () . . ()
6. .
.
7. .

.

. 1962 8 1 , 3 1 .

40 - 41

5 0

ISSUE 02. ,

1
.
1962 .

:
 , , , , , , , ,

: , , , , , , ,
1962 7 4 : , , , ,

.
, , ,
, , , , ,
, , ,

 :  , ,
.
: , , ,
:  , , ,

: , , ,

: ,
: , ,
: ,
:

:  , , , ,
, , , , , ,



: , , ,
2
(1
994.8.22
: , , , , , ,
)
, , , ,

43

5 0

ISSUE 03.
2

1963
.

,
.
. 1963
.

, .
.
.

.



,
.

1962

.

. (1967. 7. 1)

45
1963 8 (1914 )
 50
50 Year History of Korea Tourism Organization

1
1963 2 1 , 4 8 ,
6 5 8
. 1964 4 , 1967
.
1962
,
.

(1971. 1. 19) (1976. 11. 18)

,
1836 5812 249
1954 4 111 , 4 209
. 1963 8 . , ,
, 1964
. 90% 79%
1964 481. .
46% ,
.
1964 2 5,602 , 5,486
. 1970
.
, ,
,
.
.
1964 8 ,
1 23 . 1965 1 23

46 - 47
 50
50 Year History of Korea Tourism Organization

1963 8 1 .

1
1970
.
1964 (PATA)
, 1965
.

.
.
(, 1970. 1. 17) (, 1970. 4. 3)
,
.
2 .
2300 2 .
, .
.
1960 . 8
1967 7 24 550
. 2 3 4
.
40, 3 675, 4 180, 47, 3
, 4 .
1970 () ,
.

.
. 1970 1 24 1 , 2
3
.
1961 3 (1968. 11. 19)

48 - 49

5 0

ISSUE 04 1970 .

1

2 1970 3 17 .

.

1970 9 1,463 1 5,221
.
, 51%,
64% .

1960
, .


(196
3. 4. 8) .

(1986)
.
1961 8 25

.

1962 1 5
, 1963
1 1
1961 4 8 .

. 16 5842,

1962 5 , 43, ( 18),

1963 1 1

4 8 .

51
 50
50 Year History of Korea Tourism Organization

1
.
555,
.
1963 74%,
.
. 31%
1967 1 1
. ,

1960 .
(1966. 9. 1)
, , , ,
. 1965
, ) 3.76%
.
.
1973 5 ( . 30
.
1973 () .

.

. 1963 1 1
1964 4 30 .
,

53

(1960)
 3

1
.

1963
47% .

.
-
.

,
. . 1962 6 28 7 30
. .

1965 .
(IATA)

KTB 1

55

(1960)
 50
50 Year History of Korea Tourism Organization

594 .

1
.
1960

.
50, 6,791 , 936 ,
1965 12 13 .

, 1966 9 16
. 1967 1 25
20( 17, 3), 30(),
10(), 8() .
Scania Vabis
1968 2 24 1
KTB 2
~~~ .

. 1962 11 27 .
. 1968 12 12 ~

.
1963 1 31 ,

.
1963 1 21 2
2 1 .
14
, 15, 2 .

4 5,843 () 3,250 6,000, Scania Vabis (1968. 3. 3) (, 1966. 7. 16)

56 - 57
 50
50 Year History of Korea Tourism Organization

1970 7 7 20 4

1
.
, .
.

.


(1970. 7. 7) . 1964 10 29 .

. 1970 . 1967 12
1971 .
. 1960
. 1966
. 19701971 1968 9
, . 1972
. IATA 1973 4 26
. IATA
. .
1966 8 .
, 1967 12 23
. 1971 ~ .
. , , .
1969 2 25
. .
1972 2 1970
5 . ()
. 1973 5 1
. . .

58 - 59
 50
50 Year History of Korea Tourism Organization

1
1. 
.

2.  ( )
.

3. .

4. 1 5,000 1,000 15 .

5 (1967. 6. 13) 2
1963 2 1 10 1973
6 30 () 27
. 8 ()
() 1969
5 .
, 1972 5 2,588 , 1,715
, 15% .
1963 6 5 1972 3
, 6 25 ( )
44 . . 8
220 11 .
, 1973 5 31 .
6,554 .
3 () 1 , 1973 6 27
, 454 . .
5,888 ,
1,211 , , () .
1964 2 5,511 ,
3,040 .
5 (1967. 6. 13) 1

60 - 61

5 0

ISSUE 05.
4

()
,
1962 11 1
. 1962 11 1

1961 9 . 1961 9
.
,


.

1
. . 1965 1
, 1970 7
.
.
1970
. 1972 5
67.05)
(19 37.2% ,


1973 71.7% .


.
1972 1 1
.

. 1972 2 5

63
(1967. 5)
 ,

1
,
. .

5
. 13 (
) 6 (
) .
=,IMPORTER=KOREA 1959 1 419 (1967. 2. 28)

TOURIST SERVICE, INC. .

. 1967 . 1965 2 1967 2
3 1 , 1971 8 .
. 1966 7 1967 2 2
. 5( 913)
73 28 5,000 .
1969 1 1 .
1,100 1972
.
1973 6
.

1960 () 30% 1967
1970 50% .

1965 8 54
- (1967. 2. 28) . 1965 10 1969 4

64 - 65
 INTERVIEW
IN TE R V IE W
50
50 Year History of Korea Tourism Organization

1
()
. 12

.
19651971 6 6,599
, 9 7,521 68% , 32% 3 (1964. 1.18~1965. 6. 11)
.
1971 ,
1973 5.6% . 1973
14 PATA

, . 1965 14 PATA
.

.
.
.
. .
.

, .
PATA .

.

1000 . 10
. .
.
.
. .
.
.
50 . .
50 . 10
10 1 .
. . 50 .

66 -
2

2 ,
 1

1962
. ,

.
1960

1964

. 10 18
1964

1 10 .
3

.

,

.

. 1965 6 12 4
10
. 1967 9
, 10
.

71
 50
50 Year History of Korea Tourism Organization

2


.
.

- 14
PATA (1965) (1965)

1965 3
14 (PATA, Pacific Area Travel Association) 3 13 PATA
. 1964 1 3 14 .
( )
, 1965 1 PATA .
PATA

.
1965 3 26 5 PATA
3 27
. 4 2
25 459( 86 )
,

.
PATA .

. ,
PATA (1965) (SITA World Travel)

72 - 73

5 0

ISSUE 06. (Hamphil World Cruise)

.

2


.

,
.

1969 7 PATA (Life Member) .

14 PATA
1970 10 5 ,

11 9
.
. .

.


1969 7
1970 10 5 , 11 9
( ) .
8 31
.
1971 9 25 4
1974 5 29 7 11


(1989.
1)
. 1974 2 15
4 PATA 5 31
()


(
, 19 . 10 16
73. 5. 5
)

74 - 75
 50
50 Year History of Korea Tourism Organization

2


30% .
1960
1971 41.5% .
PATA (1974. 2. 15~18)
. 1973
1973 47 4,773 ,
5 , 69.9% .

. .

. 1972 10
59 , 1975
,
1960 .
. . ,
1964 4 1 . 1965 12
18 .
1966 103.1% 6 7965 .
1960 1970 . 10

76 - 77
 50
50 Year History of Korea Tourism Organization

, 1972
12

2
.

1971 4 (KTA) (JNTO)
, 9 1970 10 10
1 .
KTA JNTO . . 11

1. KTA JNTO . . 1971 3 4
2. 4 . .
3. .
,
4.  ,
( ) .
.
1971 3 22
5. JNTO , , , () .
1971 4 2 4
30 .
1972 11 2 , 3 1
. 1971 7 6.
(EATA) 1967 JNTO 7 1971 7 13 8
. 3 ,
KTA 1972 4 , , .
EATA , 1971
. 1973 4 9 10 11 10 30 1
8 . 15 10 , , ,
7 , ,
. . 20 1

78 - 79

5 0

ISSUE 07. 1 1 , 19 , 35 6,404

, 94 9,310 .

2
, .
1971 .
,

(, , , ),
.

1971 10 11 10 30
1

35 , 95 . . 1960
, .

.
<>
,
. .

.
1972 8

.
.
,
, , ,
, 9 , 5

2
. ,
. 1973

.
1

80 - 81
 50

50 Year History of Korea Tourism Organization
5 0

ISSUE 08.

2
1973
. 1973 OPEC

. 1974 4 4
2 8 15
.
1973 3

() .
, 7 .
1974 2 . .
1973 3 (The Boeing

Company) .

. . A. 7
1974 2 () .
, , , ,
,
.
, .
1
.
1973
. 1973 11

.
, <> ,
. 1973
6 , 1974

-
82 83
 50
50 Year History of Korea Tourism Organization

30 113 .
1974 4 (ITB, Interna-

2
tional Tourism Exchange) .
ITB
.
,
100 .

1975 2 17 3 20 ITB
19 . 57
120 (1976. 9. 11~14) 2
400 13

, 9 .
3
2,500 , , ,
. ITB
,
.
,
.
1975 1979 5
. 30
25


120 (1976. 9. 11~14) 1 .

84 - 85
 50
50 Year History of Korea Tourism Organization

1975 1 21 .
,

2
, , .
. ,
,

.

, , , . 1975 2
(1 140 )
. .
(1 30)
. , , .
1973 1975
.
. 1975 4 4
, , , , .
. 45 300 , 5

86 - 87


5 0

ISSUE 09. 7 .

2
, .


. 1975 7 15 8 1

. , 1975
2 17 11 30
8 1
1975 4 .

. 1975 6 13


.
, 8 1
. 1976 1 ,
2
. 5,000 .

.
.

88 - 89
(1979. 4. 6)
 1

2




-

1973 1 1974
. 1975 2 3

1975 2 7

,



, .

1. .

2. .
3. .



.
4. .
5. .
6.  , .
7. .

, , , .

91
 50
50 Year History of Korea Tourism Organization

1976 .

2

. 1975
,
.
. 8 1
, 1976 , 1978
.
,
. .
(1975)

30 ,
20 50 . 3 5 , ()
12% 6 1
. 1971 6 12
, . 8 13
() () . , 1972 1 5
30%, 15%, 10% .
10% .

1,000 2,000
.

.
.

.
. 1975 2

92 - 93
 50
50 Year History of Korea Tourism Organization

6.5km 312
48 65 5000 .

2
300
, 22m 5 6
, , 570
.
9.3km .
1979 4 6 19 PATA
1 .
(1979. 4. 6) 1 (1979. 4. 6) 2
.

, 1974 1 .
4 (IBRD)
. 1974 7 1 (KTA, Kyongju
Tourism Agency Incorporated)
, 1975 1 1 KTA ,
KTA .
1974 8 9

. 10 8
.
1975 4 23
KTA . KTA
, 7 29
. KTA

, ,
, .
KTA . (1979. 4. 6)

94 - 95

5 0

ISSUE 10.
,

2
1973 2 16

.
.

1977 2 21
12 19
.

1977 12 19
50 , 1980
, 1976 10
25)
787. 4.
1977 12 31
(19
. 1977 12 31

. , 1978 4 1
, .
. 1978 12 31
,
,
. 1(19781981) 2(19821986) ,

.



.







(1978.
(1978. 4. 25)
3. 20)

96 - 97
 50
50 Year History of Korea Tourism Organization

2
(1978. 4. 1) (1970) (1974. 3. 13) (1978. 1. 20)

. .
34 .

.
, 3 , 8 500
. 1 60 3
1973 2 1, 2 301, 145 248 , 23 38 ,
. , 6m 8m
1975 4 .
. .
1975 5
,
. 1976
2 ,
. 1970
1976 10 2 1977 12 31 .
,
, ,

98 - 99

5 0

ISSUE 11. , ,
.

2
.
1975 12 10.61%
, 1977
7 5,000

(7 ) 6 . 1977 10
58.88% 8 5,920 6,000
. 1975 10
1977 10
1970
, 25 7 5,000 .
. 1975 12 . 1977
, 1977 , 750
, , 57% , 51.6%

1980 . 1980

10
.
.

-

1976 2 ,

, . 1976 12

, 12 30


(197
8. 4. 15) .
1977 1 1


. 1977 7 9
(1978
. 4. 12)

100 - 101
 50
50 Year History of Korea Tourism Organization

1977 11
1980 11 12 . 1980 12
100

2
1981
1980 .
. 1975
1979 5
. 1975 1 21


. .
.
1975


.
, ,
.

1975 12 29
(, 1977. 6. 8)
. , ,
(), ,
.
1977 6 27
.
, 1 , ,
, 4 .
, , ,
.
1979 PATA ,

102 - 103

5 0

ISSUE 12.

2


1977 6 27 - (1980. 9) (1980. 9)

.
, . 1980
1 4
. .
.


. 1976 11 ,
, , 3, ,
, ,
.
1977 1 15
, 1977 5
2, 1 .

7. 6. 2
7) , , ,
(197

4 15 .

1




(
, .


)
1978

104 - 105
 50
50 Year History of Korea Tourism Organization

, ,
. 1978

2
3 25 11 20 (
2, 2, 2, 3)
.
, ,
, ,
. , ,
, .
1980
,
. .

, 1979 28 PATA
PATA (1972. 7. 9)

14 PATA 1965.
4 .
, . PATA
PATA . 1977 .
1971 1 25 1 29 20 1972 11 17 2
PATA 1975 1977
. 1972 , 1973 , 1974 (JNTO) PATA
4 1975 . 1977 .
. 1975 1975
. 1978 , 1979 , 1980
1972 PATA . 1976 4
. 38 1979 ,
.

106 - 107
 50
50 Year History of Korea Tourism Organization

1977 3 28 PATA 1979 PATA , 1979 4 16,

1 . , ,

2
, . ,
, 2000
28
. PATA .
,
. 1978 PATA
. 1978 2 24 PATA 28 PATA (1979. 4. 18)

79
12 .
PATA . ,
, ,
. (IATA) .
1978 7 , 1979 3 PATA
. .
PATA . 43 2424( 499 ) , PATA
. 2000 , 1080 209
1289 . PATA 7
,

.
19 PATA ,
.
, , , ,
, , .

,
(1978) 28 PATA (1979. 4. 16) .

108 - 109
 50
50 Year History of Korea Tourism Organization

1977 4 1 , 1978 1 16 . 1979

7 4 , 9 1 , 9 15

2
.


.
,
.
,
PATA 1 PATA 2
.
1978 5 12 100
1951 PATA . 13 , 17 , 11
40 .
.
. , ,
.
< > 15
. , , ,
, .
, .
PATA .
28 PATA ,
. < > .
. . 1978 2 23 3 6

, ,
. 1978 5 30
7 24 62
1975 1976 10 15 , .

110 - 111

5 0

ISSUE 13.
- 100

100
.
1975
1978 11 25,
100 (1978. 11. 25)
100 1976
. 31.8% 83 4239 . 1977 100
, . 1977

100 100
. 100

. 1977
.
13.1% 94 9666 .
1978 110 , 4 5,000

. 100
272, 48, 38 , 102
, 12 .

.
1978 11 25 .
100 .
. 100

100


(1
978. 11.
25) .

100 .


(1978. 11. 25
)

112 - 113